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市場調查報告書
商品編碼
1659577

全球智慧健身市場規模研究，按產品（智慧手錶、智慧手環、智慧服裝、健身應用等）和區域預測 2022-2032

Global Smart Fitness Market Size Study, by Product (Smartwatch, Smart Band, Smart Clothing, Fitness App, Others), and Regional Forecasts 2022-2032
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2023年全球智慧健身市場價值約為 646億美元，預計在2024-2032年預測期內年複合成長率為 11.1%。全球對健康和保健的日益重視，加上穿戴式科技的快速發展，推動了智慧健身產業的擴張。消費者越來越傾向於整合人工智慧的智慧健身設備，這些設備提供即時健康追蹤、個人化鍛鍊指導以及與行動應用程式的無縫連接。對智慧手錶、健身帶和嵌入式感測器運動服的需求不斷成長，這重塑個人監測其健康和表現的方式，為製造商創造有利的成長機會。

隨著肥胖症、糖尿病和心血管疾病等慢性病的發生率不斷上升，消費者尋求能夠實現主動式健康管理的創新解決方案。智慧健身設備中生物辨識感測器、人工智慧指導和即時健康監測的整合徹底改變健身格局。領先的科技巨頭和運動服裝公司大力投資研發，以透過先進的資料分析、基於雲端的連接和物聯網驅動的生態系統來增強用戶體驗。此外，健身應用程式的激增，加上遊戲化和社交參與功能，進一步推動了消費者的採用。

儘管成長前景看好，但智慧健身市場仍面臨挑戰，包括產品成本高、資料安全問題以及各品牌之間的互通性問題。關於生物特徵資料儲存和共享的隱私問題仍然是一個關鍵問題，迫使公司採用強力的網路安全措施。此外，發展中市場的承受能力限制對大規模採用構成了障礙。然而，具有成本效益的智慧健身解決方案的出現、基於訂閱的健身服務的擴展以及健身科技公司和醫療保健提供者之間日益增多的合作，緩解這些挑戰，為市場滲透開闢新的途徑。

從區域來看，北美在智慧健身市場佔據主導地位，這得益於消費者的高意識、技術進步以及美國和加拿大主要行業參與者的強大影響力。該地區對數位健身解決方案的傾向日益增強，再加上完善的健身文化，支持了市場擴張。同時，受可支配收入增加、健康意識增強以及中國、印度和日本等國家智慧型手機用戶激增的推動，亞太地區預計將經歷最快的成長。另一方面，由於政府採取措施提高健康意識，加上德國、法國和英國等國家擴大採用健身應用程式和穿戴式設備，歐洲的需求激增。

本報告包括的主要市場參與者：

  • Apple Inc.
  • Fitbit Inc. (Google)
  • Garmin Ltd.
  • Samsung Electronics Co., Ltd.
  • Xiaomi Corporation
  • Huawei Technologies Co., Ltd.
  • Nike Inc.
  • Under Armour, Inc.
  • Peloton Interactive, Inc.
  • Fossil Group, Inc.
  • Whoop, Inc.
  • Oura Health Ltd.
  • Amazfit (Zepp Health Corporation)
  • Polar Electro Oy
  • Tonal Systems, Inc.

市場的詳細細分和子細分解釋如下：

目錄

第1章 全球智慧健身市場執行摘要

  • 全球智慧健身市場規模及預測（2022-2032年）
  • 區域概況
  • 區隔概要
    • {依產品}
      • 智慧手錶
      • 智慧手環
      • 智慧服裝
      • 健身應用程式
      • 其他
  • 主要趨勢
  • 經濟衰退的影響
  • 分析師建議與結論

第2章 全球智慧健身市場定義與研究假設

  • 研究目標
  • 市場定義
  • 研究假設
    • 包容與排斥
    • 限制
    • 供給側分析
      • 可用性
      • 基礎設施
      • 監管環境
      • 市場競爭
      • 經濟可行性（消費者的觀點）
    • 需求面分析
      • 監理框架
      • 技術進步
      • 環境考慮
      • 消費者認知與接受度
  • 估算方法
  • 研究涵蓋的年份
  • 貨幣兌換率

第3章 全球智慧健身市場動態

  • 市場促進因素
    • 不斷增強的健康意識和對健康解決方案的需求
    • 穿戴式科技和物聯網整合的快速發展
    • 人工智慧驅動的健康分析和個人化健身計劃的採用日益廣泛
  • 市場挑戰
    • 新興市場產品成本高且負擔能力受限
    • 有關生物特徵資訊的資料安全和隱私問題
  • 市場機會
    • 訂閱式健身服務和數位健康平台的擴展
    • 科技巨頭與運動品牌的創新合作
    • 先進感測器技術和即時分析的出現

第4章 全球智慧健身市場產業分析

  • 波特五力模型
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手
    • 波特五力模型的未來方法
    • 波特五力影響分析
  • PESTEL 分析
    • 政治
    • 經濟
    • 社會
    • 科技
    • 環境
    • 合法
  • 最佳投資機會
  • 最佳獲勝策略
  • 顛覆性趨勢
  • 產業專家觀點
  • 分析師建議與結論

第5章 全球智慧健身市場規模與預測：依產品 -2022年至2032年

  • 細分儀表板
  • 全球智慧健身市場：{產品} 收入趨勢分析，2022年和2032年
    • 智慧手錶
    • 智慧手環
    • 智慧服裝
    • 健身應用程式
    • 其他

第6章 全球智慧健身市場規模與預測：依地區 -2022-2032年

  • 細分儀表板
  • 全球：{地區} 收入趨勢分析，2022年和2032年
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章 競爭情報

  • 重點公司 SWOT 分析
    • Apple Inc.
    • Fitbit Inc.（Google）
    • Garmin Ltd.
  • 最佳市場策略
  • 公司簡介
    • Apple Inc.
      • 關鍵訊息
      • 概述
      • 財務（取決於資料可用性）
      • 產品概述
      • 市場策略
    • Samsung Electronics Co., Ltd.
    • Nike Inc.
    • Under Armour, Inc.
    • Xiaomi Corporation
    • Huawei Technologies Co., Ltd.
    • Peloton Interactive, Inc.
    • Fossil Group, Inc.
    • Whoop, Inc.
    • Oura Health Ltd.
    • Amazfit（Zepp Health Corporation）
    • Polar Electro Oy
    • Tonal Systems, Inc.
  • 其他公司簡介

第8章 研究過程

  • 研究進程
    • 資料探勘
    • 分析
    • 市場預測
    • 驗證
    • 出版
  • 研究屬性
簡介目錄

The Global Smart Fitness Market was valued at approximately USD 64.60 billion in 2023 and is anticipated to expand at a CAGR of 11.1% over the forecast period 2024-2032. The increasing global emphasis on health and wellness, combined with rapid advancements in wearable technology, is fueling the expansion of the smart fitness industry. Consumers are gravitating towards AI-integrated smart fitness devices, which offer real-time health tracking, personalized workout guidance, and seamless connectivity to mobile applications. The growing demand for smartwatches, fitness bands, and sensor-embedded athletic wear is reshaping how individuals monitor their health and performance, creating lucrative growth opportunities for manufacturers.

With the rising prevalence of chronic diseases such as obesity, diabetes, and cardiovascular conditions, consumers are seeking innovative solutions that enable proactive health management. The integration of biometric sensors, AI-driven coaching, and real-time health monitoring in smart fitness devices is revolutionizing the fitness landscape. Leading tech giants and sportswear companies are heavily investing in research and development to enhance user experience through advanced data analytics, cloud-based connectivity, and IoT-powered ecosystems. Additionally, the proliferation of fitness applications, coupled with gamification and social engagement features, is further driving consumer adoption.

Despite the promising growth, the smart fitness market faces challenges, including high product costs, data security concerns, and interoperability issues among various brands. Privacy concerns regarding the storage and sharing of biometric data remain a critical issue, pushing companies to adopt robust cybersecurity measures. Moreover, affordability constraints in developing markets pose a hurdle to mass adoption. However, the advent of cost-effective smart fitness solutions, the expansion of subscription-based fitness services, and growing collaborations between fitness tech companies and healthcare providers are mitigating these challenges, opening new pathways for market penetration.

From a regional perspective, North America dominates the smart fitness market, driven by high consumer awareness, technological advancements, and the strong presence of key industry players in the United States and Canada. The region's increasing inclination towards digital fitness solutions, coupled with a well-established fitness culture, supports market expansion. Meanwhile, the Asia Pacific region is projected to experience the fastest growth, fueled by rising disposable incomes, increasing health consciousness, and the proliferation of smartphone users in countries such as China, India, and Japan. Europe, on the other hand, is witnessing a surge in demand due to government initiatives promoting health awareness, coupled with the growing adoption of fitness apps and wearables in countries such as Germany, France, and the UK.

