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旅遊

市場調查報告書

商品編碼

1483150

文化旅遊市場：按類型、訪問目的、旅行者類型和地區分類

Cultural Tourism Market, By Type, By Purpose of Visit, By Traveler Type, By Geography

出版日期: 2024年04月08日 | 出版商:

Coherent Market Insights | 英文 136 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2024年文化旅遊市場估計規模為695,253萬美元，預計2031年將達到1,772,011萬美元，2024年至2031年年複合成長率為14.3%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	6,952,530,000 美元
實際資料	2019-2023	預測期	2024-2031
2024-2031年預測期年複合成長率	14.30%	2031年金額預測	17,720,110,000 美元

圖1.各地區文化旅遊市場佔有率（%）（2024年）

文化旅遊是指人們為了體驗一個地域社會的藝術、遺產、語言、生活方式、歷史等文化而進行的旅行和參觀。文化旅遊目的是增強經濟和認同感，同時促進文化和人民之間的了解。隨著全球化，許多旅遊目的地越來越受到尋求體驗真實文化傳統的旅客的歡迎。有些旅行者想學習新技能或參加文化活動，例如準備食物和傳統手工藝。隨著越來越多的人希望透過身臨其境型體驗而不僅僅是觀光來探索其他文化，文化旅遊市場穩步成長。

市場動態：

推動全球文化旅遊市場成長的是人們對與當地人互動的體驗式旅行的日益偏好。遊客想要真實的體驗，遠離膚淺的交易。此外，數位媒體的發展使人們接觸到不同的文化並激發了他們的興趣。但該市場仍面臨一些目的地政局不穩定、安全問題等挑戰。傳統社會也在商業化和文化保護之間尋求平衡。同時，業者也意識到需要促進永續旅遊業，造福當地社區。私人企業和文化組織之間的合作可以透過社區為基礎的計劃增加機會。保證真實性和道德實踐的標準被認為可以增加消費者的信任。

本研究的主要特點

本報告對全球文化旅遊市場進行了詳細分析，並給出了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。
闡明了各個細分市場的潛在商機，並解釋了該市場有吸引力的投資提案矩陣。
提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。
根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球文化旅遊市場的主要企業。
本報告的見解使負責人和公司經營團隊能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的決策。
全球文化旅遊市場報告迎合了該行業的各種相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
透過用於分析全球文化旅遊市場的各種策略矩陣，將有助於相關人員做出決策。

熱圖分析
市場佔有率分析（3x3矩陣）
公司簡介
- Expedia Group
- Priceline Group
- China Travel
- China CYTS Tours Holding
- American Express Global Business Travel
- Carlson Wagonlit Travel
- BCD Travel
- HRG North America
- Travel Leaders Group
- Fareportal/Travelong
- AAA Travel
- Corporate Travel Management
- Travel and Transport
- Altour
- Direct Travel
- World Travel Inc
- Omega World Travel
- Frosch
- JTB Americas Group
- Ovation Travel Group

第10章分析師建議

興衰
Coherent Opportunity Map

第11章章節

參考
調查方法
- 參照「全球文化旅遊市場」到2031年的預測相關的50個市場資料表*和40個圖表*。

簡介目錄

Product Code: CMI6861

The cultural tourism market is estimated to be valued at USD 6,952.53 Mn in 2024 and is expected to reach USD 17,720.11 Mn by 2031, exhibiting a compound annual growth rate (CAGR) of 14.3% from 2024 to 2031.

Report Coverage		Report Details
Base Year:	2023	Market Size in 2024:	US$ 6,952.53 Mn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	14.30%	2031 Value Projection:	US$ 17,720.11 Mn

Figure 1. Cultural Tourism Market Share (%), By Region, 2024

Cultural tourism refers to tours and visits undertaken by people to experience the culture of local communities in terms of their arts, heritage, languages, lifestyle, and history. It aims to foster understanding between cultures and people while boosting the economy and sense of identity. With globalization, many destinations are gaining popularity among tourists who seek to experience authentic cultural traditions. Some travelers are also keen to learn new skills and partake in cultural activities like food preparation or traditional handicrafts. The cultural tourism market has been steadily growing as more people wish to go beyond mere sightseeing and gain deeper exposure to different cultures through immersive experiences.

