市場調查報告書
商品編碼
1285080
全球熱巧克力市場 - 2023-2030Global Hot Chocolate Market - 2023-2030 |
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全球熱巧克力市場在2022年達到37.892億美元,預計到2030年將出現有利可圖的增長,達到57.712億美元。在預測期間(2023-2030年),該市場的複合年增長率為5.4%。
越來越多的人傾向於選擇更健康和替代的熱巧克力,如無乳製品、素食和低糖品種。消費者也在尋找用天然成分製作的熱巧克力,如生可可和有機甜味劑,這推動了熱巧克力市場的規模。優質和手工製作的熱巧克力的市場越來越大,這些產品用高品質的原料製作,具有獨特的風味。這些產品通常價格較高,但提供了更高層次的、放縱的熱巧克力體驗。
根據全國糖果商協會的一項調查,季節性巧克力銷售占美國360億美元巧克力市場的25%,其中情人節和萬聖節是銷售最好的季節。大部分的銷售額來自熱巧克力,這推動了市場的增長。
用高品質的原料,如生可可和有機牛奶製作的熱巧克力,可以提供營養物質的來源,包括鈣、鎂和鐵。例如,根據美國農業部的數據,一份100克的黑巧克力可以提供高達70%的鐵的建議日攝入量。
一些研究表明,可可中的類黃酮可能有助於改善認知功能和記憶。例如,一項針對老年人的研究發現,食用可可黃烷醇可以改善認知能力,增加腦部血流量。例如,2021年1月21日,吉百利推出了具有高營養價值的"熱巧克力"。 100克吉百利熱巧克力中有349卡路里,8%的脂肪,86%的碳水化合物,6%的蛋白質。
在過去的幾年中,高檔巧克力市場發生了重大變化。由於社交媒體在購物者決策過程中的重要性日益增加,各公司正在調整和加強他們在不同配銷通路的廣告和代言策略,以吸引消費者的注意。高級巧克力生產商在廣告和產品代言上花費了大量的資金。例如,Mondelez在2021年的廣告支出為15.64億美元,2020年為13.76億美元,表明對廣告的戰略承諾相當大。
人工智慧可以用來分析熱巧克力生產中使用的原材料的品質,如可可豆和牛奶。通過分析水分含量和脂肪含量等因素的數據,人工智慧可以幫助確保在生產過程中只使用高品質的原料。隨著技術和人工智慧的使用越來越多,公司有可能根據個人喜好和飲食限制提供個性化的熱巧克力產品。
例如,客戶可以使用一個行動應用程式,用特定的成分和口味定制他們的熱巧克力。人工智慧可用於最佳化熱巧克力的生產過程,例如通過分析溫度、壓力和混合時間的數據,確保產品的一致性和高品質。這也可以幫助減少浪費,提高效率。
The global hot chocolate market reached US$ 3,789.2 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 5,771.2 million by 2030. The market is growing at a CAGR of 5.4% during the forecast period (2023-2030).
There has been a growing trend towards healthier and alternative hot chocolate options, such as dairy-free, vegan, and low-sugar varieties. Consumers are also looking for hot chocolate made with natural ingredients, such as raw cacao and organic sweeteners, which drives the hot chocolate market size. There is a growing market for premium and artisanal hot chocolate, which are made with high-quality ingredients and have unique flavor profiles. These products often come at a higher price point but offer a more elevated and indulgent hot chocolate experience.
According to a survey by the National Confectioners Association, seasonal chocolate sales make up 25% of the $36 billion U.S. chocolate market, with Valentine's Day and Halloween being the top-selling seasons. The majority of the sales are from hot chocolates, which drives the market growth.
Hot chocolate made with high-quality ingredients, such as raw cacao and organic milk, can provide a source of nutrients, including calcium, magnesium, and iron. For instance, a 100-gram serving of dark chocolate can provide up to 70% of the recommended daily intake of iron according to USDA.
Some studies have suggested that the flavonoids in cocoa may help improve cognitive function and memory. For example, a study of older adults found that consuming cocoa flavanols improved cognitive performance and increased cerebral blood flow. For instance, on January 21, 2021, Cadbury launched "Hot Chocolate" which is having high nutrional values. There are 349 calories in 100 g of Cadbury Hot Chocolate and 8% fat, 86% carbs, 6% proteins.
Over the past few years, there has been a significant change in the premium chocolate market. Companies are adapting and stepping up their advertising and endorsement strategies across different distribution channels to attract consumer attention as a result of the growing significance of social media in a shopper's decision-making process. Premium chocolate producers spend a lot of money on advertising and product endorsements. For instance, Mondelez spent USD 1,564 million on advertising in 2021 and USD 1,376 million in 2020, indicating a sizeable strategic commitment to advertising.
AI could be used to analyze the quality of the raw materials used in hot chocolate production, such as cocoa beans and milk. By analyzing data on factors such as moisture content and fat content, AI could help ensure that only high-quality ingredients are used in the manufacturing process. With the increasing use of technology and AI, it may be possible for companies to offer personalized hot chocolate products based on individual preferences and dietary restrictions.
For instance, a customer could use a mobile app to customize their hot chocolate with specific ingredients and flavors. AI could be used to optimize the hot chocolate production process, such as by analyzing data on temperature, pressure, and mixing time to ensure that the product is consistent and of high quality. This could also help reduce waste and increase efficiency.
The global hot chocolate market is segmented based on type, distribution channel and region.
Hot chocolate can have a range of flavor profiles, from rich and creamy to bitter and earthy. According to a survey by Mintel, the most popular flavor profiles for hot chocolate in the US are classic chocolate (39%), followed by chocolate with caramel (14%), chocolate with mint (10%), and chocolate with marshmallow (8%). The sweetness level of hot chocolate can vary based on the amount of sugar or sweeteners used. According to the same Mintel survey, 56% of US consumers prefer their hot chocolate to be moderately sweet, while 25% prefer it to be very sweet and 19% prefer it to be not very sweet.
For instance, on December 7, 2022, Hames Chocolates launched a new hot chocolate range. Hames Chocolates' new range includes Hot Chocolate drinks made with Hot Chocolate Bombes, real chocolate shavings packed in pouches, and Hot Chocolate Stirrer spoons completing the line-up.
By region, the global hot chocolate market is segmented into North America, South America, Europe, Asia-Pacific, Middle-east and America.
North America is projected to expand at a CAGR of 8.9% from 2023 to 2030. The demand for chocolates, including hot chocolate, is predicted to decline due to the rise in chronic diseases in the area, including diabetes, cardiovascular disease, and obesity. However, recent research has shown that eating chocolate lowers the risk of cardiovascular diseases because it contains flavonoids, which make arteries and veins more flexible. This has increased the demand for hot chocolate in the area.
For instance, on November 21, 2021, Dunkin' and Frankford Candy launched a new hot chocolate bomb. The two varieties are the Dunkin' Mint Hot Chocolate Bomb and the Dunkin' Hot Chocolate Bomb, both of which have an exterior made of Belgian milk chocolate and a mint flavoring. Both are filled with miniature marshmallows.
The major global players include: Cadbury, W.T Lynch Foods, Starbucks, Chocomize, Land O" Lakes, Chek Hup Sdn. Bhd, The Hershey Company, Nestle S.A., Swiss Miss, and GODIVA Chocolaiter.
The global Hot chocolate market report would provide approximately 53 tables, 46 figures and 195 Pages.
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