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市場調查報告書
商品編碼
1645241
全球手機電源配件市場:成長、未來展望與競爭分析(2025-2033)Mobile Phone Power Accessories Market - Growth, Future Prospects and Competitive Analysis, 2025 - 2033 |
手機電源配件,顧名思義,是專門為給手機供電而設計的各種小工具和設備。這個市場包含各種的產品,從充電器、行動電源、電池、充電線到車載充電器。在這個數字互聯時代,對手機的依賴呈指數級成長。因此,確保這些設備不會斷電的電源配件的需求也激增。預計2025年至2033年期間手機電源配件市場年複合成長率為 6.1%。
驅動因素:對手機多種用途的依賴性不斷增強
手機電源配件市場最重要的驅動因素之一是,人們對手機的依賴性越來越強,不僅僅是用於通訊。如今,智慧型手機可以充當相機、音樂播放器、GPS 設備、網路瀏覽器甚至是微型計算機,提供從食品配送到網路銀行等各種應用。從人們的日常行為就可以看出這一點。最近的一項大學研究發現,人們平均每天查看手機 96 次。每 10 分鐘一次。此外,遊戲界也將很大一部分注意力轉向手機遊戲。大型遊戲非常耗電,會比以前更快耗盡手機電池。同樣,隨著 Netflix 和 Spotify 等串流媒體服務的出現,手機上的內容消費量激增,因此需要持續供電備份解決方案。
機會:無線充電技術的出現與應用
隨著無線充電的發展日益普及,科技界正熱鬧非凡。它不僅省去了電線,還提高了充電速度和效率。這種演變為手機電源配件市場參與者提供了巨大的機會。這一趨勢從無線充電器銷售量的不斷增加就可以看出。根據科技雜誌發表的文章 ,無線充電板和支架的銷售量在過去一年中大幅成長。此外,許多咖啡館和餐廳都推出了內建無線充電功能的桌子,這預示著未來充電將成為環境中無形的一部分。
限制因素:環境問題與廢棄物產生
電源配件的需求上升,但並非沒有挑戰。人們對電子垃圾對環境的影響日益擔憂,這是一個重要的阻礙因素。手機配件,尤其是低品質的配件,壽命是有限的。大量報告指出電子垃圾堆積如山,這便是造成環境負擔的證據。一部紀錄片展示了不當處理的電子配件如何將有害化學物質滲入土壤和水中,嚴重破壞環境。此外,許多電源配件都採用塑膠包裝,進一步增加了環境負擔。
挑戰:先進內建電池技術的興起
這個市場面臨的一個主要挑戰是智慧型手機內部電池技術的快速進步。每家公司都推出了配備電池的手機,並聲稱一次充電可以使用一天以上。從近期各大手機廠商發表的產品中可以看出這一趨勢。某大品牌最近推出了一款電池續航力長達 48 小時的智慧型手機,而另一家競爭對手則展示了可在 30 分鐘內為手機充滿電的快速充電技術。這些進步減少了對外部電源配件的依賴,對市場成長構成了挑戰。
依組件劃分的市場
依組件分析手機電源配件市場,由於對行動充電解決方案的需求激增,預計到2024年,行動電源領域將在收入方面佔據主導地位。隨著人們的移動性越來越強並且旅行範圍越來越廣,對便攜式充電解決方案的需求變得迫切。然而,由於充電速度和技術的快速創新,尤其是快速充電和無線充電解決方案的進步,充電器領域預計將在2025年至2033年期間以最高的年複合成長率成長。電源線也佔了很大的佔有率,主要是因為它是消耗品,需要經常更換。
依銷售通路細分市場
以2024年的銷售管道劃分,線下通路在收入方面仍將佔據主導地位。這項優勢源自於消費者偏好觸覺購物體驗,可以親自檢查配件的品質和相容性。然而,隨著數位轉型席捲各個行業,預計線上銷售管道將在2025年至2033年期間實現最高的年複合成長率。電子商務平台的成長,加上送貨上門的便利性和更多的選擇,可能會推動這一領域的發展。
區域分析
得益於龐大的人口和巨大的智慧型手機普及率,亞太地區預計將在2024年在收入方面領先。在印度和中國等中產階級蓬勃發展的國家,對手機以及電源配件的需求激增。在2025-2033年的預測期內,非洲地區預計將呈現最高的年複合成長率。這一成長可能是由非洲大陸智慧型手機普及率的提高、互聯網連接性的擴大和數位素養的提高所推動的。
主要公司分析
在競爭格局中,已經出現了一些將在2024年引領手機電源配件市場格局的公司。 Anker Innovations Ltd.、Apple Inc.、Aukey、BBK Electronics Corp.Ltd.、Belkin International.Inc.、Google LLC.、Huawei Technology Co.Ltd.、Samsung Electronics Co.Ltd.、Xiaomi Corporation、Ventev、Griffin Technology Griffin Technology等品牌均憑藉對品質、創新和廣泛分銷網路的重視而建立了自己的優勢。他們的策略通常圍繞著滿足消費者不斷變化的需求,例如太陽能行動電源和更耐用的電纜。預計2025年至2033年間市場競爭將會加劇。新進業者將尋求利用新技術並開拓未飽和市場,而現有企業將尋求透過合併、收購和加強對研發的重視來鞏固其地位。
Mobile phone power accessories, as the name suggests, refer to the various gadgets and devices designed to power or support the power needs of mobile phones. This market encompasses a vast array of products, from chargers, power banks, batteries, charging cables to car chargers. In the age of digital connectivity, the reliance on mobile phones is increasing exponentially. As such, the demand for power accessories, ensuring these gadgets never run out of juice, has seen a similar surge. Mobile phone power accessories market is estimated to grow at a CAGR of 6.1% from 2025 to 2033.
Driver - Growing Dependency on Mobile Phones for Multiple Applications
One of the most significant drivers for the mobile phone power accessories market is the rising dependency on mobile phones for a host of applications beyond mere communication. Nowadays, smartphones serve multifarious purposes, functioning as cameras, music players, GPS devices, internet browsers, and even mini-computers with their multitude of apps for everything from food delivery to online banking. Evidences pointing towards this can be found in the everyday behavior of people. A recent survey conducted by a university showcased that an average individual checks their phone 96 times a day. That's once every 10 minutes. Additionally, the gaming community has also shifted a substantial chunk of its attention to mobile gaming. Heavy games, consuming more power, mean that the phone's battery is being drained faster than ever. Similarly, with the advent of streaming services like Netflix and Spotify, content consumption on phones has skyrocketed, requiring constant power backup solutions.
Opportunity - Advent and Adoption of Wireless Charging Technologies
The technology realm is abuzz with the development and increased adoption of wireless charging. It's not just about eliminating wires but also enhancing the charging speed and efficiency. This evolution offers a golden opportunity for players in the mobile phone power accessories market. Evidences of this trend are noticeable in the increasing sales of wireless chargers. An article published in a technology magazine noted a significant uptick in the sales of wireless charging pads and stands in the past year. Furthermore, many cafes and restaurants are introducing tables with built-in wireless charging, hinting at a future where charging becomes an invisible and integrated part of our environments.
Restraint - Environmental Concerns and Waste Generation
While the demand for power accessories is on the rise, it's not without its challenges. The increasing concerns about the environmental impacts of electronic waste pose a considerable restraint. Mobile phone accessories, especially low-quality ones, have a limited life. Evidences of this environmental toll can be found in the numerous reports highlighting mountains of electronic waste. A documentary showcased the significant environmental degradation caused by improperly discarded electronic accessories, leaching harmful chemicals into the soil and water. Furthermore, many power accessories come packaged in plastic, adding to the environmental burden.
Challenge - The Rise of Inbuilt Advanced Battery Technologies
A major challenge facing this market is the rapid advancements in inbuilt battery technologies in smartphones. Companies are introducing phones with batteries that claim to last more than a day on a single charge. Evidences of this trend can be seen in the recent launches by major mobile phone manufacturers. A leading brand recently introduced a smartphone boasting a 48-hour battery life, and another competitor showcased a rapid charging technology that charges a phone fully in less than 30 minutes. Such advancements could reduce the dependency on external power accessories, posing a challenge to the market's growth.
