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市場調查報告書
商品編碼
1461445
愛爾蘭威士忌市場：按產品類型、按分銷管道、按地區Irish Whiskey Market, By Product Type, By Distribution Channel, By Geography |
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2024年愛爾蘭威士忌市場規模為54.6億美元，預計2024年至2031年年複合成長率為7.1%，2031年達到88.3億美元。
| 報告範圍 | 報告詳情 | ||
|---|---|---|---|
| 基準年 | 2023年 | 2023/2024年市場規模 | 54.6億美元 |
| 實際資料 | 2019-2023 | 預測期 | 2024-2031 |
| 預測期間 2023/2024 至 2030/2031 年年複合成長率： | 7.10% | 2030/2031 年預測值 | 88.3億美元 |
近年來，在全球主要市場對優質和精釀威士忌的需求不斷成長的推動下，愛爾蘭威士忌的全球市場經歷了強勁成長。愛爾蘭威士忌起源於愛爾蘭，在橡木桶中蒸餾和陳釀。愛爾蘭威士忌經過三次蒸餾並在橡木桶（主要是波本桶）中陳釀。優質化是關鍵的市場趨勢，因為消費者願意花更多錢購買由發芽或未發芽大麥製成的優質精釀愛爾蘭威士忌。此外，蓬勃發展的雞尾酒文化進一步推動了愛爾蘭威士忌的全球銷售。愛爾蘭威士忌產業也開展了一系列行銷活動，以提高品牌知名度並推廣愛爾蘭威士忌作為頂級烈酒。預計這將在未來幾年推動愛爾蘭威士忌市場的進一步成長。
市場動態：
全球愛爾蘭威士忌市場主要是由精釀和優質威士忌在全球消費者中日益普及所推動的。酒館和酒吧社交活動的增加、西方文化影響力的增強以及雞尾酒文化的擴散等因素正在推動全球優質愛爾蘭威士忌的消費。此外，愛爾蘭威士忌公司正在進行積極的行銷宣傳活動並提高品牌知名度，將自有品牌定位為奢華和聲望的象徵，特別是在美國、中國和其他新興市場，這正在推動市場成長。然而，一些國家對酒精銷售和消費的嚴格政府法規以及消費者健康意識的增強等因素對市場成長構成了挑戰。同時，電子商務產業的成長為愛爾蘭威士忌公司進軍偏遠市場提供了新的機會。具有獨特風味的創新愛爾蘭威士忌品牌的推出也擴大了消費者基礎。
本研究的主要特點
- 本報告對全球愛爾蘭威士忌市場進行了詳細分析，並提出了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。
- 它還闡明了各個細分市場的潛在商機，並解釋了該市場有吸引力的投資提案矩陣。
- 它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。
- 該報告根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球愛爾蘭威士忌市場的主要企業。
- 該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
- 全球愛爾蘭威士忌市場報告針對該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
- 相關人員可以透過全球愛爾蘭威士忌分析中使用的各種策略矩陣來促進他們的決策。
目錄：
第1章 研究目的與前提
- 研究目標
- 先決條件
- 簡稱
第2章 市場展望
- 報告說明
- 市場定義和範圍
- 執行摘要
- Coherent Opportunity Map（COM）
第3章市場動態、法規及趨勢分析
- 市場動態
- 促進因素
- 對優質和超優質愛爾蘭威士忌的需求增加
- 愛爾蘭的酒吧和餐廳數量增加
- 抑制因素
- 貿易壁壘及進口關稅增加
- 嚴格的政府法規
- 機會
- 口味和產品變化的創新
- 線上銷售和電子商務的滲透率普及
- 影響分析
- 主要亮點
- 監管場景
- 產品發布/核准
- PEST分析
- 波特分析
- 併購場景
第4章全球愛爾蘭威士忌市場－冠狀病毒（COVID-19）大流行的影響
- COVID-19 流行病學
- 供需面分析
- 經濟影響
第5章全球愛爾蘭威士忌市場，依產品類型，2019-2031
- 單一麥芽威士忌
- 單粒
- 壺式蒸餾器
- 混合
第6章 全球愛爾蘭威士忌市場，依通路，2019-2031
- 專賣店
- 大賣場和超級市場
- 餐廳和酒吧
- 免稅商店
- 線上
- 其他
第7章 全球愛爾蘭威士忌市場（按地區），2019-2031
- 北美洲
- 美國
- 加拿大
- 歐洲
- 德國
- 英國
- 西班牙
- 法國
- 義大利
- 俄羅斯
- 歐洲其他地區
- 亞太地區
- 中國
- 印度
- 日本
- 澳洲
- 韓國
- ASEAN
- 其他亞太地區
- 拉丁美洲
- 巴西
- 阿根廷
- 墨西哥
- 中東/非洲
- 海灣合作理事會國家
- 以色列
- 其他中東地區
第8章 競爭格局
- Beam Suntory
- 公司簡介
- Brown-Forman
- Diageo
- Pernod Ricard
- William Grant & Sons
- Castle Brands
第9章 章節
- 參考
- 調查方法
- 關於出版商
The Irish whiskey Market size is valued at US$ 5.46 Bn in 2024 and is expected to reach US$ 8.83 Bn by 2031, growing at a compound annual growth rate (CAGR) of 7.1% from 2024 to 2031.
