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市場調查報告書

商品編碼

1509527

OTT 內容市場：按收益模式、按串流平台、按地區

OTT Content Market, By Revenue Model, By Streaming Platform, By Geography

出版日期: 2024年06月18日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球OTT內容市場規模為2,531.4億美元，2031年預估達6,837.3億美元，2024年至2031年複合年成長率為15.2%。

圖 1. OTT 內容市場佔有率(%)，依地區分類，2024 年

全球 OTT 內容市場的成長是由智慧型裝置的激增和高速網路連線的增加所推動的。 OTT（Over-The-Top）是指透過網路傳送影視內容，無需訂閱傳統的有線或衛星付費電視服務。隨著智慧型手機和網路在全球普及率的提高，消費者，尤其是年輕人，擴大採用 OTT 媒體串流服務，使他們能夠隨時隨地使用智慧型裝置觀看自己喜歡的電影和電視節目。 OTT 平台提供的靈活性和便利性正在顛覆傳統的付費電視模式。

市場動態：

全球 OTT 內容市場的成長主要是由消費者擴大採用串流媒體服務、負擔得起的網路連線以及網路基礎設施的進步所推動的。人們對點播媒體消費的偏好不斷提高，以及串流應用程式媒體庫的激增，可能會推動市場成長。然而，低度開發地區的雲端連接較差以及對數位盜版的擔憂可能會阻礙市場成長。連接性改善的低成本智慧型手機的普及可能成為新興國家市場成長的重大機會。市場參與者正在透過專注於策略合作夥伴關係和以當地語言提供在地化內容來擴大其區域影響力。

本研究的主要特點

本報告對全球OTT內容市場進行了詳細分析，並提供了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。
它還說明了各個細分市場的潛在商機，並為該市場提供了一系列有吸引力的投資提案。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。
本報告根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，提供了全球 OTT 內容市場主要企業的概況。
該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的決策。
全球 OTT 內容市場報告迎合了該行業的各個相關人員，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
透過用於分析全球 OTT 內容市場的各種策略矩陣，將有助於相關人員做出決策。

公司簡介
- Amazon.com, Inc.
- Apple Inc.
- AT&T Inc.
- BBC Studios
- CANAL+Group
- Comcast Corporation
- Eros International Plc
- Hulu LLC
- iQIYI, Inc.
- MEGOGO
- Netflix Japan Inc.
- Netflix, Inc.
- Rakuten Group, Inc.
- Sony Pictures Entertainment Inc.
- Star India Private Limited
- Tencent Holdings Limited
- The Walt Disney Company
- Warner Bros. Discovery
- Youku Tudou Inc.
- YouTube LLC

第8章分析師建議

命運之輪
分析師觀點
一致的機會圖

第9章章節

參考
調查方法

簡介目錄

Product Code: CMI4697

Global OTT content market is estimated to be valued at US$ 253.14 Bn in 2024 and is expected to reach US$ 683.73 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 15.2% from 2024 to 2031.

Figure 1. OTT Content Market Share (%), By Region, 2024

Global OTT content market growth is driven by increasing proliferation of smart devices and high-speed internet connectivity. OTT or over-the-top content refers to the delivery of film and television content via the internet without requiring users to subscribe to traditional cable or satellite pay TV services. With rising smartphone and internet penetration worldwide, consumers, particularly young people, are increasingly adopting OTT media streaming services to watch their favorite movies and TV shows on demand from any location via their smart devices. The flexibility and convenience offered by OTT platforms has disrupted the traditional pay TV model.

Market Dynamics:

Global OTT content market growth is primarily driven by rising adoption of streaming media services among consumers, affordable internet connectivity and advancement of network infrastructure. Increasing preference for on-demand media consumption and proliferating media libraries across streaming apps can drive the market growth. However, inadequate cloud connectivity in underdeveloped regions and concerns around digital piracy can hamper the market growth. Proliferation of low-cost smartphones with improved connectivity can offer a significant opportunity for market growth in emerging countries. Market players are focusing on strategic partnerships and expanding regional presence by providing localized content in local languages.

Key features of the study:

This report provides in-depth analysis of the global OTT content market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global OTT content market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Amazon.com, Inc., Apple Inc., AT&T Inc., BBC Studios, CANAL+ Group, Comcast Corporation, Eros International Plc, Hulu LLC, iQIYI, Inc., MEGOGO, Netflix Japan Inc., Netflix, Inc., Rakuten Group, Inc., Sony Pictures Entertainment Inc., Star India Private Limited, Tencent Holdings Limited, The Walt Disney Company, Warner Bros. Discovery, Youku Tudou Inc., YouTube LLC.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
Global OTT content market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global OTT content market.

Detailed Segmentation:

By Revenue Model
- Subscription Based
- Advertising Based
- Transaction Based
By Streaming Platform
- Desktop and Laptop
- Gaming Consoles
- OTT Streaming Devices
- Smartphones and Tablets
- Smart TVs
- Others
By Regional
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East
- Africa
Key Players Insights
- Amazon.com, Inc.
- Apple Inc.
- AT&T Inc.
- BBC Studios
- CANAL+ Group
- Comcast Corporation
- Eros International Plc
- Hulu LLC
- iQIYI, Inc.
- MEGOGO
- Netflix Japan Inc.
- Netflix, Inc.
- Rakuten Group, Inc.
- Sony Pictures Entertainment Inc.
- Star India Private Limited
- Tencent Holdings Limited
- The Walt Disney Company
- Warner Bros. Discovery
- Youku Tudou Inc.
- YouTube LLC

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Revenue Model
- Market Snippet, By Streaming Platform
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launch/Approvals
Impact of COVID-19 Pandemic

4. Global OTT Content Market, By Revenue Model, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Subscription Based
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Advertising Based
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Transaction Based
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)

5. Global OTT Content Market, By Streaming Platform, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
- Segment Trends
Desktop and Laptop
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Gaming Consoles
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
OTT Streaming Devices
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Smartphones and Tablets
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Smart TVs
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)
Others
- Introduction
- Market Size and Forecast, 2019-2031, (US$ Billion)

6. Global OTT Content Market, By Region, 2019-2031, (US$ Billion)

Introduction
- Market Share Analysis, By Region, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019-2031
North America
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Revenue Model, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Streaming Platform, 2019-2031, (US$ Billion)
- Market Size and Forecast, By Country, 2019-2031, (US$ Billion)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

7. Competitive Landscape

Company Profiles
- Amazon.com, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Apple Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- AT&T Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- BBC Studios
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- CANAL+ Group
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Comcast Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Eros International Plc
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Hulu LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- iQIYI, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- MEGOGO
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Netflix Japan Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Netflix, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Rakuten Group, Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sony Pictures Entertainment Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Star India Private Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Tencent Holdings Limited
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- The Walt Disney Company
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Warner Bros. Discovery
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Youku Tudou Inc.
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- YouTube LLC
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates

8. Analyst Recommendations

Wheel of Fortune
Analyst View
Coherent Opportunity Map

9. Section

References
Research Methodology
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OTT 內容市場：按收益模式、按串流平台、按地區