市場調查報告書
商品編碼
1401390
全球洗手市場規模研究與預測,依產品(普通、無水)、最終用戶(商業、住宅、工業)、銷售通路(超市/大賣場、藥局、線上通路等)及區域分析,2023年-2030年Global Hand Wash Market Size Study & Forecast, by Product (Ordinary, Waterless), by End-User (Commercial, Residential, Industrial), by Sales Channel (Supermarket/Hypermarket, Pharmacies, Online Channels, Others), and Regional Analysis, 2023-2030 |
2022年全球洗手市場價值約為36.7億美元,預計在2023-2030年預測期內將以超過6.99%的健康成長率成長。洗手液作為一種重要的個人護理產品而廣受歡迎,為雙手提供有效的細菌保護。腹瀉和腸道疾病等疾病的日益流行,加上全球衛生意識的提高,正在推動對個人照護必需品的需求。此外,全球不斷升級的灰塵和環境污染問題凸顯了對皮膚衛生和衛生相關產品的需求。在目前情況下,製造商正在積極探索合成和天然成分來配製各種個人護理產品,旨在提供高效的清潔替代品。公司正在推出各種形狀獨特的衛生用品包裝,以吸引消費者的注意。開發個人護理產品的關鍵在於推出創新解決方案以及有效管理庫存和供應鏈。
此外,領先的醫療機構進行的綜合研究一致證明了洗手在限制各種細菌傳播方面的有效性。美國疾病管制與預防中心 (CDC) 強烈建議定期用肥皂和水洗手,並強調這種做法可以減少手上細菌和化學物質的存在。此外,麻省理工學院 (MIT) 於 2020 年 2 月進行的一項最新研究強調了世界十大機場旅客洗手率提高的影響,表明包括 COVID-19 在內的多種傳染病的傳播大幅減少。另外,正如標題為“向我展示科學 - 為什麼要洗手?”的文章中詳細介紹的那樣美國疾病管制與預防中心發布的報告顯示,美國的洗手教育預計將導致盛行率大幅下降。具體而言,預計可將腹瀉引起的疾病減少 23-40%,呼吸道感染引起的疾病減少 16-21%,胃腸道疾病減少 29-57%。因此,在估計期間,人們對手部衛生重要性的認知不斷提高,上述因素正在推動洗手市場的成長。此外,多項政府措施的增加以及可支配收入的增加在預測幾年內帶來了各種利潤豐厚的機會。然而,原料成本上升和替代產品的可用性正在阻礙 2023-2030 年預測期內的市場成長。
全球洗手市場研究涵蓋的關鍵地區包括亞太地區、北美、歐洲、拉丁美洲以及中東和非洲。由於美國和加拿大等國家新冠肺炎 (COVID-19) 疫情的廣泛影響,對棕櫚清潔產品的需求量很大,北美在 2022 年佔據了市場主導地位。世界衛生組織(WHO) 發布的數據顯示,從2020 年1 月到2023 年5 月,美國確診了1.0344 億例新冠肺炎(COVID-19) 病例,死亡人數為113 萬人。此外,該地區還受益於各種美容和旅遊勝地的蓬勃發展。個人護理公司,包括 Gojo Industries Inc. 和 Hand Sanitizer Inc. 等行業領導者,預計將提高衛生產品的可用性。然而,預計歐洲在預測年份將以最高的CAGR成長。在各種政府促銷和計劃的支持下,人們對衛生和清潔的意識不斷增強,這將成為該地區市場成長的催化劑。此外,包括歐萊雅、聯合利華、雅芳等知名品牌在內的洗手液製造業巨頭的出現,進一步推動了市場的成長。這些品牌採用複雜的促銷策略,有效地吸引了該地區的大量消費者基礎。
研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的價值。該報告旨在涵蓋參與研究的國家內該行業的定性和定量方面。
該報告還提供了有關促進因素和挑戰等關鍵方面的詳細資訊,這些因素將決定市場的未來成長。此外,它還涵蓋了利害關係人投資的微觀市場的潛在機會,以及對主要參與者的競爭格局和產品供應的詳細分析。
Global Hand Wash Market is valued at approximately USD 3.67 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 6.99% over the forecast period 2023-2030. Hand wash has gained widespread popularity as an essential personal care product, offering effective germ protection for hands. The growing prevalence of diseases such as diarrhea and intestinal disorders, combined with increasing global hygiene awareness, is driving the demand for personal care essentials. Additionally, the escalating issues of dust and environmental pollution worldwide underscore the need for skin hygiene and hygiene-related products. In the present scenario, manufacturers are actively exploring both synthetic and natural ingredients to formulate various personal care products, aiming to deliver efficient cleaning alternatives. Companies are introducing a variety of uniquely shaped packaging for sanitary items to capture consumer attention. The key to developing personal care products lies in launching innovative solutions and effectively managing inventory and supply chains.
In addition, the cohesive research conducted by leading healthcare institutions consistently demonstrates the effectiveness of hand cleaning in limiting the transmission of various germs. The Centers for Disease Control and Prevention (CDC) strongly advises the regular washing of hands with soap and water, emphasizing that this practice diminishes the presence of germs and chemicals on the hands. Additionally, a recent study conducted by the Massachusetts Institute of Technology (MIT) in February 2020 underscores the impact of improved handwashing rates among travelers at the world's top ten airports, indicating a substantial reduction in the transmission of numerous infectious diseases, including COVID-19. Also, as detailed in the article titled 'Show Me the Science - Why Wash Your Hands?' published by the Centers for Disease Control and Prevention, handwashing education in the United States is projected to lead to a substantial decrease in illness rates. Specifically, it is estimated to reduce sickness caused by diarrhea by 23-40%, respiratory infections by 16-21%, and gastrointestinal illnesses by 29-57%. Thus, increasing awareness of the importance of hand hygiene aforementioned factors are propelling the growth of the hand wash market during the estimated period. Moreover, the rise in several government initiatives, as well as increasing disposable income presents various lucrative opportunities over the forecast years. However, the higher cost of raw materials and availability of substitute products are hampering the market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Hand Wash Market study include Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 owing to the high demand for palm cleansing products in response to the widespread impact of the COVID-19 outbreak in countries such as the U.S. and Canada. Data released by the World Health Organization (WHO) reveals a substantial toll, with 103.44 million confirmed COVID-19 cases and 1.13 million fatalities in the U.S. from January 2020 to May 2023. Additionally, the region benefits from a robust presence of various beauty and personal care companies, including industry leaders such as Gojo Industries Inc. and Hand Sanitizer Inc., which are expected to enhance the availability of sanitary products. Whereas, Europe is expected to grow at the highest CAGR over the forecast years. The growing awareness regarding hygiene and cleanliness, supported by various governmental promotions and programs, is poised to be a catalyst for market growth in the region. Additionally, the presence of industry giants in hand cleaner manufacturing, including renowned brands such as L'Oreal, Unilever, Avon, and so on are further burgeoning the market growth. These brands employ sophisticated promotional strategies that effectively draw a substantial consumer base in the region.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable