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市場調查報告書

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1567137

平板電腦市場：按作業系統、按螢幕尺寸、按最終用戶、按地區

Tablet Market, By Operating System (Android, iOS, Windows, and Others ), By Screen Size, By End User (Consumer and Commercial ), By Geography

出版日期: 2024年08月26日 | 出版商:

Coherent Market Insights | 英文 130 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

預計2024年全球平板電腦市場規模為553.6億美元，預計將達714.5億美元，2024年至2031年複合年成長率為3.7%。

報告範圍		報告詳情
基準年	2023年	2024年市場規模	553.6億美元
實際資料	2019年至2023年	預測期	從2024年到2031年
預測 2024-2031 年複合年成長率：	3.70%	2031年價值預測	714.5億美元

圖：2024 年按地區分類的平板電腦市場佔有率(%)

在可攜式運算設備在全球日益普及的推動下，全球平板設備市場在過去十年中經歷了急劇成長。平板電腦設備為用戶提供了一個方便的平台，可以隨時隨地訪問網際網路、串流線上內容、玩遊戲以及下載多種生產力應用程式。平板電腦越來越受到消費者和企業的歡迎，因為它們比筆記型電腦更便攜，具有多點觸控介面，而且價格更低。將蜂窩連接整合到平板電腦中，對於想要在不依賴 Wi-Fi 網路的情況下存取數位內容和雲端服務的用戶來說更加效用。

市場動態：

全球平板電腦市場的推動因素是消費者日益偏好功能比智慧型手機更高的觸控螢幕行動裝置。平板電腦設備將便攜性和螢幕大小完美地結合在一起，正在推動全球的廣泛採用。然而，更換週期的停滯已經成為一個問題，用戶繼續使用現有的平板設備很長一段時間。此外，大螢幕智慧型手機的日益普及，模糊了手機和平板電腦之間的區別，導致平板電腦銷量下降。從積極的一面來看，平板電腦擴大在世界各地的教育領域被採用，以改善學生的數位學習體驗。平板電腦供應商正在積極與政府和教育機構合作，提供價格實惠的設備和學習內容。預計這將在未來幾年進一步加速平板電腦銷售成長。

本研究的主要特點

本報告對全球平板電腦市場進行了詳細分析，並給出了以2023年為基準年的預測期（2024-2031）的市場規模和年複合成長率（CAGR%）。

它還揭示了各個細分市場的潛在商機，並說明了該市場有吸引力的投資提案矩陣。

它還提供了有關市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景、主要企業採取的競爭策略等的主要考察。

它根據公司亮點、產品系列、主要亮點、財務表現和策略等參數，介紹了全球平板電腦市場的主要企業概況。

本研究涵蓋的主要企業包括蘋果、宏碁公司、亞馬遜公司、華碩電腦公司、戴爾公司、惠普公司、華為技術有限公司、聯想Group Limited、包括 LG 電子公司.、微軟公司、松下公司、三星電子有限公司、索尼公司、東芝公司、小米公司等。

該報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、升級、市場擴張和行銷策略做出明智的決策。

全球平板電腦市場報告針對該行業的各個相關人員相關者，如投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

透過用於分析全球平板電腦市場的各種策略矩陣，將有助於相關人員做出決策。

Report Coverage	Report Details
Base Year:	2023	Market Size in 2024:	US$ 55.36 Bn
Historical Data for:	2019 To 2023	Forecast Period:	2024 To 2031
Forecast Period 2024 to 2031 CAGR:	3.70%	2031 Value Projection:	US$ 71.45 Bn

The global tablet market has grown exponentially over the past decade driven by the increasing adoption of portable computing devices across the world. Tablets provide a convenient platform for users to access the internet, stream online content, play games and download several productivity apps on the go. Factors such as greater portability compared to laptops, multi-touch interface, and availability of low-cost tablets have made tablets increasingly popular among consumers and enterprises alike. The integration of cellular connectivity in tablets has further enhanced their utility for users who want access to digital content and cloud services without relying on Wi-Fi networks.

Market Dynamics:

The global tablet market is driven by the growing preference of consumers for touchscreen portable devices with greater functionality than smartphones. Tablets provide a compelling mix of portability and screen size that has driven their mass adoption globally. However, stagnating replacement cycles pose a challenge as users hold on to their existing tablets for a longer period. Additionally, the increasing popularity of large-screen smartphones is blurring the distinction between phones and tablets, reducing standalone tablet sales. On the positive side, the education sector worldwide is increasingly adopting tablets to enhance digital learning experiences for students. Tablet vendors are actively partnering with governments and educational institutions to provide affordable devices and learning content. This is expected to further accelerate tablet sales growth over the coming years.

Key features of the study:

This report provides in-depth analysis of the global tablet market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2024-2031), considering 2023 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global tablet market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Apple Inc., Acer Inc., Amazon.com, Inc., Asustek Computer Inc., Dell Inc., HP Inc., Huawei Technologies Co., Ltd., Lenovo Group Limited, LG Electronics Inc., Microsoft Corporation, Panasonic Corporation, Samsung Electronics Co., Ltd., Sony Corporation, Toshiba Corporation, and Xiaomi Corporation

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global tablet market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tablet market.

Detailed Segmentation:

Operating System Insights (Revenue, USD Bn, 2019 - 2031)
- Android
- iOS (iPad)
- Windows
- Others (Chrome OS, etc.)
Screen Size Insights (Revenue, USD Bn, 2019 - 2031)
- 8 to 10 inches
- 10 to 12 inches
- 12 inches and above
- Less than 8 inches
End User Insights (Revenue, USD Bn, 2019 - 2031)
- Consumer
- Commercial (Enterprise, Education, and Government)
By Regional Insights (Revenue, USD Bn, 2019 - 2031)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- Apple Inc.
- Acer Inc.
- com, Inc.
- Asustek Computer Inc.
- Dell Inc.
- HP Inc.
- Huawei Technologies Co., Ltd.
- Lenovo Group Limited
- LG Electronics Inc.
- Microsoft Corporation
- Panasonic Corporation
- Samsung Electronics Co., Ltd.
- Sony Corporation
- Toshiba Corporation
- Xiaomi Corporation

1. RESEARCH OBJECTIVES AND ASSUMPTIONS

Research Objectives
Assumptions
Abbreviations

2. MARKET PURVIEW

Report Description
- Market Definition and Scope
Executive Summary
- Global Tablet Market, By Operating System
- Global Tablet Market, By Screen Size
- Global Tablet Market, By End User

3. MARKET DYNAMICS, REGULATIONS, AND TRENDS ANALYSIS

Market Dynamics
Impact Analysis
Key Highlights
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario

4. Global Tablet Market, By Operating System, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Android
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
iOS (iPad)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Windows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Others (Chrome OS, etc.)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

5. Global Tablet Market, By Screen Size, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
8 to 10 inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
10 to 12 inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
12 inches and above
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Less than 8 inches
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

6. Global Tablet Market, By End User, 2024-2031, (USD Bn)

Introduction
- Market Share Analysis, 2024 and 2031 (%)
- Y-o-Y Growth Analysis, 2019 - 2031
- Segment Trends
Consumer
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)
Commercial (Enterprise, Education, and Government)
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2019-2031, (USD Bn)

7. Global Tablet Market, By Region, 2019 - 2031, Value (USD Bn)

Introduction
- Market Share (%) Analysis, 2024,2027 & 2031, Value (USD Bn)
- Market Y-o-Y Growth Analysis (%), 2019 - 2031, Value (USD Bn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Operating System, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Screen Size, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By End User, 2019 - 2031, Value (USD Bn)
- Market Size and Forecast, By Country, 2019 - 2031, Value (USD Bn)
  - South Africa
  - North Africa
  - Central Africa

8. COMPETITIVE LANDSCAPE

Apple Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Acer Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Amazon.com, Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Asustek Computer Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Dell Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
HP Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Huawei Technologies Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Lenovo Group Limited
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
LG Electronics Inc.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Microsoft Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Panasonic Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Samsung Electronics Co., Ltd.
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Sony Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Toshiba Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Xiaomi Corporation
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies