首頁 > 市場調查報告書 > 消費品

家居用品清掃用品

市場調查報告書

商品編碼

1285089

全球洗衣粉市場 - 2023-2030年

Global Laundry Detergent Market - 2023-2030

出版日期: 2023年06月05日 | 出版商:

DataM Intelligence | 英文 211 Pages | 商品交期: 最快1-2個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

市場概況

全球洗衣粉市場在2022年達到652億美元，預計到2030年將達到1095億美元，並在2023-2030年預測期內以6.7%的複合增長率增長。

推動洗衣粉市場增長的主要因素包括人口增長、城市化進程加快、可支配收入增加、生活方式改變和個人衛生意識增強。此外，對洗衣粉的需求還受到便利性需求、產品有效性、環境永續性和香味偏好等因素的影響。

區域動態在洗衣粉市場中起著重要作用，不同地區表現出不同的消費模式和偏好。新興經濟體，如中國、印度和巴西，正在經歷快速的城市化和不斷擴大的中產階級，促使對洗衣粉的需求增加。

中國在亞太地區佔有50%以上的佔有率，而印度在預測期內預計將顯示出最快的複合年增長率%。同時，北美和歐洲等成熟市場的特點是產品滲透率高，消費者對高階和專業洗衣粉產品的需求大。

市場動態

越來越多的人轉向永續的洗滌劑產品

消費者對健康和衛生生活的關注一直在上升。在COVID-19大流行期間，這種關注尤為突出。它促使了家庭清潔用品支出的增加，這為洗衣片洗滌劑的擴散創造了巨大的機會。

每年，歐洲各地有數百萬個塑膠洗衣粉罐被丟棄在垃圾填埋場，由於隨著人口的增長，洗衣粉的消費量不斷增加，預計這些數量在未來幾年會更高。

對塑膠廢物比率增加的擔憂，促使消費者的情緒轉向更永續和環保的洗衣產品。例如，洗衣粉無塑膠包裝的可堆肥紙板，其生態足跡小於液體和粉末洗滌劑。

全球各地的公司都在轉向採用永續的洗滌劑產品。例如，2022年7月28日，聯合利華最受歡迎的洗衣品牌Dirt Is Good（又稱寶瑩、Skip和OMO）推出了一種新創造的膠囊，以幫助洗滌過程脫碳並提供出色的清潔效果。新的膠囊被包裹在一個不使用塑膠的紙板容器中，此舉將阻止每年超過6000噸的塑膠進入垃圾流- 相當於500輛雙層巴士的重量。

增加對產品創新和差異化的投資

對產品創新的投資使洗衣粉製造商能夠開發新的配方和技術，以滿足不斷變化的消費者需求。它包括解決特定的問題，如去污、織物護理、香味偏好和環境永續性。通過引入改進的特點和功能，製造商可以吸引和保留客戶，推動市場增長。

全球的公司都在大力投資開發先進的洗滌劑產品。例如，2020年11月11日，世界上不斷增長的廚房和洗衣設備製造商惠而浦公司推出了Swash, The Smart Way to Wash，一種液體洗衣劑。惠而浦公司自1911年以來一直在洗衣市場，而Swash的推出標誌著該公司進入了液體洗滌劑市場。

價格波動

消費者的價格波動會阻礙市場增長。洗衣劑被認為是必不可少的家庭用品，而消費者往往尋求負擔得起的選擇。價格競爭會促使製造商的利潤率下降，並限制他們投資於創新和行銷的能力。價格較低的替代品，包括自有品牌或普通品牌，也會對成熟品牌構成挑戰。

此外，自有品牌或商店品牌經常在價格上競爭，並提供既定洗衣粉品牌的低價替代品。價格波動會加劇這種競爭，因為與大型製造商相比，自有品牌對價格變化的反應會更快。當全國性品牌或知名品牌的價格上漲時，消費者可能會轉向私人品牌產品以節省開支，從而影響到成熟品牌的市場佔有率和增長。

