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市場調查報告書
商品編碼
1462886
全球浴缸市場規模研究與預測,依材料(壓克力、玻璃纖維、陶瓷、鑄鐵等)、形狀(矩形、橢圓形、方形等)和區域分析,2023-2030年Global Bathtub Market Size study & Forecast, by Material (Acrylic, Fiberglass, Porcelain, Cast Iron and Others), by Shape (Rectangular, Oval, Square and Others) and Regional Analysis, 2023-2030 |
2022年全球浴缸市場價值約為95億美元,預計在2023-2030年預測期內將以超過4.10%的健康成長率成長。全球對現代浴室設計的日益青睞引發了浴室翻新和家居裝修活動的顯著成長,特別是在中國、美國和日本等關鍵經濟體,從而加速了市場成長。據 Houzz Inc. 稱,絕大多數屋主(約 62%)優先考慮升級其家居系統,特別注重改善浴室。這一趨勢突顯了對多功能浴室的需求不斷成長,以及對美學吸引力的日益關注。預計這種傾向將成為整個預測期內推動市場成長的關鍵驅動力。
消費者越來越傾向於改造和改造現有浴室,預計將增加對浴缸的需求。此外,透過電子商務平台和公司網站擴大獲得各種浴室配件,預計將引導客戶偏好在線購物,從而推動浴缸銷售並有利於市場成長。然而,住宅建築業的波動性和浴室空間有限等挑戰可能會對市場擴張構成障礙。儘管如此,具有多個浴室的住宅設計預計將對市場成長做出重大貢獻。
城市化的激增和消費者購買行為的顯著變化導致對浴室家具和配件的需求增加,包括浴缸、櫥櫃、架子和儲存解決方案。為了滿足這種不斷成長的需求,該行業的製造商正在積極追求原料、製造技術和智慧技術整合的進步。這些努力旨在滿足不斷變化的消費者偏好,為主要行業參與者的成長和擴張提供有利可圖的機會。製造商對創新和產品增強的持續關注預計將推動市場的持續擴張。此外,中國、印度和印尼等發展中經濟體住宅建設活動的激增預計將推動浴缸的需求。根據世界經濟論壇的數據,每天約有 20 萬人遷移到城市地區尋找經濟適用房和基礎設施。此外,國際移民組織(IOM)的資料顯示,2020年約有2.81億人進行國際移民,佔全球人口的3.6%。這種人口結構的變化將刺激全球住宅空間的發展,為整個預測期內的市場成長提供重大機會。此外,經濟衰退或波動可能會影響消費者對家居裝修產品等非必需品的支出,進而影響浴缸的銷售。
全球浴缸市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。 2023年,歐洲成為浴缸的主導市場。該地區的一個顯著趨勢是主要旅遊目的地的酒店預訂量顯著成長。旅遊數位行銷平台Sojern的2022年資料顯示,希臘報告預訂量超過2019年,其中6月預訂量比疫情前水準高出24.2%。這些趨勢標誌著歐洲旅遊業的復甦,促使旅館經營者翻新客房以滿足顧客需求。歐洲的酒店業正在經歷技術和豪華產品方面的轉型,以適應不斷變化的客戶偏好。這項改造活動涉及各個領域,包括飯店客房浴室和步入式櫥櫃,從而推動了對浴缸的需求。重點是推出新的創新產品和服務,以增強整體賓客體驗,滿足不斷變化的客戶需求和偏好。
預計 2023 年至 2030 年,亞太地區將經歷最快的年複合成長率(CAGR)。這些產品包括獨立式浴缸、壁龕式浴缸、嵌入式浴缸和轉角浴缸,可滿足不同消費者的喜好和要求。因此,在各製造商提供全面的浴缸選擇的推動下,亞太市場將在預測期內大幅成長。
研究的目的是確定近年來不同細分市場和國家的市場規模,並預測未來幾年的價值。該報告旨在納入參與研究的國家內該行業的定性和定量方面。
該報告還提供了有關促進因素和挑戰等關鍵方面的詳細資訊,這些因素將決定市場的未來成長。此外,它還納入了利害關係人投資的微觀市場的潛在機會,以及對主要參與者的競爭格局和類型產品的詳細分析。
Global Bathtub Market is valued approximately USD 9.5 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 4.10% over the forecast period 2023-2030. The growing preference for contemporary bathroom designs worldwide has sparked a notable uptick in bathroom renovations and home improvement endeavors, particularly in pivotal economies such as China, the U.S., and Japan, thereby accelerating market growth. As per Houzz Inc., a significant majority of homeowners, approximately 62%, prioritize upgrades to their home systems, with a particular emphasis on enhancing their bathrooms. This trend underscores a burgeoning demand for versatile and multifunctional bathrooms, combined with an amplified focus on aesthetic appeal. Such inclinations are expected to serve as key drivers propelling market growth throughout the forecast period.
