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電視廣告費市場:各TV頻道類型，目標觀眾層，時間/投放，各產業·產品類型，各廣告格式，各廣告商目標，各預算等級，各地區-市場規模，佔有率，展望，機會分析，2023-2030年
市場調查報告書
商品編碼
1349816

電視廣告費市場:各TV頻道類型，目標觀眾層，時間/投放，各產業·產品類型，各廣告格式，各廣告商目標，各預算等級，各地區-市場規模，佔有率，展望，機會分析，2023-2030年

TV Ad spending Market, By Type of TV Channel, Target Audience, Timing & Placement, Industry or Product Category, Ad Format, Advertisers Objectives, Budget Levels, & geography-Size, Share, Outlook, & Opportunity Analysis, 2023-2030
出版日期: | 出版商: Coherent Market Insights | 英文 160 Pages | 商品交期: 2-3個工作天內

價格
簡介目錄

2023年全球電視廣告支出市場規模為1,302.2億美元，預估2030年將達2,050.3億美元，年均複合成長率預估為6.7%。

報告範圍 報告詳細資料
基準年 2022 2023 年市場規模 美國：1,302.2億美元
過去的資料 2018年至2021年 預測期間 2023-2030
預測 2023-2030 年複合年增長率： 6.70% 2030年價值預測 2050.3億美元
電視廣告支出市場-IMG1

電視廣告支出長期以來一直是行銷策略的基石，提供了接觸大量受眾並為品牌創造持久印象的能力。這種廣告的一個重要面向包括用於在廣播電台和有線電視網絡上製作和播放廣告的預算分配。隨著消費者行為進入數位時代，電視廣告的有效性和投資回報率仍然是那些希望在傳統和現代廣告平台之間取得適當平衡的公司感興趣和適應的話題。

市場動態：

廣泛的受眾覆蓋率、品牌知名度和知名度以及情感參與度預計將在預測期內推動全球電視廣告支出市場的成長。此外，黃金時段和活動機會預計也將在預測期內推動全球電視廣告支出市場的成長。綜合行銷活動、數據推動的洞察、可尋址電視廣告和跨螢幕行銷活動預計將在預測期內為全球電視廣告支出市場提供成長機會。

但是，數位競爭、受眾碎片化、廣告跳過和廣告攔截器預計將阻礙預測期內電視廣告支出市場的成長。

本調查的主要特徵

  • 本報告提供以2022年為基準年的預測期間（2023-2030 年）之全球電視廣告費市場的市場規模和復合年增長率（CAGR %）相關的詳區隔析。
  • 並闡明不同部門市場的潛在收入機會，說明該市場具有魅力的投資主張矩陣。
  • 同時並提供市場推動因素和限制、機會、新產品發布或批准、市場趨勢、區域前景和主要參與者採用的競爭戰略等重要考察。
  • 並基於企業亮點，各類型投資組合、主要焦點、財務業績和市場策略等參數，介紹全球電視廣告費市場的主要參與者之企業簡介。
  • 藉由該報告提供的洞察，將能幫助營銷人員和公司高管能夠就未來的產品發布、類型升級、市場擴張和營銷策略做出明智的決策。
  • 全球電視廣告費市場報告配合該行業的各種利益相關者，包括投資者、供應商、產品製造商、分銷商、新進入者和金融分析師。
  • 利益相關者可以透過全球電視廣告費市場用於分析的各種戰略矩陣來幫助他們更容易做下決策。

目錄

第1章 調查目的與前提條件

  • 調查目的
  • 前提條件
  • 簡稱

第2章 市場概況

  • 報告概要
    • 市場定義和範圍
  • 摘要整理
  • Coherent Opportunity Map(COM)

第3章 市場動態，法規，趨勢分析

  • 市場動態
    • 促進因素
  • 廣泛的觀眾層
    • 阻礙因素
  • 數位競爭
    • 機會
  • 整合宣傳活動
    • 影響分析
    • 主要的焦點
    • 法規情勢
    • 產品上市/核准
    • PEST分析
    • 波特分析
    • 合併·收購情勢

第4章 全球電視廣告費市場-冠狀病毒(COVID-19)流行的影響

  • COVID-19流行病學
  • 供給面和需求面的分析
  • 經濟的影響

第5章 電視廣告費的全球市場:各TV頻道類型，2023-2030年

  • 廣播電視
  • 有線電視
  • 衛星電視
  • 數位串流服務

第6章 電視廣告費的全球市場:目標觀眾層，2023-2030年

  • 人口統計區隔
  • 心理分析·市場區隔
  • 行動市場區隔

第7章 電視廣告費的全球市場:時間/投放，2023年～2030年

  • 黃金時段和非黃金時段
  • 活動為基礎的

第8章 電視廣告費的全球市場:各產業·產品類型，2023-2030年

  • 產業區分
  • 產品類型

第9章 電視廣告費的全球市場:各廣告格式，2023-2030年

  • CM的長度
  • 影片類型

第10章 電視廣告費的全球市場:各廣告商目標，2023-2030年

  • 品牌認識
  • 直接回應

第11章 電視廣告費的全球市場:各預算等級，2023-2030年

  • 高預算和低預算的比較

第12章 電視廣告費的全球市場:傳統·先進廣告，2023-2030年

  • 傳統電視廣告
  • 先進電視廣告

第13章 電視廣告費的全球市場:當地·國內·國際，2023-2030年

  • 當地
  • 國內
  • 國際

第14章 電視廣告費的全球市場:各地區，2023-2030年

  • 北美
  • 歐洲
  • 亞太地區
  • 南美
  • 中東非洲

第15章 競爭情形

  • Procter & Gamble
  • Amazon
  • Comcast
  • AT&T
  • General Motors
  • Verizon Communications
  • L'Oreal
  • The Walt Disney Company
  • Ford Motor Company
  • Samsung Electronics
  • Unilever
  • Toyota Motor Corporation
  • NBCUniversal(owned by Comcast)
  • Alphabet Inc.(Google)
  • Johnson & Johnson

第16章 章節

  • 調查手法
  • 關於出版社
簡介目錄
Product Code: CMI6198

The Global TV Ad Spending Market size was valued at US$ 130.22 billion in 2023 and is expected to reach US$ 205.03 billion by 2030, grow at a compound annual growth rate (CAGR) of 6.7% from 2023 to 2030.

Report Coverage Report Details
Base Year: 2022 Market Size in 2023: US$ 130.22 Bn
Historical Data for: 2018 to 2021 Forecast Period: 2023 - 2030
Forecast Period 2023 to 2030 CAGR: 6.70% 2030 Value Projection: US$ 205.03 Bn
TV Ad spending Market - IMG1

Television advertising spending has long been a cornerstone of marketing strategies, wielding the power to reach mass audiences and create lasting brand impressions. This crucial aspect of the advertising landscape involves allocating budgets to produce and air commercials on broadcast and cable networks. As consumer behaviour evolves in the digital age, the effectiveness and ROI of TV ads continue to be a topic of interest and adaption for businesses aiming to strike the right balance between traditional and modern advertising platforms.

Market Dynamics:

Wide audience reach, brand visibility and awareness and emotional engagement is anticipated to drive growth of the global TV Ad spending market over the forecast period. Moreover, prime time and event opportunities is also expected to boost the growth of the global TV Ad spending market over the forecast period. Integrated campaigns, data-driven insights, addressable TV advertising and cross-screen campaigns are expected to create growth opportunities for the global TV Ad spending market during the forecast period.

However, digital competition, fragmented audiences and Ad skipping and Ad blockers are expected to hamper growth of the TV Ad spending market over the forecast period.

Key features of the study:

  • This report provides in-depth analysis of the TV Ad spending market, and provides market size (US$ Billion) and compound annual growth rate (CAGR%) for the forecast period (2023-2030), considering 2022 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the TV Ad spending market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Procter & Gamble, Amazon, Comcast, AT&T, General Motors, Verizon Communications, L'Oreal, The Walt Disney Company, Ford Motor Company, Samsung Electronics, Unilever, Toyota Motor Corporation, NBCUniversal (owned by Comcast), Alphabet Inc. (Google), Johnson & Johnson.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The TV Ad spending market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the TV Ad spending market

Detailed Segmentation:

  • Global TV Ad spending Market, By Type of TV Channel:
    • Broadcast TV
    • Cable TV
    • Satellite TV
    • Digital Streaming Services
  • Global TV Ad spending Market, By Target Audience:
    • Demographic Segmentation
    • Psychographic Segmentation
    • Behavioral Segmentation
  • Global TV Ad spending Market, By Timing and Placement:
    • Prime Time vs. Non-Prime Time
    • Event-Based
  • Global TV Ad spending Market, By Industry or Product Category:
    • Industry Segmentation
    • Product Category
  • Global TV Ad spending Market, By Ad Format:
    • Commercial Length
    • Video Type
  • Global TV Ad spending Market, By Advertiser's Objectives:
    • Brand Awareness
    • Direct Response
  • Global TV Ad spending Market, By Budget Levels:
    • High Budget vs. Low Budget
  • Global TV Ad spending Market, By Traditional vs. Advanced Advertising:
    • Traditional TV Ads
    • Advanced TV Ads
  • Global TV Ad spending Market, By Local vs. National vs. International:
    • Local
    • National
    • International
  • Global TV Ad spending Market, By Region:
    • North America
    • Europe
    • Asia Pacific
    • Latin America
    • Middle East and Africa
  • Company Profile:
    • Procter & Gamble
    • Amazon
    • Comcast
    • AT&T
    • General Motors
    • Verizon Communications
    • L'Oreal
    • The Walt Disney Company
    • Ford Motor Company
    • Samsung Electronics
    • Unilever
    • Toyota Motor Corporation
    • NBCUniversal (owned by Comcast)
    • Alphabet Inc. (Google)
    • Johnson & Johnson

Table of Contents

1. Research Objectives and Assumptions

  • Research Objectives
  • Assumptions
  • Abbreviations

2. Market Purview

  • Report Description
    • Market Definition and Scope
  • Executive Summary
    • Market Snapshot, By Type of TV Channel
    • Market Snapshot, By Target Audience
    • Market Snapshot, By Timing and Placement
    • Market Snapshot, By Industry or Product Category
    • Market Snapshot, By Ad Format
    • Market Snapshot, By Advertiser's objectives
    • Market Snapshot, By Budget Levels
    • Market Snapshot, Traditional vs. Advanced Advertising
    • Market Snapshot, By Local vs. National vs. International
    • Market Snapshot, By Region
  • Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

  • Market Dynamics
    • Drivers
  • Wide audience reach
    • Restraints
  • Digital competition
    • Opportunities
  • Integrated campaigns
    • Impact Analysis
    • Key Highlights
    • Regulatory Scenario
    • Product launch/Approvals
    • PEST Analysis
    • PORTER's Analysis
    • Merger and Acquisition Scenario

4. Global TV Ad spending Market - Impact of Coronavirus (COVID-19) Pandemic

  • COVID-19 Epidemiology
  • Supply Side and Demand Side Analysis
  • Economic Impact

5. Global TV Ad spending Market , By Type of TV Channel, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Broadcast TV
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Cable TV
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Satellite TV
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Digital Streaming Services
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

6. Global TV Ad spending Market , By Target Audience, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Demographic Segmentation
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Psychographic Segmentation
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Behavioral Segmentation
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

7. Global TV Ad spending Market , By Timing and Placement, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Prime-Time vs. Non-Prime Time
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • Event-Based
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

8. Global TV Ad spending Market , By Industry or Product Category, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Industry Segmentation
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Product Category
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

9. Global TV Ad spending Market , By Ad Format, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Commercial Length
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Video Type
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

10. Global TV Ad spending Market , By Advertiser's Objectives, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Brand Awareness
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Direct Response
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

11. Global TV Ad spending Market , By Budget Levels, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • High Budget vs. Low Budget
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

12. Global TV Ad spending Market , By Traditional vs. Advanced Advertising, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Traditional TV Ads
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • Advanced TV Ads
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)

13. Global TV Ad spending Market, By Local vs. National vs. International, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, 2018 - 2030
    • Segment Trends
  • Local
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Bn)
  • National
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)
  • International
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, 2023-2030,(US$ Billion)

14. Global TV Ad spending Market , By Region, 2023-2030, (US$ Bn)

  • Introduction
    • Market Share Analysis, By Country, 2023 and 2030 (%)
    • Y-o-Y Growth Analysis, For Country 2018 -2030
    • Country Trends
  • North America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
  • Europe
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
  • Asia Pacific
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
  • Latin America
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)
  • Middle and East Africa
    • Introduction
    • Market Size and Forecast, and Y-o-Y Growth, By Type of TV Channel, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Target Audience, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Timing and Placement, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Industry or Product Category, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Ad Format, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Advertiser's Objectives, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Budget Levels, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Traditional vs. Advanced Advertising, 2023-2030,(US$ Bn)
    • Market Size and Forecast, and Y-o-Y Growth, By Local vs. National vs. International, 2023-2030,(US$ Bn)

15. Competitive Landscape

  • Procter & Gamble
    • Company Highlights
    • Product Portfolio
    • Key Highlights
    • Financial Performance
    • Strategies
  • Amazon
  • Comcast
  • AT&T
  • General Motors
  • Verizon Communications
  • L'Oreal
  • The Walt Disney Company
  • Ford Motor Company
  • Samsung Electronics
  • Unilever
  • Toyota Motor Corporation
  • NBCUniversal (owned by Comcast)
  • Alphabet Inc. (Google)
  • Johnson & Johnson
  • Analyst Views

16. Section

  • Research Methodology
  • About us