市場調查報告書
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全球白葡萄酒市場 - 2023-2030Global White Wine Market - 2023-2030 |
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全球白葡萄酒市場在2022年達到394億美元,預計到2030年將見證有利可圖的成長,達到591億美元。在2023-2030年的預測期內,該市場的年復合成長率為5.2%。
霞多麗、長相思、雷司令、灰皮諾/灰皮諾、瓊瑤漿、白詩南、賽美蓉和維歐尼是一些白葡萄酒的品種。這些品種的白葡萄酒在世界各地不同的葡萄酒產區廣泛生產,並提供一系列的口味和風格,以適應不同的口味。與紅葡萄酒的發酵相比,白葡萄酒的發酵通常在較低的溫度下進行。這有助於保持葡萄的新鮮和果味特徵。發酵的持續時間可以根據葡萄品種、所需的葡萄酒風格和釀酒師的偏好等因素而變化。
許多消費者變得更加註重健康,並選擇了較輕的酒精飲料。與紅葡萄酒相比,白葡萄酒的酒精含量通常較低,使其成為那些尋求適度酒精攝入的人的首選。此外,白葡萄酒通常與清爽和解渴聯繫在一起,這吸引了尋求更輕盈、更清爽的飲用體驗的消費者。
在不斷變化的社會態度和生活方式選擇的推動下,節制飲酒的趨勢越來越明顯。消費者,特別是年輕的人口群體,正在選擇低酒精飲料,以支持平衡和謹慎的飲酒方式。
消費者正在不斷尋求新的和令人興奮的體驗,包括在葡萄酒領域。創新產品的推出通過提供獨特和新穎的白葡萄酒選擇來滿足這一需求。市場上的主要參與者在市場上推出了新產品。例如,2021年5月15日,Oddbird酒廠推出了世界上第一款從酒精中解放出來的天然葡萄酒。奇鳥酒廠生產的兩款低干涉有機葡萄酒完全不含酒精。奇鳥低干涉有機白葡萄酒1號和低干涉有機紅葡萄酒1號种植在位於義大利北部威尼托州的布雷岡茲,在高海拔地區的富含礦物質的土壤上。在整個葡萄酒種植過程中不使用任何肥料、灌溉或噴灑,該地區豐富的動物、植物和昆蟲的生物多樣性得以保存,同時也改善了葡萄酒的風味。
COVID-19分析包括COVID前情景、COVID情景和COVID後情景,以及定價動態(包括大流行期間和之後的定價變化與COVID前情景的比較)、需求-供應譜(由於貿易限制、封鎖和後續問題造成的需求和供應轉移)、政府計劃(政府機構為振興市場、部門或行業而採取的計劃)和製造商戰略計劃(這裡將涉及製造商為緩解COVID問題所採取的措施)。
由人工智慧驅動的機器視覺系統可以根據葡萄的品質屬性,如成熟度、大小和顏色,對葡萄進行準確分類。這項技術有助於簡化葡萄選擇過程,確保只有最高品質的葡萄被用於白葡萄酒生產。
衝突會產生更廣泛的政治和經濟影響,這可能會間接影響白葡萄酒行業。經濟不穩定,貨幣波動和政府政策的變化會影響消費者的購買力,使進口的白葡萄酒更昂貴或更難負擔。這可以影響消費者的購買決定和整體市場需求。
俄烏戰爭擾亂了白葡萄酒的供應鏈,尤其是位於受衝突影響地區的酒廠。基礎設施的破壞、運輸的中斷和物流的挑戰會影響葡萄、釀酒設備和成品的及時交付。酒廠在採購必要的材料和向全球市場出口葡萄酒方面可能面臨困難。
The Global White Wine Market reached US$ 39.4 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 59.1 billion by 2030. The market is growing at a CAGR of 5.2 % during the forecast period 2023-2030.
Chardonnay, Sauvignon Blanc, Riesling, Pinot Grigio/Pinot Gris, Gewurztraminer, Chenin Blanc, Semillon, and Viognier are some of the varieties of white wines. These varietal white wines are widely produced in different wine regions around the world and offer a range of flavors and styles to suit diverse palates. White wine fermentation is typically carried out at cooler temperatures compared to red wine fermentation. This helps preserve the fresh and fruity characteristics of the grapes. The duration of fermentation can vary depending on factors such as grape variety, desired wine style, and winemaker's preference.
