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市場調查報告書
商品編碼
1597585

3D CBCT(錐狀射束CT)系統的全球市場(按體位、產品類型、應用、最終用戶、地區):趨勢分析、競爭格局、未來預測(2019-2030 年)

3D CBCT Cone Beam CT Systems Market, By Position; By Product Type; By Application; By End User; By Region, Global Trend Analysis, Competitive Landscape & Forecast, 2019-2030

出版日期: | 出版商: Blueweave Consulting | 英文 491 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

預計2030年全球3D CBCT系統市場規模將超過12億美元

全球3D CBCT(錐狀射束CT)系統市場正在蓬勃發展,這主要是由於人口迅速老化以及牙齒健康意識不斷增強,導致牙科疾病盛行率不斷上升。

在最近的一項研究中,領先的策略諮詢和市場研究公司 BlueWeave Consulting以金額為準2023 年 3D CBCT 系統的全球市場規模為 7.054 億美元。 BlueWeave 預測,在 2024 年至 2030 年的預測期內,全球 3D CBCT 系統市場規模將以 7.9% 的複合年成長率成長,並於 2030 年達到 12.082 億美元。成像技術提高了影像質量,減少了輻射暴露,並提供了比傳統方法更緊湊、更經濟的解決方案。 COVID-19 大流行加速了這一趨勢,特別是用於心臟健康評估和 COVID-19 診斷的胸部 CT 影像。錐狀射束CT (CBCT) 是矯正、植入治療和各種口腔外科手術中的重要工具,與 2D 技術相比,可提供更出色的 3D 影像。隨著法醫學牙科、牙髓學和口腔顎顏面外科的應用不斷成長,CBCT 支持治療計劃、形態分析和手術準備等關鍵任務,最終塑造牙科護理服務的未來,從而進一步促進市場成長。

牙科應用領域佔據全球市場主要佔有率

從應用來看,牙科領域在全球 3D CBCT 系統市場中佔據壓倒性佔有率。該細分市場的市場主導是由對先進成像解決方案不斷成長的需求所推動的。隨著人們對牙科護理意識的提高,CBCT 系統正在成為診斷和治療從齲齒和牙周病到複雜的矯正和植入手術等各種牙科疾病的重要工具。提高影像品質、減少輻射暴露和縮短掃描時間等技術進步使 CBCT 對於牙科診所來說更容易使用且更具成本效益。此外,人工智慧的整合進一步提高了影像準確性和診斷準確性。隨著可攜式CBCT 系統的出現以及與 3D 列印技術的協同效應,CBCT 正在擴展到行動和遠距牙科治療環境。

地緣政治緊張局勢加劇對全球 3D CBCT 系統市場的影響

不斷升級的地緣政治緊張局勢可能會對全球 3D CBCT 系統市場產生多方面的影響。貿易爭端和製裁可能會擾亂供應鏈,導致零件短缺和生產成本增加。此外,經濟不穩定以及醫療保健和基礎設施投資減少可能會限制市場成長,特別是在新興國家。這些因素結合起來挑戰了市場的長期軌跡。

競爭格局

全球3D CBCT系統市場高度分散,進入該市場的公司眾多。主導全球 3D CBCT 系統市場的主要參與者包括 Planmeca Oy、Carestream Dental LLC、Dentsply Sirona、Johnson &Johnson、ACTEON Group、Genoray Co Ltd、J. Morita Corp、Cefla SC、Thermo Fisher Scientific、Bruker、F. Hoffmann-La羅氏等。每家公司採取的主要行銷策略是設施擴張、產品多元化、聯盟、合作、夥伴關係和收購,以擴大客戶範圍並在整個市場中獲得競爭優勢。

該報告的詳細分析提供了有關全球 3D CBCT 系統市場的成長潛力、未來趨勢和統計數據的資訊。它還涵蓋了推動市場總規模預測的因素。該報告提供了全球 3D CBCT 系統市場的最新技術趨勢以及業界考察,以幫助決策者做出明智的策略決策。此外,我們也分析了市場的成長動力、挑戰和競爭力。

