市場調查報告書
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1316227
全球高爾夫服裝、鞋類和配件市場 - 2023-2030 年Global Golf Apparel, Footwear and Accessories Market - 2023-2030 |
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2022 年,全球高爾夫服裝、鞋類和配件市場規模達到22 億美元,預計到2030 年將達到31 億美元,2023-2030 年期間的年複合成長率為4.5%。
持續創新和新的進步是市場的主要驅動力。在預測期內,高爾夫賽事和活動的增加將推動全球高爾夫服裝、鞋類及配件市場的發展。高爾夫球鞋、T恤衫和長褲作為日常服裝越來越受歡迎。在千禧一代中,高爾夫服裝作為一種時尚標誌越來越受歡迎,推動了市場的發展。
高爾夫旅遊在不斷成長,在老一代人中也越來越受歡迎。北美高爾夫服裝、鞋類和配件市場成長顯著,到2022 年將佔市場的三分之一以上。主要的高爾夫服裝製造商不斷推出新穎獨特的高爾夫服裝,設計新穎、色彩獨特、款式新穎,以提供多樣化的選擇,加強其產品組合。
高爾夫服裝、鞋類和配件的創新旨在提高高爾夫球手的表現和舒適度。例如,織物技術的發展帶來了吸濕排汗紡織品,使高爾夫球手在整個打球過程中保持乾爽舒適。此外,領先企業還注重創新和新產品升級,從而在市場上獲得競爭優勢。
採用先進織物技術的高爾夫服裝可吸走身體的汗水和濕氣,使球手在打球時保持乾爽舒適。高爾夫服裝生產商還開發了具有保暖、隔熱和防風雨功能的多功能服裝分層系統,使高爾夫球手能夠適應不斷變化的天氣條件。
高爾夫旅遊與世界各地舉辦的高爾夫賽事、錦標賽和冠軍賽密切相關。一些主要的高爾夫賽事,如美國大師賽、美國公開賽和英國公開賽,吸引了大批球迷和參賽者。高爾夫產品製造商可以利用這些賽事展示其最新產品,支持球員,並通過品牌宣傳和廣告獲得知名度。這些比賽所帶來的激情可能會激發消費者的興趣,促進高爾夫服裝、鞋類和配件的銷售。
高爾夫旅遊經常包括參觀熱門高爾夫球場和度假村,這些地方吸引了職業高爾夫球手、名人和社交媒體影響者。這些人對消費行為和趨勢有很大影響。特定高爾夫產品、服裝、鞋類和配件的代言和行銷可能會影響其追隨者和粉絲的品味和購買決策。這種影響有可能促進需求,並對全球高爾夫產品行業產生有利影響。
高爾夫球桿、球包、球鞋和其他設備等高爾夫配件價格昂貴。高昂的價格可能會使許多消費者,特別是那些預算緊張或剛接觸這項運動的消費者,無法購買到某些產品。成本可能會限制潛在客戶群,阻礙業務擴展。
高爾夫市場競爭激烈,有許多公司提供各種服裝、鞋類和配件。與這些產品相關的高昂費用可能會加劇品牌競爭。為了吸引和留住客戶,企業可能需要在提供優質產品和功能的同時保持有競爭力的價格,並在兩者之間取得平衡。
COVID-19 疫情對2020 年高爾夫服裝、鞋類和配件市場的成長造成了乾擾。由於COVID-19 的流行,許多高爾夫比賽被推遲或取消。此外,疫情還阻礙了全球高爾夫服裝、鞋類和配件的銷售,導致體育場館、國家體育活動、專賣店等關閉。
此外,疫情還阻礙了全球高爾夫服裝、鞋類和配件的銷售,導致體育場館、國家體育活動、專賣店等關閉。疫情還導致高爾夫參與人數減少,影響了對高爾夫服裝的需求。因此,上述因素阻礙了市場的擴張。
隨著企業和消費者因戰爭而調整其優先事項和偏好,市場動態可能會發生變化。高爾夫作為一種休閒活動,在受衝突影響地區或鄰國的受歡迎程度或參與度可能會下降。需求模式的轉變可能會影響高爾夫服裝、鞋類和配件的銷售。
地緣政治衝突會左右公眾輿論,損害相關國家的聲譽。消費者可能會將這些國家的品牌或產品與衝突聯繫起來,從而導致需求下降。如果消費者選擇不購買與戰爭有關的產品,這種關聯可能會影響高爾夫服裝、鞋類和配件的銷售。
Global Golf Apparel, Footwear and Accessories Market reached US$ 2.2 billion in 2022 and is expected to reach US$ 3.1 billion by 2030, growing with a CAGR of 4.5% during the forecast period 2023-2030.
Consistent innovation and new advancements are key market drivers. During the forecast period, the global golf apparel, footwear and accessories market will be driven by an increase in golf tournaments and events. Golf shoes, t-shirts and trousers are becoming more popular for everyday clothing. The growing popularity of golf apparel as a fashion statement among millennials is driving the market forward.