Many consumers are becoming more health-conscious and are opting for lighter alcoholic beverages. White wines generally have lower alcohol content compared to red wines, making them a preferred choice for those seeking a moderate alcohol intake. Additionally, white wines are often associated with being refreshing and thirst-quenching, which appeals to consumers seeking a lighter and more refreshing drinking experience.
There is a growing trend towards moderation in alcohol consumption, driven by changing social attitudes and lifestyle choices. Consumers, particularly younger demographics, are opting for lower-alcohol beverages to support a balanced and mindful approach to drinking.
Consumers are constantly seeking new and exciting experiences, including in the realm of wine. Innovative product launches cater to this demand by offering unique and novel white wine options. Major key players in the market launched new products in the market. For instance, on May 15, 2021, Oddbird winery launched the world's first natural wines liberated from alcohol. Two low-intervention organic wines produced by Oddbird Winery are entirely alcohol-free. Oddbird Low Intervention Organic White No. 1 and Low Intervention Organic Red No. 1 are grown in Breganze, located in Veneto, northern Italy, on mineral-rich soils at high altitudes. With no fertilizers, irrigation, or spraying used throughout the wine-growing process, the region's rich biodiversity of animals, plants, and insects is preserved while also improving the wine's flavor.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
AI-powered machine vision systems can accurately sort grapes based on their quality attributes such as ripeness, size, and color. This technology helps streamline the grape selection process, ensuring that only the highest-quality grapes are used for white wine production.
The conflict can have broader political and economic implications, which may indirectly affect the white wine industry. Economic instability, currency fluctuations, and changes in government policies can impact the purchasing power of consumers, making imported white wines more expensive or less affordable. This can influence consumer buying decisions and overall market demand.
Russia-Ukraine War disrupt the supply chain for white wines, particularly for wineries located in conflict-affected areas. Damage to infrastructure, transportation disruptions, and logistical challenges can impact the timely delivery of grapes, winemaking equipment, and finished products. Wineries may face difficulties in sourcing necessary materials and exporting their wines to global markets.
The global white wine market is segmented based on product type, sweetness level and sales channel and region.
In 2022, the chardonnay segment had the highest revenue share in the white wine market. Chardonnay is one of the most popular and widely recognized white wine grape varieties in the world. It is known for its versatility, as it can be crafted into a wide range of styles, from light and crisp to rich and full-bodied.
An increase in product launches by major key players helps to boost segment growth over the forecast period. For instance, on March 01, 2022, the fifth-generation winemaker and founder of Belle Glos, Joe Wagner, announced the release of Belle Glos Glasir Holt Chardonnay, the company's newest varietal and its first white wine.
In 2022, the Asia Pacific region held a significant market share in the white wine market due to an increase in consumer demand for low-alcoholic beverages. The demand for white wine in the Asia-Pacific region has been steadily rising, driven by changing consumer preferences, increasing disposable incomes, and a growing wine culture. White wine is particularly popular among younger generations and urban consumers seeking new taste experiences.
An increase in product launches by the major manufacturers helps to boost regional growth over the forecast period. For instance, on October 19, 2022, Grover Zampa Vineyards launched a new wine collection in the market. Signet Spectrum, Signet Shiraz (Amphora), Signet Shiraz (2L Foudre), Signet Shiraz (1L Foudre), and Signet Shiraz are some of the newly launched wines. White wine called Signet Shiraz is aged for 24 months in 225-liter French oak barrels before spending another 12 months in bottles.
The major global players include: Changyu Pioneer Wine Co. Inc., Constellation Brands, Inc., E&J Gallo Winery, Treasury Wine Estates, Casella Family Brands, Accolade Wines Australia Limited, The Wine Group, Grupo Penaflor S.A, Caviro, and Vina Concha y Toro SA.
The Global White Wine Market Report Would Provide Approximately 61 Tables, 62 Figures, and 102 pages.
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