市場調查報告書
商品編碼
1498330
全球產品資訊管理市場規模研究,按部署、按企業類型、按最終用戶和區域預測 2022-2032Global Product Information Management Market Size study, by Deployment, By Enterprise Type, By End-user and Regional Forecasts 2022-2032 |
2023年全球產品資訊管理市場價值約為13億美元,預計在2024-2032年預測期內將以超過10.80%的健康成長率成長。產品資訊管理(PIM)解決方案包含目的是整合和監督公司產品資訊的流程和工具,確保產品資料的統一和精確表示。 PIM 使企業能夠透過提供集中式平台有效地收集有關其產品和服務的全面資料。這種方法有助於在所有客戶接觸點維護統一且高品質的產品訊息,促進更好的客戶體驗和營運效率。 PIM 簡化了尺寸、成分、重量、顏色和規格等複雜產品詳細資訊的管理,滿足需要集中平台的零售商、製造商和批發商不斷變化的需求。 PIM 透過將多個來源的產品資料整合到單一儲存庫中,保持資料的一致性和品質,同時簡化內部和外部行銷流程。各行業擴大採用 PIM 解決方案,改善客戶體驗並最佳化全通路策略。擴增實境技術與電子商務的日益融合以改善客戶體驗是全球產品資訊管理市場成長的關鍵趨勢。
此外,管理數位商務資料的複雜性日益增加,也推動了對 PIM 解決方案的需求。隨著線上銷售的成長,企業需要 ERP、供應鏈和 CRM 等高效系統來提供即時產品訊息,以滿足客戶需求。由於產品目錄錯綜複雜,公司尋求 PIM 來簡化跨多個管道的資料建立、維護和發布。 PIM 簡化了資料分發,使其對於管理大量產品內容具有吸引力,推動其採用來處理數位商務資料的複雜性。此外,對集中式資料管理工具的需求激增以及對先進技術的投資不斷增加利用全球產品資訊管理市場的各種成長機會。這種激增是由於提高團隊生產力、有效管理產品資料、實現無縫資料聯合以及利用蓬勃發展的電子商務行業的迫切需求而推動的。這些因素共同促進了 PIM 市場在各個地區的擴張。然而,對資料安全和隱私風險的擔憂,以及跨行業和地區的不同資料和政府法規,預計將抑制2022年至2032年間的市場成長。
全球產品資訊管理市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。2023年,北美佔據了市場佔有率,主要是受到電子商務活動激增的推動。這一趨勢導致對目的是增強整體客戶體驗的產品資訊管理軟體的需求增加。根據美國人口普查局的資料,2023年電子商務銷售總額約為 11,187 億美元,較2022年成長 7.6%。該軟體在零售和電子商務領域的廣泛採用,在推動北美地區美國和加拿大等國家的電子商務銷售方面發揮關鍵作用。
Global Product Information Management Market is valued approximately USD 1.3 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 10.80% over the forecast period 2024-2032. Product information management (PIM) solutions encompass processes and tools designed to consolidate and oversee a company's product information, ensuring a unified and precise representation of product data. PIM enables businesses to efficiently gather comprehensive data about their products and services by providing a centralized platform. This approach facilitates the maintenance of uniform and high-quality product information across all customer touchpoints, promoting better customer experiences and operational efficiency. PIM simplifies the management of complex product details like size, ingredients, weight, colors, and specifications, catering to the evolving needs of retailers, manufacturers, and wholesalers who require a centralized platform. PIM maintains data consistency and quality while streamlining internal and external marketing processes by consolidating product data from multiple sources into a single repository. This growing adoption of PIM solutions across various industries leads to improved customer experiences and optimized omnichannel strategies. The increasing integration of augmented reality technology with e-commerce to improve customer experience is a key trend for the growth of the Global Product Information Management Market.
Additionally, the increasing complexity of managing data from digital commerce is driving demand for PIM solutions. As online sales grow, businesses need efficient systems like ERP, supply chain, and CRM to provide real-time product information to meet customer demands. With intricate product catalogs, companies seek PIM to streamline creation, maintenance, and publication of data across multiple channels. PIM simplifies data distribution, making it appealing for managing vast product content, fueling its adoption to handle digital commerce data complexities. Moreover, the surge in demand for centralized data management tools, as well as rising investment in advanced technologies is leveraging various growth opportunities for the Global Product Information Management Market. This surge is fueled by the imperative to enhance team productivity, effectively manage product data, enable seamless data syndication, and capitalize on the flourishing eCommerce sector. These factors collectively contribute to the expansion of the PIM market across various regions. However, concern related to data security and privacy risks, along with varied data and government regulations across industries and regions is anticipated to stifle market growth between 2022 and 2032.
The key regions considered for the Global Product Information Management Market study includes Asia Pacific, North America, Europe, Latin America, and Rest of the World. In 2023, North America dominated the market share, primarily driven by the surge in e-commerce activities witnessed. This trend has led to a heightened demand for product information management software, aimed at enhancing the overall customer experience. According to the United States Census Bureau, the total e-commerce sales for 2023 reached approximately USD 1,118.7 billion, marking a 7.6 percent increase compared to 2022. E-commerce sales constituted 15.4 percent of total sales in 2023, reflecting a growth from 14.7 percent in 2022. The strong presence of key market players in North America is poised to further propel the market's growth. The widespread adoption of this software within the retail and e-commerce sectors is playing a pivotal role in driving e-commerce sales in countries like the U.S. and Canada across the North American region.