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1522741

2022-2032 年全球藍牙信標市場規模研究（依技術、功能、最終用戶和區域預測）

Global Bluetooth Beacons Market Size Study, by Technology, by Functions, by End-User and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 200 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023 年全球藍牙信標市場價值約為 42.2 億美元，預計在 2024-2032 年預測期內將以超過 16.62% 的健康成長率成長。藍牙信標是基於藍牙低功耗 (BLE) 的小型無線設備，廣泛用於監控工作空間佔用情況、追蹤訪客流量並提供無縫室內導航。藍牙技術採用的激增刺激了對創新無線應用的需求，包括家庭自動化、基於位置的服務、個人監控和追蹤以及遠端存取控制。藍牙信標擴大應用於物流和倉庫管理，以提供經濟實惠且適應性強的基礎設施，使其成為應對傳統挑戰的可擴展且經濟高效的解決方案。此外，對工業 4.0 的持續投資增加了對藍牙信標的需求，以實現跨製造設施的設備識別和追蹤自動化。然而，對資料隱私和安全以及維護問題的認知和擔憂有限，限制了藍牙信標在各個最終用戶產業的部署。儘管如此，超遠端和遠端藍牙信標的引入，以及它們在醫療保健領域的日益普及，以簡化操作和簡化室內導航，預計將在未來幾年為藍牙信標市場創造成長機會。

Apple 藍牙信標的採用率不斷上升，得益於開發人員支援的改善和強大的品牌認知。 AltBeacon 是一種開放的非專有協議，可促進跨平台的互通性和創造力。 Google 的 Eddystone 協定提供了多種幀類型，可滿足各種應用的需求，透過全面的功能和廣泛的平台相容性增強了其行業地位。 Apple 的 iBeacon 技術徹底改變了 iOS 裝置上基於位置的服務，促進了個人化使用者體驗，例如店內導航和定向廣告。 URIBeacon 最初為物聯網互動和基於位置的服務提供了一種獨特的 URL 廣播方法，後來被 Eddystone 更靈活的 URL 框架類型所取代。

汽車產業使用藍牙信標來增強車輛追蹤、在經銷商中提供近距離行銷以及個人化客戶旅程，從而簡化營運並豐富連網汽車體驗。在金融領域，藍牙信標透過有針對性的廣告、高效的隊列管理、透過行為分析增強客戶洞察以及基於鄰近的驗證來完善客戶互動並增強安全性。醫療保健產業受益於細緻的資產追蹤、全面的患者監督和改進的醫療設施導航，顯著提高了營運效率、患者福利和資源分配。在零售業，藍牙信標透過實現無縫近距離行銷、非接觸式交易、個人化參與以及收集重要的消費者行為資料，徹底改變了消費者互動。他們還完善庫存管理並提升客戶服務。在旅遊和旅遊業中，藍牙信標提供必要的導航協助、情境促銷，並透過客製化資訊和通知豐富交通樞紐和文化機構的遊客體驗。

全球藍牙信標市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。受零售業擴張、政府對工業數位化的支持措施以及藍牙信標技術不斷進步的推動，北美將在 2023 年主導藍牙信標市場。美國已開發經濟體的大型零售商店和醫療機構大量部署藍牙信標，進一步支持了市場成長。鑑於 5G 服務的引入和擴展、電子商務行業的指數成長以及對物流和倉儲活動的大量投資，預計亞太地區的市場將在預測期內以最快的速度成長。

目錄

第 1 章：全球藍牙信標市場執行摘要

  • 全球藍牙信標市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 依技術
    • 按功能分類
    • 按最終用戶
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球藍牙信標市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包容與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的角度）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者意識和接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球藍牙信標市場動態

  • 市場促進因素
    • 藍牙技術的普及
    • 物流和倉庫管理的採用率不斷上升
    • 工業 4.0 和物聯網網路的發展
  • 市場挑戰
    • 意識有限和數據隱私問題
    • 維護問題
  • 市場機會
    • 推出超遠距離與遠距離藍牙信標
    • 擴展到醫療保健領域

第 4 章：全球藍牙信標市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
    • 波特五力模型的未來方法
    • 波特的五力影響分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略
  • 顛覆性趨勢
  • 產業專家視角
  • 分析師推薦與結論

第 5 章：2022-2032 年全球藍牙信標市場規模及技術預測

  • 細分儀表板
  • 全球藍牙信標市場：2022 年和 2032 年技術收入趨勢分析
    • 替代信標
    • 渦流石
    • 信標
    • URI信標

第 6 章：2022-2032 年全球藍牙信標市場規模及功能預測

  • 細分儀表板
  • 全球藍牙信標市場：2022 年和 2032 年功能收入趨勢分析
    • 內容交付
    • 事件管理
    • 支付
    • 近距離行銷
    • 運輸

第 7 章：2022-2032 年全球藍牙信標市場規模與最終用戶預測

  • 細分儀表板
  • 全球藍牙信標市場：2022 年和 2032 年最終用戶收入趨勢分析
    • 汽車
    • 金融機構
    • 衛生保健
    • 零售
    • 觀光觀光

第 8 章：2022-2032 年全球藍牙信標市場規模及地區預測

  • 北美藍牙信標市場
    • 美國藍牙信標市場
      • 2022-2032 年技術細分規模與預測
      • 2022-2032 年職能細分規模與預測
      • 2022-2032 年最終用戶細分規模與預測
    • 加拿大藍牙信標市場
  • 歐洲藍牙信標市場
    • 英國藍牙信標市場
    • 德國藍牙信標市場
    • 法國藍牙信標市場
    • 西班牙藍牙信標市場
    • 義大利藍牙信標市場
    • 歐洲其他地區藍牙信標市場
  • 亞太地區藍牙信標市場
    • 中國藍牙信標市場
    • 印度藍牙信標市場
    • 日本藍牙信標市場
    • 澳洲藍牙信標市場
    • 韓國藍牙信標市場
    • 亞太其他地區藍牙信標市場
  • 拉丁美洲藍牙信標市場
    • 巴西藍牙信標市場
    • 墨西哥藍牙信標市場
    • 拉丁美洲其他地區藍牙信標市場
  • 中東和非洲藍牙信標市場
    • 沙烏地阿拉伯藍牙信標市場
    • 南非藍牙信標市場
    • 中東和非洲其他地區藍牙信標市場

第 8 章：競爭情報

  • 重點企業SWOT分析
  • 頂級市場策略
  • 公司簡介
    • beaconsmind AG
      • 關鍵訊息
      • 概述
      • 財務（視數據可用性而定）
      • 產品概要
      • 市場策略
    • Beaconstac
    • BeaconZone Ltd.
    • BlueCats Australia Pty Limited
    • blukii by hard&softWERK GmbH
    • ECOM Instruments GmbH
    • ELA Innovation SA
    • EM Microelectronic
    • Estimote, Inc.
    • Gimbal, Inc.
    • Google LLC by Alphabet Inc.
    • GPS Tracking Canada
    • Hewlett Packard Enterprise Development LP
    • HID Global Corporation
    • infsoft GmbH

第 9 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

Global Bluetooth Beacons Market is valued approximately at USD 4.22 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 16.62% over the forecast period 2024-2032. Bluetooth beacons, small wireless devices based on Bluetooth Low Energy (BLE), are widely used to monitor workspace occupancy, track visitor flow, and provide seamless indoor navigation. The surge in Bluetooth technology adoption has spurred demand for innovative wireless applications, including home automation, location-based services, personal monitoring and tracking, and remote access control. Increasingly, Bluetooth beacons are employed in logistics and warehouse management to deliver an affordable and adaptable infrastructure, making them a scalable and cost-effective solution for traditional challenges. Moreover, ongoing investments in Industry 4.0 have bolstered the demand for Bluetooth beacons to automate equipment identification and tracking across manufacturing facilities. However, limited awareness and concerns about data privacy and security, as well as maintenance issues, have restricted the deployment of Bluetooth beacons across various end-user industries. Nevertheless, the introduction of ultra-long-ranged and long-ranged Bluetooth beacons, along with their growing adoption in the healthcare sector to streamline operations and simplify indoor navigation, is expected to create growth opportunities for the Bluetooth beacons market in the coming years.

