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市場調查報告書
商品編碼
1325285
全球純素醬料、調料和塗抹醬市場 - 2023-2030Global Vegan Sauces, Dressings & Spreads Market - 2023-2030 |
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2022 年,全球純素醬料、調料和塗抹醬市場達到1.852 億美元,預計到2030 年將實現利潤豐厚的成長,達到3.402 億美元。在2023-2030 年預測期內,該市場的年複合成長率為7.9% 。
消費者對植物性飲食的認知不斷增強預計將推動市場成長。作為回應,人們正在採取純素食和素食生活方式,或將植物性選擇涵蓋他們的飲食中。消費者偏好的這種轉變正在推動全球純素醬料、調料和塗抹醬市場的需求。
純素醬料、調料和塗抹醬市場見證了重大的產品創新和多樣化。製造商正在開發各種純素沙拉醬和由豆類、堅果和種子等成分製成的純素塗抹醬。該產品的擴展和可用性有助於市場的成長。
人們對植物性食品益處的認知不斷增強,推動了市場成長
植物性食品的飽和脂肪和膽固醇含量較低,並且提供必需的營養素。隨著人們尋求更健康的食物選擇,純素醬汁、調料和塗抹醬因其植物性和潛在的健康優勢而變得越來越有吸引力。人們對植物性飲食的認知不斷增強,影響了純素醬料、調味品和塗抹醬市場的創新和產品開發。
製造商正在推出各種植物性替代品,使用豆類、堅果、種子和植物油等成分來創造美味且多功能的選擇。例如,2023 年 5 月 11 日,日本丘比公司 (Kewpie Corporation) 旗下子公司 Q & B Foods 宣佈為其 KEWPIE 純素蛋黃醬調味品和塗抹醬推出新的 64 盎司規格。這種創新產品是廣受好評的日本 KEWPIE 蛋黃醬的植物性替代品。 KEWPIE 純素蛋黃醬的推出為消費者提供了一種美味且多功能的選擇,符合他們的植物性偏好。
純素醬料、調味品和塗抹醬產品配方的不斷創新推動市場成長
產品配方的創新可以在純素醬汁、調味品和塗抹醬中創造出多種風味。製造商正在開發各種香草、香料、水果和蔬菜,以開發獨特的口味體驗,以滿足不同消費者的喜好。這種口味的多樣性有助於吸引更廣泛的客戶群並滿足不同的烹飪偏好,從而進一步推動市場成長。
例如,2023年2月9日,英國植物性品牌Tiba Tempeh宣布獲得Samworth Brothers投資,以支持其在英國和其他歐洲市場的成長。此次合作涉及對該品牌進行未公開的股權投資,旨在支持 Tiba Tempeh 的產品創新和行銷策略,包括提高品牌知名度和消費者認知度。
純素醬料、調料和塗抹醬的供應和配銷通路有限阻礙了市場成長
全球純素醬料、調料和塗抹醬市場依賴於零售配銷通路。這些零售商的貨架空間有限,並且不願庫存各種純素產品,這可能會限制純素選擇的可見性和可用性。這種有限的零售存在可能會阻礙市場擴張和消費者獲得純素醬料、調料和塗抹醬。
食品服務和酒店業中純素醬料、調料和塗抹醬的供應有限可能會影響市場需求。餐館、咖啡館和其他食品場所在向消費者介紹和普及純素食選擇方面發揮著至關重要的作用。純素食產品不易用於食品服務營運,它可能會限制消費者接觸和採用純素食選擇,從而限制市場成長。
這場流行病給純素醬料、調料和塗抹醬市場的公司帶來了行銷和促銷方面的挑戰。隨著店內瀏覽和試用機會的減少,製造商必須尋找替代方式來吸引消費者並向消費者宣傳其產品。在此期間,數位行銷、社交媒體活動和影響者合作對於接觸和聯繫消費者變得至關重要。
然而,隨著消費者尋求支持免疫系統的方法,增強免疫力的食品在大流行期間引起了關注。純素醬料、調料和塗抹醬含有以其增強免疫力的特性而聞名的成分,如香草、香料和營養豐富的植物成分,需求量不斷增加。
人工智慧影響分析
人工智慧 (AI) 可以增強純素醬料、調料和塗抹醬的個性化推薦和有針對性的行銷策略。通過分析消費者行為、購買歷史和偏好,人工智慧算法可以提供個性化的產品推薦、促銷和廣告。這種有針對性的方法可以幫助公司更好地了解目標受眾並與之互動,最終推動市場成長和消費者忠誠度。
人工智慧可以在確保純素醬料、調料和塗抹醬市場的產品品質和食品安全方面發揮作用。人工智慧驅動的系統可以監控和分析生產過程中的數據,檢測異常情況以及與所需品質標準的偏差。這有助於製造商保持一致的品質,即時識別潛在問題,並採取糾正措施,以確保消費者的安全和滿意度。
Global Vegan Sauces, Dressings & Spreads Market reached US$ 185.2 million in 2022 and is projected to witness lucrative growth by reaching up to US$ 340.2 million by 2030. The market is growing at a CAGR of 7.9% during the forecast period 2023-2030.
The growing awareness of plant-based diets among consumers is expected to drive the market growth. In response, individuals are adopting vegan and vegetarian lifestyles or incorporating plant-based options into their diets. This shift in consumer preferences is driving the demand for global vegan sauces, dressings, and spreads market.
The vegan sauces, dressings, and spreads market is witnessed significant product innovation and diversification. Manufacturers are developing a wide range of vegan salad dressings, and vegan spreads made from ingredients like legumes, nuts, and seeds. This product expansion and availability contribute to the market's growth.
The Growing Awareness about the Benefits of Plant-Based Food Drives the Market Growth
Plant-based foods are lower in saturated fats and cholesterol, and they provide essential nutrients. Vegan sauces, dressings, and spreads are becoming appealing due to their plant-based nature and potential health advantages as individuals seek healthier food options. The growing awareness about plant-based diets impacts innovation and product development in the vegan sauces, dressings, and spreads market.
Manufacturers are introducing a wide range of plant-based alternatives, using ingredients like legumes, nuts, seeds, and plant-based oils to create flavorful and versatile options. For instance, on May 11, 2023, Q & B Foods, a division of Japan's Kewpie Corporation, announced the launch of a new 64 oz size for their KEWPIE Vegan Mayo Dressing and Spread. This innovative product serves as a plant-based alternative to their widely acclaimed Japanese KEWPIE mayonnaise. The introduction of KEWPIE Vegan Mayo offers consumers a delicious and versatile option that aligns with their plant-based preferences.
Increasing Innovations in Product Formulations of Vegan Sauces, Dressings & Spreads Drives Market Growth
Innovations in product formulations allow the creation of a wide range of flavor profiles in vegan sauces, dressings, and spreads. Manufacturers are developing various herbs, spices, fruits, and vegetables to develop unique taste experiences that appeal to different consumer preferences. This diversity in flavors helps to attract a broader customer base and cater to diverse culinary preferences, which further drives market growth.
For instance, on February 9, 2023, the UK plant-based brand Tiba Tempeh announced that it had received investment from Samworth Brothers to support its growth in the UK and other European markets. The partnership involved an undisclosed equity investment in the brand, which aimed to bolster Tiba Tempeh's product innovation and marketing strategies, including enhancing brand visibility and consumer awareness.
Limited Availability and Distribution Channels for Vegan Sauces, Dressings, and Spreads Hamper the Market Growth
The global vegan sauces, dressings, and spreads market relies on retail distribution channels. These retailers have limited shelf space and are hesitant to stock a wide variety of vegan products, which can limit the visibility and availability of vegan options. This restricted retail presence can hinder market expansion and consumer access to vegan sauces, dressings, and spreads.
The limited availability of vegan sauces, dressings, and spreads in the food service and hospitality sector can impact market demand. Restaurants, cafes, and other food establishments play a crucial role in introducing and popularizing vegan options to consumers. Vegan products are not readily available for use in food service operations, it can limit consumer exposure to and adoption of vegan options, thereby restraining market growth.
The pandemic presented marketing and promotional challenges for companies operating in the vegan sauces, dressings, and spreads market. With reduced in-store browsing and sampling opportunities, manufacturers had to find alternative ways to engage and educate consumers about their products. Digital marketing, social media campaigns, and influencer collaborations became crucial for reaching and connecting with consumers during this time.
However, immune-boosting foods gained attention during the pandemic as consumers sought ways to support their immune systems. Vegan sauces, dressings, and spreads that contained ingredients known for their immune-boosting properties, such as herbs, spices, and nutrient-rich plant-based ingredients, saw increased demand.
Artificial Intelligence Impact Analysis
Artificial intelligence (AI) can enhance personalized recommendations and targeted marketing strategies for vegan sauces, dressings, and spreads. By analyzing consumer behavior, purchase history, and preferences, AI algorithms can provide personalized product recommendations, promotions, and advertisements. This targeted approach can help companies better understand and engage with their target audience, ultimately driving market growth and consumer loyalty.
AI can play a role in ensuring product quality and food safety in the vegan sauces, dressings, and spreads market. AI-powered systems can monitor and analyze data from production processes, detecting anomalies and deviations from desired quality standards. This helps manufacturers maintain consistent quality, identify potential issues in real time, and take corrective actions to ensure consumer safety and satisfaction.
The global vegan sauces, dressings & spreads market is segmented based on product, distribution channel, and region.
Increasing Awareness of Health Benefits of Sauces among Consumers
The sauces segment holds the largest share of the global vegan sauces, dressings & spreads market. Sauces are integral components of various cuisines around the world. From Italian pasta sauces to Mexican sauces and Asian stir-fry sauces, the global appeal of sauces across different culinary traditions expands their market reach and popularity. This broad usage and integration into multiple cuisines reinforce the market position of the sauces segment.
The rising consumer interest in plant-based diets, along with the growing awareness of the environmental and health benefits of vegan alternatives, is contributing to the increased demand for vegan sauces. As consumers seek plant-based options that offer the same flavor as their non-vegan counterparts, the sauces segment emerges as a key market driver due to its ability to deliver taste and versatility.
Growing Awareness of Health and Wellness in Europe
The Europe region was dominating the global vegan sauces, dressings & spreads market. The Europe market offers a wide range of vegan sauces, dressings, and spreads, with an abundance of options available in supermarkets, specialty stores, and online platforms. The market is characterized by diverse flavor profiles, innovative product formulations, and a variety of plant-based ingredients, catering to the preferences of European consumers.
Europe is implementing regulations and standards that promote transparency and consumer awareness regarding food labeling and ingredient declarations. This regulatory framework ensures that vegan sauces, dressings, and spreads meet specific criteria, providing consumers with confidence in their choices. This support from regulations bolsters the growth of the vegan market in Europe.
The major global vegan sauces, dressings & spreads market players include Daiya Foods Inc., Meridian Foods Limited, Follow Your Heart, Amy's Kitchen, Inc., B&G Foods, Inc., Litehouse, Inc., Red Duck Foods, Inc., Majestic Garlic, Bear Pond Farm and KENSINGTON & SONS.
The global vegan sauces, dressings & spreads market report would provide approximately 53 tables, 43 figures, and 96 Pages.
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