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市場調查報告書
商品編碼
1637980

全球擴增實境導航市場規模研究（按產品、應用、內建行動感測器）以及 2022-2032 年區域預測

Global Augmented Reality Navigation Market Size Study, by Offering, by Application, by Built-in Mobile Sensors, and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023年全球擴增實境導航市場價值約為8.3億美元，預計將經歷強勁成長，在2024-2032年預測期內實現40.3%的健康複合年成長率。擴增實境導航將現實世界環境與電腦產生的輸入相結合，透過提供即時位置和導航詳細資訊來增強使用者體驗。此技術利用 AR 頭戴式顯示器 (HMD) 和平視顯示器 (HUD) 來實現免持、沉浸式導航解決方案。

先進駕駛輔助系統(ADAS) 和連網汽車技術的採用激增推動了市場，特別是在汽車產業。 AR 導航透過將即時資料視覺化與直覺方向相結合來增強安全性和便利性，使其成為豪華和高科技車輛的關鍵功能。微軟與大眾汽車等策略合作凸顯了人們對 AR 導航系統開發日益成長的關注。

此外，用於路線和導航的 AR 應用超越了汽車用途，在購物中心、機場和博物館等空間的室內導航中佔據重要地位。 Navigine 和 SITUM Technologies 等公司正在室內 AR 導航解決方案進行創新，推動了該領域的成長。基於行動裝置的 AR 導航應用程式（例如 Google 地圖和 Sygic GPS）利用 GPS、AR 雲端和內建感測器進行準確的路徑引導和位置追蹤，從而增強個人導航體驗。

雖然 AR 導航透過 5G 整合和人工智慧驅動的增強功能提供了重要機遇，但對 GPS 設備的依賴和用戶熟悉度有限等挑戰也帶來了障礙。儘管如此，該技術徹底改變各個領域導航的能力確保了其強勁的市場軌跡。

本報告分析的主要地區包括北美、歐洲、亞太地區、拉丁美洲和世界其他地區。歐洲因其技術進步和汽車創新中心而引領市場，而在消費者擴大採用 AR 應用和擴大城市基礎設施的推動下，預計亞太地區將實現最快的成長。

目錄

第 1 章：全球擴增實境導航市場執行摘要

  • 全球擴增實境導航市場規模及預測（2022-2032）
  • 區域概要
  • 分部摘要
    • 透過提供
    • 按申請
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師推薦與結論

第 2 章：全球擴增實境導航市場定義與研究假設

  • 研究目的
  • 市場定義
  • 研究假設
    • 包容與排除
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
    • 需求面分析
      • 消費者意識和接受度
      • 技術進步
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第 3 章：全球擴增實境導航市場動態

  • 市場促進因素
    • 採用人工智慧進行即時位置追蹤
    • 連網和自動駕駛汽車的成長
    • 對城市導航解決方案的需求不斷成長
  • 市場挑戰
    • 取決於 GPS 和感測器精度
    • 使用者熟悉度和接受度有限
  • 市場機會
    • 與5G技術整合
    • 新興經濟體的擴張

第 4 章：全球擴增實境導航市場產業分析

  • 波特的五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭競爭
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 技術性
    • 環境的
    • 合法的
  • 頂級投資機會
  • 最佳制勝策略

第 5 章：全球擴增實境導航市場規模與預測：按產品分類 - 2022-2032

  • 細分儀表板
  • 頭顯
  • 抬頭顯示器
  • AR導航軟體

第 6 章：全球擴增實境導航市場規模與預測：按應用分類 - 2022-2032

  • 細分儀表板
  • 即時位置資料管理
  • 路線和導航
  • 資產追蹤
  • 反向地理編碼

第 7 章：全球擴增實境導航市場規模與預測：按地區 - 2022-2032

  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 沙烏地阿拉伯
    • 南非

第 8 章：競爭情報

  • 重點企業SWOT分析
    • Google LLC
    • Apple Inc.
    • Microsoft
  • 頂級市場策略
  • 公司簡介

第 9 章：研究過程

  • 研究過程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
簡介目錄

The global augmented reality navigation market is valued at approximately USD 0.83 billion in 2023 and is projected to experience robust growth, achieving a healthy CAGR of 40.3% over the forecast period 2024-2032. Augmented reality navigation merges real-world environments with computer-generated inputs, enhancing user experiences by providing real-time location and navigation details. This technology leverages AR head-mounted displays (HMDs) and head-up displays (HUDs) for hands-free, immersive navigation solutions.

A surge in the adoption of advanced driver assistance systems (ADAS) and connected automotive technologies propels the market, particularly within the automotive sector. AR navigation enhances safety and convenience by integrating real-time data visualization with intuitive directions, making it a critical feature in luxury and high-tech vehicles. Strategic collaborations, such as Microsoft's partnership with Volkswagen, underscore the growing focus on AR navigation system development.

