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市場調查報告書

商品編碼

1319249

全球軟飲料市場 - 2023-2030 年

Global Soft Drinks Market - 2023-2030

出版日期: 2023年07月31日 | 出版商:

DataM Intelligence | 英文 96 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概述

2022 年，全球軟飲料市場規模達到4,894 億美元，預計到2030 年將達到7,567 億美元，實現利潤豐厚的成長。在2023-2030 年的預測期內，該市場的年複合成長率為5.6%。

消費者健康意識的提高導致了對低糖或無糖飲料等健康天然替代品的需求，推動了軟飲料市場向更多樣化、更健康的產品發展。新口味、新配方和新包裝的推出預計將吸引消費者，促進市場擴張。

消費者越來越傾向於健康和功能性飲料，推動了對低糖、天然和創新軟飲料產品的需求。為滿足消費者不斷變化的偏好，生產商推出了多種產品，包括風味水、功能飲料和低熱量產品，進一步推動了軟飲料市場的發展。

市場動態

日益成長的方便飲料消費推動市場成長

日益成長的方便飲料消費促使軟飲料生產商專注於迎合這一需求的產品開發戰略。他們紛紛推出新產品，以提高產品的攜帶性和便利性。他們正在採用可重新封蓋、易開蓋和輕質材料等包裝創新技術，為消費者提供無憂體驗。這些產品開發工作旨在滿足消費者不斷變化的需求和偏好，從而推動市場成長。

例如，2023 年4 月5 日，可口可樂公司推出了一款名為Zero Sugar Byte 的限量版飲料，提供了一種受數位領域啟發的獨特風味體驗。這家知名軟飲料巨頭推出的這款新產品旨在捕捉像素的精髓，為消費者帶來令人興奮的獨特味覺體驗。這款飲料的前味旨在為玩家帶來活力和激情，而其清爽的後味則使其成為遊戲玩家在遊戲過程中尋求活力飲料的理想伴侶。

對健康飲料需求的增加推動了市場成長

對健康飲料的需求刺激了軟飲料市場的產品創新。生產商正通過開發新配方、探索天然甜味劑和替代甜味劑以及添加功能性成分來滿足消費者的偏好。他們正在推出含糖量更低、添加維生素、礦物質、抗氧化劑和其他有益成分的飲料。對創新和健康產品的關注使軟飲料公司能夠滿足注重健康的消費者不斷變化的需求，並在市場上獲得競爭優勢。

例如，2023 年6 月25 日，英國飲料公司Marlish Waters 推出了一種新的150 毫升易拉罐規格，用於生產一系列滋補品和混合飲料。從6 月中旬開始推出的這種無玻璃鋁罐規格將主要突出該品牌的四種暢銷產品：英式湯力水、特級檸檬水、特級湯力水和特級湯力水：英式湯力水、特級檸檬水、薑汁汽水和蘇打水。這種新的罐裝尺寸為消費者提供了方便和攜帶性，使他們能夠以小巧、易取的方式享用Marlish Waters 的暢銷飲料。

健康替代飲料的競爭加劇阻礙市場成長

更健康的替代飲料和植物飲料的供應和普及正在影響消費者的選擇。注重健康的消費者正在尋求營養豐富、成分天然、含糖量低的飲料。消費者的偏好正在從傳統軟飲料轉向這些更健康的替代品。這種消費行為的變化給軟飲料市場帶來了挑戰，因為它導致了對含糖飲料需求的下降。

軟飲料生產商正在擴大其產品組合，以包括更廣泛的健康選擇。它們正在推出低糖或無糖飲料、天然和有機飲料以及功能飲料，以滿足注重健康的消費者不斷變化的需求。這種多樣化使軟飲料公司能夠佔領一部分轉向健康替代品的市場，並在不斷變化的飲料市場中保持競爭力，從而進一步抑制市場成長。

COVID-19 影響分析

COVID-19 大流行對全球軟飲料市場產生了重大影響。大流行期間，消費者的偏好也發生了變化，注重健康的人選擇了天然果汁、風味水和低熱量飲料等更健康的替代品。因此，對含糖和碳酸軟飲料的需求下降。

然而，電子商務和網上雜貨購物的興起為軟飲料製造商提供了直接接觸消費者的機會。許多公司致力於加強其線上業務，並提供送貨上門服務，以迎合這一日益成長的趨勢。

人工智慧影響分析

支持人工智慧（AI）的自動售貨機可以收集有關消費者偏好、購買行為和庫存水準的即時數據。這些數據有助於軟飲料公司更好地了解消費者偏好、調整產品供應和最佳化機器庫存。

人工智慧驅動的聊天機器人可提供即時客戶支持，回答與產品相關的詢問，並有效處理投訴。它們通過提供快速準確的回復來提高客戶滿意度，從而提升整體客戶體驗。人工智慧可用於監控和分析生產流程，確保軟飲料的高品質。人工智慧算法可以檢測異常情況、預測設備故障並主動安排維護，從而最大限度地減少停機時間並最佳化生產效率。

Market Overview

Global Soft Drinks Market reached US$ 489.4 billion in 2022 and is projected to witness lucrative growth by reaching up to US$ 756.7 billion by 2030. The market is growing at a CAGR of 5.6% during the forecast period 2023-2030.