目錄

第1章 分析框架

第 2 章執行摘要

第3章全球3D CBCT系統市場洞察

  • 產業價值鏈分析
  • DROC分析
    • 生長促進因子
      • 牙齒疾病增加
      • 人口老化加劇
      • 牙齒健康意識不斷增強
    • 抑制因素
      • 系統高成本
      • 安裝維護複雜
    • 機會
      • 與人工智慧和機器學習整合
      • 技術進步
    • 任務
      • 監管障礙
      • 競爭市場動態
  • 科技進步/最新趨勢
  • 法律規範
  • 波特五力分析

第4章全球 3D CBCT 系統市場:行銷策略

第5章全球3D CBCT系統市場概述

  • 市場規模及預測(2019-2030)
    • 以金額為準
  • 市場佔有率及預測
    • 按職位
      • 站立式
      • 坐姿
      • 仰臥
    • 依產品類型
      • 可攜式CBCT系統
      • 固定CBCT系統
    • 按用途
      • 牙科
      • 非牙科
    • 按最終用戶
      • 醫院
      • 牙醫診所
      • 整形外科診所
      • 其他醫療保健提供者
    • 按地區
      • 北美洲
      • 歐洲
      • 亞太地區 (APAC)
      • 拉丁美洲 (LATAM)
      • 中東和非洲 (MEA)

第6章 北美3D CBCT系統市場

  • 市場規模及預測(2019-2030)
    • 以金額為準
  • 市場佔有率及預測
    • 按職位
    • 依產品類型
    • 按用途
    • 按最終用戶
    • 按國家/地區
      • 美國
      • 加拿大

第7章歐洲3D CBCT系統市場

  • 市場規模及預測(2019-2030)
    • 以金額為準
  • 市場佔有率及預測
    • 按職位
    • 依產品類型
    • 按用途
    • 按最終用戶
    • 按國家/地區
      • 德國
      • 英國
      • 義大利
      • 法國
      • 西班牙
      • 比利時
      • 俄羅斯
      • 荷蘭
      • 其他歐洲國家

第8章亞太地區3D CBCT系統市場

  • 市場規模及預測(2019-2030)
    • 以金額為準
  • 市場佔有率及預測
    • 按職位
    • 依產品類型
    • 按用途
    • 按最終用戶
    • 按國家/地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 澳洲/紐西蘭
      • 印尼
      • 馬來西亞
      • 新加坡
      • 越南
      • 其他亞太地區

第9章拉丁美洲3D CBCT系統市場

  • 市場規模及預測(2019-2030)
    • 以金額為準
  • 市場佔有率及預測
    • 按職位
    • 依產品類型
    • 按用途
    • 按最終用戶
    • 按國家/地區
      • 巴西
      • 墨西哥
      • 阿根廷
      • 秘魯
      • 其他拉丁美洲

第10章中東和非洲3D CBCT系統市場

  • 市場規模及預測(2019-2030)
    • 以金額為準
  • 市場佔有率及預測
    • 按職位
    • 依產品類型
    • 按用途
    • 按最終用戶
    • 按國家/地區
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 卡達
      • 科威特
      • 南非
      • 奈及利亞
      • 阿爾及利亞
      • 其他中東/非洲

第11章競爭格局

  • 主要企業及其產品列表
  • 全球3D CBCT系統企業市場佔有率分析(2023年)
  • 競爭基準化分析:透過管理參數
  • 主要策略發展(企業合併(M&A)、聯盟等)

第12章地緣政治緊張局勢升級對全球3D CBCT系統市場的影響

第13章公司簡介(公司概況、財務矩陣、競爭格局、公司負責人、主要競爭對手、聯絡方式、策略展望、SWOT分析)

  • Planmeca Oy
  • Carestream Dental LLC
  • Dentsply Sirona
  • Johnson &Johnson
  • ACTEON Group
  • Genoray Co Ltd
  • J. Morita Corp
  • Cefla SC
  • Thermo Fisher Scientific
  • Bruker
  • F.HoffmannLa Roche
  • 其他主要企業

第14章 主要策略建議

第15章分析方法

簡介目錄
Product Code: BWC24853

Global 3D CBCT Cone Beam CT Systems Market Size Shining to Cross USD 1.2 Billion by 2030

Global 3D CBCT Cone Beam CT Systems Market is booming primarily due to increasing prevalence of dental disorders among rapidly aging population and rising awareness about dental health.

BlueWeave Consulting, a leading strategic consulting and market research firm, in its recent study, estimated Global 3D CBCT Cone Beam CT Systems Market size by value at USD 705.4 million in 2023. During the forecast period between 2024 and 2030, BlueWeave expects Global 3D CBCT Cone Beam CT Systems Market size to expand at a CAGR of 7.9% reaching a value of USD 1,208.2 million by 2030. The growth of 3D CBCT Cone Beam CT Systems Market across the regions is propelled by advancements in imaging technology that enhance image quality, reduce radiation exposure and offer more compact, affordable solutions than traditional methods. The COVID-19 pandemic accelerated this trend, particularly for cardiac health assessments and chest CT imaging for COVID-19 diagnosis. Cone beam computed tomography (CBCT), a valuable tool in orthodontics, implantology, and various oral surgeries, provides superior 3D imaging compared to 2D techniques. Its expanding applications in forensic dentistry, endodontics, and oral and maxillofacial surgery further contribute to market growth, as it supports critical tasks like treatment planning, morphometric analysis, and surgical preparation, ultimately shaping the future of dental care delivery.

Dental Application Segment Holds Major Share of Global Market

The dental segment dominates Global 3D CBCT Cone Beam CT Systems Market by application. The segment's leadership position in the market is driven by an increasing demand for advanced imaging solutions. As dental health awareness grows, CBCT systems are becoming indispensable tools for diagnosing and treating a wide range of dental conditions, from caries and periodontal disease to complex orthodontic and implant procedures. Technological advancements, such as enhanced image quality, reduced radiation exposure, and faster scan times, are making CBCT more accessible and cost-effective for dental practices. Moreover, the integration of artificial intelligence is further improving image precision and diagnostic accuracy. The emergence of portable CBCT systems and the synergy with 3D printing technology is expanding the reach of CBCT into mobile and remote dental care settings.

Impact of Escalating Geopolitical Tensions on Global 3D CBCT Cone Beam CT Systems Market

Intensifying geopolitical tensions could have a multifaceted impact on Global 3D CBCT Cone Beam CT Systems Market. Trade disputes and sanctions could disrupt supply chains, leading to component shortages and increased production costs. Additionally, economic instability and reduced investment in healthcare infrastructure may limit market growth, especially in emerging economies. These factors collectively pose challenges to the market's long-term trajectory.

Competitive Landscape

Global 3D CBCT Cone Beam CT Systems Market is highly fragmented, with numerous players serving the market. The key players dominating Global 3D CBCT Cone Beam CT Systems Market include Planmeca Oy, Carestream Dental LLC, Dentsply Sirona, Johnson & Johnson, ACTEON Group, Genoray Co Ltd, J. Morita Corp, Cefla S.C., Thermo Fisher Scientific, Bruker, and F. Hoffmann-La Roche. The key marketing strategies adopted by the players are facility expansion, product diversification, alliances, collaborations, partnerships, and acquisitions to expand their customer reach and gain a competitive edge in the overall market.

The report's in-depth analysis provides information about growth potential, upcoming trends, and Global 3D CBCT Cone Beam CT Systems Market statistics. It also highlights the factors driving forecasts of total market size. The report promises to provide recent technology trends in Global 3D CBCT Cone Beam CT Systems Market along with industry insights to help decision-makers make sound strategic decisions. Furthermore, the report also analyses the growth drivers, challenges, and competitive dynamics of the market.

Table of Contents

1. Research Framework

  • 1.1. Research Objective
  • 1.2. Product Overview
  • 1.3. Market Segmentation

2. Executive Summary

3. Global 3D CBCT Cone Beam CT Systems Market Insights

  • 3.1. Industry Value Chain Analysis
  • 3.2. DROC Analysis
    • 3.2.1. Growth Drivers
      • 3.2.1.1. Increasing Prevalence of Dental Disorders
      • 3.2.1.2. Growing Geriatric Population
      • 3.2.1.3. Rising Awareness about Dental Health
    • 3.2.2. Restraints
      • 3.2.2.1. High Cost of Systems
      • 3.2.2.2. Complex Installation and Maintenance
    • 3.2.3. Opportunities
      • 3.2.3.1. Integration with AI and Machine Learning
      • 3.2.3.2. Advancements in Technology
    • 3.2.4. Challenges
      • 3.2.4.1. Regulatory hurdles
      • 3.2.4.2. Competitive Market Dynamics
  • 3.3. Technological Advancements/Recent Developments
  • 3.4. Regulatory Framework
  • 3.5. Porter's Five Forces Analysis
    • 3.5.1. Bargaining Power of Suppliers
    • 3.5.2. Bargaining Power of Buyers
    • 3.5.3. Threat of New Entrants
    • 3.5.4. Threat of Substitutes
    • 3.5.5. Intensity of Rivalry

4. Global 3D CBCT Cone Beam CT Systems Market: Marketing Strategies

5. Global 3D CBCT Cone Beam CT Systems Market Overview

  • 5.1. Market Size & Forecast, 2019-2030
    • 5.1.1. By Value (USD Million)
  • 5.2. Market Share & Forecast
    • 5.2.1. By Position
      • 5.2.1.1. Standing Position
      • 5.2.1.2. Seated Position
      • 5.2.1.3. Supine Position
    • 5.2.2. By Product Type
      • 5.2.2.1. Portable CBCT Systems
      • 5.2.2.2. Fixed CBCT Systems
    • 5.2.3. By Application
      • 5.2.3.1. Dental
      • 5.2.3.2. Non-Dental
    • 5.2.4. By End User
      • 5.2.4.1. Hospitals
      • 5.2.4.2. Dental Clinics
      • 5.2.4.3. Orthopedic Clinics
      • 5.2.4.4. Other Healthcare Providers
    • 5.2.5. By Region
      • 5.2.5.1. North America
      • 5.2.5.2. Europe
      • 5.2.5.3. Asia Pacific (APAC)
      • 5.2.5.4. Latin America (LATAM)
      • 5.2.5.5. Middle East and Africa (MEA)

6. North America 3D CBCT Cone Beam CT Systems Market

  • 6.1. Market Size & Forecast, 2019-2030
    • 6.1.1. By Value (USD Million)
  • 6.2. Market Share & Forecast
    • 6.2.1. By Position
    • 6.2.2. By Product Type
    • 6.2.3. By Application
    • 6.2.4. By End User
    • 6.2.5. By Country
      • 6.2.5.1. United States
      • 6.2.5.1.1. By Position
      • 6.2.5.1.2. By Product Type
      • 6.2.5.1.3. By Application
      • 6.2.5.1.4. By End User
      • 6.2.5.2. Canada
      • 6.2.5.2.1. By Position
      • 6.2.5.2.2. By Product Type
      • 6.2.5.2.3. By Application
      • 6.2.5.2.4. By End User

7. Europe 3D CBCT Cone Beam CT Systems Market

  • 7.1. Market Size & Forecast, 2019-2030
    • 7.1.1. By Value (USD Million)
  • 7.2. Market Share & Forecast
    • 7.2.1. By Position
    • 7.2.2. By Product Type
    • 7.2.3. By Application
    • 7.2.4. By End User
    • 7.2.5. By Country
      • 7.2.5.1. Germany
      • 7.2.5.1.1. By Position
      • 7.2.5.1.2. By Product Type
      • 7.2.5.1.3. By Application
      • 7.2.5.1.4. By End User
      • 7.2.5.2. United Kingdom
      • 7.2.5.2.1. By Position
      • 7.2.5.2.2. By Product Type
      • 7.2.5.2.3. By Application
      • 7.2.5.2.4. By End User
      • 7.2.5.3. Italy
      • 7.2.5.3.1. By Position
      • 7.2.5.3.2. By Product Type
      • 7.2.5.3.3. By Application
      • 7.2.5.3.4. By End User
      • 7.2.5.4. France
      • 7.2.5.4.1. By Position
      • 7.2.5.4.2. By Product Type
      • 7.2.5.4.3. By Application
      • 7.2.5.4.4. By End User
      • 7.2.5.5. Spain
      • 7.2.5.5.1. By Position
      • 7.2.5.5.2. By Product Type
      • 7.2.5.5.3. By Application
      • 7.2.5.5.4. By End User
      • 7.2.5.6. Belgium
      • 7.2.5.6.1. By Position
      • 7.2.5.6.2. By Product Type
      • 7.2.5.6.3. By Application
      • 7.2.5.6.4. By End User
      • 7.2.5.7. Russia
      • 7.2.5.7.1. By Position
      • 7.2.5.7.2. By Product Type
      • 7.2.5.7.3. By Application
      • 7.2.5.7.4. By End User
      • 7.2.5.8. The Netherlands
      • 7.2.5.8.1. By Position
      • 7.2.5.8.2. By Product Type
      • 7.2.5.8.3. By Application
      • 7.2.5.8.4. By End User
      • 7.2.5.9. Rest of Europe
      • 7.2.5.9.1. By Position
      • 7.2.5.9.2. By Product Type
      • 7.2.5.9.3. By Application
      • 7.2.5.9.4. By End User

8. Asia Pacific 3D CBCT Cone Beam CT Systems Market

  • 8.1. Market Size & Forecast, 2019-2030
    • 8.1.1. By Value (USD Million)
  • 8.2. Market Share & Forecast
    • 8.2.1. By Position
    • 8.2.2. By Product Type
    • 8.2.3. By Application
    • 8.2.4. By End User
    • 8.2.5. By Country
      • 8.2.5.1. China
      • 8.2.5.1.1. By Position
      • 8.2.5.1.2. By Product Type
      • 8.2.5.1.3. By Application
      • 8.2.5.1.4. By End User
      • 8.2.5.2. India
      • 8.2.5.2.1. By Position
      • 8.2.5.2.2. By Product Type
      • 8.2.5.2.3. By Application
      • 8.2.5.2.4. By End User
      • 8.2.5.3. Japan
      • 8.2.5.3.1. By Position
      • 8.2.5.3.2. By Product Type
      • 8.2.5.3.3. By Application
      • 8.2.5.3.4. By End User
      • 8.2.5.4. South Korea
      • 8.2.5.4.1. By Position
      • 8.2.5.4.2. By Product Type
      • 8.2.5.4.3. By Application
      • 8.2.5.4.4. By End User
      • 8.2.5.5. Australia & New Zealand
      • 8.2.5.5.1. By Position
      • 8.2.5.5.2. By Product Type
      • 8.2.5.5.3. By Application
      • 8.2.5.5.4. By End User
      • 8.2.5.6. Indonesia
      • 8.2.5.6.1. By Position
      • 8.2.5.6.2. By Product Type
      • 8.2.5.6.3. By Application
      • 8.2.5.6.4. By End User
      • 8.2.5.7. Malaysia
      • 8.2.5.7.1. By Position
      • 8.2.5.7.2. By Product Type
      • 8.2.5.7.3. By Application
      • 8.2.5.7.4. By End User
      • 8.2.5.8. Singapore
      • 8.2.5.8.1. By Position
      • 8.2.5.8.2. By Product Type
      • 8.2.5.8.3. By Application
      • 8.2.5.8.4. By End User
      • 8.2.5.9. Vietnam
      • 8.2.5.9.1. By Position
      • 8.2.5.9.2. By Product Type
      • 8.2.5.9.3. By Application
      • 8.2.5.9.4. By End User
      • 8.2.5.10. Rest of APAC
      • 8.2.5.10.1. By Position
      • 8.2.5.10.2. By Product Type
      • 8.2.5.10.3. By Application
      • 8.2.5.10.4. By End User

9. Latin America 3D CBCT Cone Beam CT Systems Market

  • 9.1. Market Size & Forecast, 2019-2030
    • 9.1.1. By Value (USD Million)
  • 9.2. Market Share & Forecast
    • 9.2.1. By Position
    • 9.2.2. By Product Type
    • 9.2.3. By Application
    • 9.2.4. By End User
    • 9.2.5. By Country
      • 9.2.5.1. Brazil
      • 9.2.5.1.1. By Position
      • 9.2.5.1.2. By Product Type
      • 9.2.5.1.3. By Application
      • 9.2.5.1.4. By End User
      • 9.2.5.2. Mexico
      • 9.2.5.2.1. By Position
      • 9.2.5.2.2. By Product Type
      • 9.2.5.2.3. By Application
      • 9.2.5.2.4. By End User
      • 9.2.5.3. Argentina
      • 9.2.5.3.1. By Position
      • 9.2.5.3.2. By Product Type
      • 9.2.5.3.3. By Application
      • 9.2.5.3.4. By End User
      • 9.2.5.4. Peru
      • 9.2.5.4.1. By Position
      • 9.2.5.4.2. By Product Type
      • 9.2.5.4.3. By Application
      • 9.2.5.4.4. By End User
      • 9.2.5.5. Rest of LATAM
      • 9.2.5.5.1. By Position
      • 9.2.5.5.2. By Product Type
      • 9.2.5.5.3. By Application
      • 9.2.5.5.4. By End User

