市場調查報告書
商品編碼
1615214
生物素補充品的全球市場:成長,未來展望,競爭分析 (2024年~2032年)Biotin Supplement Market - Growth, Future Prospects and Competitive Analysis, 2024 - 2032 |
生物素是一種水溶性 B 群維生素,在將食物轉化為能量方面發揮重要作用。生物素歷來被認為只是一種微量營養素,但它在健康和保健領域,特別是在美容和護髮領域,已日益受到重視,並已成為補充劑市場的重要參與者。生物素補充劑市場預計從 2024 年到 2032 年將以 8.3% 的複合年增長率成長。
消費者對頭髮和皮膚健康意識的提高推動了需求
增加生物素補充劑需求的主要因素之一是消費者越來越意識到生物素對頭髮和皮膚健康的益處。一些軼事和使用者評估強調了生物素在促進頭髮生長、強化指甲和改善皮膚健康方面的功效。雖然嚴謹的科學文獻可能仍處於研究階段,但隨著名人和影響者發誓生物素能帶來閃亮的頭髮和容光煥發的皮膚,生物素的知名度已顯著提高。此外,開羅大學皮膚科的一項研究發現了初步證據表明生物素可以幫助對抗脫髮和脆性。隨著美容標準傾向於更 "自然" 的外觀,提供生物素等基本美容效果的補充劑的需求量很大。
老年人口成長帶來新的市場機會
生物素補充劑市場的新商機在於世界老年人口的擴大。隨著年齡的增長,您的身體吸收某些維生素(包括生物素)的能力會下降。老年人缺乏生物素會導致多種健康問題,包括脫髮、皮膚炎和指甲脆弱。有針對性的行銷活動吸引人們關註生物素補充劑對與年齡相關的脫髮和皮膚問題的保護作用,可以幫助覆蓋這一廣大人群。根據世界衛生組織(WHO)關於老化的報告,到2030年,全球60歲以上的人口將增加到14億。因此,老年人口是可能尋求解決與年齡相關的美容和健康問題的重要人群,而生物素補充劑可以在這方面發揮重要作用。
缺乏確切的科學證據來限制市場
然而,生物素補充劑市場並非沒有挑戰。市場面臨的一個重大阻礙因素是缺乏詳盡的科學證據來支持生物素攝取的眾多益處。儘管人們對生物素在能量代謝中的作用達成共識,但關於生物素對頭髮、指甲和皮膚的影響的說法並未得到可靠的科學文獻的普遍支持。例如,歐洲食品安全局在評估與生物素相關的健康聲明後得出結論,生物素有助於維持正常皮膚和頭髮,但不一定有助於頭髮生長。這些發現可能會阻礙尋求實際健康益處的消費者在不知情的情況下採用。
錯誤訊息增加和過度消費帶來的挑戰
市場面臨另一個挑戰,即錯誤訊息導致潛在的過度消費。大多數消費者認為“越多越好”,這種方法可能會導致副作用。高生物素水平會幹擾醫學測試並給出錯誤的結果。美國食品和藥物管理局的一份報告引用了多起案例,其中生物素幹擾導致某些測試中的肌鈣蛋白水平錯誤地降低,從而導致心臟病發作的診斷被漏診。因此,解決用藥過量的風險並確保對使用者進行充分的教育對於市場的持續成長至關重要。
依產品細分市場
2023年,生物素補充品市場的產品細分主要分為膠囊、錠劑、凝膠、飲料/飲品、軟糖和粉末。其中,膠囊因其廣泛接受度和消費便利性而在收入排行榜上佔據主導地位。膠囊經過預先測量以確保一致性,並且結構緊湊,便於攜帶。然而,預計 2024 年至 2032 年軟糖的複合年增長率最高。在千禧世代和 Z 世代的推動下,兼具健康和口味的軟糖預計將推動市場發展,他們更喜歡美味、有趣且適合在 Instagram 上發布的保健品。純素食趨勢也可能鼓勵品牌推出無明膠生物素軟糖,進一步提升市場吸引力。
依銷售通路細分市場
從銷售通路來看,2023年市場大致可分為超市/大賣場、專賣店、電商、藥局等。在疫情期間全球轉向線上購物的推動下,電子商務入口網站增加了收入。比較產品、閱讀評論的便利性以及送貨上門的吸引力賦予了電子商務優勢。超市/大賣場緊隨其後,優勢在於可以現貨購買。在用於虛擬試穿的 AR 工具和用於個人化補充劑推薦的人工智慧整合的推動下,電子商務預計將在 2024 年至 2032 年保持成長最快的趨勢。
區域洞察
依地區劃分,北美地區因其國民健康意識強、購買力高,2023年銷售量佔比最高。歐洲緊隨其後,重點關注清潔標籤的有機補充劑。然而,預計 2024-2032 年亞太地區的複合年增長率最高。隨著人們對生物素功效的認識蔓延到人口稠密的印度和中國,以及可支配收入的中產階級人口不斷擴大,該地區的市場有望成長。
競爭狀況
在競爭最前沿,2023 年的生物素補充劑市場已成為創新、合併和擴張的大熔爐。知名品牌包括 Sports Research、The Nature's Bounty Co.、Pure Research Products, LLC、Zhou Nutrition、Natrol LLC、Church &Dwight Co. Inc.、LifeGarden Naturals、NOW Foods、Jarrow Formulas Inc.、Doctors Best、Zenwise Health 和SBR 營養公司在塑造市場趨勢方面發揮關鍵作用。他們的策略往往相互交織,重點關注產品創新(例如引入生物素和膠原蛋白組合)、永續採購和開發新興市場。有趣的是生物素補充劑品牌和美容影響者之間的合作,利用他們的影響力提出真實的產品推薦。從 2024 年到 2032 年,這些公司以及其他公司預計將更深入地探索透過補充營養來豐富補充劑,並確保整體健康和美容解決方案。
本報告回答的主要問題
影響生物素補充劑市場成長的關鍵微觀和宏觀環境因素有哪些?
在目前和預測期間內,產品領域和地區的主要投資領域是什麼?
估計/預測/市場預測(直到 2032 年)
哪個細分市場在預測期間內複合年增長率最快?
哪個細分市場擁有較大的市場佔有率,為什麼?
低收入和中等收入國家是否正在投資生物素補充劑市場?
生物素補充劑市場最大的區域市場是哪一個?
亞太、拉丁美洲、中東/非洲等新興市場的市場趨勢與趨勢如何?
推動生物素補充劑市場成長的主要趨勢是什麼?
主要競爭對手是什麼以及他們提高在全球生物素補充劑市場的影響力的關鍵策略是什麼?
Biotin, a water-soluble B-vitamin, plays an instrumental role in converting food into energy. Historically viewed as a mere micronutrient, biotin's ascendance in the health and wellness sphere, particularly within the beauty and hair care sector, has made it a prominent player in the supplement market. Biotin supplement market is estimated to grow at a CAGR of 8.3% from 2024 to 2032.
Rising Consumer Awareness on Hair and Skin Health Propelling Demand
One of the primary drivers augmenting the demand for biotin supplements is the escalating consumer awareness about the benefits of biotin for hair and skin health. Several anecdotal accounts and user testimonials highlight the efficacy of biotin in promoting hair growth, strengthening nails, and improving skin health. While rigorous scientific literature might still be in its exploratory phase, public endorsements from celebrities and influencers, who have credited biotin for their lustrous hair and radiant skin, have significantly elevated its public profile. Additionally, a study from the Dermatology Department at the Cairo University found preliminary evidence suggesting that biotin can help combat hair shedding and brittleness. As the beauty standard increasingly tilts towards a more 'natural' look, supplements like biotin that offer intrinsic beauty enhancements are witnessing heightened demand.
Growing Geriatric Population Presents New Market Opportunities
A budding opportunity for the biotin supplement market lies in the expanding global geriatric population. As age advances, the body's ability to absorb certain vitamins, including biotin, diminishes. Biotin deficiencies in older adults can lead to various health issues, including hair loss, dermatitis, and brittle nails. Targeted marketing efforts drawing attention to the protective effects of biotin supplements against age-related hair thinning or skin issues can tap into this vast demographic. The World Health Organization's report on aging suggests that the global population aged 60 years or older will rise to 1.4 billion by 2030. Hence, the aged population represents a sizable demographic, potentially seeking solutions to age-related beauty and health concerns, where biotin supplements can play a crucial role.
Lack of Conclusive Scientific Evidence as a Market Restraint
However, the biotin supplement market isn't without its set of challenges. A substantial restraint facing the market is the lack of exhaustive scientific evidence backing the myriad benefits associated with biotin consumption. While there is a consensus on biotin's role in energy metabolism, claims about its impact on hair, nails, and skin aren't universally backed by robust scientific literature. For instance, the European Food Safety Authority, in its assessment of health claims related to biotin, concluded that while biotin does contribute to the maintenance of normal skin and hair, it doesn't necessarily contribute to hair growth. Such findings can potentially hinder uninformed adoption among consumers seeking tangible health benefits.
Rising Cases of Misinformation and Overconsumption as a Challenge
The market faces another challenge in the form of misinformation, leading to potential overconsumption. A vast section of consumers believes that 'more is better', an approach that can lead to adverse effects. High biotin levels can interfere with medical tests, leading to potentially incorrect results. A report from the U.S. Food and Drug Administration cited multiple incidents where biotin interference caused falsely low troponin levels in certain lab tests, leading to missed diagnosis of heart attacks. Thus, addressing the perils of overconsumption and ensuring informed user education becomes paramount for sustained market growth.
Market Segmentation by Product
In 2023, the product segmentation of the biotin supplement market was conspicuously categorized into Capsules, Tablets, Gels, Beverages/Drinks, Gummies, and Powders. Among these, Capsules dominated the revenue chart due to their widespread acceptance and convenience of consumption. Their pre-measured doses ensured consistency, and their compact nature facilitated ease of transport. However, as we peek into the horizon of 2024-2032, Gummies are expected to showcase the highest CAGR. Driven by a millennial and Gen-Z population that fancies flavorful, fun, and Instagrammable health supplements, gummies, which merge health with taste, are anticipated to steer the market. The vegan trend, which has been gaining traction, will also likely prompt brands to launch gelatin-free biotin gummies, further pushing their market appeal.
Market Segmentation by Sales Channels
Diving into sales channels, the landscape in 2023 was majorly divided between Supermarkets/Hypermarkets, Specialty Store, E-commerce, Pharmacies, and Others. E-commerce portals led in revenue, bolstered by the global shift to online shopping amid the pandemic. The ease of comparing products, reading reviews, and the allure of doorstep delivery gave e-commerce an edge. Supermarkets/Hypermarkets followed closely, offering the advantage of tactile purchase. Moving forward, from 2024 to 2032, E-commerce is still expected to burgeon at the fastest rate, with the integration of AR tools for virtual try-ons and AI for personalized supplement recommendations acting as catalysts.
Regional Insights
Geographically, North America, with its health-conscious populace and high purchasing power, commanded the highest revenue percentage in 2023. Europe trailed closely, with its emphasis on clean-label, organic supplements. The forecast for 2024-2032, however, places Asia-Pacific as the region boasting the highest CAGR. As awareness about biotin's benefits seep into the densely populated countries of India and China, and as the middle-class demographic with disposable income expands, the market is poised for an upswing in this region.
Competitive Landscape
On the competitive frontier, the biotin supplement market in 2023 was a cauldron of innovations, mergers, and expansions. Prominent players like Sports Research, The Nature's Bounty Co., Pure Research Products, LLC, Zhou Nutrition, Natrol LLC, Church & Dwight Co. Inc., LifeGarden Naturals, NOW Foods, Jarrow Formulas Inc., Doctors Best, Zenwise Health, SBR NUTRITION were pivotal in shaping market trends. Their strategies often intertwined, focusing on product innovations (like the introduction of biotin with collagen combinations), sustainable sourcing, and tapping into emerging markets. An interesting observation was the collaboration between biotin supplement brands and beauty influencers, leveraging their reach for authentic product endorsements. As we gaze into 2024-2032, these players, along with others, are expected to delve deeper into research, striving to fortify their supplements with complementary nutrients, ensuring a holistic health and beauty solution.
Historical & Forecast Period
This study report represents an analysis of each segment from 2022 to 2032 considering 2023 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2024 to 2032.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Biotin Supplement market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Biotin Supplement market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.
Market Segmentation
Product
Sales Channel
Region Segment (2022-2032; US$ Million)
North America
U.S.
Canada
Rest of North America
UK and European Union
UK
Germany
Spain
Italy
France
Rest of Europe
Asia Pacific
China
Japan
India
Australia
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East and Africa
GCC
Africa
Rest of Middle East and Africa
Key questions answered in this report
What are the key micro and macro environmental factors that are impacting the growth of Biotin Supplement market?
What are the key investment pockets concerning product segments and geographies currently and during the forecast period?
Estimated forecast and market projections up to 2032.
Which segment accounts for the fastest CAGR during the forecast period?
Which market segment holds a larger market share and why?
Are low and middle-income economies investing in the Biotin Supplement market?
Which is the largest regional market for Biotin Supplement market?
What are the market trends and dynamics in emerging markets such as Asia Pacific, Latin America, and Middle East & Africa?
Which are the key trends driving Biotin Supplement market growth?
Who are the key competitors and what are their key strategies to enhance their market presence in the Biotin Supplement market worldwide?
FIG. 9Market Positioning of Key Biotin Supplement Market Players, 2023
FIG. 10Global Biotin Supplement Market - Tier Analysis - Percentage of Revenues by Tier Level, 2023 Versus 2032