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市場調查報告書
商品編碼
1402961
LoT(物位置)市場 - 成長、未來前景、競爭分析,2023-2031 年Location Of Things Market - Growth, Future Prospects and Competitive Analysis, 2023 - 2031 |
LoT(物位置)市場在當今的互聯世界中發揮關鍵作用,為即時位置追蹤和分析提供解決方案。 預計 2023 年至 2031 年期間,物聯網市場的複合年增長率將達到 23.3%。 LoT 市場對於在各種應用中實現精確的位置追蹤和分析至關重要。 儘管存在隱私和安全問題,但由於對即時位置資料的需求不斷增長以及物聯網技術的擴展,市場持續成長。 市場區隔和區域趨勢凸顯了該行業的動態本質,各種應用和行業部門推動了收入和成長。 競爭趨勢表明,現有參與者能夠很好地滿足企業和組織不斷變化的需求,並在高度互聯的世界中提供精確地圖、資產管理、位置智慧和行銷參與的解決方案。這表明您處於有利位置。
物聯網技術的進步
物聯網 (IoT) 的快速發展正在推動 LoT(物位置)的發展。 物聯網設備變得越來越複雜,可以實現即時數據收集和位置追蹤。 這種動態是由從智慧城市到物流和供應鏈管理等各行業越來越多地採用物聯網解決方案所推動的。 這種動態的證據可以從物聯網設備的激增及其與基於位置的服務的整合中看出。
精確地圖和導航的需求
準確的地圖和導航對於自動駕駛汽車、無人機送貨和室內導航等各種應用至關重要。 這種動態反映在對精確位置資料的日益增長的需求以及地圖和導航技術的發展。 這種動態可以從地圖服務的擴展以及行動應用程式中位置智慧的整合看出。
用於行銷的位置情報
位置智能是您的行銷與互動策略的重要工具。 企業使用位置資訊向客戶提供相關促銷、優惠和基於位置的服務。 這種動態得到了越來越多的基於位置的廣告的使用和對個人化客戶體驗的需求的支持。 此驅動因素體現在以位置為基礎的行銷平台的成長及其對消費者參與度的影響。
按應用程式(地圖導航、資產管理、位置智慧、媒體、行銷參與):地圖與導航主導市場
2022 年,地圖和導航在收入方面處於領先地位。 然而,在 2023 年至 2031 年的預測期內,媒體行銷參與度預計將呈現最高的複合年增長率 (CAGR)。 這反映出位置資訊越來越多地用於有針對性的行銷和客戶參與。
北美仍處於世界領先地位
LoT(事物位置)市場顯示出明顯的地理趨勢。 2022年,北美地區在收入方面處於領先地位,並對市場做出了巨大貢獻。 2022年銷量佔比最高的地區是北美。 然而,展望2023年至2031年,亞太地區預計複合年增長率最高。 這反映出由於城市化、物流和智慧城市舉措,亞太地區越來越多地採用物聯網 (LoT) 解決方案。
技術創新是擴大市場佔有率的關鍵
LoT(物定位)市場的競爭格局包括 HERE Technologies、Google、Esri、Wireless Logic、Navizon, Inc.、Bosch.IO GmbH、Pitney Bowes Inc.、TIBCO (Cloud Software Group, Inc.) ,Trimble Inc . 和Qualcomm Technologies, Inc. 等大公司一直表現出領先地位。 這些行業領導者將在2022 年公佈可觀的收入,他們在2023 年至2031 年預測期內的策略將包括位置服務創新、地圖和導航解決方案擴張以及物聯網設備製造商擴張,預計將重點關注合作夥伴關係。 這些主要參與者之間的競爭將會加劇,從而推動基於位置的服務的創新和可近性。
本報告回答的關鍵問題
影響 LoT(物位置)市場成長的關鍵微觀和宏觀環境因素有哪些?
在目前和預測期間內,產品領域和地區的主要投資領域是什麼?
2031 年之前的預估與市場預測
在預測期間內,哪個細分市場的複合年增長率最快?
哪個細分市場擁有較大的市場份額,為什麼?
中低收入國家是否正在投資 LoT(物聯網)市場?
LoT(物位置)市場中最大的區域市場是哪一個?
亞太地區、拉丁美洲和中東/非洲等新興市場的市場趨勢和動態是什麼?
推動 LoT(物位置)市場成長的主要趨勢是什麼?
主要競爭對手有哪些,以及他們提高在全球 LoT(物位置)市場影響力的關鍵策略是什麼?
The location of things (LoT) market plays a pivotal role in today's interconnected world, providing solutions for real-time location tracking and analysis. The LoT market is expected to grow at a CAGR of 23.3% during the forecast period of 2023 to 2031. The LoT market is pivotal in enabling accurate location tracking and analysis for various applications. While privacy and security concerns exist, the market continues to grow due to the increasing demand for real-time location data and the expansion of IoT technology. Market segmentation and geographic trends highlight the dynamic nature of this industry, with various applications and industry sectors driving revenue and growth. Competitive trends suggest that established players are well-positioned to meet the evolving demands of businesses and organizations, providing solutions for precise mapping, asset management, location intelligence, and marketing engagement in a highly connected world.
Advancements in IoT Technology
The rapid evolution of the Internet of Things (IoT) has driven the growth of location of things. IoT devices are becoming more sophisticated, enabling real-time data collection and location tracking. This driver is supported by the increasing adoption of IoT solutions across various industries, from smart cities to logistics and supply chain management. Evidence for this driver can be observed in the proliferation of IoT devices and their integration with location-based services.
Demand for Precise Mapping and Navigation
Precise mapping and navigation have become essential in various applications, including autonomous vehicles, drone delivery, and indoor navigation. This driver is evident in the growing need for accurate location data and the development of mapping and navigation technologies. Evidence for this driver can be seen in the expansion of mapping services and the integration of location intelligence in mobile applications.
Location Intelligence for Marketing
Location intelligence is a critical tool for marketing and engagement strategies. Businesses use location data to target customers with relevant promotions, offers, and location-based services. This driver is supported by the increasing use of location-based advertising and the demand for personalized customer experiences. Evidence for this driver can be observed in the growth of location-based marketing platforms and their impact on consumer engagement.
Privacy and Security Concerns Privacy and security concerns are challenges in the location of things market. The collection and use of location data can raise privacy issues and expose individuals to potential security breaches. Evidence for this restraint can be found in the rising awareness of privacy rights and the need for strict data protection regulations, such as the General Data Protection Regulation (GDPR).
By Application (Mapping and Navigation, Asset Management, Location Intelligence, Media and Marketing Engagement): Mapping and Navigation Dominates the Market
In 2022, Mapping and Navigation led in terms of revenue. However, during the forecast period from 2023 to 2031, Media and Marketing Engagement is expected to exhibit the highest Compound Annual Growth Rate (CAGR). This reflects the increasing use of location data for targeted marketing and customer engagement.
By Vertical (Government, Defense, and Public Utilities, Transportation and Logistics, Retail and Consumer Goods, Manufacturing and Industrial, Healthcare, Others): Government, Defense, and Public Utilities Dominate the Market
In 2022, Government, Defense, and Public Utilities contributed significantly to the market's revenue. Looking ahead to the period from 2023 to 2031, the Retail and Consumer Goods sector is projected to have the highest CAGR. This indicates the growing importance of location-based solutions in the retail industry for customer engagement and supply chain optimization.
North America Remains the Global Leader
The location of things market exhibits distinct geographic trends. In 2022, North America led in terms of revenue, contributing significantly to the market. The region with the highest revenue percentage in 2022 was North America. However, looking ahead to the period from 2023 to 2031, the Asia-Pacific region is expected to have the highest CAGR. This reflects the increasing adoption of location of things solutions in the Asia-Pacific region, driven by urbanization, logistics, and smart city initiatives.
Innovations Remains to Key to Enhance Market Share
In the competitive landscape of the location of things market, top players such as HERE Technologies, Google, Esri, Wireless Logic, Navizon, Inc., Bosch.IO GmbH, Pitney Bowes Inc., TIBCO (Cloud Software Group, Inc.), Trimble Inc. and Qualcomm Technologies, Inc. have consistently demonstrated their leadership. These industry leaders reported substantial revenues in 2022, and their strategies for the forecast period from 2023 to 2031 are expected to focus on innovation in location-based services, expansion of mapping and navigation solutions, and partnerships with IoT device manufacturers. Competition among these key players intensifies, driving innovation and accessibility to location-based services.
Historical & Forecast Period
This study report represents analysis of each segment from 2021 to 2031 considering 2022 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2023 to 2031.
The current report comprises of quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends and technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. key data point that enables the estimation ofLocation Of Things market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users and consumption volume, price and value.
Geographical revenues generate by countries considered in the report:
Micro and macro environment factors that are currently influencing the Location Of Things market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top down and bottom-up approach for validation of market estimation assures logical, methodical and mathematical consistency of the quantitative data.
Market Segmentation
Application
Vertical
Region Segment (2021-2031; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report:
What are the key micro and macro environmental factors that are impacting the growth of Location Of Things market?
What are the key investment pockets with respect to product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2031.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Location Of Things market?
Which is the largest regional market for Location Of Things market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Location Of Things market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Location Of Things market worldwide?
FIG. 9Market Positioning of Key Location Of Things Market Players, 2022
FIG. 10Global Location Of Things Market - Tier Analysis - Percentage of Revenues by Tier Level, 2022 Versus 2031