Global Analytics as a Service Market is valued at approximately USD 34.99 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 38.1% over the forecast period 2023-2030. Analytics as a Service offers businesses fully customizable and comprehensive business intelligence solutions that cover the entire data lifecycle, including data organization, analysis, and presentation. These solutions are specifically designed to empower non-technical professionals, enabling them to extract valuable insights from data and make well-informed decisions. The Analytics as a Service Market is expanding because of factors such as increasing Cloud Adoption and increasing awareness of IoT devices. Moreover, the growth of Software as a Service can be attributed to several factors, including increased adoption of cloud-based solutions, seamless integration with other tools, and the utilization of centralized data-driven analytics.
According to Statista in 2023, the global market for cloud applications was valued at USD 133.6 billion in 2021, and it is projected to reach USD 168.6 billion by 2025. The cloud applications software market is expected to grow at a compound annual growth rate (CAGR) of 4.8 percent. The growing demand for Analytics as a Service (AaaS) is driven by the rising number of IoT devices and the requirement for cost-effective analytics solutions. Organizations are seeking analytics capabilities without significant investments, leading to an increased demand for AaaS. According to Statista in 2022, the global count of Internet of Things (IoT) devices is projected to nearly triple, going from 9.7 billion in 2020 to over 29 billion by 2030. By 2030, China is expected to have the highest number of IoT devices, with approximately 5 billion consumer devices. In addition, technological advancements in analytics as a service and increasing demand for customized AaaS solutions would create a lucrative growth opportunity. However, data security concerns and a lack of skilled professionals stifle market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Analytics as a Service Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. period, North America dominated the region during the forecast period owing to the factors such , rising adoption of cloud solutions, increased demand for advanced analytics capabilities and the need for cost-effective analytics solutions. Asia Pacific is expected to grow significantly during the forecast period, owing to factors such as the rising number of analytics firms and increased investments in emerging analytics companies within the region.
Major market player included in this report are:
- Microsoft Corporation
- Oracle Corporation
- SAP societas Europaea
- Hewlett Packard Enterprise Development LP
- TIBCO Software Inc.
- Amazon Web Services, Inc.
- GoodData Corporation
- SAS Institute Inc.
- International Business Machines Corporation
- Google LLC
Recent Developments in the Market:
- In October 2021, Amazon launched the Search Analytics Dashboard, the latest tool that assists Brand Registry merchants in gathering insights from their product search performance. The Search Analytics Dashboard gives retailers access to a wealth of anonymized data that will help them better understand their consumers' interests and purchasing preferences for their products.
- In April 2022 Kyndryl announced an expansion of its partnership with SAP, aimed at helping customers overcome digital transformation challenges. As part of this expanded collaboration, Kyndryl offered services that complemented the RISE with SAP solution. These services included proven migration tools, scalable offerings, AI-driven business data management, analytics solutions and application modernization.
