市場調查報告書
商品編碼
1402937
全球婚紗市場:成長、未來前景、競爭分析,2024-2032 年Bridal Gowns Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
新娘禮服市場被定位為婚禮產業不可或缺的一部分,反映了不斷變化的時尚趨勢和個人喜好。受動態時尚趨勢、個人化偏好和名人婚禮等外部因素的影響,新娘禮服市場預計在2024-2032 年預測期內將以7.5% 的複合年增長率增長,它仍然是一個充滿活力和不斷發展的細分市場。儘管經濟不確定性帶來了挑戰,但市場正在透過風格、客製化和行銷策略的創新來適應。新娘禮服的款式因地區和類別而異,反映了市場對不同消費者品味的適應能力。隨著主要參與者繼續塑造行業格局,市場狀況可能會繼續在實現世界各地新娘婚禮夢想的過程中發揮核心作用。
流行趨勢和風格偏好的變化
新娘禮服市場受到不斷變化的時尚趨勢和不斷變化的風格偏好的動態影響。當今的新娘正在尋找能夠體現她們個性的獨特風格,這種趨勢在對各種風格的禮服的需求激增中就很明顯。舞會禮服、魚尾禮服、喇叭禮服、A字禮服、緊身婚紗、茶長婚紗以及其他合身喇叭形和柱形婚紗越來越受歡迎。作為證明,Vera Wang、Pronovias 和 Amsale 等領先的婚紗設計師提供了不同風格的系列,以滿足各種品味。
客製化和個人化婚禮體驗的興起
由於對個性化婚禮體驗的渴望,對訂製新娘禮服的需求正在顯著增長。新娘越來越多地選擇訂製禮服,以確保她們的造型獨特且個性化。這種趨勢在婚紗精品店和提供客製化選項的線上平台的興起中表現得很明顯。BHLDN 和 David's Bridal 等品牌的成功故事以其廣泛的客製化服務以及根據每位新娘的品味打造訂製禮服的能力而聞名。
名人婚禮和社群媒體影響
名人婚禮和社群媒體影響力在塑造新娘禮服趨勢方面發揮關鍵作用。新娘常常受到名人婚禮的啟發,最終採用類似的禮服風格。社群媒體平台,尤其是 Instagram 和 Pinterest,充當新娘的虛擬情緒板並影響他們的選擇。梅根馬克爾(Meghan Markle)、佩麗冉卡喬普拉(Priyanka Chopra) 和海莉比伯(Hailey Bieber) 等名人所穿的禮服就證明了這一點,迅速流行起來,並對新娘時尚界產生了連鎖反應。
抑製因素
儘管婚紗市場表現強勁,但經濟衰退對消費者支出的影響是一大限制。2023年,經濟不確定性和財務約束影響了婚禮產業,並影響了新娘禮服的預算分配。正如行業調查和婚紗零售商財務報告所報告的那樣,這種限制的證據可以從婚紗平均支出的下降中看出。
按風格細分市場:A字洋裝佔據市場主導地位
市場根據舞會禮服、美人魚風格禮服、喇叭禮服、A字禮服、緊身婚紗、茶長婚紗以及其他禮服風格(如合身喇叭形婚紗和柱形婚紗)進行細分。據觀察,2023 年,A 字連身裙因其永恆的吸引力和多功能性而獲得了最高的收入。然而,在 2024 年至 2032 年的預測期內,美人魚風格禮服細分市場預計將呈現最高的複合年增長率,反映出這種款式在現代新娘中越來越受歡迎。
按類別細分市場:成衣佔據市場主導地位
市場可分為現成產品和客製化產品。2023 年,滿足新娘即時且注重預算的需求的成衣禮服獲得了最高的回報。然而,在2024年至2032年的預測期內,客製化類別預計將呈現最高的複合年增長率,顯示人們對個人化和獨特的新娘服裝的偏好日益增長。
北美仍處於世界領先地位
從地區來看,婚紗市場呈現多元化趨勢。2023 年,在蓬勃發展的婚禮產業和時尚前衛的新娘的推動下,北美在銷售額和複合年增長率上均處於領先地位。然而,在目的地婚禮趨勢上升和西方婚禮時尚影響力日益增強的推動下,預計亞太地區在預測期內複合年增長率最高。
預測期內市場競爭將加劇
新娘禮服市場的主要參與者包括 Vera Wang、Pronovias、Amsale、BHLDN、David's Bridal、JLM Couture Inc.、Elie Saab、Justin Alexander Inc.、VEW Ltd.、Louis Vuitton、Kleinfeld Bridal Corp.、Harrods Limited、 Moonlight Bridal Design Inc.、Maggie Sottero Designs LLC 等。這些公司正在部署各種策略來保持競爭力,包括與設計師的合作、數位行銷工作和產品線擴展。到 2023 年,這些公司的收入將反映其市場領先地位,並預計在預測期內持續成長。
本報告回答的關鍵問題
影響新娘禮服市場成長的關鍵微觀和宏觀環境因素有哪些?
在目前和預測期內,有關產品細分和地區的主要投資領域有哪些?
2032 年之前的預估與市場預測
在預測期間內,哪個細分市場的複合年增長率最快?
哪個細分市場擁有較大的市場份額,為什麼?
低收入和中等收入國家是否正在投資新娘禮服市場?
新娘禮服最大的區域市場是哪個?
亞太、拉丁美洲、中東/非洲等新興市場的市場趨勢與動態如何?
推動新娘禮服市場成長的主要趨勢是什麼?
主要競爭對手是什麼?他們提高在全球新娘禮服市場佔有率的主要策略是什麼?
The bridal gowns market stands as an integral part of the wedding industry, reflecting evolving fashion trends and individual preferences. The bridal gowns market is expected to grow at a CAGR of 7.5% during the forecast period of 2024 to 2032, influenced by dynamic fashion trends, personalization preferences, and external factors like celebrity weddings, remains a vibrant and evolving segment of the wedding industry. While economic uncertainties pose challenges, the market adapts through innovations in style, customization, and marketing strategies. Bridal gown styles vary across regions and categories, showcasing the adaptability of the market to diverse consumer preferences. As key players continue to shape the industry landscape, the bridal gowns market is poised to continue playing a central role in making wedding dreams a reality for brides worldwide.
Changing Fashion Trends and Style Preferences
The Bridal gown market is dynamically influenced by changing fashion trends and evolving style preferences. Brides today seek unique styles that reflect their personalities, and this driver is evident in the surge of demand for diverse gown styles. The Ball Gown, Mermaid Style Dresses, Trumpet Dresses, A-Line Dresses, Sheath Wedding Dresses, Tea-Length Wedding Dresses, and others like Fit and Flare Wedding Dress and Column Wedding Dress have gained popularity. Evidence of this driver is seen in the extensive collections launched by leading bridal designers, including Vera Wang, Pronovias, and Amsale, showcasing a diverse range of styles to cater to varied tastes.
Customization and Rise of Personalized Wedding Experiences
The demand for customized bridal gowns has experienced significant growth, driven by the desire for personalized wedding experiences. Brides increasingly opt for customized dresses to ensure a unique and individualized touch to their attire. This trend is evident in the rise of boutique bridal shops and online platforms offering customization options. Evidence of this driver is observed in the success stories of brands like BHLDN and David's Bridal, known for their extensive customization offerings and the ability to create bespoke gowns tailored to each bride's preferences.
Influence of Celebrity Weddings and Social Media
Celebrity weddings and the pervasive influence of social media play a pivotal role in shaping bridal gown trends. Brides often draw inspiration from celebrity weddings, leading to the adoption of similar gown styles. Social media platforms, especially Instagram and Pinterest, serve as virtual mood boards for brides, influencing their choices. Evidence of this driver is seen in the immediate popularity of gowns worn by celebrities like Meghan Markle, Priyanka Chopra, and Hailey Bieber, causing a ripple effect in the bridal fashion landscape.
Restraint
Despite the positive momentum, a significant restraint in the bridal gowns market is the impact of economic downturns on consumer spending. In 2023, economic uncertainties and financial constraints affected the wedding industry, impacting the budget allocated for bridal gowns. Evidence of this restraint is seen in the decreased average spending on wedding dresses, as reported by industry surveys and the financial reports of bridal retailers.
