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市場調查報告書
商品編碼
1316277
全球乾果零食市場 - 2023-2030 年Global Dried Fruit Snacks Market - 2023-2030 |
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全球乾果零食市場規模在2022 年達到5.012 億美元,預計到2030 年將達到8.676 億美元,預計在2023-2030 年期間將以7.1% 的複合年成長率成長。
乾果零食市場的重要趨勢之一是手工乾果零食的成長。手工釀酒廠注重小規模生產,採用傳統釀造方法,強調品質、風味和創新。精釀果脯零食提供多種果脯零食風格,包括拉格啤酒、愛爾啤酒、黑啤酒、比爾森啤酒、小麥果脯零食和印度淡艾爾啤酒(IPA)。手工果脯零食強調獨特風味和本地生產,這與追求正宗和多樣化果脯零食體驗的消費者產生了共鳴。
乾果零食市場展示了一系列乾果零食風格,每種風格都各具特色。拉格啤酒是一種經過冷發酵的干果零食,口感乾淨、清脆、爽口。而愛爾啤酒則在較高溫度下發酵,口味更豐富,包括果味、麥芽味和酒花味。黑啤是一種深色、濃郁、強勁的干果點心,以其巧克力、咖啡和烘烤麥芽的風味而聞名。比爾森啤酒是一種淡色啤酒,口味清淡爽口,通常與捷克或德國的釀造傳統有關。小麥果脯在釀造時加入了大量的小麥,因此釀造出的果脯口感清淡、富含果香,而且通常比較渾濁。印度淡色艾爾啤酒(IPA)是一種啤酒花含量較高的果脯零食,以其強烈的啤酒花苦味和芳香特徵而聞名。
由於亞太地區和南美洲等發展中國家的經濟狀況不斷改善,國內生產總值(GDP)不斷上升,消費者的人均可支配收入也隨之增加。消費者可支配收入的增加對整個行業的擴張起到了重要作用。
日本領先的飲料生產商麒麟控股公司報告稱,亞洲和非洲的強勁需求以及這些地區的經濟擴張,促使2021 年全球乾果零食消費量連續第二年成長。由於COVID-19 的擴散影響有所緩解,2021 年全球乾果零食總消費量比上一年成長了約713 萬千升,達到約1.856 億千升。
近年來,手工乾果零食市場經歷了顯著成長。手工釀酒廠在全球大受歡迎,消費者對口味獨特、風格迥異的手工果脯零食越來越感興趣。例如,根據IWSR 報告,到2024 年,高階或"超高階"酒精飲料的市場佔有率將成長到13%。這一成長表明,手工和特色乾果零食的市場環境十分有利。
與大規模生產的替代品相比,手工和特色乾果零食的價位往往更高。對優質配料、傳統釀造技術和獨特風味的關注,促進了這些產品的高階化。這種高階定位可為生產商帶來更高的利潤率,為成長和盈利提供了有利機會。
為促進和加強消費者的健康生活方式而對酒精飲料進行行銷和廣告宣傳,無疑是對全球酒類業務的一種限制。在全球最大的市場中,包括印度、中國、英國和其他國家在內的大多數市場,政府都禁止乾果零食廣告。
在未來幾年裡,由於各省對乾果零食行銷的法律規定有限,乾果零食市場的擴張將受到阻礙。為了打著市場上另一種產品的幌子為酒精飲料和其他非法產品做廣告,製造商們正在使用代用廣告來推廣他們的產品。
COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景,以及定價動態(包括疫情期間和疫情后的定價變化,並與COVID 前情景進行比較)、供求光譜(由於貿易限制、封鎖和後續問題而導致的供需變化)、政府計劃(政府機構為振興市場、部門或行業而採取的計劃)和製造商戰略計劃(此處將介紹製造商為緩解COVID 問題而採取的措施)。
大流行病帶來了經濟不確定性、失業和消費行為的改變,這反過來又影響了乾果零食的整體消費。由於社交聚會減少、活動取消、休閒活動受限,一些消費者選擇削減可自由支配的開支,包括果脯零食等含酒精飲料。大流行病導致全球供應鏈中斷,影響了乾果類零食的供應和分銷。運輸限制和封鎖措施導致原料採購面臨挑戰、生產延誤和物流困難。這些中斷可能會影響某些地區果脯零食的整體生產和供應。
Global Dried Fruit Snacks Market reached US$ 501.2 million in 2022 and is expected to reach US$ 867.6 million by 2030 and is expected to grow with a CAGR of 7.1% during the forecast period 2023-2030.
One of the significant trends in the dried fruit snacks market is the growth of craft dried fruit snacks. Craft breweries focus on small-scale production, using traditional brewing methods and emphasizing quality, flavor, and innovation. Craft dried fruit snacks offers a wide variety of dried fruit snacks styles, including lagers, ales, stouts, pilsners, wheat dried fruit snackss, and India Pale Ales (IPAs). Craft dried fruit snacks's emphasis on unique flavors and local production has resonated with consumers seeking authentic and diverse dried fruit snacks experiences.