Market Segmentation by Component
When dissecting the mobile phone power accessories market by component, in 2024, the Power Bank segment dominated in revenue terms due to the surge in demand for on-the-go charging solutions. As people became increasingly mobile and undertook extensive travel, the need to have a portable charging solution became imperative. Yet, it's the Chargers segment that is expected to witness the highest CAGR from 2025 to 2033, given the rapid innovations in charging speeds and technologies, especially with the advancement in fast charging and wireless charging solutions. Power Cables also held a significant share, primarily because of their wear and tear nature, necessitating frequent replacements.
Market Segmentation by Sales Channel
On the front of sales channels in 2024, the Offline channel was still reigning supreme in terms of revenue. This prominence can be attributed to consumers' preference for a tactile shopping experience, allowing them to gauge the quality and compatibility of accessories firsthand. However, as digital transformation sweeps across sectors, the Online sales channel is anticipated to register the highest CAGR from 2025 to 2033. The growth of e-commerce platforms, paired with the convenience of doorstep delivery and a plethora of choices, is set to propel this segment.
Regional Analysis
Geographically, the Asia-Pacific region was the top performer in terms of revenue in 2024, thanks to its vast population and the immense penetration of smartphones. Countries like India and China, with their burgeoning middle class, have seen an explosive demand for mobile phones and, by extension, power accessories. In the forecasted period of 2025 to 2033, the African region is expected to manifest the highest CAGR. This growth will likely be driven by increasing smartphone adoption rates in the continent, backed by expanding internet connectivity and digital literacy.
Analysis of Key Players
In the competitive landscape, 2024 saw some clear market leaders in the Mobile Phone Power Accessories domain. Brands like Anker Innovations Ltd., Apple Inc., Aukey, BBK Electronics Corp. Ltd., Belkin International. Inc., Google LLC., Huawei Technology Co., Ltd., Samsung Electronics Co., Ltd., Xiaomi Corporation, Ventev, Griffin Technology Griffin Technology had a stronghold, owed largely to their emphasis on quality, innovation, and expansive distribution networks. Their strategies often revolved around catering to the evolving needs of the consumers - whether it was through introducing power banks with solar charging capabilities or cables with enhanced durability. As we move ahead, from 2025 to 2033, the market is expected to witness intensified competition. Entrants will likely harness emerging technologies and tap into unsaturated markets, while incumbents will try to consolidate their position through mergers, acquisitions, and a focus on R&D.
Historical & Forecast Period
This study report represents an analysis of each segment from 2023 to 2033 considering 2024 as the base year. Compounded Annual Growth Rate (CAGR) for each of the respective segments estimated for the forecast period of 2025 to 2033.
The current report comprises quantitative market estimations for each micro market for every geographical region and qualitative market analysis such as micro and macro environment analysis, market trends, competitive intelligence, segment analysis, porters five force model, top winning strategies, top investment markets, emerging trends & technological analysis, case studies, strategic conclusions and recommendations and other key market insights.
Research Methodology
The complete research study was conducted in three phases, namely: secondary research, primary research, and expert panel review. The key data points that enable the estimation of Mobile Phone Power Accessories market are as follows:
Research and development budgets of manufacturers and government spending
Revenues of key companies in the market segment
Number of end users & consumption volume, price, and value.
Geographical revenues generated by countries considered in the report
Micro and macro environment factors that are currently influencing the Mobile Phone Power Accessories market and their expected impact during the forecast period.
Market forecast was performed through proprietary software that analyzes various qualitative and quantitative factors. Growth rate and CAGR were estimated through intensive secondary and primary research. Data triangulation across various data points provides accuracy across various analyzed market segments in the report. Application of both top-down and bottom-up approach for validation of market estimation assures logical, methodical, and mathematical consistency of the quantitative data.