市場調查報告書
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1462856
2023-2030 年全球虛擬製作市場規模研究與預測(按組件、類型、最終用戶和區域分析)Global Virtual Production Market Size study & Forecast, by Component by Type by End-user and Regional Analysis, 2023-2030 |
2022年,全球虛擬製作市場價值約為17.8億美元,預計在2023-2030年預測期內將以超過18.20%的健康成長率成長。電影製作者可以透過逼真的虛擬角色、3D影像以及由於虛擬製作而在工作室中即時更新的互動式虛擬背景來研究和想像數位世界。由於多年來虛擬製作的重大改進,電影製作人現在可以使用動作捕捉的演員手勢來創建虛擬角色,這些角色可以透過真人鏡頭和虛擬場景擴展進行即時預覽。由於 NBC 環球、維亞康姆 CBS、華特迪士尼工作室和華納媒體等主要製片廠採用虛擬製作,地區電影的格局發生了巨大變化。由於媒體、娛樂和廣告行業尋求尖端技術和數位工具以將虛擬效果添加到實際場景中,製作變得更加靈活和經濟。透過虛擬製作,電影製作者可以透過逼真的虛擬角色、3D圖形以及在工作室中即時變化的互動式虛擬背景來探索和視覺化數位場景。由於多年來虛擬製作領域的重大進步,電影製作人現在可以使用動作捕捉的演員動作來創建虛擬角色,這些角色可以與真人鏡頭和虛擬場景擴展一起即時預覽。 NBC環球、維亞康姆哥倫比亞廣播公司、華特迪士尼工作室和華納媒體等電影製片廠採用虛擬製作徹底改變了地區電影格局。媒體、娛樂和廣告業一直在尋找尖端技術和數位工具,將虛擬效果添加到真實場景中,使製作更加靈活且經濟實惠。
LED 視訊牆的使用不斷增加,導致媒體和娛樂產業使用的虛擬製作數量不斷增加。電影製作者可以使用 LED 視訊牆即時錄製特效,並在背景中顯示電腦生成的圖形。 COVID-19 疫情爆發後,隨著 LED 視訊牆取代綠屏,電影製作變得更加容易。由於 LED 視訊牆的使用不斷增加,媒體和娛樂產業擴大實施虛擬製作。 LED 視訊牆使電影製作者能夠即時捕捉視覺效果,同時在背景中顯示電腦生成的圖形。隨著 LED 視訊牆取代綠屏,在 COVID-19 疫情爆發後,電影製作變得更加容易。例如,ABC 的 SkyLine 在 2020 年 4 月使用 360 度攝影機記錄了所有現實生活場景,並沒有使用綠屏,而是在 LED 螢幕上顯示。此外,透過將預先視覺化(預製作過程中的一個步驟)引入場景並消除在昂貴的地點拍攝的需要,虛擬製作技術降低了製作影片的成本。電影製作者可以透過使用預視覺化來更好地規劃攝影機定位和其他創意/技術要求,從而產生最終視覺效果動作序列的第一個3D描述。例如,電腦和電子產品製造商HTC VIVE 於2022 年4 月推出了虛擬製作技術VIVE Mars CamTrack。降低了成本。電影製作人可以透過使用 VIVE Mars Cam Track 充分錶達他們的創意願景,在許多情況下,演員可以在場景中無縫過渡到任意數量的虛擬背景,從而消除了現場拍攝的需要。然而,初始設定的高資本支出抑制了 2023-2030 年預測期間的市場成長。
全球虛擬製作市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲以及中東和非洲。 2022 年,北美市場佔據主導地位。造成這種情況的罪魁禍首是該地區頂級電影製片廠(例如 NBC 環球公司、維亞康姆哥倫比亞廣播公司、華納媒體和華特迪士尼工作室)廣泛使用虛擬製作。當地企業在研發方面投入大量資金來創建尖端的虛擬製作軟體,這進一步促進了區域市場的成長。在預測期內,亞太地區預計將以最快的CAGR成長,並在全球市場上獲得相當大的吸引力。該地區市場的電影製片廠正在以最高的速度實施虛擬製作技術之一。韓國、日本、澳洲、中國和印度是推動虛擬製作解決方案需求的主要國家。
研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的價值。該報告旨在納入參與研究的國家內該行業的定性和定量方面。
該報告還提供了有關促進因素和挑戰等關鍵方面的詳細資訊,這些因素將決定市場的未來成長。此外,它還納入了利害關係人投資的微觀市場的潛在機會,以及對主要參與者的競爭格局和產品供應的詳細分析。
Global Virtual Production Market is valued approximately at USD 1.78 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 18.20% over the forecast period 2023-2030. Filmmakers can investigate and envision digital worlds with lifelike virtual characters, three-dimensional images, and an interactive virtual background that is updated in real time in the studio because of virtual production. due to major improvements in virtual production over the years, filmmakers may now use motion-captured actor gestures to create virtual characters that can be previewed in real-time with live-action footage and virtual set expansions. The landscape of regional cinema has drastically changed as a result of the adoption of virtual production by major studios like as NBC Universal, Viacom CBS, Walt Disney Studios, and Warner Media. Production has become more flexible and economical as a result of the media, entertainment, and advertising industries' search for cutting-edge technology and digital tools to add virtual effects to actual sets. With virtual production, filmmakers can explore and visualize digital scenarios with realistic virtual characters, three-dimensional graphics, and an interactive virtual background that changes in real time within the studio. Filmmakers can now use motion-captured actor movements to create virtual characters that can be previewed in real-time alongside live-action footage and virtual set extensions thanks to significant advancements in the field of virtual production over the years. The adoption of virtual production by film studios, including NBC Universal, Viacom CBS, Walt Disney Studios, and Warner Media, has completely changed the regional film landscape. The media, entertainment, and advertising sectors have been looking for cutting-edge technology and digital tools to add virtual effects to real sets, which has made production more flexible and affordable.
