Product Code: ARZ230304
The global home fragrance market size is expected to grow at a CAGR of 4.54% during 2022 to 2028
Key Winning Imperatives in the Global Home Fragrance Market
- A candle's personalized and emotional appeal is an increasingly significant factor in a consumer's purchasing decisions.
- Eco-friendly packaging for home fragrance products with nature-friendly and organic components, such as corrugated hemp boxes and jute bags, will support the growth of sustainable packaging for home fragrance products.
- Aromatherapy helps in easing stress, depression, and anxiety and boosts the feeling of relaxation, and improves sleep.
MARKET TRENDS & OPPORTUNITIES
Rising Preference For Personalized Scented Candles
Nowadays, candles have become household accessories to have in the home. The candle industry has experienced a big boom in the past few years. The personalization of candles is becoming more popular, and people are looking for personal stamps on a product with the freedom to design and customize products according to their preferences. People looking to customize candles with their own aromatic choices have been creating opportunities for home fragrance market players to offer new products to consumers.
Shift In Focus Toward Sustainability
Modern consumers are highly concerned about environmental maintenance, which makes them adopt sustainable choices. Therefore, eco-friendly home fragrance packaging boxes have more preference over the rest of the products in the competition. Also, sustainable packaging will be aided by eco-friendly packaging for home fragrance products made of natural and organic materials, such as jute bags and corrugated hemp boxes.
Rising Penetration Of E-Commerce Channels
E-commerce sales have steadily risen for years, and the increase in internet penetration has supported the growth worldwide. Due to the rising disposable incomes and changing lifestyles in several regions, the demand for home fragrances has significantly increased. E-commerce platforms such as Amazon, eBay, and Shopify are gaining huge traction among consumers for purchasing home fragrances such as luxury candles, reed diffusers, room fresheners, etc. E-commerce retailers market artistically designed home fragrances, especially candles with elaborate shapes and sculptural crafting. This has created a spike in consumer interest in purchasing home fragrances and boosted the global industry.
INDUSTRY RESTRAINTS
Potential Health Risks
Several fragrances can lead to health problems. According to Healthdirect, around one in three people report health problems when exposed to fragrance products. These health problems can include headaches, asthma attacks, hay fever, nausea, migraine, seizures, breathing problems, rashes, congestion, and dizziness. Inhaling essential oils that are diffused is generally safe for most people. Some people might react to the fumes and get an asthma attack. In addition, essential oils can cause severe lung infections, known as pneumonitis, for some people. Therefore, such factors with the potential for health risks are anticipated to hinder the growth of the home fragrance market during the forecast period.
SEGMENTATION INSIGHTS
INSIGHTS BY PRODUCT
The candle market dominated the global home fragrance market, accounting for over 37% share in 2022. Mostly, a scented candle comprises a combination of natural and synthetic fragrances. The fragrance material might be derived from essential oils or synthetic aroma chemicals. Before, candles were necessary; now, they are used as a luxury to enhance homes. Initially, they were very simple in design and used to light the night, although now they work to offer scent and decorative aspects. Scented candles are popular and bring fresh, new scents to the consumer. The segment is anticipated to generate additional revenue of USD 1.24 billion during the forecast period and is growing at an absolute rate of 36.43% by 2028.
Segmentation by Product
- Candles
- Room Sprays
- Reed Diffusers
- Essential Oils & Wax Melts
- Incense Sticks & Cones
- Others
INSIGHTS BY FORM
The liquid form segment held the largest global home fragrance market share in 2022. Liquid home fragrance product includes essential oils, room sprays, etc. They are a mixture of aroma compounds, fixatives, and solvents in liquid form. Further, essential oils are concentrated hydrophobic liquids containing volatile chemical compounds from plants, i.e., easily evaporated at normal temperatures. The segment is anticipated to generate additional revenue of USD 1.5 billion during the forecast period.
Segmentation by Form
INSIGHTS BY DISTRIBUTION CHANNEL
The supermarkets & hypermarkets distribution channel dominated the global home fragrance market and was valued at over USD 4 billion in 2022. The segment includes home fragrance products such as scented candles, reed diffusers, room sprays, incense sticks & cones, etc., in supermarkets & hypermarkets, which are primarily self-serving shops offering a wide variety of food and other household products. Most major players have started offering a broad range of home fragrance products through supermarkets and hypermarkets. The distribution methods are the key influencers in determining the sales and industry share of the brands in the global home fragrance market. Home fragrance product distribution is highly significant and requires research to understand the most effective and safe channel. Major retail channels like Walmart, Costco, Walgreens, Sainsbury's, and Morrisons are major sources of sales for home fragrance products in western countries.
Segmentation by Distribution Channel
- Supermarkets & Hypermarkets
- Convenience Stores
- Online
- Others
GEOGRAPHICAL ANALYSIS
North America dominated the global home fragrance market in 2022, valued at over USD 3 billion. The rising preference of consumers towards sustainable and natural products, increasing disposable income, and growing prevalence of lifestyle well-being are the factors supporting the demand for home fragrance products in the region. Furthermore, the U.S. and Canada are the major industries in the region. The most popular types of candles are container and jar candles with American consumers. Consumers are progressively purchasing candles as a focal point for their home decor and aromatherapy, such as stress reduction and relaxation.
Segmentation by Geography
- North America
- Europe
- Germany
- UK
- France
- Italy
- Spain
- APAC
- China
- India
- Japan
- Australia
- South Korea
- Latin America
- Middle East & Africa
COMPETITIVE LANDSCAPE
The global home fragrance market is highly fragmented, and the degree of fragmentation is expected to accelerate during the forecast period. There is a significant number of global and domestic vendors across the geographies. While large organizations with a considerable budget have pricing, flexibility in approach, and the ability to customize solutions as their top criteria, smaller organizations do not emphasize reporting as much. Further, pricing is the top criterion, while expertise and testimonials are at the bottom. Vendors compete in terms of brand value, customization ability, price, skilled workforce, and technological capability.
Key Company Profiles
- Procter & Gamble
- S.C. Johnson & Son
- Godrej Consumer Products
- Reckitt Benckiser Group
- Newell Brands
Other Prominent Vendors
- Henkel
- Faultless Brands
- Beaumont Products
- ILLUME
- GALA GROUP
- Voluspa
- Seda France's
- NEST
- The Estee Lauder Companies
- Bougie et Senteur
- Circle E Candles
- Esteban
- Broken Top Brands
- Bridgewater Candle Company
- The Copenhagen Company
- Pure Source India
- Asian Aura
- Odonil
- ScentAir
- P.F. Candle Company
KEY QUESTIONS ANSWERED:
- 1. How big is the home fragrance market?
- 2. What is the growth rate of the global home fragrance market?
- 3. Which region dominates the global home fragrance market share?
- 4. What are the significant trends in the home fragrance industry?
- 5. Who are the key players in the global home fragrance market?
TABLE OF CONTENTS
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
- 4.1 MARKET DEFINITION
- 4.1.1 INCLUSIONS
- 4.1.2 EXCLUSIONS
- 4.1.3 MARKET ESTIMATION CAVEATS
- 4.2 BASE YEAR
- 4.3 SCOPE OF THE STUDY
- 4.4 MARKET SEGMENTATION
- 4.4.1 MARKET SEGMENTATION BY PRODUCT
- 4.4.2 MARKET SEGMENTATION BY FORM
- 4.4.3 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- 4.4.4 MARKET SEGMENTATION BY GEOGRAPHY
5 REPORT ASSUMPTIONS & CAVEATS
- 5.1 KEY CAVEATS
- 5.2 CURRENCY CONVERSION
- 5.3 MARKET DERIVATION
6 PREMIUM INSIGHTS
- 6.1 MARKET OVERVIEW
- 6.1.1 MARKET TRENDS
- 6.1.2 MARKET OPPORTUNITIES
- 6.1.3 MARKET ENABLERS
- 6.1.4 MARKET CHALLENGES
- 6.2 SEGMENT OVERVIEW
- 6.3 COMPETITIVE LANDSCAPE
7 MARKET AT A GLANCE
8 INTRODUCTION
- 8.1 OVERVIEW
- 8.2 VALUE CHAIN ANALYSIS
- 8.2.1 FRAGRANCE INDUSTRY
- 8.2.2 CANDLE INDUSTRY
- 8.2.3 RAW MATERIAL SUPPLIERS
- 8.2.4 MANUFACTURERS
- 8.2.5 DISTRIBUTORS
- 8.2.6 END-USERS
9 MARKET OPPORTUNITIES & TRENDS
- 9.1 PREFERENCE FOR PERSONALIZED SCENTED CANDLES
- 9.2 FOCUS ON SUSTAINABLE PACKAGING
- 9.3 ADVENT OF AROMATHERAPY
10 MARKET GROWTH ENABLERS
- 10.1 PENETRATION OF E-COMMERCE CHANNELS
- 10.2 POPULARITY AMONG GEN Z & MILLENNIAL POPULATIONS
- 10.3 RAPID URBANIZATION
- 10.4 INCREASED MENTAL HEALTH PROBLEMS
11 MARKET RESTRAINTS
- 11.1 HIGHLY COMPETITIVE & FRAGMENTED MARKET
- 11.2 POTENTIAL HEALTH RISKS
12 MARKET LANDSCAPE
- 12.1 MARKET OVERVIEW
- 12.2 MARKET SIZE & FORECAST
- 12.3 FIVE FORCES ANALYSIS
- 12.3.1 THREAT OF NEW ENTRANTS
- 12.3.2 BARGAINING POWER OF SUPPLIERS
- 12.3.3 BARGAINING POWER OF BUYERS
- 12.3.4 THREAT OF SUBSTITUTES
- 12.3.5 COMPETITIVE RIVALRY
13 PRODUCT
- 13.1 MARKET SNAPSHOT & GROWTH ENGINE
- 13.2 MARKET OVERVIEW
- 13.3 CANDLES
- 13.3.1 MARKET OVERVIEW
- 13.3.2 MARKET SIZE & FORECAST
- 13.3.3 MARKET BY GEOGRAPHY
- 13.4 ROOM SPRAYS
- 13.4.1 MARKET OVERVIEW
- 13.4.2 MARKET SIZE & FORECAST
- 13.4.3 MARKET BY GEOGRAPHY
- 13.5 REED DIFFUSERS
- 13.5.1 MARKET OVERVIEW
- 13.5.2 MARKET SIZE & FORECAST
- 13.5.3 MARKET BY GEOGRAPHY
- 13.6 ESSENTIAL OILS & WAX MELTS
- 13.6.1 MARKET OVERVIEW
- 13.6.2 MARKET SIZE & FORECAST
- 13.6.3 MARKET BY GEOGRAPHY
- 13.7 INCENSE STICKS & CONES
- 13.7.1 MARKET OVERVIEW
- 13.7.2 MARKET SIZE & FORECAST
- 13.7.3 MARKET BY GEOGRAPHY
- 13.8 OTHERS
- 13.8.1 MARKET OVERVIEW
- 13.8.2 MARKET SIZE & FORECAST
- 13.8.3 MARKET BY GEOGRAPHY
14 FORM
- 14.1 MARKET SNAPSHOT & GROWTH ENGINE
- 14.2 MARKET OVERVIEW
- 14.3 LIQUID
- 14.3.1 MARKET OVERVIEW
- 14.3.2 MARKET SIZE & FORECAST
- 14.3.3 MARKET BY GEOGRAPHY
- 14.4 SEMI-SOLID
- 14.4.1 MARKET OVERVIEW
- 14.4.2 MARKET SIZE & FORECAST
- 14.4.3 MARKET BY GEOGRAPHY
- 14.5 SOLID
- 14.5.1 MARKET OVERVIEW
- 14.5.2 MARKET SIZE & FORECAST
- 14.5.3 MARKET BY GEOGRAPHY
15 DISTRIBUTION CHANNEL
- 15.1 MARKET SNAPSHOT & GROWTH ENGINE
- 15.2 MARKET OVERVIEW
- 15.3 SUPERMARKETS & HYPERMARKETS
- 15.3.1 MARKET OVERVIEW
- 15.3.2 MARKET SIZE & FORECAST
- 15.3.3 MARKET BY GEOGRAPHY
- 15.4 CONVENIENCE STORES
- 15.4.1 MARKET OVERVIEW
- 15.4.2 MARKET SIZE & FORECAST
- 15.4.3 MARKET BY GEOGRAPHY
- 15.5 ONLINE
- 15.5.1 MARKET OVERVIEW
- 15.5.2 MARKET SIZE & FORECAST
- 15.5.3 MARKET BY GEOGRAPHY
- 15.6 OTHERS
- 15.6.1 MARKET OVERVIEW
- 15.6.2 MARKET SIZE & FORECAST
- 15.6.3 MARKET BY GEOGRAPHY
16 GEOGRAPHY
- 16.1 MARKET SNAPSHOT & GROWTH ENGINE
- 16.2 GEOGRAPHIC OVERVIEW
17 NORTH AMERICA
- 17.1 MARKET OVERVIEW
- 17.2 MARKET SIZE & FORECAST
- 17.3 MARKET SEGMENTATION
- 17.4 PRODUCT
- 17.4.1 MARKET SIZE & FORECAST
- 17.5 FORM
- 17.5.1 MARKET SIZE & FORECAST
- 17.6 DISTRIBUTION CHANNEL
- 17.6.1 MARKET SIZE & FORECAST
- 17.7 KEY COUNTRIES
- 17.7.1 US: MARKET SIZE & FORECAST
- 17.7.2 CANADA: MARKET SIZE & FORECAST
18 EUROPE
- 18.1 MARKET OVERVIEW
- 18.2 MARKET SIZE & FORECAST
- 18.3 MARKET SEGMENTATION
- 18.4 PRODUCT
- 18.4.1 MARKET SIZE & FORECAST
- 18.5 FORM
- 18.5.1 MARKET SIZE & FORECAST
- 18.6 DISTRIBUTION CHANNEL
- 18.6.1 MARKET SIZE & FORECAST
- 18.7 KEY COUNTRIES
- 18.7.1 GERMANY: MARKET SIZE & FORECAST
- 18.7.2 UK: MARKET SIZE & FORECAST
- 18.7.3 FRANCE: MARKET SIZE & FORECAST
- 18.7.4 ITALY: MARKET SIZE & FORECAST
- 18.7.5 SPAIN: MARKET SIZE & FORECAST
19 APAC
- 19.1 MARKET OVERVIEW
- 19.2 MARKET SIZE & FORECAST
- 19.3 MARKET SEGMENTATION
- 19.4 PRODUCT
- 19.4.1 MARKET SIZE & FORECAST
- 19.5 FORM
- 19.5.1 MARKET SIZE & FORECAST
- 19.6 DISTRIBUTION CHANNEL
- 19.6.1 MARKET SIZE & FORECAST
- 19.7 KEY COUNTRIES
- 19.7.1 CHINA: MARKET SIZE & FORECAST
- 19.7.2 INDIA: MARKET SIZE & FORECAST
- 19.7.3 JAPAN: MARKET SIZE & FORECAST
- 19.7.4 AUSTRALIA: MARKET SIZE & FORECAST
- 19.7.5 SOUTH KOREA: MARKET SIZE & FORECAST
20 LATIN AMERICA
- 20.1 MARKET OVERVIEW
- 20.2 MARKET SIZE & FORECAST
- 20.3 MARKET SEGMENTATION
- 20.4 PRODUCT
- 20.4.1 MARKET SIZE & FORECAST
- 20.5 FORM
- 20.5.1 MARKET SIZE & FORECAST
- 20.6 DISTRIBUTION CHANNEL
- 20.6.1 MARKET SIZE & FORECAST
- 20.7 KEY COUNTRIES
- 20.7.1 BRAZIL: MARKET SIZE & FORECAST
- 20.7.2 MEXICO: MARKET SIZE & FORECAST
- 20.7.3 ARGENTINA: MARKET SIZE & FORECAST
21 MIDDLE EAST & AFRICA
- 21.1 MARKET OVERVIEW
- 21.2 MARKET SIZE & FORECAST
- 21.3 MARKET SEGMENTATION
- 21.4 PRODUCT
- 21.4.1 MARKET SIZE & FORECAST
- 21.5 FORM
- 21.5.1 MARKET SIZE & FORECAST
- 21.6 DISTRIBUTION CHANNEL
- 21.6.1 MARKET SIZE & FORECAST
- 21.7 KEY COUNTRIES
- 21.7.1 GCC: MARKET SIZE & FORECAST
- 21.7.2 SOUTH AFRICA: MARKET SIZE & FORECAST
22 COMPETITIVE LANDSCAPE
- 22.1 COMPETITION OVERVIEW
23 KEY COMPANY PROFILES
- 23.1 PROCTER & GAMBLE
- 23.1.1 BUSINESS OVERVIEW
- 23.1.2 PRODUCT OFFERINGS
- 23.1.3 KEY STRATEGIES
- 23.1.4 KEY STRENGTHS
- 23.1.5 KEY OPPORTUNITIES
- 23.2 S.C. JOHNSON & SON
- 23.2.1 BUSINESS OVERVIEW
- 23.2.2 PRODUCT OFFERINGS
- 23.2.3 KEY STRATEGIES
- 23.2.4 KEY STRENGTHS
- 23.2.5 KEY OPPORTUNITIES
- 23.3 GODREJ CONSUMER PRODUCTS
- 23.3.1 BUSINESS OVERVIEW
- 23.3.2 PRODUCT OFFERINGS
- 23.3.3 KEY STRATEGIES
- 23.3.4 KEY STRENGTHS
- 23.3.5 KEY OPPORTUNITIES
- 23.4 RECKITT BENCKISER GROUP
- 23.4.1 BUSINESS OVERVIEW
- 23.4.2 PRODUCT OFFERINGS
- 23.4.3 KEY STRATEGIES
- 23.4.4 KEY STRENGTHS
- 23.4.5 KEY OPPORTUNITIES
- 23.5 NEWELL BRANDS
- 23.5.1 BUSINESS OVERVIEW
- 23.5.2 PRODUCT OFFERINGS
- 23.5.3 KEY STRATEGIES
- 23.5.4 KEY STRENGTHS
- 23.5.5 KEY OPPORTUNITIES
24 OTHER PROMINENT VENDORS
- 24.1 HENKEL
- 24.1.1 BUSINESS OVERVIEW
- 24.1.2 PRODUCT OFFERINGS
- 24.2 FAULTLESS BRANDS
- 24.2.1 BUSINESS OVERVIEW
- 24.2.2 PRODUCT OFFERINGS
- 24.3 BEAUMONT PRODUCTS
- 24.3.1 BUSINESS OVERVIEW
- 24.3.2 PRODUCT OFFERINGS
- 24.4 ILLUME (REGENT HOLDING COMPANY)
- 24.4.1 BUSINESS OVERVIEW
- 24.4.2 PRODUCT OFFERINGS
- 24.5 GALA GROUP
- 24.5.1 BUSINESS OVERVIEW
- 24.5.2 PRODUCT OFFERINGS
- 24.6 VOLUSPA
- 24.6.1 BUSINESS OVERVIEW
- 24.6.2 PRODUCT OFFERINGS
- 24.7 SEDA FRANCE'S
- 24.7.1 BUSINESS OVERVIEW
- 24.7.2 PRODUCT OFFERINGS
- 24.8 NEST
- 24.8.1 BUSINESS OVERVIEW
- 24.8.2 PRODUCT OFFERINGS
- 24.9 THE ESTEE LAUDER COMPANIES
- 24.9.1 BUSINESS OVERVIEW
- 24.9.2 PRODUCT OFFERINGS
- 24.10 BOUGIE ET SENTEUR
- 24.10.1 BUSINESS OVERVIEW
- 24.10.2 PRODUCT OFFERINGS
- 24.11 CIRCLE E CANDLES
- 24.11.1 BUSINESS OVERVIEW
- 24.11.2 PRODUCT OFFERINGS
- 24.12 ESTEBAN
- 24.12.1 BUSINESS OVERVIEW
- 24.12.2 PRODUCT OFFERINGS
- 24.13 BROKEN TOP BRANDS
- 24.13.1 BUSINESS OVERVIEW
- 24.13.2 PRODUCT OFFERINGS
- 24.14 BRIDGEWATER CANDLE COMPANY
- 24.14.1 BUSINESS OVERVIEW
- 24.14.2 PRODUCT OFFERINGS
- 24.15 THE COPENHAGEN COMPANY
- 24.15.1 BUSINESS OVERVIEW
- 24.15.2 PRODUCT OFFERINGS
- 24.16 PURE SOURCE INDIA
- 24.16.1 BUSINESS OVERVIEW
- 24.16.2 PRODUCT OFFERINGS
- 24.17 ASIAN AURA
- 24.17.1 BUSINESS OVERVIEW
- 24.17.2 PRODUCT OFFERINGS
- 24.18 ODONIL (DABUR)
- 24.18.1 BUSINESS OVERVIEW
- 24.18.2 PRODUCT OFFERINGS
- 24.19 SCENTAIR
- 24.19.1 BUSINESS OVERVIEW
- 24.19.2 PRODUCT OFFERINGS
- 24.2 P.F. CANDLE COMPANY
- 24.20.1 BUSINESS OVERVIEW
- 24.20.2 PRODUCT OFFERINGS
25 REPORT SUMMARY
- 25.1 KEY TAKEAWAYS
- 25.2 STRATEGIC RECOMMENDATIONS
26 QUANTITATIVE SUMMARY
- 26.1 MARKET BY PRODUCT
- 26.2 MARKET BY FORM
- 26.3 MARKET BY DISTRIBUTION CHANNEL
- 26.4 MARKET BY GEOGRAPHY
- 26.5 NORTH AMERICA
- 26.5.1 PRODUCT
- 26.5.2 FORM
- 26.5.3 DISTRIBUTION CHANNEL
- 26.6 EUROPE
- 26.6.1 PRODUCT
- 26.6.2 FORM
- 26.6.3 DISTRIBUTION CHANNEL
- 26.7 APAC
- 26.7.1 PRODUCT
- 26.7.2 FORM
- 26.7.3 DISTRIBUTION CHANNEL
- 26.8 LATIN AMERICA
- 26.8.1 PRODUCT
- 26.8.2 FORM
- 26.8.3 DISTRIBUTION CHANNEL
- 26.9 MIDDLE EAST & AFRICA
- 26.9.1 PRODUCT
- 26.9.2 FORM
- 26.9.3 DISTRIBUTION CHANNEL
27 APPENDIX