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市場調查報告書

商品編碼

1316303

全球龍舌蘭酒市場 - 2023-2030 年

Global Tequila Market - 2023-2030

出版日期: 2023年07月27日 | 出版商:

DataM Intelligence | 英文 102 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

2022 年，全球龍舌蘭酒市場規模達到105 億美元，預計到2030 年將達到161 億美元，實現利潤豐厚的成長。在2023-2030 年的預測期內，市場年複合成長率為5.5%。

高階化趨勢推動了龍舌蘭酒市場的成長。消費者越來越願意在高品質龍舌蘭酒上花更多的錢，追求優質和超優質的龍舌蘭酒。人們認為優質龍舌蘭酒品質上乘、工藝精湛、風味獨特，從而推動了這一趨勢的發展。採用傳統方法和優質原料小批量生產的手工藝龍舌蘭酒越來越受歡迎。消費者正在尋求獨特的手工製作的龍舌蘭酒，這些酒具有獨特的風味，並與傳統的生產流程相聯繫。

除了龍舌蘭酒之外，對龍舌蘭烈酒的探索也成為一個突出的趨勢。消費者對其他龍舌蘭烈酒，如mezcal、raicilla 和bacanora 也表現出了濃厚的興趣，欣賞它們獨特的風味和文化遺產。龍舌蘭烈酒類別的多樣化正在推動市場成長，並為消費者提供了更多的選擇。

市場動態

手工烈酒雞尾酒的流行趨勢推動龍舌蘭酒市場成長

消費者對高品質手工製作產品的需求不斷成長，推動了包括龍舌蘭酒在內的手工製作烈酒的流行。這種向高階化的轉變使人們對龍舌蘭酒這種精緻典雅的烈酒越來越感興趣。例如，DISCUS 總裁兼首席執行官Chris Swonger 報告說，2022 年美國烈酒供應商的銷售額成長了5.1%，達到創紀錄的376 億美元，銷量成長了4.8%，達到3.05 億箱9 升裝。

包括龍舌蘭酒在內的手工製作烈酒口味多樣，吸引著追求新口味體驗的消費者。手工龍舌蘭酒生產商經常嘗試使用陳釀技術、橡木桶類型和獨特的風味注入，為消費者提供了更廣泛的選擇。這種口味探索趨勢吸引了消費者嘗試不同的龍舌蘭酒，並將其融入雞尾酒中。

龍舌蘭酒消費量的成長推動了龍舌蘭酒市場的成長

龍舌蘭基烈酒具有多種風味，吸引著追求獨特口味體驗的消費者。這種多樣性使消費者能夠探索和欣賞不同龍舌蘭酒的細微差別，從而推動了這一趨勢的成長。例如，根據IWSR 的數據。 2021 年全球龍舌蘭烈酒的銷量成長了18%。

龍舌蘭酒作為一種龍舌蘭基烈酒，其獨特的風味使其有別於其他烈酒，從而推動了市場的成長。根據IWSR 的數據，2021 年龍舌蘭酒在全球烈酒市場的銷量佔有率為2.5%。龍舌蘭酒由藍龍舌蘭植物釀製而成，具有獨特的風味，包括泥土味、草本味，有時還有甜味。與伏特加、朗姆酒或威士忌等傳統烈酒相比，龍舌蘭酒的這種風味吸引了追求不同口味體驗的消費者。龍舌蘭酒的獨特風味使其越來越受消費者歡迎和青睞。

對含酒精飲料對健康的負面影響的認知不斷加深，抑制了龍舌蘭酒市場的成長

據世界衛生組織統計，飲酒導致全球5830 萬人殘疾調整壽命年（DALYs）和180 萬人死亡（佔總死亡人數的3.2%）。因此，消費者越來越注重健康，也越來越注意飲酒。他們更加意識到過量飲酒對整體健康和幸福的潛在不利影響。這種意識的提高會導致飲酒量下降或轉向更健康的替代品，從而影響龍舌蘭酒和其他酒精飲料的市場成長。

研究表明，過量和經常飲酒會導致各種健康問題，包括肝損傷、心血管問題、成癮和某些類型的癌症。隨著人們對這些風險的了解越來越廣泛，一些消費者可能會選擇減少總體飲酒量或完全戒酒，從而影響龍舌蘭酒的需求。

COVID-19 影響分析

COVID-19 分析包括COVID 前情景、COVID 情景和COVID 後情景，以及定價動態（包括大流行期間和之後的定價變化，並與COVID 前情景進行比較）、供需關係（由於貿易限制、封鎖和後續問題而導致的供需變化）、政府計劃（政府機構為振興市場、部門或行業而採取的計劃）和製造商戰略計劃（此處將介紹製造商為緩解COVID 問題而採取的措施）。

人工智慧的影響

人工智慧對龍舌蘭酒市場的影響方興未艾，但它有可能徹底改變龍舌蘭酒生產、龍舌蘭種植、收穫、烹飪方法、發酵和蒸餾技術的各個方面。人工智慧可通過分析生產各階段收集的數據來最佳化龍舌蘭酒的生產過程。機器學習算法可以分析溫度、發酵時間和陳釀條件等生產數據，找出規律並最佳化參數，以保證產品品質和效率的一致性。

人工智慧還可以通過監測和分析土壤濕度、溫度和陽光照射等因素來幫助龍舌蘭種植。感測器和人工智慧算法可以提供即時見解，幫助農民最佳化澆水計劃、肥料使用和龍舌蘭植物的整體健康。人工智慧還能根據龍舌蘭的成熟指標幫助預測最佳收穫時間，確保龍舌蘭植物在龍舌蘭酒生產的理想階段收穫。

Market Overview

The Global Tequila Market reached US$ 10.5 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 16.1 billion by 2030. The market is growing at a CAGR of 5.5% during the forecast period 2023-2030.

The trend of premiumization is driving the growth of the tequila market. Consumers are increasingly willing to spend more on high-quality tequilas, seeking out premium and ultra-premium expressions. This trend is fueled by the perception of premium tequilas as offering superior quality, craftsmanship, and unique flavor profiles. Craft tequilas, produced in smaller batches using traditional methods and high-quality ingredients, are gaining popularity. Consumers are seeking unique and artisanal tequilas that offer distinct flavor profiles and a connection to the traditional production process.

The exploration of agave-based spirits beyond tequila is becoming a prominent trend. Consumers are showing interest in other agave spirits like mezcal, raicilla, and bacanora, appreciating their distinct flavor profiles and cultural heritage. This diversification within the agave-based spirits category is driving market growth and providing consumers with more options to explore.

Market Dynamics

Rising Cocktail Trends for Artisanal Craft Spirits are Driving the Tequila Market Growth

The popularity of artisanal craft spirits, including tequila, has been fueled by growing consumer demand for high-quality, handcrafted products. This shift towards premiumization has led to an increased interest in tequila as a sophisticated and refined spirit. For instance, DISCUS President and CEO Chris Swonger reported that sales of spirits suppliers in the US increased by 5.1 percent in 2022 to a record $37.6 billion, while volumes increased by 4.8 percent to 305 million 9-liter cases.

Artisanal craft spirits, including tequila, offer a diverse range of flavor profiles that appeal to consumers seeking new taste experiences. Craft tequila producers often experiment with aging techniques, barrel types, and unique flavor infusions, providing consumers with a broader range of options to explore. This flavor exploration trend has attracted consumers looking to try different tequilas and incorporate them into their cocktails.

Rising Consumption of Agave-Based Spirits is Driving the Tequila Market Growth

Agave-based spirits offer a wide range of flavor profiles that appeal to consumers seeking unique taste experiences. This diversity allows consumers to explore and appreciate the nuances of different agave spirits, driving the trend's growth. For instance, according to IWSR. Volumes for agave-based spirits increased globally by 18% in 2021.

Tequila, as an agave-based spirit, offers a distinctive flavor profile that sets it apart from other spirits which drives the market growth. According to IWSR, tequila had a volume share of 2.5% of the global spirits market in 2021. The blue agave plant, from which tequila is derived, imparts its unique characteristics, including earthy, herbal, and sometimes sweet notes. This flavor profile appeals to consumers seeking a different taste experience compared to traditional spirits like vodka, rum, or whiskey. The unique flavors of tequila have contributed to its growing popularity and consumer preference.

Growing Understanding of the Negative Health Impacts of Alcoholic Beverages is Restraining the Market Growth of Tequila Market

According to the WHO, alcohol use results in 58.3 million Disability-Adjusted Life Years (DALYs) and 1.8 million deaths globally (3.2% of all deaths). Hence, consumers are becoming increasingly health-conscious and mindful of their alcohol consumption. They are more aware of the potential adverse effects of excessive alcohol consumption on overall health and well-being. This heightened awareness can lead to a decrease in alcohol consumption or a shift towards healthier alternatives, impacting the market growth of tequila and other alcoholic beverages.

Research has shown that excessive and regular alcohol consumption can contribute to various health issues, including liver damage, cardiovascular problems, addiction, and certain types of cancer. As the understanding of these risks becomes more widespread, some consumers may choose to reduce their overall alcohol consumption or abstain from alcoholic beverages altogether, affecting the demand for tequila.

