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市場調查報告書
商品編碼
1314933
2023-2030 年按模式、類型、最終用戶和地區分析的全球廣告代理市場規模研究與預測Global Advertising Agencies Market Size study & Forecast, by Mode, by Type, by End User and Regional Analysis, 2023-2030 |
2022 年,全球廣告公司市場價值約為3,725.5 億美元,預計2023-2030 年的年複合成長率將超過5.10%。廣告公司與其客戶合作,開發富有創意和影響力的廣告活動,旨在建立品牌知名度、產生銷售線索、提高銷售額或實現其他特定行銷目標。這些廣告公司與企業、組織或個人密切合作,制定有效的廣告策略,向目標受眾傳遞引人注目的資訊。此外,社交媒體的日益普及和網際網路滲透率的不斷提高預計也將成為市場成長的驅動力。此外,在2023-2030 年的預測期內,不斷成長的數位行銷市場和不斷提高的工業化水準也將推動市場成長。
社交媒體使用的成長和用戶在網際網路上花費時間的增加為廣告代理市場帶來了巨大商機。根據Statista 的數據,2022 年,社交媒體用戶每天花在網際網路內容上的平均時間從2021 年的145 分鐘增加到2022 年的147 分鐘。美國人平均每天查看移動設備約159 次,凸顯了智慧手機在日常生活中的廣泛依賴和使用。此外,據估計,今年全年用戶將在社交媒體平台上總共花費約4 兆小時。用戶在社交媒體平台上花費的大量時間表明,這些平台在人們生活中的影響力和受歡迎程度不斷提高。這一上升趨勢表明,受眾參與度越來越高,廣告公司通過社交媒體平台接觸和聯繫目標受眾的潛力也越來越大。因此,由於全球社交網路的滲透率高達54%,廣告公司有相當大的市場規模可以利用,並向這一龐大的用戶群投放有針對性的廣告活動。據國際電信聯盟(ITU)預計,2022 年將有約53 億人使用網際網路服務,約佔全球人口的66%。網際網路的廣泛應用為廣告公司提供了一個接觸廣大受眾並向全球大部分人口開展有針對性的廣告活動的重要機會。通過利用這些網際網路用戶廣泛的線上存在,廣告公司可以在全球範圍內有效推廣客戶的產品、服務和品牌資訊。然而,廣告屏蔽和廣告規避以及數據隱私和安全問題可能會阻礙市場成長。
全球廣告代理市場研究涵蓋的主要地區包括亞太地區、北美洲、歐洲、拉丁美洲以及中東和非洲。亞太地區在市場中佔據主導地位,市場佔有率最大,這主要歸功於幾個關鍵因素。該地區人口眾多且多樣化,消費者消費能力不斷提高,數位化轉型迅速,這為廣告公司開發廣大受眾群提供了巨大機會。蓬勃發展的電子商務行業以及不斷增加的行銷和廣告投資進一步鞏固了該地區的主導地位。由於亞太地區人口眾多、消費者消費能力不斷增強、數位化轉型、電子商務的興起以及具有文化專長的本地廣告公司的出現,該地區預計將成為廣告公司成長最快的市場。這些因素創造了對廣告服務的強勁需求,推動了該地區廣告業的快速發展。
本研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的市場價值。該報告旨在結合研究涉及國家的行業定性和定量方面。
報告還詳細介紹了決定市場未來成長的促進因素和挑戰等重要方面。此外,報告還涵蓋了微觀市場的潛在機會,供利益相關者投資,並詳細分析了主要企業的競爭格局和產品供應情況。
Global Advertising Agencies Market is valued approximately at USD 372.55 billion in 2022 and is anticipated to grow with a CAGR of more than 5.10% over the forecast period 2023-2030.Advertising agencies collaborate with their clients to develop creative and impactful advertising campaigns that aim to build brand awareness, generate leads, increase sales, or achieve other specific marketing objectives. These agencies work closely with businesses, organizations, or individuals to develop effective advertising strategies and deliver compelling messages to target audiences. Moreover, increasing use social media and growing internet penetration anticipated aer the market growth drivers. Furthermore, growing digital marketing market and rising industrialization drive the market growth during the forecast period of 2023-2030.
The growth of social media usage and increase in the time spent by users on internet usage presents significant opportunities for the advertising agency market. According to Statista, in 2022, the average daily time spent by social media users on internet content rose from 145 minutes in 2021 to 147 minutes in 2022. On average, Americans check their mobile devices approximately 159 times per day, highlighting the widespread reliance and usage of smartphones in daily life. Furthermore, it is estimated that users will collectively spend around 4 trillion hours on social media platforms throughout the current year. This significant amount of time spent on social media platforms indicates the growing influence and popularity of these platforms in people's lives. This upward trend indicates a growing audience engagement and potential for advertising agencies to reach and connect with target audiences through social media platforms. Thus, as the global social networking penetration rate stands at 54 percent, there is a considerable market size for advertising agencies to tap into and deliver targeted advertising campaigns to this expansive user base. According to the International Telecommunication Union (ITU) in 2022, it was expected that around 5.3 billion individuals, accounting for approximately 66% of the global population, would be using internet services. This widespread internet adoption presents a significant opportunity for advertising agencies to reach a vast audience and deliver targeted advertising campaigns to a substantial portion of the world's population. By leveraging the extensive online presence of these internet users, advertising agencies can effectively promote their clients' products, services and brand messages to a global scale. However, Ad blocking & Ad avoidance and data privacy & security concerns may hamper the market growth.
The key regions considered for the Global Advertising Agencies Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia-Pacific is the dominating the market with largest market share due to several key factors. With its large and diverse population, rising consumer spending power and rapid digital transformation, the region offers immense opportunities for agencies to tap into a vast audience base. The booming e-commerce sector, and increasing investments in marketing and advertising further contribute to the region's dominance. Asia-Pacific region is expected to be the fastest growing market for advertising agencies due to its large population, increasing consumer spending power, digital transformation, rise of e-commerce, and the emergence of local agencies with cultural expertise. These factors have created a strong demand for advertising services and fueled the region's rapid growth in the industry.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures are dummy in nature, final lists may vary in the final deliverable
List of tables and figures are dummy in nature, final lists may vary in the final deliverable