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市場調查報告書
商品編碼
1520675
全球膠囊酒店市場規模研究,按旅行者類型(單人、團體)、年齡層(X 世代、Y 世代、Z 世代)、預訂模式(線上預訂、線下預訂)和 2022-2032 年區域預測Global Capsule Hotel Market Size Study, by Traveler Type (Solo, Group), by Age Group (Generation X, Generation Y, Generation Z), by Booking Mode (Online Booking, Offline Booking), and Regional Forecasts 2022-2032 |
2023年全球膠囊酒店市場價值約2.165億美元,預計在2024-2032年預測期內將以超過7.9%的健康成長率成長。膠囊酒店,也稱為膠囊酒店或睡眠小屋,提供獨特且經濟實惠的住宿類型,配備單人床或雙人床、枕頭、儲物櫃設施、鬧鐘、充電插座和公共洗手間等基本設施。全球旅遊業的興起,加上人們對旅行期間具成本效益生活的偏好,推動了旅客對膠囊酒店的需求。然而,膠囊酒店市場的成長受到恐怖主義和各國國內問題造成的日益動盪的挑戰。儘管如此,在未開發市場引入膠囊酒店預計將在預測期內為該行業的銷售價值提供重大成長機會。
幾十年來,全球旅遊業經歷了大幅成長。這可以歸因於越來越多的商務旅客選擇獨特且充滿異國情調的度假目的地來逃離日常生活並獲得寶貴的體驗。此外,尋求單晚或按小時住宿的簡單住宿的旅行者也在增加。膠囊旅館通常位於機場或火車站,透過提供經濟的價格和 USB 連接埠、插座、儲存區和床等基本設施來滿足這些需求。因此,對經濟高效且方便的住宿選擇的偏好推動了旅行和旅遊業的成長,進而推動了膠囊酒店市場價值銷售的成長。
膠囊酒店的承受能力在推動市場成長方面發揮著至關重要的作用。在旅客越來越注重預算的時代,這些緊湊的住宿為通常價格昂貴的傳統酒店提供了有吸引力的替代方案。膠囊酒店以標準酒店客房成本的一小部分提供基本而舒適的睡眠空間,吸引了眾多經濟型旅行者,包括背包客、獨自冒險家和精打細算的商務旅行者。此外,與傳統酒店相比,膠囊酒店通常需要更少的空間,管理成本也更低,使其能夠在房地產價格較高的黃金地段運作。這項策略定位提高了旅客尋求便捷住宿選擇的便利性,進一步推動了市場統計數據,並為膠囊飯店業的持續成長做出了貢獻。
獨自旅行的成長趨勢已成為膠囊酒店市場成長的重要動力。隨著越來越多的人,特別是千禧世代和 Z 世代,選擇獨自旅行休閒或商務,專門針對單身旅客的住宿需求不斷成長。膠囊酒店提供了一個理想的解決方案,提供緊湊的獨立睡眠艙,以經濟實惠的價格提供隱私、安全和舒適。獨自旅行者通常優先考慮便利性和經濟性,這使得膠囊酒店成為城市地區或過境期間短期住宿的有吸引力的選擇。此外,獨自旅行者的興起重塑了酒店業格局,強調個人化體驗和靈活的住宿。膠囊酒店順應這一趨勢,提供可客製化的功能和創新設計,迎合單身旅客的喜好。無論是整合技術以提供便利,還是提供用於社交互動的公共空間,膠囊酒店都能滿足獨行冒險家在旅途中尋求獨特而難忘的體驗的需求。因此,獨自旅行的日益普及繼續推動全球膠囊酒店市場的擴張。
膠囊酒店的便利性和可及性是其快速擴張的首要因素。膠囊酒店策略性地位於繁華的城市中心和機場、火車站和市中心等主要交通樞紐,為過境旅客提供無與倫比的便利。膠囊酒店毗鄰交通樞紐,成為中途停留、過夜或快速商務旅行期間尋求短期住宿的個人的理想選擇。旅客非常重視前往這些地點的便利性,從而消除了漫長的通勤或轉乘的需要,從而最佳化了時間並增強了整體旅行體驗。此外,許多膠囊酒店利用數位平台和行動應用程式,讓客人可以無縫預訂並遠端完成入住程序。這種簡化的預訂和住宿方式吸引了習慣於即時滿足和數位便利的現代旅客。透過優先考慮可及性並提供無摩擦的體驗,膠囊酒店可以吸引更多尋求無憂住宿解決方案的旅行者,從而推動他們在酒店業的持續成長和擴張。
全球膠囊酒店市場研究涵蓋的關鍵地區包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。按地區分類,2023年亞太地區佔據膠囊酒店市場的主要市場佔有率。亞太地區國家在較高家庭收入階層中出境游集中度最高。這可以歸因於亞太地區經濟的快速成長和新的就業機會促進了家庭收入的增加,預計這將推動未來幾年膠囊酒店市場的成長。然而,由於精打細算的單身旅客激增和旅遊業蓬勃發展,預計歐洲市場在預測期內將以最快的速度成長。這些位置緊湊、位置便利的住宿靠近機場和市中心,為短期住宿、中途停留或快速商務旅行提供實惠且便利的住宿環境。此外,獨特的旅行體驗日益流行,使得膠囊酒店成為喜歡冒險的遊客的一個有吸引力的選擇。
Global Capsule Hotel Market is valued at approximately USD 216.5 million in 2023 and is anticipated to grow with a healthy growth rate of more than 7.9% over the forecast period 2024-2032. Capsule hotels, also known as pod hotels or sleeping cabins, offer a unique and budget-friendly type of accommodation equipped with basic amenities such as a single or double bed, pillow, locker facility, alarm clock, charging socket, and common washroom. The rise of the travel and tourism industry worldwide, coupled with a preference for cost-effective living during travel, drives the demand for capsule hotels among travelers. However, the growth of the capsule hotel market is challenged by increasing unrest due to terrorism and domestic issues in various countries. Nevertheless, the introduction of capsule hotels in untapped markets is expected to offer significant growth opportunities for the industry in terms of value sales during the forecast period.
