首頁 > 市場調查報告書 > 消費品

健康美容

市場調查報告書

商品編碼

1671891

全球運動和減重應用市場按類型、平台、定價模式和地區分類

Exercise And Weight Loss Apps Market, By Type, By Platform, By Pricing Model, By Geography

出版日期: 2025年01月14日 | 出版商:

Coherent Market Insights | 英文 145 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球運動和減重應用市場規模估計為 9.911 億美元，預計到 2032 年將達到 30.462 億美元，2025 年至 2032 年的複合年成長率為 17.4%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	9.911億美元
效能資料	2020-2024	預測期	2025-2032
預測期 2025-2032 年複合年成長率：	17.40％	2032 年價值預測	30.462億美元

市場佔有率。

近年來，隨著健身應用程式的普及以及人們越來越意識到保持健康生活方式的重要性，全球運動和減重應用程式市場經歷了顯著成長。人們擴大使用智慧型手機上的減重應用程式來追蹤消耗和燃燒的卡路里、監控運動情況以及獲取飲食計劃和食譜。應用程式開發技術的進步使得公司能夠將活動追蹤、心率監測和社交網路等有用功能整合到體重管理應用程式中，從而推動了其普及。此外，千禧世代的健康意識不斷增強，並且願意為健身訂閱付費，這也推動了需求。然而，與資料隱私和準確性相關的技術挑戰仍然存在。

市場動態：

由於久坐的生活方式導致肥胖症和慢性病盛行率不斷上升，推動了全球運動和減重應用市場的發展。這些應用程式幫助用戶變得更加活躍並選擇更健康的食物。然而，缺乏對新興市場的認知以及與設備相容性和連接問題相關的技術限制阻礙了市場的成長。另一方面，人工智慧、虛擬實境/擴增實境等先進技術的融合提供了有利可圖的機會。穿戴式裝置擴大與這些應用程式配對，以更精確地追蹤健身進展。

本研究的主要特點

本報告對全球運動和減重應用市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還揭示了各個領域的潛在商機並說明了該市場的引人注目的投資提案矩陣。

它還提供了關於市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的主要考察。

全球運動和減重應用市場的主要企業已根據公司亮點、產品系列、關鍵亮點、財務業績和策略等參數進行了分析。

本次研究涉及的主要企業包括 MyFitnessPal、Lose It！、Fitbit、Weight Watchers、Azumio、Nike Training Club、Daily Burn、8fit、MapMyRun、JEFIT、Strava、Lifesum、Sworkit、Noom、Aaptiv 等等。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

全球運動和減重應用市場報告涉及該行業的各個相關人員，例如投資者、供應商、產品製造商、經銷商、新進入者和財務分析師。

相關人員可以透過用於分析全球運動和減重應用市場的各種策略矩陣更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 991.1 Mn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	17.40%	2032 Value Projection:	USD 3,046.2 Mn

The global exercise and weight loss apps market has witnessed significant growth in recent years due to the rising adoption of fitness apps and growing awareness about the importance of maintaining a healthy lifestyle. Individuals are increasingly using weight loss apps on their smartphones to track calories intake and burnt, monitor workouts, and get access to diet plans and recipes. Advancements in app development technologies have enabled companies to integrate useful features like activity tracking, heart rate monitoring, and social networking in weight management apps, driving their popularity. Moreover, growing health consciousness among millennials and willingness to pay for fitness subscriptions are fueling demand. However, technical issues related to data privacy and accuracy remain key challenges.

Market Dynamics:

The global exercise and weight loss apps market is driven by the rising prevalence of obesity and chronic diseases due to sedentary lifestyles. These apps help users become more active and make healthier food choices. However, lack of awareness in developing nations and technical constraints related to device compatibility and connectivity issues hamper the market growth. Meanwhile, integration of advanced technologies like artificial intelligence and virtual/augmented reality offers lucrative opportunities. Wearable devices are increasingly being paired with these apps to track fitness progress more accurately.

Key Features of the Study:

This report provides in-depth analysis of the global exercise and weight loss apps market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global exercise and weight loss apps market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include MyFitnessPal, Lose It!, Fitbit, Weight Watchers, Azumio, Nike Training Club, Daily Burn, 8fit, MapMyRun, JEFIT, Strava, Lifesum, Sworkit, Noom, and Aaptiv

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global exercise and weight loss apps market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global exercise and weight loss apps market

Market Segmentation

By Type Insights (Revenue, USD Mn, 2020 - 2032)
- Fitness Tracking Apps
- Diet and Nutrition Apps
- Weight Loss Coaching Apps
- Workout and Training Apps
- Other Wellness Apps
By Platform Insights (Revenue, USD Mn, 2020 - 2032)
- iOS
- Android
- Web
- Windows
- Others
By Pricing Model Insights (Revenue, USD Mn, 2020 - 2032)
- Subscription-Based
- One-Time Purchase
- Freemium
- Ad-Supported
- In-App Purchases
Regional Insights (Revenue, USD Mn, 2020 - 2032)
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Key Players Insights
- MyFitnessPal
- Lose It!
- Fitbit
- Weight Watchers
- Azumio
- Nike Training Club
- Daily Burn
- 8fit
- MapMyRun
- JEFIT
- Strava
- Lifesum
- Sworkit
- Noom
- Aaptiv

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Global Exercise And Weight Loss Apps Market, By Type
- Global Exercise And Weight Loss Apps Market, By Platform
- Global Exercise And Weight Loss Apps Market, By Pricing Model
- Global Exercise And Weight Loss Apps Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Driver
- Restraint
- Opportunity
Impact Analysis
Key Developments
Regulatory Scenario
Product Launches/Approvals
PEST Analysis
PORTER's Analysis
Merger and Acquisition Scenario
Industry Trends

4. Global Exercise And Weight Loss Apps Market, By Type, 2020-2032, (USD Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Fitness Tracking Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Diet and Nutrition Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Weight Loss Coaching Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Workout and Training Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Other Wellness Apps
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)

5. Global Exercise And Weight Loss Apps Market, By Platform, 2020-2032, (USD Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
iOS
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Android
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Web
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Windows
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Others
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)

6. Global Exercise And Weight Loss Apps Market, By Pricing Model, 2020-2032, (USD Mn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021 - 2032
- Segment Trends
Subscription-Based
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
One-Time Purchase
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Freemium
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
Ad-Supported
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)
In-App Purchases
- Introduction
- Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Mn)

7. Global Exercise And Weight Loss Apps Market, By Region, 2020 - 2032, Value (USD Mn)

Introduction
- Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Mn)
- Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Mn)
- Regional Trends
North America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
  - U.S.
  - Canada
Latin America
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Europe
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
Asia Pacific
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
Middle East
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Country, 2020 - 2032, Value (USD Mn)
  - GCC Countries
  - Israel
  - Rest of Middle East
Africa
- Introduction
- Market Size and Forecast, By Type, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Platform, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Pricing Model, 2020 - 2032, Value (USD Mn)
- Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Mn)
  - South Africa
  - North Africa
  - Central Africa

8. Competitive Landscape

MyFitnessPal
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Lose It!
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Fitbit
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Weight Watchers
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Azumio
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Nike Training Club
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Daily Burn
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
8fit
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
MapMyRun
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
JEFIT
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Strava
- Company Highlights
- Product Portfolio
- Key Developments
- Financial Performance
- Strategies
Lifesum
Sworkit
Noom
Aaptiv