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市場調查報告書

商品編碼

1673929

BGM 市場：按組件、最終用戶和地區分類

Background Music Market, By Component, By End User, By Geography

出版日期: 2025年02月17日 | 出版商:

Coherent Market Insights | 英文 150 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

2025 年全球背景音樂市場規模估計為 258.5 億美元，預計到 2032 年將達到 418 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 7.1%。

報告範圍		報告詳細資訊
基準年	2024	2025 年市場規模	258.5億美元
效能資料	2020-2024	預測期	2025-2032
預測期：2025 年至 2032 年複合年成長率	7.10%	2032 年金額預測	418億美元

數字。 BGM市場佔有率（%）（2025 年按地區分類）

近年來，全球 BGM 市場一直保持穩定成長，這得益於零售店、公司和公共場所等商業空間的日益普及。背景音樂有助於增強氛圍並為顧客和員工創造一個積極的環境。它被認為是一種對顧客產生情感影響、增加他們在商店停留時間和消費的有效工具。隨著企業意識到背景音樂對顧客情緒和購買行為的影響，全球對背景音樂解決方案的需求正在上升。數位轉型的日益成長的趨勢和數位音樂發行創新技術的出現也加速了該行業供應商的成長機會。

市場動態

音樂作為一種有效的行銷工具日益流行，推動了全球背景音樂市場的發展。背景音樂已被證明能夠對顧客的情緒產生積極影響並影響行為。這會增加顧客在商店中停留的時間並提高銷售額。音樂能夠提升品牌形象並創造令人難忘的消費者體驗，這是其在零售店、餐廳和公共場所使用的關鍵促進因素。然而，安裝 BGM 系統和取得許可證所需的高昂前期投資和維護成本阻礙了其普及。另一個挑戰是人們對未經授權使用受版權保護的音樂的擔憂日益加劇。另一方面，數位發行技術的發展使得音樂更容易獲得，並創造了新的商業機會。此外，根據觀眾特徵和偏好製化音樂體驗的偏好日益成長，預計也將在未來幾年提供巨大的成長機會。

研究的主要特點

本報告對全球 BGM 市場進行了詳細分析，並以 2024 年為基準年，給出了預測期（2025-2032 年）的市場規模和年複合成長率（CAGR%）。

它還揭示了各個領域的潛在商機並說明了該市場的引人注目的投資提案矩陣。

它還提供了對市場促進因素、限制因素、機會、新產品發布和核准、市場趨勢、區域前景以及主要企業採用的競爭策略的重要見解。

它根據公司亮點、產品系列、關鍵亮點、財務表現和策略等參數，概述了全球 BGM 市場的主要企業。

研究中介紹的主要企業包括 Almotech Media Solutions、CSI Music、Easy on Hold、Express Melody、Imagesound、Mood Media、NSM Music Group、Pandora for Business、PlayNetwork、SiriusXM for Business、Sunflower Music、TouchTunes、Usen Corporation、Mood Media 和 PlayNetwork。

本報告的見解將使負責人和公司經營團隊能夠就未來的產品發布、類型升級、市場擴張和行銷策略做出明智的決策。

本研究報告針對該產業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和財務分析師。

透過全球 BGM 市場分析中使用的各種策略矩陣，相關人員可以更輕鬆地做出決策。

Report Coverage	Report Details
Base Year:	2024	Market Size in 2025:	USD 25.85 Bn
Historical Data for:	2020 To 2024	Forecast Period:	2025 To 2032
Forecast Period 2025 to 2032 CAGR:	7.10%	2032 Value Projection:	USD 41.80 Bn

The global background music market has seen steady growth over the past few years driven by increasing adoption in commercial spaces such as retail stores, businesses, and public places. Background music helps augment ambiance and creates a positive environment for customers and employees. It is considered an effective tool to influence customers emotionally and increase time spent and spending at stores. Various business establishments are recognizing its impact on mood and the purchasing behavior of audiences which has augmented the demand for background music solutions across the world. The rising trend of digital transformation and availability of innovative technologies for distributing music digitally has also accelerated growth opportunities for providers in this industry.