Rising health consciousness among consumers has led to a demand for healthier and natural alternatives, such as low-sugar or sugar-free beverages, driving the soft drinks market towards more diverse and healthier products. The introduction of new flavors, formulations, and packaging innovations is anticipated to attract consumers and contribute to market expansion.

The growing consumer inclination towards healthier and functional beverages drives the demand for low-sugar, natural, and innovative soft drink products. Manufacturers are responding by introducing a wide range of product offerings, including flavored water, functional beverages, and low-calorie variants, to meet evolving consumer preferences, which further drive the soft drinks market.

Market Dynamics

Increasing Consumption of Convenience Beverages Drives the Market Growth

The increasing consumption of convenience beverages is prompting soft drink manufacturers to focus on product development strategies that cater to this demand. They are introducing new products to enhance portability and convenience. Packaging innovations such as resealable caps, easy-to-open lids, and lightweight materials are being adopted to provide consumers with hassle-free experiences. These product development efforts are aimed at meeting the evolving needs and preferences of consumers, driving market growth.

For instance, on April 5, 2023, Coca-Cola introduced a limited-edition beverage called Zero Sugar Byte, offering a unique flavor experience inspired by the digital realm. This new release from the renowned soft drinks giant aims to capture the essence of pixels, providing consumers with an exciting and distinctive taste sensation. The beverage's upfront taste is designed to deliver a burst of energy and excitement, while its refreshing finish makes it an ideal companion for gamers seeking a revitalizing beverage during their gaming sessions.

Increasing the Demand for Healthier Beverages Drives Market Growth

The demand for healthier beverages is stimulating product innovation within the soft drinks market. Manufacturers are responding to consumer preferences by developing new formulations, exploring natural and alternative sweeteners, and incorporating functional ingredients. They are introducing beverages with reduced sugar content, fortified with vitamins, minerals, antioxidants, and other beneficial components. This focus on innovation and healthier offerings allows soft drink companies to meet the evolving needs of health-conscious consumers and gain a competitive edge in the market.

For instance, on June 25, 2023, Marlish Waters, a UK-based drinks company, introduced a new 150ml can format for its range of tonics and mixers beverages. The launch of this glass-free aluminum format, starting in mid-June, will primarily highlight four of the brand's best-selling products: English Tonic Water, Premium Lemonade, Ginger Ale, and Soda Water. This new can size offers convenience and portability for consumers, providing them with a compact and easily accessible option to enjoy Marlish Waters' popular beverages.

Increasing Competition From Healthier Alternative Beverages Hamper the Market Growth

The rising availability and popularity of healthier alternative beverages and plant-based beverages are influencing consumer choices. Health-conscious consumers are seeking beverages that offer nutritional benefits, natural ingredients, and reduced sugar content. There is a shift in consumer preferences away from traditional soft drinks towards these healthier alternatives. This changing consumer behavior poses a challenge for the soft drinks market as it leads to a decline in demand for sugary beverages.

Soft drink manufacturers are expanding their product portfolios to include a wider range of healthier options. They are introducing low-sugar or sugar-free beverages, natural and organic drinks, and functional beverages to meet the evolving demands of health-conscious consumers. This diversification allows soft drink companies to capture a portion of the market that is shifting towards healthier alternatives and remain competitive in the evolving beverage landscape, which further restrains market growth.

COVID-19 Impact Analysis

The COVID-19 pandemic has had a significant impact on the global soft drinks market. Consumer preferences also shifted during the pandemic, with health-conscious individuals opting for healthier alternatives such as natural juices, flavored water, and low-calorie beverages. As a result, the demand for sugary and carbonated soft drinks declined.

However, the rise in e-commerce and online grocery shopping presented an opportunity for soft drink manufacturers to reach consumers directly. Many companies focused on enhancing their online presence and offering home delivery services to tap into this growing trend.

Artificial Intelligence Impact Analysis

Artificial intelligence (AI) enabled vending machines can gather real-time data on consumer preferences, purchasing behavior, and inventory levels. This data helps soft drink companies understand consumer preferences better, adjust product offerings, and optimize machine stocking.

AI-powered chatbots can provide instant customer support, answer product-related queries, and handle complaints efficiently. They improve customer satisfaction by providing quick and accurate responses, enhancing the overall customer experience. AI can be used to monitor and analyze production processes, ensuring high-quality soft drinks. AI algorithms can detect anomalies, predict equipment failures, and schedule maintenance proactively, minimizing downtime and optimizing production efficiency.

