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市場調查報告書
商品編碼
1454270
生命科學領域的數位行銷與廣告:2024 年2024 Digital Marketing & Advertising in the Life Sciences |
全面瞭解您的數位媒體習慣,並學習如何有效地通知和影響您的生命科學客戶!
為了幫助供應商制定生命科學領域的數位行銷策略,我們對全球448 名生命科學研究人員進行了調查,以瞭解他們對數位管道的使用情況、對這些管道有效性的看法以及他們目前與供應商的關係。結果就是我們的最新報告《生命科學中的數位行銷與廣告 (2024)》 。
該報告研究了數位行銷,包括對線上廣告的整體態度、社交媒體平台的使用、供應商網站的認知度和記憶力、直播和網路研討會的體驗以及對供應商提供的內容的要求。研究最重要的因素。此外,為了瞭解人們對數位媒體態度的變化,也納入了過去報告(2022年、2020年、2018年、2013年和2008年)的一些結果進行比較。
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Learn how to effectively inform and influence your life science customers with a comprehensive understanding of their digital media habits!
To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these channels, and how they currently engage with their suppliers. The outcome is our newest report, '2024 Digital Marketing & Advertising in the Life Sciences'.
This report examines some of the most important elements of digital marketing, including general attitudes towards online advertising, usage of social media platforms, perceptions of supplier websites and memorability, experiences with livestreams and webinars, and requirements for supplier-sponsored content. A selection of results from past report titles (2022, 2020, 2018, 2013, 2008) have also been included for comparison where applicable to understand how attitudes toward digital media have shifted over the years.
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