COVID-19影響分析

COVID-19流行病給洗衣粉市場帶來了挑戰和機會。製造商們適應了消費者偏好的變化、供應鏈的中斷以及加強衛生措施的需要。展望未來，隨著消費者的習慣和期望繼續形成對洗衣粉產品的需求，市場預計將繼續發展。

由於原料價格上漲和供應鏈挑戰，一些製造商面臨成本壓力。為了管理這些成本，一些公司調整了他們的定價策略或進行包裝修改以保持盈利能力。這包括推出更大的包裝尺寸，減少促銷折扣，或使用替代包裝材料。

Market Overview

The Global Laundry Detergent Market reached US$ 65.2 billion in 2022 and is expected to reach US$ 109.5 billion by 2030 and is growing at a CAGR of 6.7% during the forecast period 2023-2030.

Key factors driving the growth of the laundry detergent market include population growth, increasing urbanization, rising disposable incomes, changing lifestyles and the growing awareness of personal hygiene. Additionally, the demand for laundry detergents is influenced by factors such as the need for convenience, product effectiveness, environmental sustainability, and fragrance preferences.

Regional dynamics play a significant role in the laundry detergent market, with different regions exhibiting varying consumption patterns and preferences. Emerging economies, such as China, India, and Brazil, are experiencing rapid urbanization and an expanding middle class, leading to increased demand for laundry detergents.

China holds more than 50% in the Asia-Pacific whereas India is expected to show the fastest CAGR% in the forecast period. Meanwhile, mature markets like North America and Europe are characterized by high product penetration and consumer demand for premium and specialized laundry detergent products.

Market Dynamics

Growing Shift Towards Sustainable Detergent Products

Concern has been rising among consumers about health and sanitary living. The concern has been particularly prominent during the COVID-19 pandemic. It has led to increased spending on household cleaning goods, which has created immense opportunities for laundry sheet detergents to proliferate.

Every year, millions of plastic washing jugs are discarded in landfills across Europe and these numbers are expected to grow even higher in the coming years due to the increasing consumption of laundry detergents with the growing population.

The concerns about increasing rates of plastic waste are leading to a shift in consumer sentiment towards more sustainable and eco-friendly laundry products. For example, the packaging of laundry detergent sheets contains plastic-free compostable cardboard sleeves which have a dramatically smaller eco-footprint than liquid and powder detergents.

Companies are shifting towards adopting sustainable detergent products in various parts of the globe. For instance, on July 28, 2022, the most popular laundry brand from Unilever, Dirt Is Good (also known as Persil, Skip, and OMO), launched a newly created capsule to aid in decarbonizing the washing process and provide excellent cleaning results. The new capsules are wrapped in a cardboard container made without plastic, a move that will stop more than 6,000 tons of plastic from entering the trash stream each year-the weight of 500 double-decker buses.

Increasing Investments On Product Innovation And Differentiation

Investments in product innovation allow laundry detergent manufacturers to develop new formulations and technologies that meet evolving consumer needs. It includes addressing specific concerns such as stain removal, fabric care, fragrance preferences, and environmental sustainability. By introducing improved features and functionalities, manufacturers can attract and retain customers, driving market growth.

Companies across the globe are investing heavily in developing advanced detergent products. For instance, on November 11, 2020, the world's growing manufacturer of kitchen and laundry appliances, Whirlpool Corporation, introduced Swash, The Smart Way to Wash, a liquid laundry detergent. Whirlpool has been doing laundry since 1911, and the introduction of Swash signals the company's entry into the market for liquid detergent.

Price Fluctuations

Price fluctuations among consumers can hinder market growth. Laundry detergents are considered essential household items, and consumers often seek affordable options. Price competition can lead to reduced profit margins for manufacturers and limit their ability to invest in innovation and marketing. Lower-priced alternatives, including private label or generic brands, can also pose challenges to established brands.

Furthermore, private label or store brands often compete on price and offer lower-priced alternatives to established laundry detergent brands. Price fluctuations can intensify this competition, as private label brands can be more responsive to price changes compared to larger manufacturers. When prices of national or well-known brands increase, consumers may shift to private label products to save money, impacting market share and growth for established brands.