Global Analytics as a Service Market Report Scope:
- Historical Data: 2020 - 2021
- Base Year for Estimatio: 2022
- Forecast period: 2023-2030
- Report Coverage: Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Segments Covered: Component, Analytics Type, Deployment Type, Industry Vertical, Region
- Regional Scope: North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope: Free report customization (equivalent up to 8 analyst's working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Component:
By Analytics Type:
- Predictive Analytics
- Prescriptive Analytics
- Diagnostic Analytics
- Descriptive Analytics
By Deployment Type:
- Private Cloud
- Public Cloud
- Hybrid Cloud
By Industry Vertical:
- BFSI
- Retail
- Government & Public Sector
- IT & Telecommunication
- Transportation & Logistics
- Manufacturing
- Others
By Region:
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- ROE
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- RoAPAC
- Latin America
- Brazil
- Mexico
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Table of Contents
Chapter 1. Executive Summary
- 1.1. Market Snapshot
- 1.2. Global & Segmental Market Estimates & Forecasts, 2020-2030 (USD Billion)
- 1.2.1. Analytics as a Service Market, by Region, 2020-2030 (USD Billion)
- 1.2.2. Analytics as a Service Market, by Component , 2020-2030 (USD Billion)
- 1.2.3. Analytics as a Service Market, by Analytics Type , 2020-2030 (USD Billion)
- 1.2.4. Analytics as a Service Market, by Deployment Type , 2020-2030 (USD Billion)
- 1.2.5. Analytics as a Service Market, by Industry Vertical , 2020-2030 (USD Billion)
- 1.3. Key Trends
- 1.4. Estimation Methodology
- 1.5. Research Assumption
Chapter 2. Global Analytics as a Service Market Definition and Scope
- 2.1. Objective of the Study
- 2.2. Market Definition & Scope
- 2.2.1. Industry Evolution
- 2.2.2. Scope of the Study
- 2.3. Years Considered for the Study
- 2.4. Currency Conversion Rates
Chapter 3. Global Analytics as a Service Market Dynamics
- 3.1. Analytics as a Service Market Impact Analysis (2020-2030)
- 3.1.1. Market Drivers
- 3.1.1.1. Increasing Cloud Adoption
- 3.1.1.2. Increasing awareness of IoT devices.
- 3.1.2. Market Challenges
- 3.1.2.1. Data security concerns
- 3.1.2.2. Lack of skilled professionals
- 3.1.3. Market Opportunities
- 3.1.3.1. Technological advancements in analytics as a service
- 3.1.3.2. Increasing demand for customized AaaS solutions
Chapter 4. Global Analytics as a Service Market Industry Analysis
- 4.1. Porter's 5 Force Model
- 4.1.1. Bargaining Power of Suppliers
- 4.1.2. Bargaining Power of Buyers
- 4.1.3. Threat of New Entrants
- 4.1.4. Threat of Substitutes
- 4.1.5. Competitive Rivalry
- 4.2. Porter's 5 Force Impact Analysis
- 4.3. PEST Analysis
- 4.3.1. Political
- 4.3.2. Economical
- 4.3.3. Social
- 4.3.4. Technological
- 4.3.5. Environmental
- 4.3.6. Legal
- 4.4. Top investment opportunity
- 4.5. Top winning strategies
- 4.6. COVID-19 Impact Analysis
- 4.7. Disruptive Trends
- 4.8. Industry Expert Perspective
- 4.9. Analyst Recommendation & Conclusion
Chapter 5. Global Analytics as a Service Market, by Component
- 5.1. Market Snapshot
- 5.2. Global Analytics as a Service Market by Component , Performance - Potential Analysis
- 5.3. Global Analytics as a Service Market Estimates & Forecasts by Component 2020-2030 (USD Billion)
- 5.4. Analytics as a Service Market, Sub Segment Analysis
- 5.4.1. Solutions
- 5.4.2. Services
Chapter 6. Global Analytics as a Service Market, by Analytics Type
- 6.1. Market Snapshot
- 6.2. Global Analytics as a Service Market by Analytics Type , Performance - Potential Analysis
- 6.3. Global Analytics as a Service Market Estimates & Forecasts by Analytics Type 2020-2030 (USD Billion)