| Report Coverage | Report Details | ||
|---|---|---|---|
| Base Year: | 2023 | Market Size in 2023/2024: | US$ 5.46 Bn |
| Historical Data for: | 2019 to 2023 | Forecast Period: | 2024 to 2031 |
| Forecast Period 2023/2024 to 2030/2031 CAGR: | 7.10% | 2030/2031 Value Projection: | US$ 8.83 Bn |
The global Irish whiskey market has witnessed robust growth in the last few years, driven by rising demand for premium and craft Irish whiskeys across major markets worldwide. Irish whiskey originates from Ireland, where it is distilled and aged in oak barrels. It is triple distilled and aged in oak casks, mainly ex-bourbon casks, which helps impart its characteristic taste. Premiumization has been a key trend in the market with consumers willing to pay more for superior quality and craft Irish whiskeys made from malted and unmalted barley. Moreover, the burgeoning cocktail culture has further boosted sales of Irish whiskey globally. The Irish whiskey industry has also undertaken numerous marketing initiatives to raise brand awareness and promote Irish whiskey as a premium spirit. This is expected to drive further growth in this market in the upcoming years.
Market Dynamics:
The global Irish whiskey market is primarily driven by the rising popularity of craft and premium whiskeys among consumers worldwide. Factors such as increasing socializing in pubs and bars, the growing influence of Western culture, and surge in cocktail culture have boosted the consumption of premium Irish whiskey globally. Moreover, aggressive marketing campaigns by Irish whiskey companies, especially in the U.S., China, and other emerging markets to position their brands as symbol of luxury and prestige are increasing the brand awareness, which is propelling market growth. However, factors such as stringent government regulations surrounding alcohol sales and consumption in some countries and rising health awareness among consumers pose challenges to market growth. Meanwhile, the growing e-commerce sector is offering new opportunities for Irish whiskey companies to penetrate markets in remote locations. The launch of innovative Irish whiskey brands incorporating unique flavors is also expanding the consumer base.
Key features of the study:
- This report provides in-depth analysis of the global Irish whiskey market, and provides market size (US$ Bn & Bn Liters) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
- It profiles key players in the global Irish whiskey market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
- Key companies covered as a part of this study include Beam Suntory, Brown-Forman, Diageo, Pernod Ricard, William Grant & Sons, and Castle Brands.
- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
- The global Irish whiskey market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global Irish whiskey.
Detailed Segmentation:
- Global Irish whiskey Market, By Product Type
- Single Malt
- Single Grain
- Pot Still
- Blended
- Global Irish whiskey Market, By Distribution Channel
- Specialty Stores
- Hypermarkets & Supermarkets
- Duty-free Stores
- Restaurants & Bars
- Online
- Others
- Global Irish whiskey Market, By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
- Top Companies in the Market
- Beam Suntory
- Brown-Forman
- Diageo
- Pernod Ricard
- William Grant & Sons
- Castle Brands.
Table of Contents:
1. Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
2. Market Purview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Product Type
- Market Snippet, By Distribution Channel
- Market Snippet, By Region
- Coherent Opportunity Map (COM)
3. Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Growing demand for premium and super premium Irish whiskey
- Rising number of Irish pubs and restaurants
- Restraints
- Trade barriers and higher import tariffs
- Stringent government regulations
- Opportunities
- Innovation in flavors and product variants
- Increasing online sales and e-commerce penetration
- Impact Analysis
- Key Highlights
- Regulatory Scenario
- Product Launches/Approvals
- PEST Analysis
- PORTER's Analysis
- Merger and Acquisition Scenario
4. Global Irish Whiskey Market - Impact of Coronavirus (Covid-19) Pandemic
- COVID-19 Epidemiology
- Supply Side and Demand Side Analysis
- Economic Impact
5. Global Irish Whiskey Market, By Product Type, 2019 - 2031, (US$ Bn & Bn Liters)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Single Malt
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
- Single Grain
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
- Pot Still
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
- Blended
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
6. Global Irish whiskey Market, By Distribution Channel, 2019 - 2031, (US$ Bn & Bn Liters)
- Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
- Specialty Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
- Hypermarkets & Supermarkets
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
- Restaurants & Bars
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
- Duty-free Stores
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
- Online
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
- Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019 - 2031, (US$ Bn & Bn Liters)
7. Global Irish Whiskey Market, By Region, 2019- 2031, (US$ Bn & Bn Liters)
- Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, By Region, 2019 - 2031
- Country Trends
- North America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
- U.S.
- Canada
- Europe
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country, 2019- 2031, (US$ Bn & Bn Liters)
- Brazil
- Argentina
- Mexico
- Middle East & Africa
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, By Product Type, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Distribution Channel, 2019- 2031, (US$ Bn & Bn Liters)
- Market Size and Forecast, and Y-o-Y Growth, By Country/Region, 2019- 2031, (US$ Bn & Bn Liters)
- GCC Countries
- Israel
- Rest of Middle East
8. Competitive Landscape
- Beam Suntory
- Company Profiles
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- Brown-Forman
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- Diageo
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- Pernod Ricard
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- William Grant & Sons
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
- Castle Brands
- Company Overview
- Product Portfolio
- Financial Performance
- Recent Developments/Updates
- Strategies
9. Section
- References
- Research Methodology
- About us