COVID-19 Impact Analysis

The COVID-19 pandemic brought about both challenges and opportunities for the laundry detergent market. Manufacturers adapted to shifting consumer preferences, supply chain disruptions, and the need for increased hygiene measures. Moving forward, the market is expected to continue evolving as consumer habits and expectations continue to shape the demand for laundry detergent products.

Some manufacturers faced cost pressures due to increased raw material prices and supply chain challenges. To manage these costs, some companies adjusted their pricing strategies or made packaging modifications to maintain profitability. It included introducing larger pack sizes, reducing promotional discounts, or using alternative packaging materials.

Segment Analysis

The global laundry detergent market is segmented based on type, season, application and region.

Rising Demand For More Energy-Efficient And Cleaning Solutions Requiring Minimal Use Of Water

Liquid detergents are expected to grow at the fastest CAGR in the forecast period. The household sector is one of the prime application segments for liquid detergents, mainly due to the improving penetration of washing machines in developing economies. Furthermore, the vendor invests a significant chunk of its revenue in bringing organic and eco-friendly laundry care products, creating immense opportunities for liquid detergents to proliferate in the household sector in the forecast period.

For instance, on April 21, 2022, the eco-friendly liquid laundry detergent from the all-free clear brand launched a new, 100% recycled plastic bottle. A new eco-friendly bottle made completely of recycled plastic houses a USDA Certified Biobased formula for all-free clear eco-ultra-concentrated liquid laundry detergent. In March 2022, an all-encompassing, ecologically friendly product was on sale online.

Geographical Analysis

Presence Of Key Players And Increasing Hygiene Awareness in North America

The North American laundry detergent market is one of the largest regional markets globally. It includes countries such as the U.S., Canada, and Mexico. The market has experienced steady growth over the years, driven by factors such as population growth, urbanization, and increasing hygiene awareness.

The North American laundry detergent market is highly competitive, with the presence of both multinational corporations and regional players. Major brands in the region include Procter & Gamble (Tide), Henkel (Persil), Church & Dwight (Arm & Hammer), and Colgate-Palmolive (Fab). These companies engage in extensive marketing and advertising campaigns to promote their products and capture consumer attention.

Competitive Landscape

The major global players include: Procter & Gamble, Unilever, Church & Dwight Co., Henkel AG & Co. KGaA, Method Products, Kao Corporation, Lion Corporation, Reckitt Benckiser Group PLC, S.C. Johnson & Son, Inc and The Clorox Company.

Meyer Corporation.

Why Purchase the Report?

To visualize the global laundry detergent market segmentation based on type, season, application and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of laundry detergent market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global laundry detergent market report would provide approximately 61 tables, 64 figures and 211 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Season
3.3. Snippet by Application
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Growing shift towards sustainable detergent products
  - 4.1.1.2. Increasing investments in product innovation and differentiation
- 4.1.2. Restraints
  - 4.1.2.1. Price Fluctuations
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Liquid Detergents*
- 7.2.1. Introduction
  - 7.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Powder Detergents
7.4. Detergent Tablets
7.5. Fabric Softeners
7.6. Sheets
7.7. Others

8. By Season

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 8.1.2. Market Attractiveness Index, By Season
8.2. Everyday Use*
- 8.2.1. Introduction
  - 8.2.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. All-Season
8.4. Winter

9. By Application

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 9.1.2. Market Attractiveness Index, By Application
9.2. Households*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Hotel and Resort
9.4. Laundry Service Provider/Dry Cleaners
9.5. Industrial
9.6. Institutional
9.7. Hospitals and Clinics
9.8. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. The U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. The U.K.
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Russia
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Season
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Procter & Gamble*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Unilever
12.3. Church & Dwight Co.
12.4. Henkel AG & Co. KGaA
12.5. Method Products
12.6. Kao Corporation
12.7. Lion Corporation
12.8. Reckitt Benckiser Group PLC
12.9. S.C. Johnson & Son, Inc.
12.10. The Clorox Company

LIST NOT EXHAUSTIVE