Over the decades, the tourism industry has experienced substantial growth globally. This can be attributed to the increasing number of business travelers opting for unique and exotic holiday destinations to escape daily routines and gain valuable experiences. Additionally, there is a rise in travelers seeking simple accommodation for single-night or hourly stays. Capsule hotels, often located at airports or train stations, cater to these needs by providing economic rates and essential amenities such as USB ports, sockets, storage areas, and beds. Thus, the preference for cost-effective and convenient lodging options fuels the growth of the travel and tourism industry, which, in turn, boosts the growth of the capsule hotel market in terms of value sales.
The affordability of capsule hotels plays a crucial role in driving market growth. In an era where travelers are increasingly budget-conscious, these compact accommodations offer an attractive alternative to traditional hotels, which can often be expensive. By providing a basic yet comfortable sleeping space at a fraction of the cost of a standard hotel room, capsule hotels appeal to a wide range of budget travelers, including backpackers, solo adventurers, and budget-conscious business travelers. Additionally, capsule hotels typically require less space and have lower overhead costs compared to conventional hotels, allowing them to operate in prime urban locations where real estate prices are high. This strategic positioning enhances accessibility for travelers seeking convenient lodging options, further propelling the market statistics and contributing to the continued growth of the capsule hotel industry.
The increasing trend of solo travel has become a significant driver behind the growth of the capsule hotel market. As more people, particularly millennials and Gen Z, opt to travel alone for leisure or business, there is a growing demand for accommodations that cater specifically to single travelers. Capsule hotels offer an ideal solution by providing compact, individual sleeping pods that offer privacy, security, and comfort at a budget-friendly price point. Solo travelers often prioritize convenience and affordability, making capsule hotels an attractive option for short-term stays in urban areas or during transit. Moreover, the rise of solo travelers has reshaped the hospitality landscape, with an emphasis on personalized experiences and flexible accommodations. Capsule hotels capitalize on this trend by offering customizable features and innovative designs that appeal to the preferences of solo travelers. Whether it is integrating technology for convenience or providing communal spaces for social interaction, capsule hotels cater to the needs of solo adventurers seeking unique and memorable experiences on their journeys. As a result, the increasing popularity of solo travel continues to drive the expansion of the capsule hotel market worldwide.
The convenience and accessibility of capsule hotels are paramount factors driving their rapid expansion. Positioned strategically in bustling urban centers and key transportation hubs such as airports, train stations, and city centers, capsule hotels offer unparalleled convenience for transient travelers. The proximity to transportation hubs makes capsule hotels an ideal choice for individuals seeking short-term accommodation during layovers, overnight stays, or quick business trips. Travelers value the ease of access to these locations, eliminating the need for lengthy commutes or transfers, thereby optimizing time and enhancing the overall travel experience. Additionally, many capsule hotels leverage digital platforms and mobile applications, allowing guests to make reservations seamlessly and complete check-in procedures remotely. This streamlined approach to booking and accommodation appeals to modern travelers accustomed to instant gratification and digital convenience. By prioritizing accessibility and offering frictionless experiences, capsule hotels can attract a broader demographic of travelers seeking hassle-free lodging solutions, thereby fueling their continued growth and expansion in the hospitality industry.
The key regions considered for the global Capsule Hotel Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. By Region, Asia-Pacific held the major market share of the capsule hotel market in 2023. Asia-Pacific is known for its diverse culture and attractive destinations. Countries in the Asia-Pacific region have the highest outbound trip concentrations among higher household income brackets. This can be attributed to the rapidly growing economy and new job opportunities promoting an increase in household income in the Asia-Pacific region, which is expected to propel the capsule hotel market growth in the upcoming years. Whereas, the market in Europe is anticipated to grow at the fastest rate over the forecast period fueled by surge in budget-conscious solo travelers and a thriving tourism industry. These compact, conveniently located accommodations near airports and city centers offer affordability and ease for short stays, layovers, or quick business trips. Additionally, the growing popularity of unique travel experiences makes capsule hotels an attractive option for adventurous tourists.