The rising adoption of Apple Bluetooth beacons is driven by improved developer support and strong brand recognition. AltBeacon, an open and non-proprietary protocol, promotes interoperability and creativity across platforms. Google's Eddystone protocol offers versatile frame types that cater to various applications, enhancing its industry position with comprehensive capabilities and broad platform compatibility. Apple's iBeacon technology has revolutionized location-based services on iOS devices, facilitating personalized user experiences such as in-store navigation and targeted advertising. URIBeacon initially provided a unique approach to URL broadcasting for IoT interactions and location-based services, later replaced by Eddystone's more flexible URL frame type.

The automotive sector uses Bluetooth beacons to enhance vehicle tracking, offer proximity marketing in dealerships, and personalize the customer journey, thus streamlining operations and enriching the connected car experience. In the financial sector, Bluetooth beacons refine client interactions and bolster security through targeted advertising, efficient queue management, enhanced customer insights via behavior analysis, and proximity-based validation. The healthcare industry benefits from meticulous asset tracking, comprehensive patient supervision, and improved navigation in medical facilities, significantly enhancing operational productivity, patient welfare, and resource allocation. In retail, Bluetooth beacons revolutionize consumer interactions by enabling seamless proximity marketing, contactless transactions, personalized engagements, and gathering vital consumer behavior data. They also refine inventory management and elevate customer service. In travel and tourism, Bluetooth beacons offer essential navigational aid, contextual promotions, and enriched visitor experiences in transit hubs and cultural institutions with customized information and notifications.

The key regions considered for the global Bluetooth Beacons Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America dominated the Bluetooth beacon market in 2023, driven by expanding retail sectors, supportive government initiatives for industrial digitization, and ongoing advancements in Bluetooth beacon technologies. High deployment of Bluetooth beacons by large retail stores and healthcare facilities in developed American economies has further supported market growth. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by the introduction and expansion of 5G services, exponential growth of eCommerce sectors, and significant investments in logistics and warehouse activities.

Major market players included in this report are:

  • beaconsmind AG
  • Beaconstac
  • BeaconZone Ltd.
  • BlueCats Australia Pty Limited
  • blukii by hard&softWERK GmbH
  • ECOM Instruments GmbH
  • ELA Innovation SA
  • EM Microelectronic
  • Estimote, Inc.
  • Gimbal, Inc.
  • Google LLC by Alphabet Inc.
  • GPS Tracking Canada
  • Hewlett Packard Enterprise Development LP
  • HID Global Corporation
  • infsoft GmbH

The detailed segments and sub-segment of the market are explained below:

By Technology

  • AltBeacon
  • Eddystone
  • iBeacon
  • URIBeacon

By Functions

  • Content Delivery
  • Event Management
  • Payment
  • Proximity Marketing
  • Transportation

By End-User

  • Automotive
  • Financial Institutions
  • Healthcare
  • Retail
  • Travel & Tourism

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • RoLA
  • Middle East & Africa
  • Saudi Arabia
  • South Africa
  • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Bluetooth Beacons Market Executive Summary

  • 1.1. Global Bluetooth Beacons Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Technology
    • 1.3.2. By Functions
    • 1.3.3. By End-User
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Bluetooth Beacons Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Bluetooth Beacons Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Proliferation of Bluetooth Technology
    • 3.1.2. Rising Adoption in Logistics and Warehouse Management
    • 3.1.3. Growth of Industry 4.0 and IoT Networks
  • 3.2. Market Challenges
    • 3.2.1. Limited Awareness and Data Privacy Concerns
    • 3.2.2. Maintenance Issues
  • 3.3. Market Opportunities
    • 3.3.1. Introduction of Ultra-Long-Ranged and Long-Ranged Bluetooth Beacons
    • 3.3.2. Expansion into the Healthcare Sector

