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全球車載應用程式市場 - 2023-2030年
市場調查報告書
商品編碼
1290429

全球車載應用程式市場 - 2023-2030年

Global In Car Apps Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 211 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球車載應用程式市場在2022年達到531億美元，預計到2030年將達到1029億美元，在2023-2030年的預測期間，複合年成長率為8.5%。

市場正在見證人工智慧（AI）、機器學習和自然語言處理等先進技術的出現，這些技術增強了車載應用程式的能力，因此成為該技術的潛在市場驅動力。此外，在連接性、自動駕駛技術的不斷進步，以及智慧設備和物聯網解決方案在車輛中的日益整合的推動下，全球車載應用程式市場的未來看起來很有希望。

由於消費者購買力高，汽車技術先進，以及主要技術和汽車公司的強大存在，北美佔據了全球車載應用程式市場的主要佔有率，美國在區域層面上佔據了82.3%以上。政府的支持和法規也在塑造北美的車載應用程式市場方面發揮了作用，這些計劃旨在促進駕駛時安全和負責任地使用車載應用程式。

市場動態

自動駕駛汽車和電動汽車的採用不斷增加

自主車輛允許乘客從事駕駛以外的活動。車載應用程式在旅途中提供娛樂、生產力工具和個性化體驗方面發揮著重要作用。乘客可以將這些應用程式用於各種目的，如流媒體，訪問社交媒體，瀏覽網際網路，甚至進行商業活動。隨著自動駕駛汽車變得越來越普遍，對引人入勝和互動的車載應用程式的需求預計將上升。

在過去的十年裡，電動汽車顯示出明顯的成長。儘管有供應鏈問題和正在進行的COVID-19大流行，電動汽車的銷售在2021年創下新高。與2020年相比，銷量幾乎翻了一番，達到660萬輛，銷售佔有率約為9%，道路上的電動汽車總數增加到1650萬輛。 2021年，電動汽車的銷售佔有率上升了4個百分點。根據2050年淨零排放方案，到2030年，道路上將有超過3億輛電動汽車，它們將佔所有新車銷售的60%。它們的銷售佔有率每年必須增加不到6%的百分點，才能與淨零排放方案接軌。因此，電動汽車滲透率的提高為向系統提供各種應用的車內應用創造了機會。

不斷成長的智慧手機整合

在過去的幾年裡，車載應用程式已經顯示出巨大的成長，智慧手機的不斷整合改善了這些應用程式的整體功能。智慧手機整合被用於各種應用，如蘋果Carplay和安卓汽車，導航和地圖應用，音樂和媒體應用以及語音控制和虛擬助手。各個公司都在鼓勵將智慧手機整合到汽車中，從而推動市場佔有率的成長。

例如，2021年7月13日，數百萬輛寶馬車在過去幾天裡收到了更新的寶馬新聞應用程式。通過這次更新，新聞應用變成了一個全面、實用、知識豐富的車載新聞服務，可以為用戶定製。這表明，寶馬現在正在提供更好的服務，以滿足客戶對新聞點播和資訊播報日益成長的需求。涵蓋新聞源、定製化的智慧新聞過濾和明顯更好的音頻品質是主要的新功能。

成本和可負擔性

負擔能力在採用和使用車載應用程式方面起著關鍵作用。訪問或訂閱這些應用程式的成本太高，促使其市場滲透率受到限制。一些車載應用程式需要訂閱或支付額外費用以獲得高級功能或內容。如果消費者認為成本太高，可能會阻止他們使用這些應用程式或選擇其他解決方案。

除了應用程式本身的成本，消費者還考慮應用程式功能所需的數據使用或連接成本。高昂的數據成本或有限的可負擔數據計劃的可用性會影響數據密集型車載應用的採用。此外，車載應用程式通常依賴於先進的硬體組件和連接選項，如高解析度的顯示器、強大的處理器和穩定的網際網路連接。將這些硬體組件整合到車輛中或升級現有系統以支持這些應用程式的成本可能是一個障礙。

COVID-19影響分析

COVID-19大流行病對整個汽車行業產生了重大影響，包括車載應用程式市場。封鎖、旅行限制和社會疏遠措施的實施促使車輛使用減少，供應鏈中斷。因此，對車載應用程式和相關服務的需求受到影響，因為人們的流動性和駕駛習慣在大流行期間發生了重大變化。