10. Middle East & Africa 3D CBCT Cone Beam CT Systems Market

  • 10.1. Market Size & Forecast, 2019-2030
    • 10.1.1. By Value (USD Million)
  • 10.2. Market Share & Forecast
    • 10.2.1. By Position
    • 10.2.2. By Product Type
    • 10.2.3. By Application
    • 10.2.4. By End User
    • 10.2.5. By Country
      • 10.2.5.1. Saudi Arabia
      • 10.2.5.1.1. By Position
      • 10.2.5.1.2. By Product Type
      • 10.2.5.1.3. By Application
      • 10.2.5.1.4. By End User
      • 10.2.5.2. UAE
      • 10.2.5.2.1. By Position
      • 10.2.5.2.2. By Product Type
      • 10.2.5.2.3. By Application
      • 10.2.5.2.4. By End User
      • 10.2.5.3. Qatar
      • 10.2.5.3.1. By Position
      • 10.2.5.3.2. By Product Type
      • 10.2.5.3.3. By Application
      • 10.2.5.3.4. By End User
      • 10.2.5.4. Kuwait
      • 10.2.5.4.1. By Position
      • 10.2.5.4.2. By Product Type
      • 10.2.5.4.3. By Application
      • 10.2.5.4.4. By End User
      • 10.2.5.5. South Africa
      • 10.2.5.5.1. By Position
      • 10.2.5.5.2. By Product Type
      • 10.2.5.5.3. By Application
      • 10.2.5.5.4. By End User
      • 10.2.5.6. Nigeria
      • 10.2.5.6.1. By Position
      • 10.2.5.6.2. By Product Type
      • 10.2.5.6.3. By Application
      • 10.2.5.6.4. By End User
      • 10.2.5.7. Algeria
      • 10.2.5.7.1. By Position
      • 10.2.5.7.2. By Product Type
      • 10.2.5.7.3. By Application
      • 10.2.5.7.4. By End User
      • 10.2.5.8. Rest of MEA
      • 10.2.5.8.1. By Position
      • 10.2.5.8.2. By Product Type
      • 10.2.5.8.3. By Application
      • 10.2.5.8.4. By End User

11. Competitive Landscape

  • 11.1. List of Key Players and Their Products
  • 11.2. Global 3D CBCT Cone Beam CT Systems Company Market Share Analysis, 2023
  • 11.3. Competitive Benchmarking, By Operating Parameters
  • 11.4. Key Strategic Developments (Mergers, Acquisitions, Partnerships, etc.)

12. Impact of Escalating Geopolitical Tensions on Global 3D CBCT Cone Beam CT Systems Market

13. Company Profiles (Company Overview, Financial Matrix, Competitive Landscape, Key Personnel, Key Competitors, Contact Address, Strategic Outlook, and SWOT Analysis)

  • 13.1. Planmeca Oy
  • 13.2. Carestream Dental LLC
  • 13.3. Dentsply Sirona
  • 13.4. Johnson & Johnson
  • 13.5. ACTEON Group
  • 13.6. Genoray Co Ltd
  • 13.7. J. Morita Corp
  • 13.8. Cefla S.C.
  • 13.9. Thermo Fisher Scientific
  • 13.10. Bruker
  • 13.11. F.HoffmannLa Roche
  • 13.12. Other Prominent Players

14. Key Strategic Recommendations

15. Research Methodology

  • 15.1. Qualitative Research
    • 15.1.1. Primary & Secondary Research
  • 15.2. Quantitative Research
  • 15.3. Market Breakdown & Data Triangulation
    • 15.3.1. Secondary Research
    • 15.3.2. Primary Research
  • 15.4. Breakdown of Primary Research Respondents, By Region
  • 15.5. Assumptions & Limitations

*Financial information of non-listed companies can be provided as per availability.

**The segmentation and the companies are subject to modifications based on in-depth secondary research for the final deliverable