- 6.4. Analytics as a Service Market, Sub Segment Analysis
- 6.4.1. Predictive Analytics
- 6.4.2. Prescriptive Analytics
- 6.4.3. Diagnostic Analytics
- 6.4.4. Descriptive Analytics
Chapter 7. Global Analytics as a Service Market, by Deployment Type
- 7.1. Market Snapshot
- 7.2. Global Analytics as a Service Market by Deployment Type , Performance - Potential Analysis
- 7.3. Global Analytics as a Service Market Estimates & Forecasts by Deployment Type 2020-2030 (USD Billion)
- 7.4. Analytics as a Service Market, Sub Segment Analysis
- 7.4.1. Private Cloud
- 7.4.2. Public Cloud
- 7.4.3. Hybrid Cloud
Chapter 8. Global Analytics as a Service Market, by Industry Vertical
- 8.1. Market Snapshot
- 8.2. Global Analytics as a Service Market by Industry Vertical , Performance - Potential Analysis
- 8.3. Global Analytics as a Service Market Estimates & Forecasts by Industry Vertical 2020-2030 (USD Billion)
- 8.4. Analytics as a Service Market, Sub Segment Analysis
- 8.4.1. BFSI
- 8.4.2. Retail
- 8.4.3. Government & Public Sector
- 8.4.4. IT & Telecommunication
- 8.4.5. Transportation & Logistics
- 8.4.6. Manufacturing
- 8.4.7. Others
Chapter 9. Global Analytics as a Service Market, Regional Analysis
- 9.1. Top Leading Countries
- 9.2. Top Emerging Countries
- 9.3. Analytics as a Service Market, Regional Market Snapshot
- 9.4. North America Analytics as a Service Market
- 9.4.1. U.S. Analytics as a Service Market
- 9.4.1.1. Component breakdown estimates & forecasts, 2020-2030
- 9.4.1.2. Analytics Type breakdown estimates & forecasts, 2020-2030
- 9.4.1.3. Deployment Type breakdown estimates & forecasts, 2020-2030
- 9.4.1.4. Industry Vertical breakdown estimates & forecasts, 2020-2030
- 9.4.2. Canada Analytics as a Service Market
- 9.5. Europe Analytics as a Service Market Snapshot
- 9.5.1. U.K. Analytics as a Service Market
- 9.5.2. Germany Analytics as a Service Market
- 9.5.3. France Analytics as a Service Market
- 9.5.4. Spain Analytics as a Service Market
- 9.5.5. Italy Analytics as a Service Market
- 9.5.6. Rest of Europe Analytics as a Service Market
- 9.6. Asia-Pacific Analytics as a Service Market Snapshot
- 9.6.1. China Analytics as a Service Market
- 9.6.2. India Analytics as a Service Market
- 9.6.3. Japan Analytics as a Service Market
- 9.6.4. Australia Analytics as a Service Market
- 9.6.5. South Korea Analytics as a Service Market
- 9.6.6. Rest of Asia Pacific Analytics as a Service Market
- 9.7. Latin America Analytics as a Service Market Snapshot
- 9.7.1. Brazil Analytics as a Service Market
- 9.7.2. Mexico Analytics as a Service Market
- 9.8. Middle East & Africa Analytics as a Service Market
- 9.8.1. Saudi Arabia Analytics as a Service Market
- 9.8.2. South Africa Analytics as a Service Market
- 9.8.3. Rest of Middle East & Africa Analytics as a Service Market
Chapter 10. Competitive Intelligence
- 10.1. Key Company SWOT Analysis
- 10.1.1. Company 1
- 10.1.2. Company 2
- 10.1.3. Company 3
- 10.2. Top Market Strategies
- 10.3. Company Profiles
- 10.3.1. Microsoft Corporation
- 10.3.1.1. Key Information
- 10.3.1.2. Overview
- 10.3.1.3. Financial (Subject to Data Availability)
- 10.3.1.4. Product Summary
- 10.3.1.5. Recent Developments
- 10.3.2. Oracle Corporation
- 10.3.3. SAP societas Europaea
- 10.3.4. Hewlett Packard Enterprise Development LP
- 10.3.5. TIBCO Software Inc.
- 10.3.6. Amazon Web Services, Inc.
- 10.3.7. GoodData Corporation
- 10.3.8. SAS Institute Inc.
- 10.3.9. International Business Machines Corporation
- 10.3.10. Google LLC
Chapter 11. Research Process
- 11.1. Research Process
- 11.1.1. Data Mining
- 11.1.2. Analysis
- 11.1.3. Market Estimation
- 11.1.4. Validation
- 11.1.5. Publishing
- 11.2. Research Attributes
- 11.3. Research Assumption