然而，隨著限制的緩解和人們逐漸恢復正常活動，對車載應用程式的需求開始恢復，這是因為人們在旅途中對導航、非接觸式服務和增強連接的需求。

目錄

第一章：方法和範圍

  • 研究方法
  • 報告的研究目標和範圍

第二章：定義和概述

第三章：執行摘要

  • 按操作系統抽查
  • 按車輛分類
  • 按應用分類
  • 按地區分類

第四章：動態變化

  • 影響因素
    • 驅動因素
      • 自動駕駛和電動汽車的崛起
      • 智慧手機整合度不斷提高
    • 限制因素
      • 安全方面的擔憂
      • 成本和可負擔性
    • 機會
    • 影響分析

第五章：行業分析

  • 波特的五力分析
  • 供應鏈分析
  • 價格分析
  • 監管分析

第六章：COVID-19分析

  • COVID-19的分析
    • COVID之前的情況
    • COVID期間的情況
    • COVID之後的情況
  • COVID-19期間的定價動態
  • 需求-供應譜系
  • 大流行期間與市場有關的政府計劃
  • 製造商的戰略計劃
  • 結語

第七章：按操作系統分類

  • 基於安卓的應用程式
  • 基於iOS的應用程式
  • 其他

第8章：按車輛分類

  • 乘用車
  • 輕型商用車
  • 重型商用車
  • 其他車輛

第九章：按應用分類

  • 資訊娛樂系統
  • 導航和地圖
  • 通訊和連接
  • 安全與保障
  • 其他應用

第十章：按地區分類

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 俄羅斯
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第11章：競爭格局

  • 競爭格局
  • 市場定位/佔有率分析
  • 合併和收購分析

第十二章：公司簡介

  • Apple Inc
    • 公司概述
    • 產品組合和說明
    • 財務概況
  • Google LLC
  • Microsoft Corporation
  • Harman International Industries, Inc
  • Bosch Automotive Service Solutions Inc
  • Telenav, Inc
  • TomTom NV
  • Blackberry Limited
  • Aptiv PLC
  • Nvidia Corporation
  • TraceLink

第十三章：附錄

簡介目錄
Product Code: ICT6456

Market Overview

The Global In Car Apps Market reached US$ 53.1 billion in 2022 and is expected to reach US$ 102.9 billion by 2030, growing with a CAGR of 8.5% during the forecast period 2023-2030.

The market is witnessing the emergence of advanced technologies such as artificial intelligence (AI), machine learning, and natural language processing, which enhance the capabilities of in-car apps and hence act as potential market drivers for the technology. Furthermore, the future of the global in car apps market looks promising, driven by ongoing advancements in connectivity, autonomous driving technologies, and the increasing integration of smart devices and IoT solutions in vehicles.

North America holds a major share of the global in car apps market and U.S. holds more than 82.3% at the regional level due to high consumer purchasing power, advanced automotive technologies, and a strong presence of major technology and automotive companies. Government support and regulations also play a role in shaping the in-car apps market in North America, with initiatives aimed at promoting the safe and responsible use of in car apps while driving.

Market Dynamics

Rising Adoption of Autonomous and Electric Vehicles

Autonomous vehicles allow passengers to engage in activities other than driving. In car apps play a crucial role in providing entertainment, productivity tools, and personalized experiences during the journey. Passengers can use these apps for various purposes, such as streaming media, accessing social media, browsing the internet, or even conducting business activities. As autonomous vehicles become more common, the demand for engaging and interactive in-car apps is expected to rise.

The electric vehicle has shown significant growth in the past decade. Despite supply chain problems and the ongoing COVID-19 pandemic, electric car sales hit a new high in 2021. Sales nearly doubled to 6.6 million, representing a sales share of approximately 9%, compared to 2020, increasing the total number of electric vehicles on the road to 16.5 million. In 2021, the sales share of electric vehicles rose by 4 percentage points. According to the Net Zero Emissions by 2050 Scenario, there will be more than 300 million electric vehicles on the road by 2030, and they will make up 60% of all new car sales. Their sales share must rise by less than 6% percentage points annually to be on track with the Net Zero Scenario. Thus the increased penetration of electric vehicles creates an opportunity for in car apps that offer various applications to the system.