Market Segmentation by Style: A-Line Dresses Dominate the Market
The market is segmented based on gown styles, including Ball Gown, Mermaid Style Dresses, Trumpet Dresses, A-Line Dresses, Sheath Wedding Dresses, Tea-Length Wedding Dresses, and others like Fit and Flare Wedding Dress and Column Wedding Dress. In 2023, the highest revenue was observed in A-Line Dresses, driven by their timeless appeal and versatility. However, during the forecast period of 2024 to 2032, the mermaid-style dresses segment is expected to exhibit the highest CAGR, reflecting the growing popularity of this silhouette among modern brides.
Market Segmentation by Category: Readymade Gowns Dominate the Market
Segmenting the market by category includes Readymade and Customized bridal gowns. In 2023, the highest revenue was generated by Readymade gowns, catering to the immediate and budget-conscious needs of brides. However, during the forecast period of 2024 to 2032, the Customized category is expected to exhibit the highest CAGR, showcasing the increasing preference for personalized and unique bridal attire.
North America Remains the Global Leader
Geographically, the bridal gowns market exhibits diverse trends. In 2023, North America led in both revenue and CAGR, driven by the thriving wedding industry and fashion-conscious brides. However, Asia-Pacific is expected to experience the highest CAGR during the forecast period, fueled by the rising trend of destination weddings and the growing influence of Western wedding fashion in the region.
Market Competition to Intensify during the Forecast Period
Top players in the bridal gowns market include Vera Wang, Pronovias, Amsale, BHLDN, David's Bridal, JLM Couture Inc., Elie Saab, Justin Alexander Inc., V.E.W. Ltd., Louis Vuitton, Kleinfeld Bridal Corp., Harrods Limited, Moonlight Bridal Design Inc., and Maggie Sottero Designs L.L.C. These companies deploy diverse strategies, including collaborations with designers, digital marketing initiatives, and expanding their product lines to maintain their competitive edge. In 2023, their revenues reflected market leadership, with expectations of sustained growth during the forecast period.
Historical & Forecast Period
This study report represents analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofBridal Gowns market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users and consumption volume, price and value.
Geographical revenues generate by countries considered in the report:
Micro and macro environment factors that are currently influencing the Bridal Gowns market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
Market Segmentation
Style
Category
Material
Length
Sleeve Type
Price
End-User
Distribution Channel
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Bridal Gowns market?
What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Bridal Gowns market?
Which is the largest regional market for Bridal Gowns market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Bridal Gowns market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Bridal Gowns market worldwide?
TABLE 9 Global Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 11 Global Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 12 North America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 20 North America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 22 North America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 23 U.S. Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 31 U.S. Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 33 U.S. Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 34 Canada Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 42 Canada Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 44 Canada Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 45 Rest of North America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 53 Rest of North America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 55 Rest of North America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 56 UK and European Union Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 64 UK and European Union Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 66 UK and European Union Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 67 UK Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 75 UK Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 77 UK Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 78 Germany Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 86 Germany Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 88 Germany Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 89 Spain Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 97 Spain Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 99 Spain Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 100 Italy Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 108 Italy Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 110 Italy Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 111 France Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 119 France Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 121 France Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 122 Rest of Europe Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 130 Rest of Europe Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 132 Rest of Europe Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 133 Asia Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 141 Asia Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 143 Asia Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 144 China Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 152 China Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 154 China Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 155 Japan Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 163 Japan Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 165 Japan Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 166 India Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 174 India Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 176 India Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 177 Australia Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 185 Australia Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 187 Australia Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 188 South Korea Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 196 South Korea Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 198 South Korea Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 199 Latin America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 207 Latin America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 209 Latin America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 210 Brazil Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 218 Brazil Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 220 Brazil Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 221 Mexico Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 229 Mexico Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 231 Mexico Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 232 Rest of Latin America Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 240 Rest of Latin America Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 242 Rest of Latin America Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 243 Middle East and Africa Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 251 Middle East and Africa Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 253 Middle East and Africa Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 254 GCC Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 262 GCC Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 264 GCC Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 265 Africa Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 273 Africa Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 275 Africa Bridal Gowns Market By Offline, 2022-2032, USD (Million)
TABLE 276 Rest of Middle East and Africa Bridal Gowns Market By Style, 2022-2032, USD (Million)
TABLE 284 Rest of Middle East and Africa Bridal Gowns Market By Distribution Channel, 2022-2032, USD (Million)
TABLE 286 Rest of Middle East and Africa Bridal Gowns Market By Offline, 2022-2032, USD (Million)
FIG. 15Market Positioning of Key Bridal Gowns Market Players, 2023
FIG. 16Global Bridal Gowns Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2031