Golf tourism is growing, as is its popularity among older generations. The North American golf apparel, footwear and accessories market has grown significantly and will account for more than a third of the market in 2022. The major golf apparel manufacturers are constantly producing new and unique golf clothes with new designs, exceptional colours and styles to provide a diverse range of options and strengthen their product portfolio.
Golf apparel, footwear and accessory innovations are aimed at increasing golfers' performance and comfort. Fabric technology developments, for example, result in moisture-wicking textiles that keep golfers dry and comfortable throughout play. Furthermore, leading firms focus on innovations and new product upgrades, providing them a competitive advantage in the market.
Golf apparel with advanced fabric technology may absorb away sweating and moisture from the body, keeping players dry and comfortable during their rounds. Layering systems with versatile clothing that provide warmth, insulation and weather protection have been developed by golf apparel makers, enabling golfers to adapt to changing weather conditions.
Golf tourism is closely related to golf events, tournaments and championships hosted around the world. Some main tournaments of golf, such as the Masters, U.S. Open and The Open Championship, draw massive crowds of fans and participants. Golf product manufacturers can use these events to showcase their latest items, support players and gain visibility through branding and advertising. The excitement generated by these competitions may spark consumer interest and boost sales of golf apparel, footwear and accessories.
Golf tourism frequently include visiting popular golf courses and resorts that draw professional golfers, celebrities and social media influencers. The people have a large influence on consumer behaviour and trends. The endorsement and marketing of specific golf products, clothes, footwear and accessories might affect their followers' and fans' tastes and purchasing decisions. The influence has the potential to boost demand and have a beneficial impact on the global golf product industry.
Golf accessories such as clubs, bags, shoes and other equipment can be costly. High prices may make certain products less accessible to a wide range of consumers, particularly those on a tight budget or new to the sport. Cost might limit prospective client base and stifle business expansion.
The golf market is fiercely competitive, with a number of firms offering a diverse selection of clothes, footwear and accessories. The high expenses connected with these products may increase brand competition. To attract and retain customers, businesses may need to strike a balance between providing premium quality and features while keeping competitive pricing.
The COVID-19 epidemic is causing a disruption in the growth of the golf apparel, footwear and accessories market in 2020. Many golf competitions were postponed or cancelled because to the COVID-19 pandemic. Furthermore, the outbreak has hampered the sale of golf apparel, footwera and accessories worldwide, resulting in the closure of sports complexes, state sports activities, specialty stores and others.
Furthermore, the outbreak has hampered the sale of golf apparel, footwear and accessories worldwide, resulting in the closure of sports complexes, state sports activities, specialty stores and others. It also resulted in a decrease in golf participation, affecting demand for golf apparel. As a result, the aforementioned factors have hindered market expansion.
As firms and consumers adjust their priorities and preferences as a result of the war, market dynamics may evolve. Golf, as a leisure activity, may see a drop in popularity or participation in conflict-affected areas or neighbouring nations. The shift in demand patterns may have an influence on golf apparel, footwear and accessories sales.
Geopolitical conflicts can sway public opinion and harm the reputations of the countries involved. Consumers may link brands or products originating in such nations with the conflict, perhaps resulting in a drop in demand. The association may have an impact on golf apparel, footwear and accessories sales if consumers opt not to purchase products associated with the war.
The global golf apparel, footwear and accessories market is segmented based on type, price range, consumer group, distribution channel and region.
Shoes is expected to hold about 25.3% of the global golf apparel, footwear and accessories market during the forecast period 2023-2030. Footwear for young people is a growing market trend since it provides the them with more comfort and flexibility than traditional shoes. For example, in June 2021, Adidas released the Solarthon, a golf shoe that is both comfortable and light.
It is due to the shoe's Fishcale Traxion outsole, which improves traction and durability, as well as the silhouette's fully increased midsole, which provides comfort. Solarthon will also be available in limited-edition grey, blue and white colour variants, according to the company. The shoe has an upper composed of recycled yarn with at least 50% Parley Ocean Plastic from Adidas to support the company's "End Plastic Waste" initiative.
Asia-Pacific is anticipated to have significant growth holding around 1/4th of the global golf apparel, footwear and accessories market during the forecast period 2023-2030. The Asia-Pacific golf apparel, footwear and accessories market is predicted to increase in the coming years, with major nations such as China, India, Australia and Japan contributing to the market's expansion. With increased golf awareness and an increase in the country's golfer population, Japan is one of the key countries in the region in terms of the number of golf players.
According to the Ministry of Economy, Trade and Industry (METI), the number of golfers in Japan climbed from 8.93 million in 2018 to around 10.3 million in 2021. Increased media exposure to international golf events has contributed in the growth of golf's popularity among the general public. The trend encourages kids to participate in such sports, which boosts sales of golf equipment in the region.
The major global players include: Nike Inc., Cobra Golf (PUMA), Adidas AG, TopGolf Callaway Brands Corp., KERING , Amer Sports, Asics Corporation, Bridgestone Golf, Inc., Decathalon and Fila Holding Corp.
The global golf apparel, footwear and accessories market report would provide approximately 69 tables, 67 figures and 204 Pages.
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