市場調查報告書
商品編碼
1215381
數位標牌媒體播放器全球市場規模研究與預測:按組件(硬件,軟件),按產品(入門級,高級,企業級),應用(零售,醫院,企業,運輸),區域分析2022-2029Global Digital Signage Media Player Market Size study & Forecast, by Component (Hardware, Software), Product (Entry Level, Advanced Level, Enterprise Level), Application (Retail, Hospitality, Corporate, Transportation) & Regional Analysis, 2022-2029 |
數位標牌媒體播放器是一種在電子屏幕上顯示內容的設備。
借助數位標牌,組織可以幫助他們與客戶互動並傳達他們的信息。 由於當前趨勢有利於情境感知廣告的增長以及 DOOH(數位戶外)支出的穩步增長等因素,數位標牌媒體播放器市場正在擴大。 該市場由 3M Company,Advantech Co.Ltd.,AOPEN Inc.,Barco,BrightSign LLC 主導。
上下文廣告正在增長,通過數位標牌吸引目標受眾的注意力。 根據我們進行的一項調查,49% 的頂級品牌所有者打算實施上下文廣告來替代 cookie。 80% 的企業主認為在使用數位標牌的幫助下,銷售額逐漸增加了 33%,購買 Epicurean 產品的吸引力大於計劃購買。 使用 DOOH 作為廣告平台在未來具有巨大的潛力。 但必須量化這些體驗的可衡量性和廣告後曝光率。 通過實時性能指標(例如循環頻率,印象,CPM 和流量)的洞察力對於定義 DOOH 成功至關重要。 44% 的英國網民觀察到 DOOH 活動更有價值,最終需要增加投資來推動數位標牌媒體播放器市場的增長。 此外,數位標牌在零售業的日益普及以及對品牌知名度和服務的需求不斷增加,預計也將刺激市場增長。 此外,數位標牌媒體播放器處方的進步可能會增加這個重要市場的機會。 然而,技術和標準化的複雜性將阻礙整個 2022-2029 年預測期內的市場增長。
全球數位標牌媒體播放器市場研究考慮的主要區域包括亞太地區,北美,歐洲,拉丁美洲和世界其他地區。 由於品牌產品的主導地位和該地區技術發展的日益普及,北美在收入方面佔據了市場主導地位。 一家美國政府機構為數位標牌項目提供了一筆贈款。 亞太地區預計在預測期內以最高複合年增長率增長。 這是由於目標人群不斷增長,開發合作數量不斷增加,主要參與者的地域擴張以及政府機構和非營利組織更積極地進入市場等因素造成的。 2020 年 2 月,印度財政部長在向議會介紹 2020-21 年預算時提出了在 PPP 路線下發展五個智慧城市的建議。 這給這家數位標牌解決方案公司帶來了歡樂,該公司找到了與各州政府合作開展各自智慧城市發展項目的機會。
這項研究的目的是定義近年來各個細分市場和國家/地區的市場規模,並預測它們在未來幾年的價值。 該報告旨在捕捉被調查國家工業的定性和定量方面的情況。
它還提供了關鍵方面的詳細信息,例如決定市場未來增長的驅動因素和挑戰。 此外,它還包含供利益相關者投資的微觀市場潛在機會,以及對主要參與者的競爭格局和產品供應的深入分析。
Global Digital Signage Media Player Market is valued at approximately USD XX billion in 2021 and is anticipated to grow with a healthy growth rate of more than 8.71% over the forecast period 2022-2029. Digital Signage Media Player is a device that displays content on an electronic screen. It helps the organization to engage with their client to communicate their message with the help of digital signage. The Digital Signage Media Player market is expanding because of factors such as current trends favoring the growth of context-aware advertising and a steady increase in DOOH (Digital Out-Of-Home) spending. This market is dominated by 3M Company, Advantech Co. Ltd, AOPEN Inc., Barco and BrightSign LLC.
The context-aware advertising is growing as it gains more attention from the targeted audience through digital signage. According to the survey conducted 49% of popular brand owners are intended to adopt contextual advertising to replace cookies. 80% of business owners have seen a progressive increase in sales up to 33%, due to the help of the use of digital signage, there is a greater attraction to buying Epicurean products than a planned purchase. The increased Usage of DOOH as an advertising platform has great future possibilities. However, the measurability and post-ad exposure of these experiences must be quantifiable. Insight through real-time performance metrics such as loop frequency, impressions, CPM, and traffic is essential to defining DOOH's success. As per the surveys conducted 44% of netizens of U.K has observed that the DOOH Campaign has more value and there is a need to increase the investment which will eventually boost the growth of the digital signage media player market. In addition to penetration of such devices in the retail sector is ascending and the rising need for brand visibility& servicing is expected to fuel the market growth. In addition, advancements in formulation of digital signage media player can increase the opportunity for this significant market. However, the technical and standardization complexity stifles market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Digital Signage Media Player Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the dominance of branded products and the region's increasing technological development prevalence. The US government agency had offered the grant for the Digital Signage Project. Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising target populations, an increase in the number of collaborations for development, geographic expansion of key players, and active participation of government and nonprofit organizations in the market space. In February 2020, the finance minister of India proposed to develop five smart cities via PPP routes, as shown in a presentation on the 2020-21 budget in parliament. This brought joy to Digital Signage Solution companies and see opportunities to partner with various state governments in their respective smart city development projects.
Major market players included in this report are:
Advantech Co. Ltd
AOPEN Inc.
Barco
3M Company
Dell Inc.
BrightSign LLC
HaiVision
Hewlett Packard Enterprise
Broadsign
Cisco Systems Inc.
Recent Developments in the Market:
Global Digital Signage Media Player Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Component, Product, Application, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
Software
Hardware
By Product:
Entry Level
Advanced Level
Enterprise Level
By Application:
Retail
Hospitality
Corporate
Transportation
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable