市場調查報告書
商品編碼
1500682
廣播和媒體技術系統市場:按組件、按託管模式、按最終用戶、按地區Broadcast and Media Technology System Market, By Component; By Hosting Model; By End User; By Region |
全球廣播和媒體技術系統市場規模以9.17%的複合年成長率快速擴張,2030年將達到860億美元
由於技術進步的迅速採用、對高品質內容的需求不斷成長、網際網路普及的加深以及數位媒體平台的擴展,全球廣播和媒體技術系統市場正在迅速擴大。
領先的策略諮詢和市場研究公司 BlueWeave Consulting 在最近的一項研究中估計,2023 年全球廣播和媒體技術系統市場規模將以金額為準482.6 億美元。 BlueWeave預測,在2024-2030年的預測期內,全球廣播和媒體技術系統市場規模將以9.17%的複合年成長率成長,到2030年將達到859.1億美元。全球廣播和媒體技術系統市場主要由數位廣播技術的進步、對高品質內容的需求不斷成長以及OTT(Over-The-Top)服務的普及。此外,從傳統廣播轉向基於 IP 的廣播解決方案的轉變以及雲端基礎的媒體服務的日益採用也正在推動市場成長。此外,5G 網路等數位基礎設施的擴展促進了無縫內容傳送,而視訊點播平台和直播串流服務的日益重要性也推動了市場機會。此外,虛擬實境(VR)和擴增實境(AR)的融合等新趨勢也有助於市場擴張。
機會-串流平台優勢
隨著串流媒體服務不斷重新定義娛樂消費,全球廣播和媒體技術系統市場正在經歷快速成長。 Netflix、Disney+ 和 Amazon Prime Video 等串流平台推動了高品質視訊內容傳送需求的快速成長,正在推動市場擴張。基於雲端基礎的解決方案、高效的內容管理系統和強大的串流媒體基礎設施的趨勢正在進一步加速這一趨勢。隨著消費者越來越喜歡按需、個人化的內容體驗,市場正在擁抱內容傳遞網路(CDN)、編碼技術和自我調整位元率串流解決方案的創新,以鞏固和促進市場成長。
地緣政治緊張局勢加劇對全球廣播和媒體技術系統市場的影響
地緣政治緊張局勢的加劇可能會對全球廣播和媒體技術系統市場產生重大影響。首先,對媒體內容的審查和監管可能會加強,影響言論自由和觀點多樣性。此外,貿易制裁和禁運可能會擾亂重要硬體組件和軟體的供應鏈,導致廣播所需設備的延誤或短缺。此外,緊張局勢加劇可能導致針對媒體基礎設施的網路攻擊,威脅廣播系統的完整性和安全性。此外,媒體技術開發的國際合作和夥伴關係可能會受到破壞,創新和技術進步可能會受到阻礙。總體而言,不斷升級的地緣政治緊張局勢對全球廣播和媒體技術系統市場的穩定性、可及性和功能構成了重大挑戰。
全球廣播與媒體技術系統市場
按細分市場分類的覆蓋範圍
全球廣播和媒體技術系統市場 - 按組成部分
全球廣播和媒體技術系統市場按組件分為軟體(本地、雲端)和服務(諮詢、支援和維護、託管服務)部分。軟體領域在市場上佔據主導地位,包括本地解決方案和雲端解決方案。該細分市場包括各種專為滿足廣播和媒體行業需求而量身定做的軟體,以促進營運、內容管理和分發。在軟體領域,雲端子類別由於其擴充性和可訪問性優勢,可能會經歷顯著成長。此外,提供諮詢、支援和維護以及託管服務的服務部門發揮著重要作用,並對整個生態系統的功能和效率做出了重大貢獻。
全球廣播和媒體技術系統市場 - 按解決方案
按解決方案分類,全球廣播和媒體技術系統市場已細分為網路內容管理、內容儲存解決方案、編輯和印刷工作流程、媒體/數位資產管理、收益管理、廣告和資料管理以及使用者管理等領域。媒體/數位資產管理領域是全球廣播和媒體技術系統市場中最大的領域。該部分重點關注組織、儲存、搜尋和分發數位資產,例如影片、圖像和音訊檔案。隨著各種平台上數位內容的指數級成長,有效管理這些資產已成為媒體公司簡化工作流程和提高生產力的關鍵。媒體和數位資產管理解決方案在現代媒體產業中發揮著至關重要的作用,提供用於編目、索引和保護數位資產的綜合工具。
競爭格局
全球廣播和媒體技術系統市場競爭激烈。市場主要企業包括:戴爾公司、昆騰公司、IBM公司、哈雷公司、Video Stream Networks SL (VSN)、WideOrbit Inc.、Grass Valley USA, LLC、AVI Systems、Evertz Technologies Limited、Rohde &Schwarz GmbH &Co .KG 、Eletec Broadcast Telecom SARL、Clyde Broadcast、Sencore、EVS Broadcast Equipment、ACORDE Technologies SA、ETL Systems Ltd、Ateme、Sony Corporation、Imagine Communications 和Cisco Systems Inc.這些公司正在增加對研發活動、併購、聯盟、授權協議、新產品和服務發布等方面的投資,以進一步鞏固其在全球廣播和媒體技術系統市場的地位。
該報告的詳細分析提供了有關全球廣播和媒體技術系統市場的成長潛力、未來趨勢和統計數據的資訊。它還涵蓋了推動市場總規模預測的因素。該報告致力於提供全球廣播和媒體技術系統市場的最新技術趨勢以及行業見解,以幫助決策者做出戰略決策。它還分析了市場成長促進因素、挑戰和競爭動態。
Global Broadcast and Media Technology System Market Size Booming at CAGR of 9.17% to Touch USD 86 Billion by 2030
Global Broadcast and Media Technology System Market is expanding rapidly due to rapid adoption of technological advancements, a spurring demand for high quality content, deepening internet penetration, and expanding digital media platforms.
BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated the Global Broadcast and Media Technology System Market size by value at USD 48.26 billion in 2023. During the forecast period between 2024 and 2030, BlueWeave expects the Global Broadcast and Media Technology System Market size to expand at a CAGR of 9.17% reaching a value of USD 85.91 billion by 2030. The Global Broadcast and Media Technology System Market is primarily driven by advancements in digital broadcasting technologies, increasing demand for high-definition content, and the proliferation of Over-The-Top (OTT) services. Additionally, the transition from traditional broadcasting to IP-based broadcasting solutions, coupled with the rising adoption of cloud-based media services, fuels market growth. Further, the expansion of digital infrastructure, such as 5G networks, facilitates seamless content delivery, while the growing significance of video-on-demand platforms and live-streaming services amplifies market opportunities. Moreover, emerging trends like virtual reality (VR) and augmented reality (AR) integration contribute to the market expansion.
Opportunity - Dominance of streaming platforms
As streaming services continue to redefine entertainment consumption, the Global Broadcast and Media Technology System Market is witnessing exponential growth. The surge in demand for high-quality video content delivery, driven by streaming platforms like Netflix, Disney+, and Amazon Prime Video, fuels the market expansion. Advancements in cloud-based solutions, efficient content management systems, and robust streaming infrastructure further accelerate the trend. With consumers increasingly favoring on-demand and personalized content experiences, the market embraces innovations in content delivery networks (CDNs), encoding technologies, and adaptive bitrate streaming solutions, solidifying streaming's dominance and propelling market growth.
Impact of Escalating Geopolitical Tensions on Global Broadcast and Media Technology System Market
Escalating geopolitical tensions can significantly impact the Global Broadcast and Media Technology Systems Market. Firstly, it may lead to increased censorship or restrictions on media content, affecting the freedom of expression and diversity of viewpoints. Additionally, supply chains for essential hardware components and software may be disrupted due to trade sanctions or embargoes, causing delays or shortages in equipment necessary for broadcasting. Moreover, heightened tensions could result in cyberattacks targeting media infrastructure, jeopardizing the integrity and security of broadcasting systems. Furthermore, international collaborations and partnerships in media technology development may suffer, hindering innovation and technological advancements. Overall, escalating geopolitical tensions pose substantial challenges to the stability, accessibility, and functionality of Global Broadcast and Media Technology Systems Market.
Global Broadcast and Media Technology System Market
Segmental Coverage
Global Broadcast and Media Technology System Market - By Component
Based on component, Global Broadcast and Media Technology System Market is divided into Software (On-Premises, Cloud) and Services (Consulting, Support & Maintenance, Managed Services) segments. The software segment dominates the market, which encompasses both on-premises and cloud solutions. The segment includes various software offerings tailored to the broadcasting and media industry's needs, facilitating operations, content management, and distribution. Within the software segment, the cloud subcategory may be experiencing notable growth due to its scalability and accessibility advantages. Additionally, the services segment plays a crucial role, offering consulting, support & maintenance, and managed services, contributing significantly to the overall ecosystem's functionality and efficiency.
Global Broadcast and Media Technology System Market - By Solution
Based on solution, Global Broadcast and Media Technology System Market is divided into Web Content Management, Content Storage Solutions, Editorial & Print Workflow, Media/Digital Asset Management, Revenue Management, Ad & Data Management, and User Management segments. The media/digital asset management segment is the largest in the Global Broadcast and Media Technology System Market. The segment focuses on the organization, storage, retrieval, and distribution of digital assets such as videos, images, and audio files. With the exponential growth of digital content across various platforms, efficient management of these assets becomes crucial for media companies to streamline their workflows and enhance productivity. Media/digital asset management solutions offer comprehensive tools for cataloging, indexing, and securing digital assets, thereby playing a pivotal role in the modern media landscape.
Competitive Landscape
Global Broadcast and Media Technology System Market is fiercely competitive. Major companies in the market include Dell Inc., Quantum Corporation, IBM Corporation, Harmonic Inc., Video Stream Networks S.L. (VSN), WideOrbit Inc., Grass Valley USA, LLC, AVI Systems, Evertz Technologies Limited, Rohde & Schwarz GmbH & Co. KG, Eletec Broadcast Telecom S.A.R.L, Clyde Broadcast, Sencore, EVS Broadcast Equipment, ACORDE Technologies S.A, ETL Systems Ltd, Ateme, Sony Corporation, Imagine Communications, and Cisco Systems Inc. These companies use various strategies, including increasing investments in their R&D activities, mergers, and acquisitions, joint ventures, collaborations, licensing agreements, and new product and service releases to further strengthen their position in the Global Broadcast and Media Technology System Market.
The in-depth analysis of the report provides information about growth potential, upcoming trends, and statistics of Global Broadcast and Media Technology System Market. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global Broadcast and Media Technology System Market and industry insights to help decision-makers make sound strategic decisions. Further, the report also analyzes the growth drivers, challenges, and competitive dynamics of the market.