Growing Smartphone Integration

In car apps have shown tremendous growth in the past few years and the growing integration of smartphones has improved the overall functionality of these apps. Smartphone integration is used in various applications such as apple carplay and android auto, navigation and mapping apps, music and media apps and voice control and virtual assistants. Various companies are encouraging smartphone integration in vehicles leading to driving the market share.

For instance, on July 13, 2021, millions of BMWs received the updated BMW News app during the last few days. With this update, the News app is transformed into a thorough, practical, and knowledgeable in-car news service that can be customized for the user. This indicates that BMW is now providing a better service to satisfy the increased demand from customers for news-on-demand and informational podcasts. The inclusion of news feeds, customized, intelligent news filtering, and noticeably better audio quality are the main new features

Cost and Affordability

Affordability plays a crucial role in the adoption and usage of in-car apps. The cost of accessing or subscribing to these apps is too high leading to limiting their market penetration. Some in-car apps require a subscription or additional fees to access premium features or content. If the costs are perceived as too high by consumers, it may deter them from utilizing the apps or opting for alternative solutions.

In addition to the cost of the app itself, consumers also consider the costs of data usage or connectivity required for the app's functionality. High data costs or limited availability of affordable data plans can impact the adoption of data-intensive in-car apps. Furthermore, in car apps often rely on advanced hardware components and connectivity options, such as high-resolution displays, powerful processors, and stable internet connections. The cost of integrating these hardware components into vehicles or upgrading existing systems to support the apps can be a barrier.

COVID-19 Impact Analysis

The COVID-19 pandemic had a significant impact on the automotive industry as a whole, including the in car apps market. The implementation of lockdowns, travel restrictions, and social distancing measures resulted in reduced vehicle usage and disrupted supply chains. As a result, the demand for in car apps and related services was affected, as people's mobility and driving habits were significantly altered during the pandemic.

However, as restrictions eased and people gradually returned to normal activities, the demand for in car apps started to recover, driven by the need for navigation, contactless services, and enhanced connectivity while on the road.

Segment Analysis

The global in car apps market is segmented based on operating system, vehicle, application and region.

Growing Demand For Visual Directions, And Real-Time Traffic Escalates The Segmental Growth Of Navigation And Maps

The navigation and maps segment is expected to show the highest share in the global in car apps market, especially in regions like North America and Asia-Pacific showing the highest CAGR in the forecast period. Navigation and map apps enhance driver convenience by simplifying the process of finding locations, addresses, and points of interest. Drivers can use these apps to search for nearby restaurants, gas stations, parking facilities, and other essential services.

Additionally, these apps often provide additional information such as user reviews, ratings, and opening hours, enabling drivers to make informed decisions while on the road. For example, Yelp and TripAdvisor integration within navigation apps allows drivers to explore and discover new places based on recommendations and reviews from other users. Companies are also investing in boosting segmental growth.

For instance, on February 22, 2023, Mercedes-Benz planned to use updated in-car geospatial data and navigational capabilities from Google Maps Platform to create its brand of navigation. Through the collaboration, Mercedes-Benz is able to produce a driving experience that combines the dependable, reliable information from Google Maps with its unique luxury brand and feel.

Geographical Analysis

North America's High Adoption Rate Of Advanced Automotive Technologies And Connected Vehicles, Contributing To The Demand For In Car Apps

North America is at the forefront of technological advancements in the automotive industry. Major players in the region invest heavily in research and development to enhance in car app functionalities and user experiences. The market benefits from the region's robust infrastructure, high-speed networks, and advanced connectivity solutions. U.S. holds more than 2/3rd in the region and is expected to grow at a significant rate due to technological advancements, strong investments, and a favorable ecosystem for collaboration and innovation.

U.S. based technology companies, including Apple, Google, and Microsoft, have invested significantly in the development of in-car app platforms and services. These companies offer smartphone integration solutions, voice assistants, and app ecosystems that allow users to access a wide range of apps and services while on the road.

Competitive Landscape

The major global players include: Apple Inc, Google LLC, Microsoft Corporation, Harman International Industries, Inc, Bosch Automotive Service Solutions Inc, Telenav, Inc, TomTom N.V., Blackberry Limited, Aptiv PLC and Nvidia Corporation.

Why Purchase the Report?

  • To visualize the global in car apps market segmentation based on operating system, vehicle, application and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities by analyzing trends and co-development.
  • Excel data sheet with numerous data points of in car apps market-level with all segments.
  • PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
  • Product mapping available as Excel consisting of key products of all the major players.

The global in car apps market report would provide approximately 61 tables, 60 figures and 211 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

  • 3.1. Snippet by Operating System
  • 3.2. Snippet by Vehicle
  • 3.3. Snippet by Application
  • 3.4. Snippet by Region

4. Dynamics

  • 4.1. Impacting Factors
    • 4.1.1. Drivers
      • 4.1.1.1. Rise of Autonomous and Electric Vehicles
      • 4.1.1.2. Growing Smartphone Integration
    • 4.1.2. Restraints
      • 4.1.2.1. Safety Concerns
      • 4.1.2.2. Cost and Affordability
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19
    • 6.1.1. Scenario Before COVID
    • 6.1.2. Scenario During COVID
    • 6.1.3. Scenario Post COVID
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Operating System

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
    • 7.1.2. Market Attractiveness Index, By Operating System
  • 7.2. Android-based Apps *
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. iOS-based Apps
  • 7.4. Others

8. By Vehicle

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
    • 8.1.2. Market Attractiveness Index, By Vehicle
  • 8.2. Passenger Cars*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Light Commerical Vehicle
  • 8.4. Heavy Commerical Vehicle
  • 8.5. Others

9. By Application

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 9.1.2. Market Attractiveness Index, By Application
  • 9.2. Infotainment*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Navigation and Maps
  • 9.4. Communication and Connectivity
  • 9.5. Safety and Security
  • 9.6. Others

10. By Region

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 10.1.2. Market Attractiveness Index, By Region
  • 10.2. North America
    • 10.2.1. Introduction
    • 10.2.2. Key Region-Specific Dynamics
    • 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
    • 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
    • 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.2.6.1. The U.S.
      • 10.2.6.2. Canada
      • 10.2.6.3. Mexico
  • 10.3. Europe
    • 10.3.1. Introduction
    • 10.3.2. Key Region-Specific Dynamics
    • 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
    • 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
    • 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.3.6.1. Germany
      • 10.3.6.2. The UK
      • 10.3.6.3. France
      • 10.3.6.4. Italy
      • 10.3.6.5. Russia
      • 10.3.6.6. Rest of Europe
  • 10.4. South America
    • 10.4.1. Introduction
    • 10.4.2. Key Region-Specific Dynamics
    • 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
    • 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
    • 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.4.6.1. Brazil
      • 10.4.6.2. Argentina
      • 10.4.6.3. Rest of South America
  • 10.5. Asia-Pacific
    • 10.5.1. Introduction
    • 10.5.2. Key Region-Specific Dynamics
    • 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
    • 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
    • 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application
    • 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 10.5.6.1. China
      • 10.5.6.2. India
      • 10.5.6.3. Japan
      • 10.5.6.4. Australia
      • 10.5.6.5. Rest of Asia-Pacific
  • 10.6. Middle East and Africa
    • 10.6.1. Introduction
    • 10.6.2. Key Region-Specific Dynamics
    • 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Operating System
    • 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Vehicle
    • 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Application

11. Competitive Landscape

  • 11.1. Competitive Scenario
  • 11.2. Market Positioning/Share Analysis
  • 11.3. Mergers and Acquisitions Analysis

12. Company Profiles

  • 12.1. Apple Inc*
    • 12.1.1. Company Overview
    • 12.1.2. Product Portfolio and Description
    • 12.1.3. Financial Overview
  • 12.2. Google LLC
  • 12.3. Microsoft Corporation
  • 12.4. Harman International Industries, Inc
  • 12.5. Bosch Automotive Service Solutions Inc
  • 12.6. Telenav, Inc
  • 12.7. TomTom N.V.
  • 12.8. Blackberry Limited
  • 12.9. Aptiv PLC
  • 12.10. Nvidia Corporation
  • 12.11. TraceLink

LIST NOT EXHAUSTIVE

13. Appendix

  • 13.1. About Us and Services
  • 13.2. Contact Us