Global Wet Shave Market is valued approximately USD 14.70 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 9.5% over the forecast period 2022-2029. Wet Shave is a process of shaving facial hairs with the combination of water and some type of soap or cream to create lather. The application of wet shave offers much smoother and cleaner feel. It also reduces uncomfortable effects of shaving, such as ingrown hairs, and after shave irritation. The rise in demand for male personal care products and growing corporate culture & focus on personal grooming are key factors driving the market growth.
The increasing demand for personal care products from male is contributing towards the growth of the Global Wet Shave Market. For instance - in 2020, the global men's personal care market was estimated at USD 21.7 billion, and as per projection the market would grow to USD 27.54 billion in 2025. Furthermore, as U.S. bureau of labor Statics - in United States, the employment of barbers, hairstylists, and cosmetologists is projected to grow 11 percent from 2021 to 2031, faster than the average for all occupations. Also, rising expansion of e-commerce platforms and growing emergence of direct-to-consumer male grooming brands would create lucrative growth prospectus for the market over the forecast period. However, the high cost of Wet Shave products and increasing preferences towards dry shaving products such as electric trimmers stifle market growth throughout the forecast period of 2022-2029.
The key regions considered for the Global Wet Shave Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the market in terms of revenue, owing to the increasing adoption of clean shaving among corporate employees and presence of leading market players in the region. Whereas Asia Pacific is expected to grow with a highest CAGR during the forecast period, owing to factors such as rising penetration of d2c male grooming product brands and growing adoption of wet shaving products among white collar employees in the region.
Major market player included in this report are:
- Beiersdorf AG
- Godrej
- Johnson & Johnson
- Edgewell Personal Care
- Proraso
- Perio
- L'Oreal
- Super-Max
- Raymond Group
- P&G
Recent Developments in the Market:
- In November 2021, Gillette has launched a new product, named Gillette Labs with exfoliating bar. With this new exfoliating bar built into the handle, this new razor removes dirt and debris from the skin before the blades pass.
Global Wet Shave Market Report Scope:
- Historical Data 2019-2020-2021
- Base Year for Estimation 2021
- Forecast period 2022-2029
- Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered Gender, Product, Distribution Channel, Region
- Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
- Customization Scope Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below.
By Gender:
By Product:
- Disposable Razors
- Non-disposable Razors
- Shaving Lotions & Creams
- Razor Cartridges
- Blades
- Others
By Distribution Channel:
- Hypermarkets
- Supermarkets
- Independent Retailers
- Others
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- RoLA
- Rest of the World
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
- 1.2.1. Wet Shave Market, by Region, 2019-2029 (USD Billion)
- 1.2.2. Wet Shave Market, by Gender, 2019-2029 (USD Billion)
- 1.2.3. Wet Shave Market, by Product, 2019-2029 (USD Billion)
- 1.2.4. Wet Shave Market, by Distribution Channel, 2019-2029 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Wet Shave Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Scope of the Study
- 2.2.2. Industry Evolution
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Wet Shave Market Dynamics
- 3.1. Wet Shave Market Impact Analysis (2019-2029)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing demand for male personal care products
- 3.1.1.2. Growing corporate culture & focus on personal grooming
- 3.1.2. Market Challenges
- 3.1.2.1. High Cost associated with wet shaving products
- 3.1.2.2. Increasing preference towards dry shaving
- 3.1.3. Market Opportunities
- 3.1.3.1. Rising expansion of e-commerce platforms
- 3.1.3.2. Growing emergence of direct-to-consumer male grooming brands
Chapter 4. Global Wet Shave Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Futuristic Approach to Porter's 5 Force Model (2019-2029)
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. Industry Experts Prospective
- 4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
- 5.1. Assessment of the overall impact of COVID-19 on the industry
- 5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Wet Shave Market, by Gender
- 6.1. Market Snapshot
- 6.2. Global Wet Shave Market by Gender, Performance - Potential Analysis
- 6.3. Global Wet Shave Market Estimates & Forecasts by Gender 2019-2029 (USD Billion)
- 6.4. Wet Shave Market, Sub Segment Analysis
- 6.4.1. Male
- 6.4.2. Female
Chapter 7. Global Wet Shave Market, by Product
- 7.1. Market Snapshot
- 7.2. Global Wet Shave Market by Product, Performance - Potential Analysis
- 7.3. Global Wet Shave Market Estimates & Forecasts by Product 2019-2029 (USD Billion)
- 7.4. Wet Shave Market, Sub Segment Analysis
- 7.4.1. Disposable Razors
- 7.4.2. Non-disposable Razors
- 7.4.3. Shaving Lotions & Creams
- 7.4.4. Razor Cartridges
- 7.4.5. Blades
- 7.4.6. Others
Chapter 8. Global Wet Shave Market, by Distribution Channel
- 8.1. Market Snapshot
- 8.2. Global Wet Shave Market by Distribution Channel, Performance - Potential Analysis
- 8.3. Global Wet Shave Market Estimates & Forecasts by Distribution Channel 2019-2029 (USD Billion)
- 8.4. Wet Shave Market, Sub Segment Analysis
- 8.4.1. Hypermarkets
- 8.4.2. Supermarkets
- 8.4.3. Independent Retailers
- 8.4.4. Others
Chapter 9. Global Wet Shave Market, Regional Analysis
- 9.1. Wet Shave Market, Regional Market Snapshot
- 9.2. North America Wet Shave Market
- 9.2.1. U.S. Wet Shave Market
- 9.2.1.1. Gender breakdown estimates & forecasts, 2019-2029
- 9.2.1.2. Product breakdown estimates & forecasts, 2019-2029
- 9.2.1.3. Distribution Channel breakdown estimates & forecasts, 2019-2029
- 9.2.2. Canada Wet Shave Market
- 9.3. Europe Wet Shave Market Snapshot
- 9.3.1. U.K. Wet Shave Market
- 9.3.2. Germany Wet Shave Market
- 9.3.3. France Wet Shave Market
- 9.3.4. Spain Wet Shave Market
- 9.3.5. Italy Wet Shave Market
- 9.3.6. Rest of Europe Wet Shave Market
- 9.4. Asia-Pacific Wet Shave Market Snapshot
- 9.4.1. China Wet Shave Market
- 9.4.2. India Wet Shave Market
- 9.4.3. Japan Wet Shave Market
- 9.4.4. Australia Wet Shave Market
- 9.4.5. South Korea Wet Shave Market
- 9.4.6. Rest of Asia Pacific Wet Shave Market
- 9.5. Latin America Wet Shave Market Snapshot
- 9.5.1. Brazil Wet Shave Market
- 9.5.2. Mexico Wet Shave Market
- 9.5.3. Rest of Latin America Wet Shave Market
- 9.6. Rest of The World Wet Shave Market
Chapter 10. Competitive Intelligence
- 10.1. Top Market Strategies
- 10.2. Company Profiles
- 10.2.1. Beiersdorf AG
- 10.2.1.1. Key Information
- 10.2.1.2. Overview
- 10.2.1.3. Financial (Subject to Data Availability)
- 10.2.1.4. Product Summary
- 10.2.1.5. Recent Developments
- 10.2.2. Godrej
- 10.2.3. Johnson & Johnson
- 10.2.4. Edgewell Personal Care
- 10.2.5. Proraso
- 10.2.6. Perio
- 10.2.7. L'Oreal
- 10.2.8. Super-Max
- 10.2.9. Raymond Group
- 10.2.10. P&G
Chapter 11. Research Process
- 11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
- 11.2. Research Attributes
- 11.3. Research Assumption