Market Dynamics:

The global cultural tourism market growth is driven by rising preference for experiential travel that allows interaction with local populations. Tourists want authentic experiences away from superficial dealings. Additionally, growth of digital media has exposed people to diverse cultures, stimulating interest. However, this market still faces challenges from political instability and security issues in some destinations. Traditional societies also struggle to balance commercialization and preservation of culture. Meanwhile, operators recognize the need to promote sustainable tourism that benefits local communities. Collaborations between private players and cultural groups can boost opportunities through community-based programs. Standards ensuring authenticity and ethical practices would boost consumer confidence.

Key Features of the Study:

This report provides in-depth analysis of the global cultural tourism market, and provides market size (US$ Mn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global cultural tourism market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Expedia Group, Priceline Group, China Travel, China CYTS Tours Holding, American Express Global Business Travel, Carlson Wagonlit Travel, BCD Travel, HRG North America, Travel Leaders Group, Fareportal/Travelong, AAA Travel, Corporate Travel Management, Travel and Transport, Altour, Direct Travel, World Travel Inc, Omega World Travel, Frosch, JTB Americas Group, and Ovation Travel Group.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global cultural tourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cultural tourism market.

Market Segmentation

Type:
- Heritage Sites
- Religious Sites
- Parks & Gardens
- Museums
- Monuments
- Others
Purpose of Visit:
- Pilgrimage
- Leisure
- Educational/Study
- Photography/Art
- Others
Traveler Type:
- Solo Travelers
- Friends/Families
- Others
Regional:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Expedia Group
- Priceline Group
- China Travel
- China CYTS Tours Holding
- American Express Global Business Travel
- Carlson Wagonlit Travel
- BCD Travel
- HRG North America
- Travel Leaders Group
- Fareportal/Travelong
- AAA Travel
- Corporate Travel Management
- Travel and Transport
- Altour
- Direct Travel
- World Travel Inc
- Omega World Travel
- Frosch
- JTB Americas Group
- Ovation Travel Group

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Type
- Market Snippet, By Purpose of Visit
- Market Snippet, By Traveler Type
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
PEST Analysis
PORTER's Five Forces Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend

4. Global Cultural Tourism Market - Impact of Coronavirus (COVID-19) Pandemic

Overview
Factors Affecting Global Cultural Tourism Market - COVID-19
Impact Analysis

5. Global Cultural Tourism Market, By Type, 2019-2031 (US$ Mn)

Introduction
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Heritage Sites
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Religious Sites
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Parks & Gardens
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Museums
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Monuments
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Others
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends

6. Global Cultural Tourism Market, By Purpose of Visit, 2019-2031 (US$ Mn)

Introduction
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Pilgrimage
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Leisure
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Educational/Study
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Photography/Art
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Others
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends

7. Global Cultural Tourism Market, By Traveler Type, 2019-2031 (US$ Mn)

Introduction
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Solo Travelers
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Friends/Families
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Others
- Market Share Analysis, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends

8. Global Cultural Tourism Market, By Region, 2019-2031 (US$ Mn)

Introduction
- Market Share Analysis, By Region, 2024, 2027, and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2019 - 2031
North America
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2019 - 2031
- Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
- Countries
  - U.S.
  - Canada
  - Latin America
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2019 - 2031
- Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
- Countries
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
  - Europe
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2019 - 2031
- Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
- Countries
  - U.K.
  - Germany
  - Italy
  - France
  - Spain
  - Russia
  - Rest of Europe
  - Asia Pacific
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2019 - 2031
- Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
- Countries
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
  - Middle East & Africa
- Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
- Y-o-Y Growth Analysis, For Region, 2019 - 2031
- Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
- Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
- Sub-regions/Countries
  - GCC Countries
  - Israel
  - Rest of Middle East & Africa

9. Competitive Landscape

Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles
- Expedia Group
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Priceline Group
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- China Travel
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- China CYTS Tours Holding
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- American Express Global Business Travel
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Carlson Wagonlit Travel
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- BCD Travel
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- HRG North America
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Travel Leaders Group
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Fareportal/Travelong
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- AAA Travel
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Corporate Travel Management
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Travel and Transport
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Altour
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Direct Travel
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- World Travel Inc
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Omega World Travel
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Frosch
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- JTB Americas Group
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates
- Ovation Travel Group
  - Company Overview
  - Type Portfolio
  - Recent Developments/Updates

10. Analyst Recommendation

Wheel of Fortune
Analyst View
Coherent Opportunity Map

11. Section

References
Research Methodology
About Us and Sales Contact
- Browse 50 market data tables* and 40 figures* on "Global Cultural Tourism Market" - forecast to 2031.

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