The increasing use of LED video walls has led to an increasing amount of virtual production being used by the media and entertainment industries. Filmmakers can record special effects in real time with LED video walls, which also display computer-generated graphics in the background. After the COVID-19 break, film production has grown more accessible with the replacement of green screens with LED video walls. The media and entertainment industries are implementing virtual production more and more thanks to the growing use of LED video walls. LED video walls allow filmmakers to capture visual effects in real time while displaying computer-generated graphics in the background. With the introduction of LED video walls in place of green screens, film production has become more accessible following the COVID-19 break. For example, ABC''s SkyLine used a 360-degree camera to record all of its real-life scenes in April 2020, and instead of using a green screen, they showed them on an LED screen. Additionally, by bringing pre-visualization-a step in the pre-production process-to the set and removing the need to shoot in pricey locations, virtual production technology lowers the cost of producing videos. Movie makers can better plan out camera positioning and other creative/technical requirements by using pre-visualization, which generates a first three-dimensional depiction of the final visual effects action sequence. For example, the computer and electronics manufacturer HTC VIVE introduced VIVE Mars CamTrack, a virtual production technology, in April 2022. This virtual production software accelerates, simplifies, and reduces costs by encapsulating the whole camera tracking workflow into a compact, plug-and-play module that possesses professional-level capabilities. Filmmakers may fully express their creative vision by using VIVE Mars Cam Track, which in many cases eliminates the need to shoot on location by enabling actors to seamlessly transition into any number of virtual backdrops during a scene. However, the High Capital Expenditure Forfor Initial Set-Up stifles market growth throughout the forecast period of 2023-2030.
The key regions considered for the Global Virtual Production Market study includes Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America dominated the market in 2022 . The widespread use of virtual production in the region's top film studios, such as NBC Universal, Viacom CBS, Warner Media, and Walt Disney Studios, is to blame for this. The growth of the regional market is further aided by the large expenditures made by local businesses in R&D to create cutting-edge virtual production software. Over the course of the projection years, Asia Pacific is expected to grow at fastest CAGR and acquire considerable traction in the worldwide global market. Film studios in the area market are implementing virtual production technologies at one of the highest rates. South Korea, Japan, Australia, China, and India are the main nations fueling the demand for virtual production solutions.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures are dummy in nature, final lists may vary in the final deliverable
List of tables and figures are dummy in nature, final lists may vary in the final deliverable