市場調查報告書
商品編碼
1215464
營銷歸因軟件全球市場規模研究和預測:按組件、按歸因類型、按組織規模、按部署類型、按地區,2022-2029 年Global Marketing Attribution Software Market Size study & Forecast, by Component, by Attribution Type, by Organization Size, by Deployment Type and Regional Analysis, 2022-2029 |
2021 年全球營銷歸因軟件市場價值約為 31 億美元,預計在 2022-2029 年預測期內將以超過 15.5% 的健康增長率增長。
營銷歸因軟件是一種分析工具,用於分析消費者在購買產品和服務時遇到的營銷接觸點。 此外,它還用於確定有助於業務轉換的營銷策略。 基於軟件的營銷歸因工具用於評估對客戶購買決策影響最大的渠道和消息。 越來越多地採用基於雲的解決方案和服務以及越來越多地在整個行業中應用個性化營銷是推動市場增長的主要因素。
企業組織正在採用基於雲的應用程序和服務來提高靈活性並降低運營成本,這有助於全球營銷歸因軟件市場的增長。 例如,根據 Statista 的數據,2021 年全球雲應用市場價值 1336 億美元,預計到 2025 年將增長到 1686 億美元。 此外,到2022年,全球公有雲服務市場將錄得約20.4%的增長率,達到4950億美元。 此外,預計在預測期內,人工智能和大數據技術的接受度不斷提高,以及後 Covid 時代數字化程度的提高,將為市場創造有利可圖的增長前景。 然而,營銷歸因軟件的高成本以及對數據隱私和安□□全的擔憂將限制整個 2022-2029 年預測期內的市場增長。
營銷歸因軟件全球市場研究中考慮的主要區域是亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 由於強大的市場參與者的存在以及該地區企業組織越來越多地採用有針對性和個性化的營銷方式,北美在收入方面佔據了市場主導地位。 另一方面,由於智能手機和高速互聯網服務普及率不斷提高以及初創企業生態系統不斷壯大等因素,預計亞太地區在預測期內將以最高複合年增長率增長。
這項研究的目的是揭示近年來各個細分市場和國家/地區的市場規模,並預測未來幾年的市場規模。 該報告旨在包括被調查國家工業的定性和定量方面。
它還提供了關鍵方面的詳細信息,例如決定市場未來增長的驅動因素和挑戰。 此外,它還包含供利益相關者投資的微觀市場潛在機會,以及對主要參與者的競爭格局和產品供應的深入分析。
按組件
解決方案
服務
按屬性類型
單一來源
多源
概率或算法
按組織規模
中小企業
大企業
按安裝類型
本地
雲
Global Marketing Attribution Software Market is valued at approximately USD 3.1 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 15.5% over the forecast period 2022-2029. Marketing Attribution Software is an analytical tool utilized to analyze marketing touchpoints a consumer encounters during the purchase of a product or service. Moreover, it is used to identify marketing tactics that are contributing to conversions for a business. Software based marketing attribution tools are utilized to evaluate channels and messages which had the greatest impact on the purchase decision of a customer. The increasing adoption of cloud-based solutions & services and growing application of personalized marketing across industries are key factors accelerating the market growth.
Business organizations are adopting cloud-based applications and services to increase flexibility & reduce operating expenditure which in turn contributes to the growth of the Global Marketing Attribution Software Market. For instance, according to Statista - in 2021, the global cloud applications market was valued at USD 133.6 billion, and the market is projected to grow to USD 168.6 billion by 2025. Additionally, in 2022, the global public cloud services market witnessed a growth rate of approximately 20.4 percent and reached USD 495 billion. Also, the rising acceptance of AI and Big Data technologies and growing digitization in post covid era would create a lucrative growth prospectus for the market over the forecast period. However, the high cost of Marketing Attribution Software and concern over data privacy & security stifle the market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Marketing Attribution Software Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the presence of leading market players and increasing adoption of targeted & personalized marketing from the business organizations in the region. Whereas Asia Pacific is expected to grow with the highest CAGR during the forecast period, owing to factors such as rising penetration of smartphones & high speed internet services coupled with growing startup ecosystem in the region.
Major market players included in this report are:
Google LLC
SAP SE
Visual IQ - A Nielsen Company
Oracle Inc.
Rockerbox, Inc.
Neustar, Inc.
Engagio Inc.
LeadsRx, Inc.
LeanData Inc.
Merkle Inc.
Recent Developments in the Market:
Global Marketing Attribution Software Market Report Scope:
Historical Data: 2019-2020-2021
Base Year for Estimation: 2021
Forecast period: 2022-2029
Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered: Component, Attribution Type, Organization Size, Deployment Type, Region
Regional Scope: North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component
Solution
Services
By Attribution Type
Single Source
Multi Source
Probabilistic or Algorithmic
By Organization Size
Small & Medium-Sized Enterprises
Large Enterprises
By Deployment Type
On-Premise
Cloud
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE
Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
RoLA
Rest of the World
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of figures
List of tables and figures and dummy in nature, final lists may vary in the final deliverable