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商品編碼

1566914

汽車座椅加熱市場：按類型、車型和銷售管道：2024-2033 年全球機會分析和產業預測

Automotive seat heater Market By Type (Carbon Heater, Composite Heater) , By Vehicle Type (Passenger Cars, Commercial Vehicles) By Sales Channel (OEM, Aftermarket) : Global Opportunity Analysis and Industry Forecast, 2024-2033

出版日期: 2024年07月10日 | 出版商:

Allied Market Research | 英文 324 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2023年汽車座椅加熱器市場規模為31億美元，預計2033年將達55億美元，2024年至2033年複合年成長率為6%。

汽車座椅加熱器是汽車座椅內建的功能，可在寒冷的天氣為乘員提供舒適和溫暖。這些系統使用嵌入座墊或靠背的加熱元件，可以啟動加熱元件來產生熱量。座椅加熱器與空調通風結合使用，以去除座椅上的冷凝濕氣。

全球汽車座椅加熱器市場的成長主要得益於汽車工業的不斷擴張，汽車產銷量的增加。這是因為汽車座椅加熱器已成為現代汽車中流行的舒適和便利功能，從豪華車型到更便宜的汽車。此外，電動車擴大配備座椅加熱器，為乘員提供一種有效的取暖方式，同時又不會給汽車的主電池系統帶來太大壓力，從而推動電動車在全球市場的普及，從而大大促進了汽車的成長。總部位於巴黎的政府間組織國際能源總署（IEA）的數據顯示，2024年第一季電動車銷量超過300萬輛，比2023年成長約25%。預計到2024年終，這一數字將達到1700萬台，與前一年同期比較成長20%。此外，消費者對汽車舒適性和便利性的偏好不斷變化，以及對加熱座椅對健康益處的認知不斷提高，例如改善血液循環和緩解長途駕駛時的肌肉不適，正在成為全球市場的主要驅動力。此外，寒冷氣候地區對座椅加熱器的需求不斷成長，大大推動了市場的成長。然而，與座椅加熱器整合相關的高成本增加了車輛的整體價格，並成為市場的主要障礙。此外，加熱座椅套和可攜式座椅加熱器等替代加熱技術越來越受歡迎，提供了更靈活、更具成本效益的解決方案，從而限制了市場的成長。座椅加熱器的需求具有很強的季節性，寒冷月份和地區的銷售量較高，進一步限制了市場滲透率。同時，分析天氣狀況並自動調整座椅加熱以提供最佳舒適度、提供精確溫度調節和增強安全功能的智慧控制系統市場預計開拓在此期間為市場成長提供利潤豐厚的機會。

全球汽車座椅加熱器市場按類型、車型、銷售管道和地區細分。按類型分類，市場分為碳加熱器和複合加熱器。依車型分，分為乘用車及整車兩類。依銷售管道分類，銷售分為OEM和售後銷售。從區域來看，我們對北美、歐洲、亞太地區和拉丁美洲地區進行了分析。

主要發現

按類型分類，碳加熱器領域預計到 2033 年將顯著成長。

按車型分類，乘用車預計將在未來幾年主導汽車座椅加熱器市場。

從銷售管道來看，售後市場預計將在不久的將來成為主要細分市場。

按地區分類，預計歐洲在預測期內汽車熱壓片機市場的成長速度最高。

可使用此報告進行客製化（需要額外費用和時間表）

產品基準/產品規格及應用
新產品開發/主要企業產品矩陣
歷史市場資料

市場概況
北美洲
- 主要市場趨勢和機遇
- 美國：汽車座椅加熱器市場
- 加拿大汽車座椅加熱器市場
- 墨西哥汽車座椅加熱器市場
歐洲
- 主要市場趨勢和機遇
- 英國汽車座椅加熱器市場
- 德國汽車座椅加熱器市場
- 法國汽車座椅加熱器市場
- 俄羅斯汽車座椅加熱器市場
- 其他歐洲國家汽車座椅加熱器市場
亞太地區
- 主要市場趨勢和機遇
- 中國：汽車座椅加熱器市場
- 日本汽車座椅加熱器市場
- 印度汽車座椅加熱器市場
- 韓國汽車座椅加熱器市場
- 澳洲汽車座椅加熱器市場
- 其他亞太地區：汽車座椅加熱器市場
拉丁美洲
- 主要市場趨勢和機遇
- 巴西汽車座椅加熱器市場
- 阿根廷汽車座椅加熱器市場
- 其他拉丁美洲汽車座椅加熱器市場
中東/非洲
- 主要市場趨勢和機遇
- 沙烏地阿拉伯汽車座椅加熱器市場
- 阿拉伯聯合大公國汽車座椅加熱器市場
- 以色列汽車座椅加熱器市場
- 非洲汽車座椅加熱器市場
- 其他中東和非洲汽車座椅加熱器市場

第8章競爭格局

介紹
關鍵成功策略
10家主要企業產品圖譜
競爭對手儀表板
競爭熱圖
主要企業定位（2023年）

第9章公司簡介

Continental AG
Panasonic Corporation
Gentherm Incorporated
II-VI Incorporated
Roadwire LLC
Rostra Precision Controls Inc.
Firsten Automotive Electronics Co., Ltd.
Guangzhou Tachibana Electronic Co., Ltd.
SINOMAS
Champion Auto Systems

簡介目錄

Product Code: A323768

The automotive seat heater market was valued at $3.1 billion in 2023, and is projected to reach $5.5 billion by 2033, growing at a CAGR of 6% from 2024 to 2033.

Automotive seat heater is a feature integrated into vehicle seats to provide added comfort and warmth to passengers during cold weather conditions. These systems use heating elements embedded within the seat cushions and backs, which can be activated to generate heat. Heated seats are used in conjunction with climate-controlled ventilation, which eliminates the condensing moisture from the seat.

The growth of the global automotive seat heater market is majorly driven by continuous expansion of the automotive industry, with increasing vehicle production and sales. This is attributed to the fact that automotive seat heaters have become a popular comfort and convenience feature in modern vehicles, ranging from luxury models to more affordable cars. Moreover, surge in adoption of electric vehicles significantly contributes toward the growth of the global market, as seat heaters are being increasingly integrated in electric vehicles, where they provide an efficient way to warm passengers without heavily taxing the vehicle's main battery system. According to the International Energy Agency, a Paris-based autonomous intergovernmental organization, over 3 million electric vehicles were sold in the first quarter of 2024, around 25% higher as compared to 2023. This number is estimated to reach 17 million by the end of 2024, exhibiting a 20% year-on-year increase. Furthermore, shift in consumer preference for comfort and convenience features in vehicles and increase in awareness of the health benefits of seat heaters, such as improved circulation and relief from muscle discomfort during long drives, act as the key driving forces of the global market. Moreover, higher demand for seat heaters in regions with cold climates significantly fosters the market growth. However, high cost associated with the integration of seat heaters increases the overall price of the vehicle, which acts as a key deterrent factor of the market. Moreover, increase in popularity of alternative heating technologies, such as heated seat covers or portable seat heaters, offer more flexible and cost-effective solutions, thus restraining the market growth. The demand for seat heaters is highly seasonal, with higher sales in colder months and regions, further limiting their market penetration. On the contrary, the development of intelligent control systems that provide precise temperature regulation and enhanced safety features by analyzing the weather conditions and automatically adjusting the seat heaters to provide optimal comfort levels is expected to offer lucrative opportunities for the growth of the market during the forecast period.

The global automotive seat heaters market is segmented into type, vehicle type, sales channel, and region. On the basis of type, the market is divided into carbon heater and composite heater. Depending on vehicle type, it is segregated into passenger cars and vehicle type. By sale channel, it is bifurcated into OEM and aftermarket. Region wise, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Key Findings

On the basis of type, the carbon heater segment is anticipated to experience notable growth by 2033.

Depending on vehicle type, the passenger car segment is expected to dominate the automotive seat heater market in the coming years.

