市場調查報告書
商品編碼
1529985
背景音樂市場:按組件、最終用戶、地區Background Music Market, By Component, By End User, By Geography |
預計2024年全球背景音樂市場規模為241.3億美元,2031年將達384.1億美元,2024年至2031年複合年成長率為6.9%。
報告範圍 | 報告詳情 | ||
---|---|---|---|
基準年 | 2023年 | 2024年市場規模 | 241.3億美元 |
實際資料 | 2019-2023 | 預測期 | 2024-2031 |
2024-2031 年預測期複合年成長率 | 6.90% | 2031 年金額預測 | 384.1億美元 |
在零售商店、企業和公共場所等商業空間的日益普及的推動下,全球背景音樂市場在過去幾年中經歷了穩定成長。背景音樂增強了氣氛,有助於為客戶和員工創造一個積極的環境。它被認為是在情感上影響顧客並增加他們在店內停留的時間和消費的有效工具。隨著企業意識到背景音樂對客戶情緒和購買行為的影響,世界各地對背景音樂解決方案的需求量很大。數位轉型趨勢的不斷發展以及數位化音樂分發創新技術的出現也加速了該行業提供商的成長機會。
推動全球背景音樂市場的是音樂作為有效行銷工具的日益普及。背景音樂已被證明可以積極影響客戶情緒並影響行為。他們在商店裡待的時間更長,銷售額也增加了。音樂能夠提升品牌形象並創造令人難忘的消費者體驗,這是推動其在零售商店、餐廳和公共場所使用的關鍵因素。然而,與安裝背景音樂系統和獲得許可證相關的高昂初始投資和維護成本阻礙了其廣泛使用。另一個挑戰是人們越來越擔心未經授權使用受版權保護的音樂。另一方面,數位發行技術的進步使音樂的獲取變得更加方便,並創造了新的商機。此外,人們對可根據受眾概況和偏好進行客製化的音樂體驗的日益偏好也將在未來幾年提供顯著的成長機會。
本報告對全球背景音樂市場進行了詳細分析,並提供了以2023年為基準年的預測期(2024-2031)的市場規模和年複合成長率(CAGR%)。
它還闡明了各個細分市場的潛在商機,並說明了該市場有吸引力的投資提案矩陣。
它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的重要見解。
它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數,介紹了全球背景音樂市場的主要企業。
研究涵蓋的主要企業包括 Almotech Media Solutions、CSI Music、Easy on Hold、Express Melody、Imagesound、Mood Media、NSM Music Group、Pandora for Business、PlayNetwork、SiriusXM for Business、Sunflower Music、TouchTunes、Usen Corporation、Mood Media和PlayNetwork。
該報告的見解使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。
本研究報告針對該產業的各個相關人員,如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。
透過用於全球背景音樂市場分析的各種策略矩陣,將有助於相關人員做出決策。
The global background music market is estimated to be valued at US$ 24.13 Bn in 2024 and is expected to reach US$ 38.41 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031.
Report Coverage | Report Details | ||
---|---|---|---|
Base Year: | 2023 | Market Size in 2024: | US$ 24.13 Bn |
Historical Data for: | 2019 to 2023 | Forecast Period: | 2024 to 2031 |
Forecast Period 2024 to 2031 CAGR: | 6.90% | 2031 Value Projection: | US$ 38.41 Bn |
The global background music market has seen steady growth over the past few years driven by increasing adoption in commercial spaces such as retail stores, businesses, and public places. Background music helps augment ambiance and creates a positive environment for customers and employees. It is considered an effective tool to influence customers emotionally and increase time spent and spending at stores. Various business establishments are recognizing its impact on mood and the purchasing behavior of audiences which has augmented the demand for background music solutions across the world. The rising trend of digital transformation and availability of innovative technologies for distributing music digitally has also accelerated growth opportunities for providers in this industry.
The global background music market is driven by growing popularity of music as an effective marketing tool. Background music has been proven to positively impact customers emotionally and influence their behaviors. It increases time spent at stores while also improving sales. The ability of music to enhance brand image and create memorable consumer experiences is a key factor driving uptake among retailers, restaurants, and public venues. However, high initial investment and maintenance costs associated with installation and licensing of background music systems hampers its widespread adoption. Also, growing concerns over the unauthorized use of copyrighted music poses a challenge. On the flip side, developments in digital distribution technologies have made music access convenient which presents new opportunities. Furthermore, the rising preference for customizable and tailored music experiences according to audience profiles and preferences is expected to provide a major growth opportunity over the coming years.
This report provides in-depth analysis of the global background music market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global background music market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Almotech Media Solutions, CSI Music, Easy on Hold, Express Melody, Imagesound, Mood Media, NSM Music Group, Pandora for Business, PlayNetwork, SiriusXM for Business, Sunflower Music, TouchTunes, Usen Corporation, Mood Media, and PlayNetwork
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global background music market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global background music market