Major Market Players Included in This Report:

  • Apple Inc.
  • Fitbit Inc. (Google)
  • Garmin Ltd.
  • Samsung Electronics Co., Ltd.
  • Xiaomi Corporation
  • Huawei Technologies Co., Ltd.
  • Nike Inc.
  • Under Armour, Inc.
  • Peloton Interactive, Inc.
  • Fossil Group, Inc.
  • Whoop, Inc.
  • Oura Health Ltd.
  • Amazfit (Zepp Health Corporation)
  • Polar Electro Oy
  • Tonal Systems, Inc.

The Detailed Segments and Sub-Segments of the Market Are Explained Below:

By Product:

  • Smartwatch
  • Smart Band
  • Smart Clothing
  • Fitness App
  • Others

By Region:

North America:

  • U.S.
  • Canada

Europe:

  • UK
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe

Asia Pacific:

  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Rest of Asia Pacific

Latin America:

  • Brazil
  • Mexico
  • Rest of Latin America

Middle East & Africa:

  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Years Considered for the Study:

  • Historical Year - 2022
  • Base Year - 2023
  • Forecast Period - 2024 to 2032

Key Takeaways:

  • Market estimates & forecasts spanning 2022 to 2032.
  • Annualized revenue projections & regional-level analysis for each market segment.
  • Comprehensive examination of the geographical landscape with country-level breakdowns.
  • Insights into competitive dynamics & major players shaping the market.
  • Strategic recommendations on future market approaches.
  • Demand-side & supply-side market analysis.

Table of Contents

Chapter 1. Global Smart Fitness Market Executive Summary

  • 1.1. Global Smart Fitness Market Size & Forecast (2022-2032)
  • 1.2. Regional Summary
  • 1.3. Segmental Summary
    • 1.3.1. {By Product}
      • 1.3.1.1. Smartwatch
      • 1.3.1.2. Smart Band
      • 1.3.1.3. Smart Clothing
      • 1.3.1.4. Fitness App
      • 1.3.1.5. Others
  • 1.4. Key Trends
  • 1.5. Recession Impact
  • 1.6. Analyst Recommendation & Conclusion

Chapter 2. Global Smart Fitness Market Definition and Research Assumptions

  • 2.1. Research Objective
  • 2.2. Market Definition
  • 2.3. Research Assumptions
    • 2.3.1. Inclusion & Exclusion
    • 2.3.2. Limitations
    • 2.3.3. Supply Side Analysis
      • 2.3.3.1. Availability
      • 2.3.3.2. Infrastructure
      • 2.3.3.3. Regulatory Environment
      • 2.3.3.4. Market Competition
      • 2.3.3.5. Economic Viability (Consumer's Perspective)
    • 2.3.4. Demand Side Analysis
      • 2.3.4.1. Regulatory Frameworks
      • 2.3.4.2. Technological Advancements
      • 2.3.4.3. Environmental Considerations
      • 2.3.4.4. Consumer Awareness & Acceptance
  • 2.4. Estimation Methodology
  • 2.5. Years Considered for the Study
  • 2.6. Currency Conversion Rates

Chapter 3. Global Smart Fitness Market Dynamics

  • 3.1. Market Drivers
    • 3.1.1. Increasing Health Awareness and Demand for Wellness Solutions
    • 3.1.2. Rapid Advancements in Wearable Technology and IoT Integration
    • 3.1.3. Growing Adoption of AI-Driven Health Analytics and Personalized Fitness Programs
  • 3.2. Market Challenges
    • 3.2.1. High Product Costs and Affordability Constraints in Emerging Markets
    • 3.2.2. Data Security and Privacy Concerns Regarding Biometric Information
  • 3.3. Market Opportunities
    • 3.3.1. Expansion of Subscription-Based Fitness Services and Digital Health Platforms
    • 3.3.2. Innovative Collaborations between Tech Giants and Sportswear Brands
    • 3.3.3. Emergence of Advanced Sensor Technologies and Real-Time Analytics

Chapter 4. Global Smart Fitness Market Industry Analysis

  • 4.1. Porter's 5 Force Model
    • 4.1.1. Bargaining Power of Suppliers
    • 4.1.2. Bargaining Power of Buyers
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
    • 4.1.6. Futuristic Approach to Porter's 5 Force Model
    • 4.1.7. Porter's 5 Force Impact Analysis
  • 4.2. PESTEL Analysis
    • 4.2.1. Political
    • 4.2.2. Economical
    • 4.2.3. Social
    • 4.2.4. Technological
    • 4.2.5. Environmental
    • 4.2.6. Legal
  • 4.3. Top Investment Opportunity
  • 4.4. Top Winning Strategies
  • 4.5. Disruptive Trends
  • 4.6. Industry Expert Perspective
  • 4.7. Analyst Recommendation & Conclusion

Chapter 5. Global Smart Fitness Market Size & Forecasts by Product 2022-2032

  • 5.1. Segment Dashboard
  • 5.2. Global Smart Fitness Market: {Product} Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 5.2.1. Smartwatch
    • 5.2.2. Smart Band
    • 5.2.3. Smart Clothing
    • 5.2.4. Fitness App
    • 5.2.5. Others

Chapter 6. Global Smart Fitness Market Size & Forecasts by Region 2022-2032

  • 6.1. Segment Dashboard
  • 6.2. Global Smart Fitness Market: {Region} Revenue Trend Analysis, 2022 & 2032 (USD Billion)
    • 6.2.1. North America Smart Fitness Market
      • 6.2.1.1. U.S. Smart Fitness Market
      • 6.2.1.2. Canada Smart Fitness Market
    • 6.2.2. Europe Smart Fitness Market
      • 6.2.2.1. UK Smart Fitness Market
      • 6.2.2.2. Germany Smart Fitness Market
      • 6.2.2.3. France Smart Fitness Market
      • 6.2.2.4. Spain Smart Fitness Market
      • 6.2.2.5. Italy Smart Fitness Market
      • 6.2.2.6. Rest of Europe Smart Fitness Market
    • 6.2.3. Asia Pacific Smart Fitness Market
      • 6.2.3.1. China Smart Fitness Market
      • 6.2.3.2. India Smart Fitness Market
      • 6.2.3.3. Japan Smart Fitness Market
      • 6.2.3.4. Australia Smart Fitness Market
      • 6.2.3.5. South Korea Smart Fitness Market
      • 6.2.3.6. Rest of Asia Pacific Smart Fitness Market
    • 6.2.4. Latin America Smart Fitness Market
      • 6.2.4.1. Brazil Smart Fitness Market
      • 6.2.4.2. Mexico Smart Fitness Market
      • 6.2.4.3. Rest of Latin America Smart Fitness Market
    • 6.2.5. Middle East & Africa Smart Fitness Market
      • 6.2.5.1. Saudi Arabia Smart Fitness Market
      • 6.2.5.2. South Africa Smart Fitness Market
      • 6.2.5.3. Rest of Middle East & Africa Smart Fitness Market

Chapter 7. Competitive Intelligence

  • 7.1. Key Company SWOT Analysis
    • 7.1.1. Apple Inc.
    • 7.1.2. Fitbit Inc. (Google)
    • 7.1.3. Garmin Ltd.
  • 7.2. Top Market Strategies
  • 7.3. Company Profiles
    • 7.3.1. Apple Inc.
      • 7.3.1.1. Key Information
      • 7.3.1.2. Overview
      • 7.3.1.3. Financial (Subject to Data Availability)
      • 7.3.1.4. Product Summary
      • 7.3.1.5. Market Strategies
    • 7.3.2. Samsung Electronics Co., Ltd.
    • 7.3.3. Nike Inc.
    • 7.3.4. Under Armour, Inc.
    • 7.3.5. Xiaomi Corporation
    • 7.3.6. Huawei Technologies Co., Ltd.
    • 7.3.7. Peloton Interactive, Inc.
    • 7.3.8. Fossil Group, Inc.
    • 7.3.9. Whoop, Inc.
    • 7.3.10. Oura Health Ltd.
    • 7.3.11. Amazfit (Zepp Health Corporation)
    • 7.3.12. Polar Electro Oy
    • 7.3.13. Tonal Systems, Inc.
  • 7.4. Additional Company Profiles

Chapter 8. Research Process

  • 8.1. Research Process
    • 8.1.1. Data Mining
    • 8.1.2. Analysis
    • 8.1.3. Market Estimation
    • 8.1.4. Validation
    • 8.1.5. Publishing
  • 8.2. Research Attributes