By sale channel, aftermarket is projected to emerge as a leading segment in the near future.

Region wise, Europe is expected to exhibit highest growth in the automotive heat seater market during the forecast period.

Competition Analysis

Competitive analysis and profiles of the major players in the global automotive seat heater market include Continental AG, Panasonic Corporation, Gentherm Incorporated, II-VI Incorporated, Roadwire LLC, Rostra Precision Controls Inc., Firsten Automotive Electronics Co., Ltd., Guangzhou Tachibana Electronic Co., Ltd., SINOMAS, and Champion Auto Systems. These major players have adopted various key development strategies such as business expansion, new product launches, and partnerships to sustain the intense competition and strengthen their foothold in the market.

Additional benefits you will get with this purchase are:

Quarterly Update and* (only available with a corporate license, on listed price)
5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
Free Upcoming Version on the Purchase of Five and Enterprise User License.
16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
Free data Pack on the Five and Enterprise User License. (Excel version of the report)
Free Updated report if the report is 6-12 months old or older.
24-hour priority response*
Free Industry updates and white papers.

Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)

Product Benchmarking / Product specification and applications
New Product Development/ Product Matrix of Key Players
Historic market data

Key Market Segments

By Type

Carbon Heater
Composite Heater

By Vehicle Type

Passenger Cars
Commercial Vehicles

By Sales Channel

OEM
Aftermarket

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- UK
- Germany
- France
- Russia
- Rest of Europe
Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Rest of Asia-Pacific
Latin America
- Brazil
- Argentina
- Rest of Latin America
Middle East and Africa
- Saudi Arabia
- UAE
- Israel
- Africa
- Rest of Middle East and Africa

Key Market Players:

Continental AG
Panasonic Corporation
Gentherm Incorporated
II-VI Incorporated
Roadwire LLC
Rostra Precision Controls Inc.
Firsten Automotive Electronics Co., Ltd.
Guangzhou Tachibana Electronic Co., Ltd.
SINOMAS
Champion Auto Systems

CHAPTER 1: INTRODUCTION

1.1. Report Description
1.2. Key Market Segments
1.3. Key Benefits
1.4. Research Methodology
- 1.4.1. Primary Research
- 1.4.2. Secondary Research
- 1.4.3. Analyst Tools and Models

CHAPTER 2: EXECUTIVE SUMMARY

2.1. CXO Perspective

CHAPTER 3: MARKET LANDSCAPE

3.1. Market Definition and Scope
3.2. Key Findings
- 3.2.1. Top Investment Pockets
- 3.2.2. Top Winning Strategies
3.3. Porter's Five Forces Analysis
- 3.3.1. Bargaining Power of Suppliers
- 3.3.2. Threat of New Entrants
- 3.3.3. Threat of Substitutes
- 3.3.4. Competitive Rivalry
- 3.3.5. Bargaining Power among Buyers
3.4. Market Dynamics
- 3.4.1. Drivers
- 3.4.2. Restraints
- 3.4.3. Opportunities

CHAPTER 4: AUTOMOTIVE SEAT HEATER MARKET, BY TYPE

4.1. Market Overview
- 4.1.1 Market Size and Forecast, By Type
4.2. Carbon Heater
- 4.2.1. Key Market Trends, Growth Factors and Opportunities
- 4.2.2. Market Size and Forecast, By Region
- 4.2.3. Market Share Analysis, By Country
4.3. Composite Heater
- 4.3.1. Key Market Trends, Growth Factors and Opportunities
- 4.3.2. Market Size and Forecast, By Region
- 4.3.3. Market Share Analysis, By Country

CHAPTER 5: AUTOMOTIVE SEAT HEATER MARKET, BY VEHICLE TYPE

5.1. Market Overview
- 5.1.1 Market Size and Forecast, By Vehicle Type
5.2. Passenger Cars
- 5.2.1. Key Market Trends, Growth Factors and Opportunities
- 5.2.2. Market Size and Forecast, By Region
- 5.2.3. Market Share Analysis, By Country
5.3. Commercial Vehicles
- 5.3.1. Key Market Trends, Growth Factors and Opportunities
- 5.3.2. Market Size and Forecast, By Region
- 5.3.3. Market Share Analysis, By Country

CHAPTER 6: AUTOMOTIVE SEAT HEATER MARKET, BY SALES CHANNEL

6.1. Market Overview
- 6.1.1 Market Size and Forecast, By Sales Channel
6.2. OEM
- 6.2.1. Key Market Trends, Growth Factors and Opportunities
- 6.2.2. Market Size and Forecast, By Region
- 6.2.3. Market Share Analysis, By Country
6.3. Aftermarket
- 6.3.1. Key Market Trends, Growth Factors and Opportunities
- 6.3.2. Market Size and Forecast, By Region
- 6.3.3. Market Share Analysis, By Country

CHAPTER 7: AUTOMOTIVE SEAT HEATER MARKET, BY REGION

7.1. Market Overview
- 7.1.1 Market Size and Forecast, By Region
7.2. North America
- 7.2.1. Key Market Trends and Opportunities
- 7.2.2. Market Size and Forecast, By Type
- 7.2.3. Market Size and Forecast, By Vehicle Type
- 7.2.4. Market Size and Forecast, By Sales Channel
- 7.2.5. Market Size and Forecast, By Country
- 7.2.6. U.S. Automotive seat heater Market
  - 7.2.6.1. Market Size and Forecast, By Type
  - 7.2.6.2. Market Size and Forecast, By Vehicle Type
  - 7.2.6.3. Market Size and Forecast, By Sales Channel
- 7.2.7. Canada Automotive seat heater Market
  - 7.2.7.1. Market Size and Forecast, By Type
  - 7.2.7.2. Market Size and Forecast, By Vehicle Type
  - 7.2.7.3. Market Size and Forecast, By Sales Channel
- 7.2.8. Mexico Automotive seat heater Market
  - 7.2.8.1. Market Size and Forecast, By Type
  - 7.2.8.2. Market Size and Forecast, By Vehicle Type
  - 7.2.8.3. Market Size and Forecast, By Sales Channel
7.3. Europe
- 7.3.1. Key Market Trends and Opportunities
- 7.3.2. Market Size and Forecast, By Type
- 7.3.3. Market Size and Forecast, By Vehicle Type
- 7.3.4. Market Size and Forecast, By Sales Channel
- 7.3.5. Market Size and Forecast, By Country
- 7.3.6. UK Automotive seat heater Market
  - 7.3.6.1. Market Size and Forecast, By Type
  - 7.3.6.2. Market Size and Forecast, By Vehicle Type
  - 7.3.6.3. Market Size and Forecast, By Sales Channel
- 7.3.7. Germany Automotive seat heater Market
  - 7.3.7.1. Market Size and Forecast, By Type
  - 7.3.7.2. Market Size and Forecast, By Vehicle Type
  - 7.3.7.3. Market Size and Forecast, By Sales Channel
- 7.3.8. France Automotive seat heater Market
  - 7.3.8.1. Market Size and Forecast, By Type
  - 7.3.8.2. Market Size and Forecast, By Vehicle Type
  - 7.3.8.3. Market Size and Forecast, By Sales Channel
- 7.3.9. Russia Automotive seat heater Market
  - 7.3.9.1. Market Size and Forecast, By Type
  - 7.3.9.2. Market Size and Forecast, By Vehicle Type
  - 7.3.9.3. Market Size and Forecast, By Sales Channel
- 7.3.10. Rest of Europe Automotive seat heater Market
  - 7.3.10.1. Market Size and Forecast, By Type
  - 7.3.10.2. Market Size and Forecast, By Vehicle Type
  - 7.3.10.3. Market Size and Forecast, By Sales Channel
7.4. Asia-Pacific
- 7.4.1. Key Market Trends and Opportunities
- 7.4.2. Market Size and Forecast, By Type
- 7.4.3. Market Size and Forecast, By Vehicle Type
- 7.4.4. Market Size and Forecast, By Sales Channel
- 7.4.5. Market Size and Forecast, By Country
- 7.4.6. China Automotive seat heater Market
  - 7.4.6.1. Market Size and Forecast, By Type
  - 7.4.6.2. Market Size and Forecast, By Vehicle Type
  - 7.4.6.3. Market Size and Forecast, By Sales Channel
- 7.4.7. Japan Automotive seat heater Market
