市場調查報告書
商品編碼
1517302
全球生態旅遊市場規模研究,依年齡層(X 世代、Y 代、Z 世代)、旅客類型(獨行、團體)、銷售管道(旅行社、直營)和 2022-2032 年區域預測Global Ecotourism Market Size Study, By Age Group (Generation X, Generation Y, Generation Z), By Traveler Type (Solo, Group), By Sales Channel (Travel Agents, Direct), and Regional Forecasts 2022-2032 |
2023年全球生態旅遊市場價值約2,104億美元,預計在2024-2032年預測期內將以超過11.7%的健康成長率成長。生態旅遊是一種負責任的旅行方式,強調環境保護、社區參與和文化知識。它需要參觀自然區域,欣賞、監測和獲取有關區域動植物的知識,同時盡量減少不必要的後果。生態旅遊透過為當地社區提供經濟優勢、資助環境保護計劃以及提高人們對保護生物多樣性必要性的認知來促進保護工作。生態旅遊的關鍵概念包括減少碳影響、支持社區企業和社區、尊重原住民傳統以及採用適當的野生動物觀賞技術。生態旅遊促進環境管理,透過在遊客與自然之間建立更牢固的聯繫,為個人和地球創造更光明的未來。全球生態旅遊市場需求是由獨特的目的地越來越受遊客歡迎以及社交媒體的興起對旅遊業產生積極影響等因素所推動的。然而,基礎設施支援不足和永續性挑戰限制了生態旅遊市場的成長。相反,公私夥伴關係的增加預計將在未來幾年提供新的機會。
科技已成為確保多種作業順利進行的基本前提,旅遊業也不例外。隨著網路預訂的出現以及人工智慧和物聯網在營運最佳化中的使用,技術正在顛覆現有市場。線上飯店聚合商和元搜尋引擎等技術驅動型企業在巨量資料分析方面投入巨資,以做出分析驅動的業務決策。此外,人工智慧的使用已部署在聊天機器人和虛擬助理中,以提供無縫的客戶體驗。此外,行業主要參與者正在將注意力轉向增強行動體驗,以便為旅客在其平台上預訂時提供更人性化的體驗。
永續發展且對環境影響最小的旅遊業是利害關係人在生態旅遊市場面臨的另一個主要障礙。對自然棲息地和生態系統有直接影響的一些主要環境影響包括噪音污染、過度擁擠、垃圾污染、火災隱患、非本地物種的引入以及污水外流等。生態旅遊涉及將遊客帶到相對未受人類影響的生態系統。任何外來元素引入這些脆弱的生態系統都會破壞自然過程。例如,人類的存在會嚇跑獵物,從而擾亂捕食者的狩獵模式。此外,大量遊客可能會導致棲息地喪失和水土流失,並為容納更多的人帶來額外的環境壓力。
由於許多地區基礎設施支撐不足,生態旅遊業務的發展面臨相當大的障礙。道路、機場和公共交通等交通網路不足可能會阻礙前往偏僻的生態旅遊地點,從而打消潛在遊客的興趣。此外,生態旅館和生態露營地等有限的住房選擇也限制了可以留在這些地點的遊客數量。此外,廢棄物管理和衛生服務不足導致環境惡化和健康問題,降低了生態旅遊區的吸引力。此外,缺乏能夠提供有關當地生態系統和動物群的廣泛知識的專業導遊和口譯員,減少了生態旅遊旅行的教育成分。為了解決這些基礎設施困難,政府、當地社區和私部門合作夥伴必須共同努力投資長期基礎設施發展,以促進生態旅遊,同時減少環境破壞並保護文化遺產。
政府與私人企業合作以改善目的地的命運的例子有很多。例如,由於不永續的捕撈技術,坦尚尼亞的春貝島正在經歷自然生態系統的破壞和珊瑚礁健康狀況的惡化。政府冒險建立公私合作夥伴關係,向環保非政府組織授予這些島嶼長期特許權,並禁止在珊瑚礁地區捕魚。
全球生態旅遊市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。就收入而言,亞太地區是生態旅遊市場的主導地區。該地區市場成長的原因包括越來越多的旅行者正在重新考慮他們的旅行計劃,努力使他們的旅行在道德上更加合理,以減少他們對居民和環境造成的負面經濟和社會後果在他們訪問的地方。為了減少旅行生態系統中的碳足跡,航空公司、住宿設施和運輸提供者正在對永續旅遊業的需求做出反應。然而,由於人們對自然體驗的渴望增加、大眾遊客的不滿以及環境問題的日益嚴重,預計歐洲市場在預測期內將以顯著的速度成長。為了吸引遊客,同時保護自然環境,一些地方正在推出更環保的度假套餐,以滿足對環保旅遊和活動日益成長的需求。
Global Ecotourism Market is valued approximately at USD 210.4 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 11.7% over the forecast period 2024-2032. Ecotourism is a responsible approach to travel that emphasizes environmental preservation, community participation, and cultural knowledge. It entails visiting natural regions to enjoy, monitor, and acquire knowledge regarding the regional flora and fauna while minimizing unwanted consequences. Ecotourism promotes conservation efforts by providing economic advantages to local communities, financing environmental protection programs, and increasing awareness about the need for biodiversity preservation. The key concepts of ecotourism include reducing carbon impact, supporting community enterprises and communities, honoring indigenous traditions, and engaging in appropriate wildlife-watching techniques. Ecotourism promotes environmental stewardship and contributes to a brighter future for both individuals as well as the earth by establishing a stronger bond between visitors and nature. The global ecotourism market demand is driven by factors such as unique destinations gaining popularity among tourists and the rise of social media positively impacting the travel industry. However, inadequate support infrastructure and sustainability challenges restrict ecotourism market growth. On the contrary, an increase in public-private partnerships is expected to offer new opportunities in the coming years.
Technology has become a basic prerequisite to ensure multiple operations are carried out immaculately, and the tourism industry is no different. Technology is disrupting the established market with the advent of web-based booking and the use of AI and IoT in operation optimizations. Technology-driven players such as online hotel aggregators and metasearch engines have heavily invested in big data analytics to make analytics-driven business decisions. Furthermore, the use of Artificial Intelligence has been deployed in chatbots and virtual assistants to provide a seamless customer experience. In addition, key players in the industry are driving their attention toward the enhancement of mobile experience to provide a more user-friendly experience to travelers while booking on their platforms.
Tourism with sustainability and minimal impact on the environment is another major hurdle that stakeholders face in the ecotourism market. Some of the major environmental impacts with direct implications for natural habitats and ecosystems include noise pollution, overcrowding, garbage pollution, fire hazards, introduction of non-native species along with sewage outflow, to name a few. Ecotourism involves taking travelers to ecosystems relatively untouched by humans. Introduction of any foreign element to these delicate ecosystems disrupts natural processes. For instance, the presence of humans can scare off prey resulting in the disruption of hunting patterns for predators. In addition, a very high number of tourists can lead to habitat loss and soil erosion and additional stress on the environment to accommodate more people.
The growth of the ecotourism business confronts considerable obstacles due to insufficient infrastructure for support in numerous regions. Insufficient transportation networks, such as roads, airports, and public transportation, might impede access to isolated ecotourism locations, discouraging potential tourists. In addition, limited housing alternatives, such as eco-lodges and ecological campsites, are limiting the number of tourists who can stay in these locations. Moreover, insufficient waste management and sanitation services are causing environmental deterioration and health issues, reducing the attraction of ecotourism areas. Furthermore, an absence of professional guides and interpreters who are capable of providing extensive knowledge about local ecosystems and fauna reduces the educational component of ecotourism trips. To fix these infrastructure difficulties, governments, local communities, and private sector partners must work together to invest in long-term infrastructure development that promotes ecotourism while reducing environmental damage and safeguarding cultural heritage.
There are various instances where the government is partnering with private players to improve the fortunes of destinations. For instance, Chumbe Island in Tanzania was experiencing the destruction of the natural ecosystem and deteriorating health of coral reefs owing to unsustainable fishing techniques. The government ventured into a public-private partnership granting environmental NGO long-term concessions to the islands and banned fishing in the reef area.
The key regions considered for the global Ecotourism Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia Pacific is a dominating region in the Ecotourism Market in terms of revenue. The market growth in the region is being attributed to factors including increasing number of travelers are reconsidering their travel plans in an effort to make their travels more morally sound in order to decrease the negative economic and social consequences that they have on the residents and the environment in the places they visit. To reduce their carbon footprint within the travel ecosystem, airlines, lodging facilities, and transportation providers are reacting to the need for sustainable tourism. Whereas, the market in Europe is anticipated to grow at the significant rate over the forecast period fueled by increase in desire for nature-based experiences, mass tourist dissatisfaction, and rising environmental concerns. In an effort to attract visitors while preserving their natural surroundings, several places are launching eco-friendlier vacation packages in response to the growing demand for environmentally conscious travel and activities.