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全球檸檬水市場 - 2023-2030 年
市場調查報告書
商品編碼
1316246

全球檸檬水市場 - 2023-2030 年

Global Lemonade Market - 2023-2030
出版日期: | 出版商: DataM Intelligence | 英文 190 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

全球檸檬水市場規模在2022 年達到51 億美元，預計到2030 年將達到87 億美元，在2023-2030 年的預測期內將以6.9% 的年複合成長率成長。

檸檬水屬於柑橘類飲料，包括用檸檬、酸橙和橘子等柑橘類水果製成的飲料。柑橘類飲料因其香濃清爽的風味而廣受歡迎，是追求柑橘類口味體驗的消費者的首選。檸檬水市場對天然香料和甜味劑的需求日益成長。消費者更喜歡使用天然成分（如真正的檸檬汁）和天然甜味劑（如蜂蜜或甜葉菊）製作的產品，而不是人工添加劑或高果糖玉米糖漿。這一趨勢與廣大消費者向更天然、更清潔標籤產品的轉變相一致。

檸檬水市場受到圍繞柑橘類飲料、檸檬汁、清爽飲料、天然風味、甜味劑、即飲檸檬水、濃縮檸檬水、檸檬水製造和風味變化等幾個主要趨勢的影響。將一個48 克重的檸檬榨成汁後加入一杯水中，可補充21% 的維生素C。

市場動態

口味創新和多樣化有望促進檸檬水行業的發展

消費者的喜好在不斷變化，他們追求多樣化和獨特的口味體驗。檸檬水市場的口味創新通過在傳統檸檬水之外引入新的、令人興奮的口味選擇來應對這些不斷變化的偏好。這有助於吸引和留住追求不同味覺感受的消費者。

在檸檬水中引入多種口味和變化，使生產商能夠瞄準不同的細分人群。例如，水果口味可能會吸引年輕消費者，而草本或植物口味可能會吸引注重健康的人。通過迎合特定口味和偏好，口味創新有助於擴大消費群體和提高市場佔有率。

優質和手工細分市場正在創造機會

在包括飲料在內的各種產品類別中，消費者擴大尋求高品質的優質產品。優質和手工檸檬水產品通過在配料、口味、工藝和整體體驗方面的優勢定位，迎合了這一需求。這一細分市場讓消費者盡情享受更高檔、更令人滿意的檸檬水體驗。

優質和手工細分市場為檸檬水品牌提供了一個機會，使其有別於主流和大規模生產的產品。

檸檬水的季節性需求阻礙了市場成長

檸檬水通常與溫暖的天氣和夏季聯繫在一起，消費者在夏季會尋求清爽的飲料來解渴。因此，這些季節對檸檬水的需求往往較高。需求的季節性波動會給檸檬水生產商帶來挑戰，因為在寒冷的月份或不利於飲用冰鎮飲料的天氣條件下，他們的銷售額可能會下降。

在寒冷的月份或淡季，消費者可能會轉而選擇其他飲料，如咖啡或茶等熱飲，這些飲料在涼爽的天氣裡更有吸引力。在這些時期，多種飲料替代品的出現會導致檸檬水需求下降，從而阻礙市場的發展。

COVID-19 分析

COVID-19 的流行導致了消費者行為的重大變化，包括購買模式和消費偏好的轉變。由於人們花更多的時間待在家裡，尋求舒適和熟悉的體驗，因此對可在家中享用的檸檬水等包裝飲料的需求增加。在封鎖和社會疏遠措施期間，餐館、咖啡館和其他餐飲場所關閉或限制營業，直接影響了檸檬水的消費。隨著店內飲食選擇的減少，消費者可能會將檸檬水消費從餐飲場所轉移到家中。

目 錄

第1 章：研究方法與範圍

  • 研究方法
  • 報告的研究目標和範圍

第2章：市場定義與概述

第3章：執行摘要

  • 按類型分類的市場摘要
  • 按產品類型分類的市場摘要
  • 按包裝類型分類的市場摘要
  • 按配銷通路分類的市場片段
  • 按地區分類的市場摘要

第4 章：市場動態

  • 市場影響因素
    • 促進因素
    • 限制因素
    • 機會
    • 影響分析

第5 章：行業分析

  • 波特五力分析
  • 供應鏈分析
  • 定價分析
  • 監管分析

第6 章：COVID-19 分析

  • COVID-19 的市場分析
    • COVID-19 之前的情況
    • COVID-19 期間的情景
    • COVID-19 之後的情況
  • COVID-19 期間的定價動態
  • 供需關係
  • 大流行期間與市場相關的政府計劃
  • 製造商的戰略計劃
  • 結論