Market Dynamics:

The global background music market is driven by growing popularity of music as an effective marketing tool. Background music has been proven to positively impact customers emotionally and influence their behaviors. It increases time spent at stores while also improving sales. The ability of music to enhance brand image and create memorable consumer experiences is a key factor driving uptake among retailers, restaurants, and public venues. However, high initial investment and maintenance costs associated with installation and licensing of background music systems hampers its widespread adoption. Also, growing concerns over the unauthorized use of copyrighted music poses a challenge. On the flip side, developments in digital distribution technologies have made music access convenient which presents new opportunities. Furthermore, the rising preference for customizable and tailored music experiences according to audience profiles and preferences is expected to provide a major growth opportunity over the coming years.

Key Features of the Study:

This report provides in-depth analysis of the global background music market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global background music market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Almotech Media Solutions, CSI Music, Easy on Hold, Express Melody, Imagesound, Mood Media, NSM Music Group, Pandora for Business, PlayNetwork, SiriusXM for Business, Sunflower Music, TouchTunes, Usen Corporation, Mood Media, and PlayNetwork

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global background music market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global background music market

Detailed Segmentation:

By Component
- AV System
- Music Streaming
By End User
- Retail
- Healthcare
- Corporate
- Hospitality
- Fitness and Recreational Sport Centers
- Spas & Wellness Centers
- Beauty & Hair Salons
- Others
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Insights
- Almotech Media Solutions
- CSI Music
- Easy on Hold
- Express Melody
- Imagesound
- Mood Media
- NSM Music Group
- Pandora for Business
- PlayNetwork
- SiriusXM for Business
- Sunflower Music
- TouchTunes
- Usen Corporation
- Mood Media
- PlayNetwork

1. Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

2. Market Purview

Report Description
- Market Definition and Scope
Executive Summary
- Market Snippet, By Component
- Market Snippet, By End User
- Market Snippet, By Region
Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

Market Dynamics
- Drivers
- Restraints
- Market Opportunities
Regulatory Scenario
Industry Trend
Merger and Acquisitions
New System Launches/Approvals
Impact of COVID-19 Pandemic

4. Global Background Music Market, By Component, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
AV System
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Music Streaming
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

5. Global Background Music Market, By End User, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
- Segment Trends
Retail
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Healthcare
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Corporate
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Hospitality
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Fitness and Recreational Sport Centers
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Spas & Wellness Centers
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Beauty & Hair Salons
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)
Others
- Introduction
- Market Size and Forecast, 2020-2032, (US$ Bn)

6. Global Background Music Market, By Region, 2020-2032 (US$ Bn)

Introduction
- Market Share Analysis, By Region, 2025 and 2032 (%)
- Y-o-Y Growth Analysis, 2021-2032
North America
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.S.
  - Canada
Europe
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - U.K.
  - Germany
  - France
  - Russia
  - Rest of Europe
Asia Pacific
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - China
  - India
  - Japan
  - ASEAN
  - Australia
  - South Korea
  - Rest of Asia Pacific
Latin America
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
Middle East & Africa
- Regional Trends
- Market Size and Forecast, By Component, 2020-2032 (US$ Bn)
- Market Size and Forecast, By End User, 2020-2032 (US$ Bn)
- Market Share Analysis, By Country, 2025 and 2032 (%)
  - South Africa
  - GCC Countries
  - Rest of the Middle East & Africa

7. Competitive Landscape

Company Profiles
- Almotech Media Solutions
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- CSI Music
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Easy on Hold
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Express Melody
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Imagesound
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Mood Media
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- NSM Music Group
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Pandora for Business
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- PlayNetwork
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- SiriusXM for Business
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Sunflower Music
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- TouchTunes
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Usen Corporation
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- Mood Media
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates
- PlayNetwork
  - Company Overview
  - Product Portfolio
  - Financial Performance
  - Key Strategies
  - Recent Developments/Updates