市場調查報告書
商品編碼
1319240
全球冰棒市場 - 2023-2030 年Global Ice Pops Market - 2023-2030 |
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全球冰棒市場規模在2022 年達到XX 萬美元,預計到2030 年將達到XX 萬美元,2023-2030 年期間的年複合成長率為5.5%。
水果棒冰、奶製品棒冰和無糖棒冰等不同類型棒冰的供應量增加有助於促進市場成長。此外,水果棒冰、乳製品棒冰和無糖棒冰等不同類型棒冰供應量的增加也有助於促進市場成長。
冰棍、冰棒和棒冰都屬於冷凍食品。在預測期內,天然成分的風味棒冰和無奶棒冰的增加有助於促進市場成長。人工風味棒冰是一種冷凍食品,提供多種風味,為消費者提供多種風味選擇。冰棒中使用的天然糖、替代甜味劑或人工甜味劑有助於提升冰棒的風味。
兒童是重要的消費群體,冰棒的流行可以為製造商和零售商帶來更多客戶。兒童對棒冰的需求增加有助於推動銷售和市場成長。兒童有助於培養對特定口味和品牌棒冰的品牌忠誠度。
一些主要企業發起了一些活動來推廣兒童冰棒。例如,2022 年11 月25 日,都樂在新加坡推出了Momsters 活動。該活動的主題是"我的媽媽瘋了"(My Mom's Gone Crazy),旨在推廣水果棒冰。此外,在預測期內,主要關鍵企業推出更多產品也有助於促進市場成長。例如,2020 年4 月23 日,Chloe's Pops 為兒童推出了"Thomas & Friends "和"Sunny Day "水果冰棒。
一些消費者喜歡草莓、芒果和西瓜等甜味水果冰棒,而另一些消費者則喜歡巧克力、香草或不同的組合。通過提供多種選擇,冰棒製造商可以吸引更多顧客,確保人人都能找到適合自己的口味。推出獨特的新口味會讓包括兒童在內的消費者興奮不已。此外,季節性口味也能引起人們的關注和期待,鼓勵消費者嘗試。隨著消費者尋求新口味體驗,這可能會導致需求增加和重複購買。
在預測期內,主要關鍵企業推出更多創新產品有助於促進細分市場的成長。例如,2022 年4 月28 日,Yasso's 推出了七種口味的功能性冰棒品牌Juve Pops。它含有電解質和維生素,如C、B3、B5、B6 和E。它有不同口味的冷凍和可冷凍形式,如椰子、草莓、檸檬青檸、橘子、葡萄、三重漿果、橙子和三重漿果口味。
人們對兒童和成人攝入過量糖分的擔憂與日俱增。過量攝入糖分會導致各種健康問題,如糖尿病、肥胖症和牙齒問題。市場上的消費者正在為自己和孩子尋找健康食品。他們正在尋找無糖、健康和無糖的替代品。消費者偏好的轉變導致了對無糖食品的需求。消費者對高糖攝入對健康影響的認知可能會制約市場的成長。
COVID-19 大流行給冰棒行業帶來了逆境和機會。起初,由於封鎖措施和顧客訪問量的減少,冰棒商店和零售店面臨著巨大的挑戰。然而,隨著人們在家中尋求慰藉和放縱,冰棒產品的零售量明顯增加。
為了滿足不斷變化的消費需求,冰棒品牌迅速做出調整,推出了線上訂購系統、非接觸式送貨選項,並推廣個人大小的份量,以確保安全和方便。此外,一些生產商還將"冰凍時間"作為創新的契機,推出新穎獨特的口味以吸引顧客的味蕾,並探索更健康的替代品以迎合注重健康的消費者。
Global Ice Pops Market reached US$ XX million in 2022 and is expected to reach US$ XX million by 2030 growing with a CAGR of 5.5% during the forecast period 2023-2030.
Increase in the availability of different types of the ice pops such as fruit ice pops, dairy ice pops, and sugar-free ice pops helps to boost market growth. Also, increase in the availability of different types of the ice pops such as fruit ice pops, dairy ice pops, and sugar-free ice pops helps to boost market growth.
Popsicles, ice lollies, and ice pops are types of frozen treats. Increase in the availability of flavored ice pops and dairy-free ice pops with the natural ingredients helps to boost market growth over the forecast period. Artificially flavores ice pops are frozen treats that offer a wide variety of flavors that give consumers a variety of flavor options. Natural sugars, alternative sweeteners or artificial sweeteners are types of sweetners use in the ice pops which helps to enhance flavor of the ice pops.
