顧客忠誠度與轉換 (2024)：文庫製備套件

在本報告中，我們對全球 217 名生命科學家進行了有關 NGS 文庫製備的版稅和耗材更換的調查，詢問供應商的忠誠度以及導致更換供應商的因素。我們研究了忠誠度和轉換的最重要要素，包括交易行為，例如購買考慮、重複購買的可能性和促銷的可能性，以及更高和更深層的忠誠度和關聯。

對象企業

目錄

• 調查的概要與目的
• 摘要整理
• 人口統計
• 樣品製備的目前工作流程
• 供應商的認識
• 客戶忠誠度
• 開關的促進因素
• 調查手法
• 諮詢方式
• 附錄

Find out how loyal your customers are, compared with those of other suppliers, how to drive loyalty, and how to prevent switching!

To help suppliers better understand loyalty and switching for NGS library prep consumables and develop strategies to retain current customers while winning over new customers, we designed a study that asked 217 global life scientists about their usage of library prep kits, usage and perceptions of library prep suppliers, loyalty to suppliers, and drivers of switching suppliers. The outcome is our newest report, 2024 Customer Loyalty and Switching: Library Prep Kits.

This report examines some of the most important elements of loyalty and switching, including transactional behaviors like purchase consideration, repurchase likelihood, and likelihood to promote, as well as feelings of loyalty and related emotions that represent a higher and deeper level of loyalty.

Specific analyses in the report include:

• Supplier scorecards that provide snapshots of key loyalty metrics for 29 different library prep suppliers.
• A brief comparison of loyalty and switching within nucleic acid extraction, which is based on a previous report on this topic, 2023 Customer Loyalty and Switching: Nucleic Acid Extraction.

Objectives:

• Understand familiarity with library prep kit suppliers and likelihood to recommend.
• Measure loyalty to suppliers and reasons for loyalty.
• Gauge likelihood to switch suppliers and what factors drive switching.
• Understand how suppliers are performing against leaders in the market.

Companies Mentioned:

Table of Contents

• Study Overview and Objectives
• Executive Summary
• Demographics
• Current Workflows for Library Prep
• Perceptions of Suppliers
• Customer Loyalty
• Switching Drivers
• Methodology
• About Us
• Appendix