COVID-19 Impact Analysis

The COVID-19 Analysis includes Pre-COVID Scenario, COVID Scenario, and Post-COVID Scenario along with Pricing Dynamics (Including pricing change during and post-pandemic comparing it to pre-COVID scenarios), Demand-Supply Spectrum (Shift in demand and supply owing to trading restrictions, lockdown, and subsequent issues), Government Initiatives (Initiatives to revive market, sector or Industry by Government Bodies) and Manufacturers Strategic Initiatives (What manufacturers did to mitigate the COVID issues will be covered here).

AI Impact

The impact of AI on the tequila market is still emerging, but it has the potential to revolutionize various aspects of tequila production, agave cultivation, harvesting, cooking methods, fermentation, and distillation techniques. AI can be used to optimize the tequila production process by analyzing data collected during various stages of production. Machine learning algorithms can analyze production data, such as temperature, fermentation time, and aging conditions, to identify patterns and optimize parameters for consistent product quality and efficiency.

AI can also assist in agave cultivation by monitoring and analyzing factors such as soil moisture, temperature, and sunlight exposure. Sensors and AI algorithms can provide real-time insights, helping farmers optimize watering schedules, fertilizer usage, and overall agave plant health. AI can also aid in predicting optimal harvesting times based on agave maturity indicators, ensuring the agave plants are harvested at the ideal stage for tequila production.

Segment Analysis

The global tequila market is segmented based on product type, grade, distribution channel, and region.

Availability of Premium Tequila

In 2022. the premium segment has indeed captured the highest share in the tequila market based on grade. The premium segment is associated with higher-quality tequilas. Premium tequilas are made from 100% blue agave, while cheaper varieties, known as "mixtos," often have 51% agave and the rest of their ingredients are sugars like molasses, corn syrup, or other sweeteners.

Premium tequilas are often associated with craft and artisanal production. They are made in smaller batches, with meticulous attention to detail, and may involve traditional production techniques such as slow-roasting the agave, using traditional stone mills, and employing copper pot stills. The craftsmanship and artisanal approach lend an air of exclusivity and authenticity to premium tequilas, attracting consumers looking for unique and handcrafted spirits.

Geographical Analysis

Changing Consumer Preferences in Asia-Pacific Region

The Asia Pacific region has seen a shift in consumer preferences towards Western spirits and a growing interest in premium and high-quality alcoholic beverages. As consumers in the region become more exposed to global trends and diverse drinking cultures, their interest in tequila has increased, driving the market growth. For instance, according to Statista, in 2020, the size of the tequila market in Asia-Pacific was 512.78 million dollars.

The rise of cocktail culture and mixology in the Asia Pacific region has significantly contributed to the growth of the tequila market. Bartenders and mixologists in cities like Tokyo, Seoul, Shanghai, and Singapore have embraced tequila as a versatile and trendy ingredient for creating innovative and unique cocktails. This has created a demand for high-quality tequilas, driving market expansion.

Competitive Landscape

The major global players include: Diageo Plc., Tequila Ocho, Bacardi & Company Ltd., Vault Fine Spirits Pvt. Ltd., Charbay Distillery, Tequila Fortaleza, Proximo Spirits, Inc., Brown-Forman Corporation, Pernod Ricard S.A., Casa Aceves Spirits

Why Purchase the Report?

To visualize the global tequila market segmentation based on product type, grade, distribution channel, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of tequila market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The Global Tequila Market Report Would Provide Approximately 61 Tables, 59 Figures and 102 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product Type
3.2. Snippet by Grade
3.3. Snippet by Distribution Channel
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 7.1.2. Market Attractiveness Index, By Product Type
7.2. Blanco*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Anejo
7.4. Reposado
7.5. Others

8. By Grade

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 8.1.2. Market Attractiveness Index, By Grade
8.2. Premium*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Value
8.4. Ultra-premium
8.5. Super Premium
8.6. Others

9. By Distribution Channel

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 9.1.2. Market Attractiveness Index, By Distribution Channel
9.2. Off-Trade*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. On-Trade

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.5.1. China
  - 10.5.5.2. India
  - 10.5.5.3. Japan
  - 10.5.5.4. Australia
  - 10.5.5.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product Type
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Grade
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Diageo Plc.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Tequila Ocho
12.3. Bacardi & Company Ltd.
12.4. Vault Fine Spirits Pvt. Ltd.
12.5. Charbay Distillery
12.6. Tequila Fortaleza
12.7. Proximo Spirits, Inc.
12.8. Brown-Forman Corporation
12.9. Pernod Ricard S.A.
12.10. Casa Aceves Spirits

LIST NOT EXHAUSTIVE

13. Appendix

13.1. About Us and Services
13.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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