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市場調查報告書
商品編碼
1389171
全球行為分析市場規模研究與預測,按部署、按應用、按產業和區域分析,2023-2030 年Global Behavior Analytics Market Size Study & Forecast, by Deployment, By Application, By Industry, and Regional Analysis, 2023-2030 |
2022 年全球行為分析市場價值約為 5.865 億美元,預計在 2023-2030 年預測期內將以超過 37.3% 的健康成長率成長。行為分析是收集和研究使用者與數位產品(例如網站或應用程式)互動的資料的過程。這些資訊用於了解使用者行為、興趣和問題。它涉及使用先進的資料挖掘、機器學習和統計技術來分析和解釋各種環境中的行為資料,例如商業、網路安全、醫療保健等。這些資訊主要用於改善使用者體驗並提高客戶滿意度。內部詐欺和威脅發生率的上升、數位技術的不斷採用、大資料分析的興起以及對安全和風險管理的日益關注是推動全球市場成長的關鍵因素。
此外,電子商務平台和線上購物的普及進一步對全球市場需求產生正面影響。行為分析是一種強大的工具,透過收集和分析使用者行為資料來改善電子商務業務。根據 Statista 的數據,2015 年全球零售電子商務銷售額為 15,480 億美元,預計這一數字將達到 8,148 美元到2026年,這一數字將達到10 億美元。因此,基於人工智慧的分析在決策技能的行業應用中越來越受歡迎。該技術透過提高預測分析能力和捕獲最大資料,徹底改變了分析和理解客戶行為的方式。例如,神經擬態人工智慧 IP 和晶片製造商 BrainChip Holdings Ltd. 宣布與 nViso SA 合作,透過收集人類行為來改善社交機器人和艙內監控系統。使用人工智慧 (AI) 技術支援的晶片檢查手勢、頭部位置、臉部表情和其他行為的使用,以增強使用者和產品體驗。因此,上述因素正在推動估計期間行為分析市場的成長。此外,進階分析和機器學習演算法擴大整合到行為分析中,以及對駕駛員安全措施不斷成長的需求,在預測幾年內帶來了各種利潤豐厚的機會。然而,嚴格的資料保護法以及對行為分析可用性缺乏認知正在對 2023-2030 年預測期內的市場成長構成挑戰。
全球行為分析市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲以及中東和非洲。由於對 5G 和物聯網技術等解決方案的投資不斷成長、客戶在眾多數位平台上的存在以及跨行業數位化的快速擴展,北美將在 2022 年佔據市場主導地位。根據《數位 2023 美國》研究,72.5% 的美國人使用社群媒體平台。因此,數位解決方案的指數成長推動了該地區的需求。而亞太地區預計在預測年份將以最高的CAGR成長。物聯網和智慧技術使用行動和網路應用程式的日益普及,對了解不斷變化的行業趨勢的解決方案的高需求,以及許多公司由於龐大的客戶群而在這些國家進行投資,這些都極大地推動了整個地區的市場需求。
研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的價值。該報告旨在涵蓋參與研究的國家內該行業的定性和定量方面。
該報告還提供了有關促進因素和挑戰等關鍵方面的詳細資訊,這些因素將決定市場的未來成長。此外,它還涵蓋了利害關係人投資的微觀市場的潛在機會,以及對主要參與者的競爭格局和產品供應的詳細分析。
Global Behavior Analytics Market is valued at approximately USD 586.5 million in 2022 and is anticipated to grow with a healthy growth rate of more than 37.3 % over the forecast period 2023-2030. Behavioral analytics is the process of gathering and studying data from user interactions with a digital product, such as a website or app. This information is utilized to comprehend user behavior, interests and problems. It involves the use of advanced data mining, machine learning, and statistical techniques to analyze and interpret behavioral data in various contexts, such as business, cybersecurity, healthcare, and more. This information is majorly used to improve the user experience and boost customer satisfaction. The rising incidences of inside frauds and threats, increasing adoption of digital technologies, rise of big data analytics, and growing focus on security and risk management are the key factors that are bolstering the global market growth.
In addition, the rise in the adoption of e-commerce platforms and online shopping is further exhibiting a positive influence on the market demand across the globe. Behavioral analytics is a powerful tool that is used to improve e-commerce businesses by collecting and analyzing data about user behavior.. According to Statista, in 2015 global retail e-commerce sales were USD 1,548 billion and the number is anticipated to reach USD 8,148 billion by 2026. Accordingly, artificial intelligence-based analytics are gaining high traction across industry applications for decision-making skills. The technology has revolutionized the ways of analyzing and understanding customer behavior by improving predictive analysis capabilities and capture maximum data. For instance, BrainChip Holdings Ltd., a manufacturer of neuromorphic AI IP and chips, announced a partnership with nViso SA in order to improve the Social Robots and In-Cabin Monitoring Systems by collecting human behavior. The utilization of gestures, head positions, facial expressions, and other behaviors is examined using chips powered by artificial intelligence (AI) technology to enhance user and product experiences. Thus, these aforementioned factors are propelling the growth of the behavior analytics market during the estimated period. Moreover, the increasing integration of advanced analytics and machine learning algorithms into behavior analytics, as well as the growing demand for driver safety measures present various lucrative opportunities over the forecast years. However, the stringent data protection laws and the lack of awareness regarding the availability of the behavior analytics are challenging the market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Behavior Analytics Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the growing investment in solutions such as 5G and IoT technologies, the presence of customers on numerous digital platforms and the fast-expanding digitization across industries. According to The Digital 2023 USA study, social media platforms are used by 72.5% Americans. The demand in the region is therefore fueled by the exponential rise of digital solutions. Whereas, Asia Pacific is expected to grow at the highest CAGR over the forecast years. The rising adoption of IoT and smart technologies use of mobile and web applications, high demand for solutions to understand the changing industry trends, and many corporations are investing in these nations due to the large client base are significantly propelling the market demand across the region.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable