市場調查報告書
商品編碼
1522743
全球露營設備市場規模研究,按配銷通路、類型、應用和區域預測 2022-2032Global Camping Equipment Market Size Study, by Distribution Channel, by Type, by Application, and Regional Forecasts 2022-2032 |
2023年全球露營裝備市場價值約253億美元,預計在2024-2032年預測期內將以超過8.6%的健康成長率成長。露營裝備是指用於戶外露營活動的裝備和用品。它通常包括帳篷、睡袋、炊具、攜帶式爐灶、燈籠或手電筒等物品,以及在荒野環境中生存和舒適所需的各種其他工具。消費者對戶外活動和休閒旅遊的興趣日益濃厚,正在為全球露營裝備產業的戶外裝備銷售創造重要格局。尋求在河流、山脈和森林等自然環境中無壓力度假的消費者推動了對攜帶式住宿選擇的需求,從而促進了露營設備的銷售。
團體露營的成長趨勢,無論是與朋友、家人一起露營,或是正式的戶外活動,都增加了對大型聚會露營設備的需求。這一趨勢導致對適合大型團體的大型烹飪設備、帳篷和配件的需求增加。家庭發現露營是一項健康且團結的活動,因此對家庭大小的帳篷、舒適的睡眠區和適合兒童的露營用品的需求增加。製造商透過設計適合家庭的產品來應對,例如易於搭建的帳篷和適合兒童的配件。社群媒體管道的影響力也凸顯了露營體驗,鼓勵更多人參與並增強社區意識。根據歐盟統計局的數據,2022年,歐洲居民在旅遊旅行上的支出估計為4,740億美元,顯示露營裝備市場潛力巨大。人們渴望在 Facebook 和 Instagram 等社交媒體平台上分享戶外探險經歷,這也推動了露營的流行和必要裝備的購買。這一趨勢推動了適合聚會的配件市場的發展,例如大型露營冷卻器、可移動家具以及為大型團體準備餐點的多功能廚具。然而,由於政府限制和旅行限制,需求減少,COVID-19 大流行嚴重影響了露營設備市場。旅遊景點的關閉進一步影響了該行業。儘管如此,隨著 2021 年第三季限制的放鬆,消費者恢復了旅行,增強了露營設備業務。經濟不確定性導致消費者減少在露營設備等娛樂用品上的支出,因為這些物品被認為是非必需品。經濟放緩期間的財務問題促使人們優先考慮基本需求而不是休閒活動,這對露營設備市場產生了負面影響。
全球露營設備市場研究涵蓋的關鍵區域包括亞太地區、北美、歐洲、拉丁美洲和世界其他地區。就收入而言,北美是露營裝備市場的主導地區。該地區市場的成長歸因於消費者戶外休閒和冒險活動趨勢不斷上升等因素,導致對露營裝備的需求增加。其次,科技的進步帶來了創新和輕巧的露營設備,提高了使用者的便利性和舒適度。此外,人們對健康和保健的日益重視,加上對永續實踐的認知不斷增強,刺激了環保且耐用的露營產品的採用。然而,由於中產階級人口不斷成長,可支配收入不斷增加,他們對露營等戶外休閒活動的參與不斷增加,預計亞太地區的市場在預測期內將以最快的速度成長。此外,快速的城市化和逃離城市生活的渴望也推動了露營作為休閒活動的流行。此外,澳洲、紐西蘭和日本等國家的政府和旅遊機構正在積極推廣露營作為一種永續且負擔得起的度假選擇,進一步刺激市場成長。
Global Camping Equipment Market is valued at approximately USD 25.30 billion in 2023 and is anticipated to grow with a healthy growth rate of more than 8.6% over the forecast period 2024-2032. Camping equipment refers to the gear and supplies used for outdoor camping activities. It typically includes items like tents, sleeping bags, cooking utensils, portable stoves, lanterns or flashlights, and various other tools needed for survival and comfort in wilderness settings. The increasing interest of consumers in outdoor activities and leisure tours is creating a significant landscape for the sales of outdoor equipment in the global camping equipment industry. Consumers seeking stress-free vacations in natural settings such as rivers, mountains, and forests are driving the demand for portable accommodation options, thereby boosting the sales of camping equipment.
The growing trend of group camping, whether with friends, family, or formal outdoor events, is increasing the demand for larger gathering-capable camping equipment. This trend has led to a rise in the need for large cooking setups, tents, and accessories suitable for sizable groups. Families find camping to be a healthy and unifying activity, resulting in higher demand for family-sized tents, cozy sleeping quarters, and kid-friendly camping supplies. Manufacturers are responding by designing products that cater to families, such as easy-to-erect tents and kid-friendly accessories. The influence of social media channels has also highlighted camping experiences, encouraging more individuals to participate and strengthening the sense of community. According to Eurostat, in 2022, Europe residents spent an estimated $474 billion on tourism trips, indicating significant potential for the camping equipment market. The popularity of camping and the acquisition of necessary gear are also driven by people's desire to share their outdoor adventures on social media platforms like Facebook and Instagram. This trend has boosted the market for accessories ideal for gatherings, such as larger camping coolers, movable furniture, and multipurpose kitchenware for preparing meals for large groups. However, the COVID-19 pandemic severely impacted the camping equipment market, as demand decreased due to government restrictions and travel limitations. The closure of tourist attractions further affected the industry. Nonetheless, as restrictions eased in the third quarter of 2021, consumers resumed travel, enhancing the camping equipment business. Economic uncertainties have led consumers to reduce their expenditure on recreational items like camping equipment, as these are deemed non-essential. Financial concerns during economic slowdowns prompt individuals to prioritize basic needs over leisure activities, negatively impacting the camping equipment market.
The key regions considered for the global Camping Equipment Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is a dominating region in the Camping Equipment Market in terms of revenue. The market growth in the region is being attributed to factors including rising trend towards outdoor recreation and adventure activities among consumers, leading to increased demand for camping gear. Secondly, advancements in technology have resulted in innovative and lightweight camping equipment, enhancing convenience and comfort for users. Additionally, an increasing emphasis on health and wellness, coupled with a growing awareness of sustainable practices, has spurred the adoption of eco-friendly and durable camping products. Whereas, the market in Asia Pacific is anticipated to grow at the fastest rate over the forecast period fueled by the growing middle-class population with rising disposable incomes, increasing their participation in outdoor recreational activities like camping. Also, rapid urbanization and a desire for escapism from city life have boosted the popularity of camping as a leisure activity. Moreover, governments and tourism bodies in countries like Australia, New Zealand, and Japan are actively promoting camping as a sustainable and affordable vacation option, further stimulating market growth.