  - 7.4.7.1. Market Size and Forecast, By Type
  - 7.4.7.2. Market Size and Forecast, By Vehicle Type
  - 7.4.7.3. Market Size and Forecast, By Sales Channel
- 7.4.8. India Automotive seat heater Market
  - 7.4.8.1. Market Size and Forecast, By Type
  - 7.4.8.2. Market Size and Forecast, By Vehicle Type
  - 7.4.8.3. Market Size and Forecast, By Sales Channel
- 7.4.9. South Korea Automotive seat heater Market
  - 7.4.9.1. Market Size and Forecast, By Type
  - 7.4.9.2. Market Size and Forecast, By Vehicle Type
  - 7.4.9.3. Market Size and Forecast, By Sales Channel
- 7.4.10. Australia Automotive seat heater Market
  - 7.4.10.1. Market Size and Forecast, By Type
  - 7.4.10.2. Market Size and Forecast, By Vehicle Type
  - 7.4.10.3. Market Size and Forecast, By Sales Channel
- 7.4.11. Rest of Asia-Pacific Automotive seat heater Market
  - 7.4.11.1. Market Size and Forecast, By Type
  - 7.4.11.2. Market Size and Forecast, By Vehicle Type
  - 7.4.11.3. Market Size and Forecast, By Sales Channel
7.5. Latin America
- 7.5.1. Key Market Trends and Opportunities
- 7.5.2. Market Size and Forecast, By Type
- 7.5.3. Market Size and Forecast, By Vehicle Type
- 7.5.4. Market Size and Forecast, By Sales Channel
- 7.5.5. Market Size and Forecast, By Country
- 7.5.6. Brazil Automotive seat heater Market
  - 7.5.6.1. Market Size and Forecast, By Type
  - 7.5.6.2. Market Size and Forecast, By Vehicle Type
  - 7.5.6.3. Market Size and Forecast, By Sales Channel
- 7.5.7. Argentina Automotive seat heater Market
  - 7.5.7.1. Market Size and Forecast, By Type
  - 7.5.7.2. Market Size and Forecast, By Vehicle Type
  - 7.5.7.3. Market Size and Forecast, By Sales Channel
- 7.5.8. REST of Latin America Automotive seat heater Market
  - 7.5.8.1. Market Size and Forecast, By Type
  - 7.5.8.2. Market Size and Forecast, By Vehicle Type
  - 7.5.8.3. Market Size and Forecast, By Sales Channel
7.6. Middle East And Africa
- 7.6.1. Key Market Trends and Opportunities
- 7.6.2. Market Size and Forecast, By Type
- 7.6.3. Market Size and Forecast, By Vehicle Type
- 7.6.4. Market Size and Forecast, By Sales Channel
- 7.6.5. Market Size and Forecast, By Country
- 7.6.6. Saudi Arabia Automotive seat heater Market
  - 7.6.6.1. Market Size and Forecast, By Type
  - 7.6.6.2. Market Size and Forecast, By Vehicle Type
  - 7.6.6.3. Market Size and Forecast, By Sales Channel
- 7.6.7. UAE Automotive seat heater Market
  - 7.6.7.1. Market Size and Forecast, By Type
  - 7.6.7.2. Market Size and Forecast, By Vehicle Type
  - 7.6.7.3. Market Size and Forecast, By Sales Channel
- 7.6.8. Israel Automotive seat heater Market
  - 7.6.8.1. Market Size and Forecast, By Type
  - 7.6.8.2. Market Size and Forecast, By Vehicle Type
  - 7.6.8.3. Market Size and Forecast, By Sales Channel
- 7.6.9. Africa Automotive seat heater Market
  - 7.6.9.1. Market Size and Forecast, By Type
  - 7.6.9.2. Market Size and Forecast, By Vehicle Type
  - 7.6.9.3. Market Size and Forecast, By Sales Channel
- 7.6.10. Rest of Middle East And Africa Automotive seat heater Market
  - 7.6.10.1. Market Size and Forecast, By Type
  - 7.6.10.2. Market Size and Forecast, By Vehicle Type
  - 7.6.10.3. Market Size and Forecast, By Sales Channel

