市場調查報告書
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1520721
全球數位名片市場規模研究,依平台(Android、iOS、Windows)、使用者類型(商業用戶、企業用戶)和 2022-2032 年區域預測Global Digital Business Card Market Size study, by Platform (Android, iOS, Windows), by User Type (Business User, Enterprise User) and Regional Forecasts 2022-2032 |
2023 年全球數位名片市場價值約為 1.7931 億美元,預計在 2024-2032 年預測期內將以超過 12.49% 的健康成長率成長。數位名片,也稱為虛擬或電子名片,是一種共享專業資料詳細資訊的虛擬模式,例如姓名、聯絡電話、網站、位置、照片、社交媒體連結以及更多有關個人或企業的資訊。這些數字卡通常包含聯絡資訊,例如姓名、職位、公司名稱、電話號碼、電子郵件地址和網站 URL。它們還可能包括其他詳細資訊,例如社交媒體資料、專業摘要或產品/服務資訊。由於技術進步和對數位通訊的日益依賴,數位名片市場正在不斷成長。與傳統印刷名片相比,數位名片具有多種優勢,包括便利性、成本效益、環保性以及整合可點擊連結、影片或2D碼等互動功能的能力。
非接觸式互動已成為數位名片市場的重要驅動力,徹底改變了專業人士連結和交換資訊的方式。隨著對無縫和衛生互動的需求不斷增加,傳統的紙質名片已經退居次要地位,為創新的數位替代品騰出了空間。此外,隨著智慧型手機普及率的提高,個人和組織尋求有效的方法來管理和共享其專業訊息,對數位名片解決方案的需求也在成長。數位名片提供了傳統紙質名片的便捷且環保的替代方案,讓用戶可以透過智慧型手機即時交換聯絡方式。此外,隨著越來越多的公司和專業人士採取環保意識,數位名片市場預計將進一步成長和採用。然而,儘管數位解決方案在業務的各個方面越來越受歡迎,但許多個人和組織仍然沒有意識到數位名片提供的優勢和可能性。此外,對資料外洩、身分盜竊和未經授權存取敏感資訊的擔憂也是採用數位名片的重大阻礙。相反,永續性和成本節約正在推動對更有效率、更環保的解決方案的需求;因此,數位名片市場處於有利位置,可以利用這一機會並在未來幾年實現顯著成長。
全球數位名片市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲以及中東和非洲。到 2023 年,由於早期的技術採用、強大的商業生態系統以及企業對現代網路解決方案的高需求,北美在收入方面將佔據數位名片市場的主導地位。該地區精通技術的專業人士以及 HiHello 和 CamCard 等領先公司透過創新功能和高效服務推動了市場的顯著成長。高價值企業合約的盛行,加上數位化和永續發展的強勁趨勢,進一步鞏固了北美的市場領導地位。隨著企業擴大尋求具有成本效益且環保的傳統紙卡替代品,北美的巨大市場佔有率和創收預計將持續下去。此外,預計亞太地區在 2024 年至 2032 年預測期內將成長最快。
Global Digital Business Card Market is valued approximately at USD 179.31 million in 2023 and is anticipated to grow with a healthy growth rate of more than 12.49% over the forecast period 2024-2032. Digital business cards, also known as virtual or electronic business cards, are a virtual mode of sharing professional profile details such as name, contact number, website, location, photo, social media links, and much more about an individual or business. These digital cards typically contain contact information, such as name, title, company name, phone number, email address, and website URL. They may also include additional details such as social media profiles, professional summaries, or product/service information. The digital business card market is witnessing growth owing to technological advancements and increased reliance on digital communication. Digital business cards offer several advantages over traditional printed cards, including convenience, cost-effectiveness, eco-friendliness, and the ability to incorporate interactive features like clickable links, videos, or QR codes.
The contactless interactions have emerged as a significant driver of the digital business card market, revolutionizing the way professionals connect and exchange information. With the increasing need for seamless and hygienic interactions, traditional paper-based business cards have taken a backseat, making room for innovative digital alternatives. Furthermore, as smartphone penetration increases, the demand for digital business card solutions grows, as individuals and organizations seek efficient ways to manage and share their professional information. Digital business cards offer a convenient and eco-friendly alternative to traditional paper cards, allowing users to exchange contact details instantly through their smartphones. Moreover, as more companies and professionals embrace environmentally conscious practices, the digital business card market is poised to witness further growth and adoption. However, despite the growing popularity of digital solutions in various aspects of business, many individuals and organizations remain unaware of the advantages and possibilities offered by digital business cards. In addition, the fear of data breaches, identity theft, and unauthorized access to sensitive information acts as a significant deterrent to adopting digital business cards. On the contrary, sustainability and cost savings are driving the demand for more efficient and eco-friendly solutions; hence, the digital business card market is well-positioned to capitalize on this opportunity and experience significant growth in the coming years.
The key regions considered for the Global Digital Business Card Market study include Asia Pacific, North America, Europe, Latin America, and the Middle East & Africa. In 2023, North America dominate the Digital Business Card Market in terms of revenue due to its early technology adoption, a robust business ecosystem, and high corporate demand for modern networking solutions. The region's tech-savvy professionals and leading companies like HiHello and CamCard drive significant market growth with innovative features and efficient services. The prevalence of high-value corporate contracts, combined with a strong trend toward digitalization and sustainability, further solidifies North America's market leadership. As businesses increasingly seek cost-effective and eco-friendly alternatives to traditional paper cards, North America's substantial market share and revenue generation are expected to persist. Furthermore, Asia Pacific is expected to grow fastest during the forecast period 2024-2032.