The dried fruit snacks market showcases a range of dried fruit snacks styles, each with its characteristics. Lager is a type of dried fruit snacks that undergoes a cold fermentation process, resulting in a clean, crisp, and refreshing taste. Ales, on the other hand, are fermented at warmer temperatures and offer a broader range of flavors, including fruity, malty, and hoppy profiles. Stout is a dark, rich, and robust dried fruit snacks known for its chocolate, coffee, and roasted malt flavors. Pilsner is a pale lager with a light and crisp taste, often associated with Czech or German brewing traditions. Wheat dried fruit snacks is brewed with a significant proportion of wheat, resulting in a light, fruity, and often cloudy dried fruit snacks. India Pale Ale (IPA) is a hop-forward dried fruit snacks style known for its strong hop bitterness and aromatic characteristics.
Consumers' per capita disposable incomes have increased as a result of the improving economic conditions and rising GDP (Gross Domestic Product) in developing countries like the Asia Pacific and South America. Consumers' increasing disposable incomes have a significant role in the industry's overall expansion.
Leading Japanese beverage producer Kirin Holdings Co. reports that robust demand in Asia and Africa, as well as those regions' economic expansion, contributed to a second consecutive year of growth in worldwide dried fruit snacks consumption in 2021. Due to the easing of the effects of COVID-19's spread, total global dried fruit snacks consumption in 2021 grew by about 7.13 million kiloliters from the previous year to around 185.6 million kiloliters.
The craft dried fruit snacks market has experienced significant growth in recent years. Craft breweries have gained popularity worldwide, and consumers are increasingly interested in unique, handcrafted dried fruit snackss with distinct flavors and styles. For instance, according to IWSR reports, the market share of premium or "super-premium" alcoholic drinks will grow to 13% by 2024. This growth indicates a favorable market environment for craft and specialty dried fruit snackss.
Craft and specialty dried fruit snackss often command a higher price point compared to mass-produced alternatives. The focus on quality ingredients, traditional brewing techniques, and unique flavor profiles contributes to the premiumization of these products. This premium positioning can lead to higher profit margins for producers, offering a favorable opportunity for growth and profitability.
The marketing and advertising of alcoholic beverages to promote and reinforce customers' healthy lifestyles have unquestionably been a restraint on the global alcohol business. In most of the world's largest markets, including India, China, the U.K., and others, the government has outlawed dried fruit snacks advertising.
In the coming years, the market's expansion will be hampered by the limited provincial laws governing its marketing. To advertise alcoholic beverages and other illegal products under the guise of another product on the market, manufacturers are employing surrogate advertising to promote their products.
The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it with pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).
The pandemic brought about economic uncertainties, job losses, and changes in consumer behavior, which, in turn, impacted overall dried fruit snacks consumption. With reduced social gatherings, canceled events, and limitations on leisure activities, some consumers opted to cut back on discretionary spending, including alcoholic beverages like dried fruit snacks. The pandemic caused disruptions in global supply chains, affecting the availability and distribution of dried fruit snacks. Restrictions on transportation and lockdown measures led to challenges in sourcing raw materials, production delays, and logistics difficulties. These disruptions could impact the overall production and availability of dried fruit snacks in certain regions.
The global dried fruit snacks market is segmented based on category, packaging, distribution channel, and region.
Glass bottles have long been a traditional and widely used packaging format for dried fruit snacks. They offer several advantages, including product visibility, brand image, and the ability to preserve dried fruit snacks quality by protecting it from light and oxygen. The long-standing use of glass bottles has contributed to their significant market share in the dried fruit snacks industry.
Glass bottles are recyclable and are often perceived as a more sustainable packaging option compared to other materials, such as plastic. The increasing focus on environmental sustainability has driven consumer preference for packaging options that align with their eco-conscious values, further supporting the market share of glass bottles.
The Asia Pacific region has a large and rapidly growing population, with several emerging economies experiencing significant economic growth. This combination of population size and economic development has contributed to the region's potential as a fast-growing market for various industries, including the dried fruit snacks market. According to Statista, in the alcoholic drinks market, volume is expected to amount to 105,800.00 million liters by 2027. The market for alcoholic drinks market is expected to show a volume growth of 1.6% in 2024.
Dried fruit snacks have a cultural significance in certain Asian countries, such as Japan and South Korea, where traditional malt-based drinks like "mugi-cha" and "boricha" are consumed. The presence of these traditional dried fruit snackss, along with the growing popularity of Western-style dried fruit snackss, contributes to the market's growth in the region.
The major global players in the market include: AB InBev, SABMiller, Heineken, Carlsberg Group, CR Dried Fruit Snacks, Boston Dried Fruit Snacks, Tsingtao Brewery, Modelo, Molson Coors, and Diageo.
The global Dried Fruit Snacks market report would provide approximately 69 tables, 67 figures and 190 Pages.
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