第七章：按類型分類

  • 渾濁檸檬水
  • 粉色檸檬水
  • 透明檸檬水

第8 章：按產品類型

  • 含酒精
  • 非酒精類
  • 碳酸飲料
  • 非碳酸飲料
  • 其他

第9 章：按包裝類型分類

  • 瓶裝
  • 袋裝
  • 罐裝
  • 其他

第10 章：按銷售管道

  • 超市/超級市場
  • 便利店
  • 網路商店
  • 其他

第11 章：按地區分類

  • 北美洲
    • 美國
    • 加拿大
    • 墨西哥
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 義大利
    • 西班牙
    • 歐洲其他地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 南美洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳大利亞
    • 亞太其他地區
  • 中東和非洲

第12 章：競爭格局

  • 競爭格局
  • 市場定位/佔有率分析
  • 合併與收購分析

第13 章：公司簡介

  • The Coca-Cola Company.
    • 公司概況
    • 產品組合和說明
    • 財務概況
    • 主要發展
  • PepsiCo.
  • Mike's Hard Lemonade.
  • Arizona Beverages.
  • The Kraft Heinz Company.
  • Hydro One Beverages.
  • Bud Light Lime.
  • Heineken
  • Hurbert Lemonade
  • Bacardi Silver Lemonade

第14 章：附錄

簡介目錄
Product Code: FB6525

Market Overview

The Global Lemonade Market reached US$ 5.1 billion in 2022 and is expected to reach US$ 8.7 billion by 2030 and is expected to grow with a CAGR of 6.9% during the forecast period 2023-2030.

Lemonade falls into the category of citrus beverages, which include drinks made with citrus fruits such as lemons, limes, and oranges. Citrus beverages are popular for their tangy and refreshing flavor profiles, making them a preferred choice for consumers seeking a citrusy taste experience. There is a growing demand for natural flavors and sweeteners in the lemonade market. Consumers prefer products that are made with natural ingredients, such as real lemon juice, and natural sweeteners like honey or stevia, rather than artificial additives or high-fructose corn syrup. This trend aligns with the broader consumer shift towards more natural and clean-label products.

The lemonade market is influenced by several key trends that revolve around citrus beverages, lemon juice, refreshing drinks, natural flavors, sweeteners, ready-to-drink lemonade, lemonade concentrate, lemonade manufacturing, and flavor variations. Squeezing the juice of a 48-gram lemon into a glass of water will provide you with 21% of the DV of vitamin C.

Market Dynamics

Flavor Innovation and Variety is Expected to Foster the Lemonade Industry

Consumer preferences are continuously evolving, and they seek variety and unique taste experiences. Flavor innovation in the lemonade market addresses these changing preferences by introducing new and exciting flavor options beyond the traditional lemonade. This helps to attract and retain consumers who are looking for different taste sensations.

The introduction of diverse flavors and variations in lemonade enables manufacturers to target different demographic segments. For example, fruit-infused flavors may appeal to younger consumers, while herbal or botanical flavors may attract health-conscious individuals. By catering to specific tastes and preferences, flavor innovation helps expand the consumer base and increase market share.

The Premium and Artisanal Segment is Creating Opportunities

Consumers are increasingly seeking high-quality, premium offerings across various product categories, including beverages. Premium and artisanal lemonade products cater to this demand by positioning themselves as superior in terms of ingredients, taste, craftsmanship, and overall experience. This segment allows consumers to indulge in a more elevated and satisfying lemonade experience.

The premium and artisanal segments provide an opportunity for lemonade brands to differentiate themselves from mainstream and mass-produced products.