Moreover, AR applications for routing and navigation extend beyond automotive use, gaining prominence in indoor navigation for spaces like shopping malls, airports, and museums. Companies like Navigine and SITUM Technologies are innovating with indoor AR navigation solutions, boosting this segment's growth. Mobile-based AR navigation apps like Google Maps and Sygic GPS enhance personal navigation experiences by utilizing GPS, AR cloud, and built-in sensors for accurate path guidance and location tracking.

While AR navigation offers significant opportunities through 5G integration and AI-driven enhancements, challenges such as dependency on GPS devices and limited user familiarity present barriers. Nonetheless, the technology's ability to revolutionize navigation across various sectors ensures its strong market trajectory.

Key regions analyzed in this report include North America, Europe, Asia Pacific, Latin America, and the Rest of the World. Europe leads the market due to its technological advancements and automotive innovation hubs, while Asia Pacific is anticipated to register the fastest growth, driven by increasing consumer adoption of AR applications and expanding urban infrastructure.

Major market players included in this report are:

  • Google LLC
  • Apple Inc.
  • Microsoft
  • WayRay AG
  • Neusoft Corporation
  • Furuno Electric Co. Ltd.
  • Treedis
  • Arway Corp.
  • Sygic
  • IndoorAtlas
  • Navigine
  • ViewAR GmbH
  • Esri
  • Mapbox
  • Resonai Inc.

The detailed segments and sub-segment of the market are explained below:

By Offering:

  • HMD
  • HUD
  • AR Navigation Software

By Application:

  • Real-Time Location Data Management
  • Routing and Navigation
  • Asset Tracking
  • Reverse Geocoding

By Built-in Mobile Sensors:

  • Visual Positioning System
  • AR Cloud

By Region:

  • North America
    • U.S.
    • Canada
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • ROE
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • RoAPAC
  • Latin America
    • Brazil
    • Mexico
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • RoMEA

Years considered for the study are as follows:

  • Historical year - 2022
  • Base year - 2023
  • Forecast period - 2024 to 2032

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2022 to 2032.
  • Annualized revenues and regional-level analysis for each market segment.
  • Detailed analysis of geographical landscape with country-level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Demand-side and supply-side analysis of the market.

Table of Contents

Chapter 1. Global Augmented Reality Navigation Market Executive Summary

  • 1.1. Global Augmented Reality Navigation Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. By Offering
    • 1.3.2. By Application
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Augmented Reality Navigation Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Consumer Awareness & Acceptance
      • 2.3.4.2. Technological Advancements
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Augmented Reality Navigation Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Adoption of AI for real-time location tracking
    • 3.1.2. Growth in connected and autonomous vehicles
    • 3.1.3. Rising demand for urban navigation solutions
  • 3.2. Market Challenges
    • 3.2.1. Dependence on GPS and sensor accuracy
    • 3.2.2. Limited user familiarity and acceptance
  • 3.3. Market Opportunities
    • 3.3.1. Integration with 5G technologies
    • 3.3.2. Expansion in emerging economies

Chapter 4. Global Augmented Reality Navigation Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunities
  • 4.4. Top Winning Strategies

Chapter 5. Global Augmented Reality Navigation Market Size & Forecasts by Offering 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. HMD
  • 5.3. HUD
  • 5.4. AR Navigation Software

Chapter 6. Global Augmented Reality Navigation Market Size & Forecasts by Application 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Real-Time Location Data Management
  • 6.3. Routing and Navigation
  • 6.4. Asset Tracking
  • 6.5. Reverse Geocoding

Chapter 7. Global Augmented Reality Navigation Market Size & Forecasts by Region 2022-2032

  • 7.1. North America
    • 7.1.1. U.S.
    • 7.1.2. Canada
  • 7.2. Europe
    • 7.2.1. UK
    • 7.2.2. Germany
    • 7.2.3. France
    • 7.2.4. Spain
    • 7.2.5. Italy
  • 7.3. Asia Pacific
    • 7.3.1. China
    • 7.3.2. India
    • 7.3.3. Japan
    • 7.3.4. Australia
    • 7.3.5. South Korea
  • 7.4. Latin America
    • 7.4.1. Brazil
    • 7.4.2. Mexico
  • 7.5. Middle East & Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. South Africa

Chapter 8. Competitive Intelligence

  • 8.1. Key Company SWOT Analysis
    • 8.1.1. Google LLC
    • 8.1.2. Apple Inc.
    • 8.1.3. Microsoft
  • 8.2. Top Market Strategies
  • 8.3. Company Profiles

Chapter 9. Research Process

  • 9.1. Research Process
    • 9.1.1. Data Mining
    • 9.1.2. Analysis
    • 9.1.3. Market Estimation
    • 9.1.4. Validation