Segment Analysis

The global soft drinks market is segmented based on product, flavor, packaging, and region.

Increasing Consumption of Carbonated Soft Drinks with Wide Flavors

The carbonated segment has emerged as the leading force in the global soft drinks market. Carbonated soft drinks have a broad consumer appeal and enjoy a high level of popularity globally. The fizzy and refreshing nature of carbonated beverages, combined with a wide range of flavors, is contributing to its widespread consumption and market dominance.

Major beverage companies are developing new products to reach the market demand. For instance, in August 2021, the Coca-Cola Company introduced a limited edition beverage called Coca-Cola Orange with No Sugar. This launch specifically targeted the Australian market during the winter season, offering consumers a unique and refreshing orange-flavored variant without the addition of sugar.

Geographical Analysis

Increasing Strong Presence of Vendors in North America

North America was dominating the global soft drinks market. North America has a well-developed infrastructure for the production, and marketing of soft drinks. The presence of major soft drink companies, with their extensive distribution networks and strong brands, further solidified North America's market dominance. These companies are leveraging innovative product offerings and effective marketing strategies to capture consumer attention.

For instance, in June 2020, VPX Sports launched its new product Noo Fuzion, an innovative range of carbonated ready-to-drink pre-workout beverages. These beverages are specifically formulated to promote lean muscle growth and provide a substantial energy boost, offering fitness enthusiasts a convenient and effective solution for their pre-workout needs.

Competitive Landscape

The major global soft drinks market players include: Pepsico, Inc., Nestle, The Coca-Cola Company, Keurig Dr. Pepper Inc (KDP), Red Bull GmbH, Unilever PLC, Monster Energy Company, Appalachian Brewing Company, ITO EN INC., and AriZona Beverages USA LLC.

Why Purchase the Report?

To visualize the global soft drinks market segmentation based on product, flavor, packaging, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of the soft drinks market level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global soft drinks market report would provide approximately 61 tables, 59 figures, and 96 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Product
3.2. Snippet by Flavor
3.3. Snippet by Packaging
3.4. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porters Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID-19
- 6.1.2. Scenario During COVID-19
- 6.1.3. Scenario Post COVID-19
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Product

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 7.1.2. Market Attractiveness Index, By Product
7.2. Carbonated*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Non-Carbonated

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Orange*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Lemon-Lime
8.4. Grape
8.5. Ginger
8.6. Others

9. By Packaging

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2. Market Attractiveness Index, By Packaging
9.2. PET Bottle*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Glass Bottle
9.4. Steel Can
9.5. Others

10. By Region

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 10.1.2. Market Attractiveness Index, By Region
10.2. North America
- 10.2.1. Introduction
- 10.2.2. Key Region-Specific Dynamics
- 10.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.2.6.1. U.S.
  - 10.2.6.2. Canada
  - 10.2.6.3. Mexico
10.3. Europe
- 10.3.1. Introduction
- 10.3.2. Key Region-Specific Dynamics
- 10.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.3.6.1. Germany
  - 10.3.6.2. UK
  - 10.3.6.3. France
  - 10.3.6.4. Italy
  - 10.3.6.5. Spain
  - 10.3.6.6. Rest of Europe
10.4. South America
- 10.4.1. Introduction
- 10.4.2. Key Region-Specific Dynamics
- 10.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.4.6.1. Brazil
  - 10.4.6.2. Argentina
  - 10.4.6.3. Rest of South America
10.5. Asia-Pacific
- 10.5.1. Introduction
- 10.5.2. Key Region-Specific Dynamics
- 10.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 10.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 10.5.6.1. China
  - 10.5.6.2. India
  - 10.5.6.3. Japan
  - 10.5.6.4. Australia
  - 10.5.6.5. Rest of Asia-Pacific
10.6. Middle East and Africa
- 10.6.1. Introduction
- 10.6.2. Key Region-Specific Dynamics
- 10.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Product
- 10.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 10.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging

11. Competitive Landscape

11.1. Competitive Scenario
11.2. Market Positioning/Share Analysis
11.3. Mergers and Acquisitions Analysis

12. Company Profiles

12.1. Pepsico, Inc.*
- 12.1.1. Company Overview
- 12.1.2. Product Portfolio and Description
- 12.1.3. Financial Overview
- 12.1.4. Key Developments
12.2. Nestle
12.3. The Coca-Cola Company
12.4. Keurig Dr Pepper Inc (KDP)
12.5. Red Bull GmbH
12.6. Unilever PLC
12.7. Monster Energy Company
12.8. Appalachian Brewing Company
12.9. ITO EN INC.
12.10. AriZona Beverages USA LLC

LIST NOT EXHAUSTIVE