The growing inclination among consumers towards remodeling and retrofitting existing bathrooms is anticipated to bolster demand for bathtubs. Additionally, the increasing accessibility of a wide range of bathroom fittings through e-commerce platforms and company websites is expected to steer customer preference towards online shopping, consequently driving bathtub sales and favoring market growth. However, challenges such as the volatile nature of the residential construction industry and limited bathroom space may pose obstacles to market expansion. Nonetheless, the design of homes with multiple bathrooms is projected to contribute significantly to market growth.
The surge in urbanization and notable shifts in consumer purchasing behavior have led to an increased demand for bathroom furniture and fittings, including bathtubs, cabinets, shelves, and storage solutions. In response to this escalating demand, manufacturers in this sector are actively pursuing advancements in raw materials, manufacturing techniques, and the integration of smart technology. These endeavors are aimed at meeting evolving consumer preferences, presenting lucrative opportunities for growth and expansion among key industry players. The continued focus of manufacturers on innovation and product enhancement is expected to drive the market's sustained expansion. Furthermore, the upsurge in residential construction activities across developing economies like China, India, and Indonesia is expected to drive the demand for bathtubs. As per the World Economic Forum, approximately 200,000 individuals migrate to urban areas daily in search of affordable housing and infrastructure. Additionally, data from the International Organization for Migration (IOM) reveals that around 281 million people migrated internationally in 2020, constituting 3.6% of the global population. This demographic shift is poised to stimulate the development of residential spaces worldwide, presenting significant opportunities for market growth throughout the forecast period. Moreover, Economic downturns or fluctuations can impact consumer spending on discretionary items like home improvement products, affecting bathtub sales.
The key regions considered for the Global Bathtub Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, Europe emerged as the dominant market for bathtubs. A notable trend observed in the region is the significant growth in hotel reservations across major tourist destinations. According to data from the travel digital marketing platform Sojern in 2022, Greece reported booking figures surpassing those of 2019, with June bookings 24.2% higher than pre-pandemic levels. These trends signify the revival of travel in Europe, prompting hoteliers to renovate rooms to meet customer demands. The hotel industry in Europe is undergoing a transformation, both technologically and in terms of luxury offerings, to adapt to evolving customer preferences. This renovation drive encompasses various areas, including hotel room bathrooms and walk-in cabinets, thus driving the demand for bathtubs. The focus is on introducing new and innovative products and services to enhance the overall guest experience, aligning with changing client needs and preferences.
The Asia Pacific region is projected to experience the fastest compound annual growth rate (CAGR) from 2023 to 2030. This anticipated growth can be attributed to several factors, including the availability of a wide range of bathtub products offered by both regional and international market players. These products include freestanding, alcove, drop-in, and corner bathtubs, catering to diverse consumer preferences and requirements. As a result, the Asia Pacific market is poised to witness substantial growth during the forecast period, driven by the availability of a comprehensive selection of bathtub options from various manufacturers.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.
The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and Type offerings of key players. The detailed segments and sub-segment of the market are explained below:
List of tables and figures and dummy in nature, final lists may vary in the final deliverable
List of tables and figures and dummy in nature, final lists may vary in the final deliverable