The Seasonal Demand for Lemonade is Hampering the Market Growth

Lemonade is often associated with warm weather and summer months when consumers seek refreshing beverages to quench their thirst. Consequently, the demand for lemonade tends to be higher during these seasons. Seasonal fluctuations in demand can pose challenges for lemonade manufacturers, as they may experience a decline in sales during colder months or periods when weather conditions are not conducive to consuming chilled beverages.

During colder months or off-peak seasons, consumers may switch to other beverage options, such as hot beverages like coffee or tea, which are more appealing in cooler weather. The availability of a wide range of beverage alternatives can lead to a decline in demand for lemonade during these periods, thus restraining the market.

COVID-19 Analysis

The COVID-19 pandemic has led to significant changes in consumer behavior, including shifts in purchasing patterns and consumption preferences. As people spent more time at home and sought comforting and familiar experiences, there was an increased demand for packaged beverages like lemonade that could be enjoyed at home. The closure or limited operations of restaurants, cafes, and other food service establishments during lockdowns and social distancing measures had a direct impact on the consumption of lemonade. With reduced dine-in options, consumers may have shifted their lemonade consumption from food service establishments to home consumption.

Segment Analysis

The global lemonade market is segmented based on type, product type, packaging type, distribution channel, and region.

By Type, the Cloudy Lemonade Segment is Estimated to Have Significant Growth During the Forecast Period

Cloudy lemonade is often associated with a more authentic and natural lemonade experience. It retains the pulp and sediment from the lemon juice, giving it a cloudy appearance and a more rustic feel. This authenticity and natural appeal can resonate with consumers who prefer beverages that are closer to homemade or traditional preparations.

Cloudy lemonade tends to have a more robust and tangy flavor compared to clear lemonade. The presence of lemon pulp adds texture and depth to the beverage, providing a more satisfying taste experience for consumers. The unique flavor profile and textured mouthfeel can make cloudy lemonade a preferred choice for those seeking a bolder lemonade flavor.

Geographical Analysis

Asia Pacific is the Fastest Growing Market in the Lemonade Market

The Asia Pacific region is home to a large and growing population, providing a substantial consumer base for various products, including lemonade. The sheer size of the population presents significant market potential.

Rapid urbanization and westernization in many countries within the Asia Pacific region have led to changes in consumer habits and preferences. According to FAO, World lime production reached an all-time high in 2019, with just over 20 million tons sourced, with the leading producing countries being India, Mexico, and China, which together produced almost 45% of all the world's lime. As more consumers are exposed to international brands and global food and beverage trends, the demand for lemonade and other Western-style beverages is on the rise.

Competitive Landscape

The major global players in the market include: The Coca-Cola Company, PepsiCo., Mike's Hard Lemonade, Arizona Beverages, The Kraft Heinz Company, Hydro One Beverages, Bud Light Lime, Heineken, Hurbert Lemonade, and Bacardi Silver Lemonade.

Why Purchase the Report?

  • To visualize the global lemonade market segmentation based on type, product type, packaging type, distribution channel, and region, as well as understand key commercial assets and players.
  • Identify commercial opportunities in the market by analyzing trends and co-development.
  • Excel data sheet with numerous data points of lemonade market-level with all segments.
  • The PDF report consists of cogently put-together market analysis after exhaustive qualitative interviews and in-depth market study.
  • Product mapping is available as Excel consists of key products of all the major market players.

The global Lemonade market report would provide approximately 69 tables, 71 figures, and 190 Pages.

Target Audience 2023

  • Manufacturers/ Buyers
  • Industry Investors/Investment Bankers
  • Research Professionals
  • Emerging Companies

Table of Contents

1. Methodology and Scope

  • 1.1. Research Methodology
  • 1.2. Research Objective and Scope of the Report

2. Market Definition and Overview

3. Executive Summary

  • 3.1. Market Snippet, by Type
  • 3.2. Market Snippet, by Product Type
  • 3.3. Market Snippet, by Packaging Type
  • 3.4. Market Snippet, by Distribution Channel
  • 3.5. Market Snippet, by Region

4. Market Dynamics

  • 4.1. Market Impacting Factors
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunity
    • 4.1.4. Impact Analysis

5. Industry Analysis

  • 5.1. Porter's Five Force Analysis
  • 5.2. Supply Chain Analysis
  • 5.3. Pricing Analysis
  • 5.4. Regulatory Analysis

6. COVID-19 Analysis

  • 6.1. Analysis of COVID-19 on the Market
    • 6.1.1. Scenario Before COVID-19
    • 6.1.2. Scenario During COVID-19
    • 6.1.3. Scenario Post COVID-19
  • 6.2. Pricing Dynamics Amid COVID-19
  • 6.3. Demand-Supply Spectrum
  • 6.4. Government Initiatives Related to the Market During Pandemic
  • 6.5. Manufacturers Strategic Initiatives
  • 6.6. Conclusion

7. By Type

  • 7.1. Introduction
    • 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 7.1.2. Market Attractiveness Index, By Type
  • 7.2. Cloudy Lemonade*
    • 7.2.1. Introduction
    • 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 7.3. Pink Lemonade
  • 7.4. Clear Lemonade

8. By Product Type

  • 8.1. Introduction
    • 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 8.1.2. Market Attractiveness Index, By Product Type
  • 8.2. Alcoholic*
    • 8.2.1. Introduction
    • 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 8.3. Non-Alcoholic
  • 8.4. Carbonated
  • 8.5. Un-Carbonated
  • 8.6. Others

9. By Packaging Type

  • 9.1. Introduction
    • 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 9.1.2. Market Attractiveness Index, By Packaging Type
  • 9.2. Bottles*
    • 9.2.1. Introduction
    • 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 9.3. Pouches
  • 9.4. Cans
  • 9.5. Others

10. By Distribution Channel

  • 10.1. Introduction
    • 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 10.1.2. Market Attractiveness Index, By Distribution Channel
  • 10.2. Supermarkets/Hypermarkets*
    • 10.2.1. Introduction
    • 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
  • 10.3. Convenience Stores
  • 10.4. Online Stores
  • 10.5. Others

11. By Region

  • 11.1. Introduction
    • 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
    • 11.1.2. Market Attractiveness Index, By Region
  • 11.2. North America*
    • 11.2.1. Introduction
    • 11.2.2. Key Region-Specific Dynamics
    • 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.2.7.1. The U.S.
      • 11.2.7.2. Canada
      • 11.2.7.3. Mexico
  • 11.3. Europe
    • 11.3.1. Introduction
    • 11.3.2. Key Region-Specific Dynamics
    • 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.3.7.1. Germany
      • 11.3.7.2. The U.K.
      • 11.3.7.3. France
      • 11.3.7.4. Italy
      • 11.3.7.5. Spain
      • 11.3.7.6. Rest of Europe
  • 11.4. South America
    • 11.4.1. Introduction
    • 11.4.2. Key Region-Specific Dynamics
    • 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.4.7.1. Brazil
      • 11.4.7.2. Argentina
      • 11.4.7.3. Rest of South America
  • 11.5. Asia-Pacific
    • 11.5.1. Introduction
    • 11.5.2. Key Region-Specific Dynamics
    • 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
    • 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
      • 11.5.7.1. China
      • 11.5.7.2. India
      • 11.5.7.3. Japan
      • 11.5.7.4. Australia
      • 11.5.7.5. Rest of Asia-Pacific
  • 11.6. Middle East and Africa
    • 11.6.1. Introduction
    • 11.6.2. Key Region-Specific Dynamics
    • 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
    • 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
    • 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging Type
    • 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

  • 12.1. Competitive Scenario
  • 12.2. Market Positioning/Share Analysis
  • 12.3. Mergers and Acquisitions Analysis

13. Company Profiles

  • 13.1. The Coca-Cola Company.
    • 13.1.1. Company Overview
    • 13.1.2. Product Portfolio and Description
    • 13.1.3. Financial Overview
    • 13.1.4. Key Developments
  • 13.2. PepsiCo.
  • 13.3. Mike's Hard Lemonade.
  • 13.4. Arizona Beverages.
  • 13.5. The Kraft Heinz Company.
  • 13.6. Hydro One Beverages.
  • 13.7. Bud Light Lime.
  • 13.8. Heineken
  • 13.9. Hurbert Lemonade
  • 13.10. Bacardi Silver Lemonade

LIST NOT EXHAUSTIVE

14. Appendix

  • 14.1. About Us and Services
  • 14.2. Contact Us