CHAPTER 8: COMPETITIVE LANDSCAPE

8.1. Introduction
8.2. Top Winning Strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top Player Positioning, 2023

CHAPTER 9: COMPANY PROFILES

9.1. Continental AG
- 9.1.1. Company Overview
- 9.1.2. Key Executives
- 9.1.3. Company Snapshot
- 9.1.4. Operating Business Segments
- 9.1.5. Product Portfolio
- 9.1.6. Business Performance
- 9.1.7. Key Strategic Moves and Developments
9.2. Panasonic Corporation
- 9.2.1. Company Overview
- 9.2.2. Key Executives
- 9.2.3. Company Snapshot
- 9.2.4. Operating Business Segments
- 9.2.5. Product Portfolio
- 9.2.6. Business Performance
- 9.2.7. Key Strategic Moves and Developments
9.3. Gentherm Incorporated
- 9.3.1. Company Overview
- 9.3.2. Key Executives
- 9.3.3. Company Snapshot
- 9.3.4. Operating Business Segments
- 9.3.5. Product Portfolio
- 9.3.6. Business Performance
- 9.3.7. Key Strategic Moves and Developments
9.4. II-VI Incorporated
- 9.4.1. Company Overview
- 9.4.2. Key Executives
- 9.4.3. Company Snapshot
- 9.4.4. Operating Business Segments
- 9.4.5. Product Portfolio
- 9.4.6. Business Performance
- 9.4.7. Key Strategic Moves and Developments
9.5. Roadwire LLC
- 9.5.1. Company Overview
- 9.5.2. Key Executives
- 9.5.3. Company Snapshot
- 9.5.4. Operating Business Segments
- 9.5.5. Product Portfolio
- 9.5.6. Business Performance
- 9.5.7. Key Strategic Moves and Developments
9.6. Rostra Precision Controls Inc.
- 9.6.1. Company Overview
- 9.6.2. Key Executives
- 9.6.3. Company Snapshot
- 9.6.4. Operating Business Segments
- 9.6.5. Product Portfolio
- 9.6.6. Business Performance
- 9.6.7. Key Strategic Moves and Developments
9.7. Firsten Automotive Electronics Co., Ltd.
- 9.7.1. Company Overview
- 9.7.2. Key Executives
- 9.7.3. Company Snapshot
- 9.7.4. Operating Business Segments
- 9.7.5. Product Portfolio
- 9.7.6. Business Performance
- 9.7.7. Key Strategic Moves and Developments
9.8. Guangzhou Tachibana Electronic Co., Ltd.
- 9.8.1. Company Overview
- 9.8.2. Key Executives
- 9.8.3. Company Snapshot
- 9.8.4. Operating Business Segments
- 9.8.5. Product Portfolio
- 9.8.6. Business Performance
- 9.8.7. Key Strategic Moves and Developments
9.9. SINOMAS
- 9.9.1. Company Overview
- 9.9.2. Key Executives
- 9.9.3. Company Snapshot
- 9.9.4. Operating Business Segments
- 9.9.5. Product Portfolio
- 9.9.6. Business Performance
- 9.9.7. Key Strategic Moves and Developments
9.10. Champion Auto Systems
- 9.10.1. Company Overview
- 9.10.2. Key Executives
- 9.10.3. Company Snapshot
- 9.10.4. Operating Business Segments
- 9.10.5. Product Portfolio
- 9.10.6. Business Performance
- 9.10.7. Key Strategic Moves and Developments