Kids are an important segment of consumers, and the popularity of ice pops can give manufacturers and retailers more customers. The demand of the ice pops from kids increases which helps to driving sales and market growth. Childrens helps to develop brand loyalty for specific flavors and brand of the ice pops.
Some of the key players launched some campaigns to promote ice pops for the kids. For instance, on November 25, 2022, Dole launched Momsters campaign in Singapore. Insights for the campaign is My Mom's Gone Crazy to promote fruit pops. Also, increase in the product launches by the major key players helps to boost market growth over the forecast period. For instance, on April 23 2020, Chloe's Pops launched Thomas & Friends' and 'Sunny Day' Fruit Ice Pops for the kids.
Some consumers like sweet fruits flavors ice pops like strawberry, mango and watermelon, while others prefer chocolate, vanilla, or different combinations. By offering a variety of options, ice pop manufacturers can attract more customers and ensure there is something for everyone. Introduction of unique and new flavors creates an excitement among consumers, including children. Also, seasonal flavors can generate buzz and anticipation, encouraging customers to try them out. This can lead to increased demand and repeat purchases as consumers seek out new flavor experiences.
Increase in the innovative product launches by major key players helps to boost segment growth over the forecast period. For instance, on April, 28, 2022, Yasso's launched its Functional Popsicle Brand Juve Pops in seven flavors. It consists of electrolytes and vitamins such as C, B3, B5, B6 & E. It is available in different flavors in frozen and freezable format such as Coconut, Strawberry, Lemon Lime, Tangerine, Grape, Triple Berry, Orange and Triple Berry flavors.
Concern about excessive sugar intake in children and adults is growing. Excess consumption of sugar causes various health issues such as diabetes,obesity, dental problems. Consumers in the market are looking for healthy food options for them and their kids. They are looking for sugar-free, healthy and sugarfree alternatives. This shift in consumer preferences has led to the demand for sugar-free treats. Consumer perceptions regarding the health effects associated with high sugar intake may restrain the market growth.
The COVID-19 pandemic brought both adversity and opportunity to the ice pop industry. Initially, ice pop shops and retail outlets faced significant challenges due to lockdown measures and reduced customer visits. However, as people sought solace and indulgence while staying at home, there was a notable increase in the retail sales of ice pop products.
To meet the changing consumer demand, ice pop brands quickly adapted by introducing online ordering systems, contactless delivery options and promoting individual-sized portions for safety and convenience. Furthermore, some manufacturers used covid time as an opportunity to innovate, introducing new and unique flavors to captivate customers' taste buds and exploring healthier alternatives to cater to health-conscious consumers.
The global ice pops market is segmented based on type, flavor, application, distribution channel and region.
The global ice pops market by type has been segmented by fruit ice pops, dairy ice pops, and sugar-free ice pops.
With an increasing emphasis on healthy eating, consumers are looking for healthy snacks options. Fruit ice pops are considered a healthier alternative to traditional ice pops because they are usually made with real fruit and have natural sugars instead of added sugars Natural fruit ingredients provide vitamins, minerals and fiber which is important, and makes fruit ice pops an attractive option for health conscious individuals.
Increase in the product launches by major key players helps to boost segment growth over the forecast period. For instance, On March 28, 2023, Doi Kham launched fruit ice pops in the market. It is available in three different flavors. It is available in a Tetra Pak packaging (85ml). Consumers need to refrigerate it when they want to consume it. The company sells these products in Gen Z and Gen Y markets.
The North American ice market is highly competitive, with many different products competing for consumer attention. Major players often have to engage in new product developments, marketing campaigns and strategic partnerships to maintain their market share and stay ahead of the competition. North America ice pops market is characterized by variety of tastes, consumer preference for more healthy options, competitive environment, impact of changing eating habits and health concerns.
The market continues to grow as manufacturers respond to changing consumer needs and introduce new products to capture market share. On June 29, 2023, BOMB POP, americas favorite ice pop brand Teaming up with TV superstar Gavin Casalegno for advertise on the occasion of National Bomb Pop Day. This activity helps to boost sells of ice pops in the North America.
The major global players include: Unilever, Jel Sert, GoodPop, Fla-Vor-Ice, Ruby Rockets, J&J Snack Foods, Outshine, Nestle, Mengniu, and Jel Sert.
The global ice pops market report would provide approximately 69 tables, 69 figures and 122 Pages.
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