生命科學領域的數位行銷與廣告：2024 年

2024 Digital Marketing & Advertising in the Life Sciences

出版日期: 2024年03月22日 | 出版商:

BioInformatics | 英文 95 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

全面瞭解您的數位媒體習慣，並學習如何有效地通知和影響您的生命科學客戶！

為了幫助供應商制定生命科學領域的數位行銷策略，我們對全球448 名生命科學研究人員進行了調查，以瞭解他們對數位管道的使用情況、對這些管道有效性的看法以及他們目前與供應商的關係。結果就是我們的最新報告《生命科學中的數位行銷與廣告 (2024)》 。

該報告研究了數位行銷，包括對線上廣告的整體態度、社交媒體平台的使用、供應商網站的認知度和記憶力、直播和網路研討會的體驗以及對供應商提供的內容的要求。研究最重要的因素。此外，為了瞭解人們對數位媒體態度的變化，也納入了過去報告（2022年、2020年、2018年、2013年和2008年）的一些結果進行比較。

目的

瞭解數位管道的使用和偏好
揭示社群媒體和科學相關網站對科學家認知的影響
確定供應商行銷和與生命科學研究人員發展關係的最有效策略

調查對像企業

1. Abcam
2. Agilent Technologies
3. ATCC
4. BD Biosciences
5. Beckman Coulter
6. Bio-Rad Laboratories
7. Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
8. Bruker
9. Cell Signaling Technology
10. Corning Life Sciences
11. Cytiva/Pall
12. Danaher
13. Eppendorf
14. IDT (Integrated DNA Technologies)
15. Illumina
16. Leica

17. MilliporeSigma/Merck
18. New England Biolabs
19. Promega
20. QIAGEN
21. Repligen
22. Revvity
23. Roche Molecular Systems
24. Santa Cruz Biotechnology
25. Sartorius
26. SCIEX
27. STEMCELL Technologies
28. Tecan
29. Thermo Fisher Scientific (including individual brands: Applied Biosystems, Invitrogen, etc.)
30. VWR
31. Waters
32. ZEISS

To help suppliers develop their digital marketing strategies within the life sciences, we designed a study that asked 448 global life scientists about their usage of digital channels, their perceptions of the effectiveness of these channels, and how they currently engage with their suppliers. The outcome is our newest report, '2024 Digital Marketing & Advertising in the Life Sciences'.

This report examines some of the most important elements of digital marketing, including general attitudes towards online advertising, usage of social media platforms, perceptions of supplier websites and memorability, experiences with livestreams and webinars, and requirements for supplier-sponsored content. A selection of results from past report titles (2022, 2020, 2018, 2013, 2008) have also been included for comparison where applicable to understand how attitudes toward digital media have shifted over the years.

Objectives

Understand the usage and preference of digital channels
Characterize the impact of social media and science-related websites on scientists' perceptions
Determine the most effective strategies for suppliers to market to and engage life science researchers

Companies Mentioned:

1. Abcam
2. Agilent Technologies
3. ATCC
4. BD Biosciences
5. Beckman Coulter
6. Bio-Rad Laboratories
7. Bio-Techne (R&D Systems, Novus Biologicals, ProteinSimple)
8. Bruker
9. Cell Signaling Technology
10. Corning Life Sciences
11. Cytiva/Pall
12. Danaher
13. Eppendorf
14. IDT (Integrated DNA Technologies)
15. Illumina
16. Leica

17. MilliporeSigma/Merck
18. New England Biolabs
19. Promega
20. QIAGEN
21. Repligen
22. Revvity
23. Roche Molecular Systems
24. Santa Cruz Biotechnology
25. Sartorius
26. SCIEX
27. STEMCELL Technologies
28. Tecan
29. Thermo Fisher Scientific (including individual brands: Applied Biosystems, Invitrogen, etc.)
30. VWR
31. Waters
32. ZEISS