Chapter 4. Global Bluetooth Beacons Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top investment opportunity
  • 4.4. Top winning strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Bluetooth Beacons Market Size & Forecasts by Technology 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Bluetooth Beacons Market: Technology Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. AltBeacon
    • 5.2.2. Eddystone
    • 5.2.3. iBeacon
    • 5.2.4. URIBeacon

Chapter 6. Global Bluetooth Beacons Market Size & Forecasts by Functions 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Bluetooth Beacons Market: Functions Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. Content Delivery
    • 6.2.2. Event Management
    • 6.2.3. Payment
    • 6.2.4. Proximity Marketing
    • 6.2.5. Transportation

Chapter 7. Global Bluetooth Beacons Market Size & Forecasts by End-User 2022-2032

  • 7.1. Segment Dashboard
  • 7.2. Global Bluetooth Beacons Market: End-User Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 7.2.1. Automotive
    • 7.2.2. Financial Institutions
    • 7.2.3. Healthcare
    • 7.2.4. Retail
    • 7.2.5. Travel & Tourism

Chapter 8. Global Bluetooth Beacons Market Size & Forecasts by Region 2022-2032

  • 7.1. North America Bluetooth Beacons Market
    • 7.1.1. U.S. Bluetooth Beacons Market
      • 7.1.1.1. Technology breakdown size & forecasts, 2022-2032
      • 7.1.1.2. Functions breakdown size & forecasts, 2022-2032
      • 7.1.1.3. End-User breakdown size & forecasts, 2022-2032
    • 7.1.2. Canada Bluetooth Beacons Market
  • 7.2. Europe Bluetooth Beacons Market
    • 7.2.1. UK Bluetooth Beacons Market
    • 7.2.2. Germany Bluetooth Beacons Market
    • 7.2.3. France Bluetooth Beacons Market
    • 7.2.4. Spain Bluetooth Beacons Market
    • 7.2.5. Italy Bluetooth Beacons Market
    • 7.2.6. Rest of Europe Bluetooth Beacons Market
  • 7.3. Asia-Pacific Bluetooth Beacons Market
    • 7.3.1. China Bluetooth Beacons Market
    • 7.3.2. India Bluetooth Beacons Market
    • 7.3.3. Japan Bluetooth Beacons Market
    • 7.3.4. Australia Bluetooth Beacons Market
    • 7.3.5. South Korea Bluetooth Beacons Market
    • 7.3.6. Rest of Asia Pacific Bluetooth Beacons Market
  • 7.4. Latin America Bluetooth Beacons Market
    • 7.4.1. Brazil Bluetooth Beacons Market
    • 7.4.2. Mexico Bluetooth Beacons Market
    • 7.4.3. Rest of Latin America Bluetooth Beacons Market
  • 7.5. Middle East & Africa Bluetooth Beacons Market
    • 7.5.1. Saudi Arabia Bluetooth Beacons Market
    • 7.5.2. South Africa Bluetooth Beacons Market
    • 7.5.3. Rest of Middle East & Africa Bluetooth Beacons Market

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles
    • 8.3.1. beaconsmind AG
      • 8.3.1.1. Key Information
      • 8.3.1.2. Overview
      • 8.3.1.3. Financial (Subject to Data Availability)
      • 8.3.1.4. Product Summary
      • 8.3.1.5. Market Strategies
    • 8.3.2. Beaconstac
    • 8.3.3. BeaconZone Ltd.
    • 8.3.4. BlueCats Australia Pty Limited
    • 8.3.5. blukii by hard&softWERK GmbH
    • 8.3.6. ECOM Instruments GmbH
    • 8.3.7. ELA Innovation SA
    • 8.3.8. EM Microelectronic
    • 8.3.9. Estimote, Inc.
    • 8.3.10. Gimbal, Inc.
    • 8.3.11. Google LLC by Alphabet Inc.
    • 8.3.12. GPS Tracking Canada
    • 8.3.13. Hewlett Packard Enterprise Development LP
    • 8.3.14. HID Global Corporation
    • 8.3.15. infsoft GmbH

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation
    • 9.1.5. Publishing
  • 9.2. Research Attributes