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市場調查報告書

商品編碼

1325301

全球蘑菇咖啡市場 - 2023-2030

Global Mushroom Coffee Market - 2023-2030

出版日期: 2023年08月04日 | 出版商:

DataM Intelligence | 英文 122 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

市場概況

全球蘑菇咖啡市場在 2022 年達到 21 億美元，預計到 2030 年將達到 31 億美元，2023-2030 年預測期間年複合成長率為 5.3%。

適應原是幫助身體適應壓力的天然物質。消費者對各種蘑菇咖啡的需求增加，例如白樺茸咖啡、靈芝咖啡、獅鬃咖啡、蟲草咖啡、舞茸咖啡和香菇咖啡等。健康和養生趨勢的上升有助於推動蘑菇咖啡市場的成長。

蘑菇咖啡多種選擇的增加，例如即飲咖啡、速溶咖啡混合物或單份袋裝咖啡，有助於推動預測期內的市場成長。主要參與者對蘑菇咖啡的研發活動的增加也有助於促進市場成長。

市場動態

人們健康意識的增強推動蘑菇咖啡市場的擴張

消費者對高營養、低脂肪和膽固醇的健康飲料的需求不斷成長，預計將推動全球市場的擴張。由於餐飲服務行業的爆炸性成長以及對蘑菇咖啡等健康飲料的需求不斷增加，酒店、餐館和自助餐廳對蘑菇咖啡的需求不斷成長。隨著消費者認知到天然和功能性食品的潛在健康益處，他們正在積極尋求傳統品牌的更健康替代品。

蘑菇咖啡的獨特混合符合這種日益成長的健康意識。與藥用蘑菇相關的健康益處，例如免疫、心理健康和抗氧化特性，對於尋求支持健康生活方式的功能性飲料的消費者來說很有吸引力，從而導致對蘑菇咖啡的需求增加。消費者願意嘗試新的和創新的咖啡產品，這一直推動著咖啡蘑菇市場的成長。

主要參與者增加創新產品推出有助於促進市場成長

行業主要參與者推出了多種蘑菇咖啡口味，以滿足消費者不同的口味偏好。各種口味的蘑菇咖啡的供應量不斷增加，有助於推動預測期內蘑菇咖啡的市場成長。一些主要參與者在市場上推出即飲和方便的蘑菇咖啡產品，使喜歡隨身攜帶咖啡的消費者更容易獲得。

例如，2021年2月8日，FreshCap在市場上推出了蘑菇咖啡、Focus、Unwind等3款新功能飲料。該公司新推出的蘑菇咖啡是優質有機速溶咖啡與獅鬃菇、白樺茸和南非醉茄的混合物。新推出的蘑菇咖啡有益於認知、能量和免疫支持。

蘑菇咖啡的副作用和敏感性問題阻礙了市場成長

蘑菇咖啡市場面臨著與潛在副作用和敏感性擔憂相關的限制。與其他含咖啡因飲料不同，過度飲用可能會導致頭痛、緊張、煩躁和不安。消費者應留意蘑菇咖啡可能出現的過敏反應或腸胃不適。這些潛在的副作用引起了消費者的擔憂，並可能阻止一些人嘗試或繼續使用蘑菇咖啡。

為了解決這一問題，行業參與者應教育消費者有關適度飲用和可能的過敏反應的知識，同時鼓勵他們在飲用過量蘑菇咖啡之前諮詢醫療保健專業人員。蘑菇咖啡的這些圍困效應阻礙了預測期內的市場成長。

COVID-19 影響

在全球範圍內，蘑菇咖啡生產商和貿易商已經看到蘑菇咖啡市場發生了重大變化。由於各國儲備蘑菇咖啡，以防供應鏈受到 COVID-19 的更嚴重打擊，國際蘑菇咖啡價格有所上漲。在巴西和哥倫比亞等國家，蘑菇咖啡行業被認為是在大流行期間繼續發揮作用的重要行業。社交外出的缺乏影響了市場。疫情導致各國咖啡館、辦公室和校園關閉數月，導致這段時間內銷售額下降，因為戶外蘑菇咖啡消費量約佔咖啡總消費者需求的 25%。

另一方面，由於許多消費者在家工作，冠狀病毒導致人們在家消費更多的蘑菇咖啡。如今，消費者也變得更加注重健康，因此他們選擇即飲蘑菇咖啡，而不是高糖飲料和碳酸飲料。據美國國家咖啡協會稱，75% 的咖啡飲用者表示，疫情並未改變他們的咖啡消費量。對於那些改變習慣的人來說，報導最多的改變是在家製作更多蘑菇咖啡。

Market Overview

Global Mushroom Coffee Market reached US$ 2.1 billion in 2022 and is expected to reach US$ 3.1 billion by 2030 growing with a CAGR of 5.3% during the forecast period 2023-2030.

Adaptogens are natural substances that helps the body to adapt stress. Increase in the consumers demand for the various types of the mushroom coffees such as chaga coffee, reishi coffee, lion's mane coffee, cordyceps coffee, maitake coffee, and shiitake coffee among others. Rising health and wellness trend helps to boost market growth of the mushroom coffee market.

Increase in the multiple options of the mushroom coffee such as ready-to-drink options, instant coffee mixes, or single-serve sachets helps to boost market growth over the forecast period. Increase in the research and development activities by major key players on mushroom coffee also helps to boost market growth.

Market Dynamics

Rising Health Consciousness Among the People Drives the Market Expansion of Mushroom Coffee

Global market expansion is anticipated to be fueled by rising consumer demand for healthy beverages that are high in nutrients and low in fat and cholesterol. The rising demand of mushroom coffee from hotels, restaurants, and cafeterias is rising due to the explosive growth of the food service industry and increasing demand of the healthy bevarages like mushroom coffee. As consumers recognize the potential health benefits of natural and functional foods, they are actively seeking healthier alternatives to traditional brands.

The unique blend of mushroom coffee is in line with this growing health consciousness. The health benefits associated with medicinal mushrooms, such as immune, mental health, and antioxidant properties are attractive to consumers looking for functional beverages that can support healthy lifestyles resulting in increased demand for mushroom coffee. Consumers are willing to try new and innovative coffee products that has been a driving the growth of coffee mushroom market.

Increase in the Innovative Product Launches by Major Key Players Helps to Boost Market Growth

Major key players in the industry launched wide range of the mushroom coffee flavors to fulfill consumers various taste preferances. This increasing availability of various flavors of the mushroom coffee helps to boost market growth of mushroom coffee over the forecast period. Some major key players launching ready to drink and convinient mushroom coffee products in the market making it more accessible for consumers who prefer on the go coffee options.

For instance, on February 08, 2021, FreshCap launched 3 new functional beverages in the maket named as mushroom coffee, focus, and unwind. The companies new launched mushroom coffee is a blend of premium organic instant coffee and Lion's Mane mushroom, Chaga mushroom and Ashwagandha. The new launched mushroom coffee is good for the cognition, energy, and immune support.

Side Effects and Sensitivity Concerns of Mushroom Coffee Hampers Market Growth

The mushroom coffee market faces a restraint linked to potential side effects and sensitivity concerns. Headaches, Jitters, Irritability, and Restlessness may result from excessive consumption, unlike to other caffeinated drinks. Consumers should be mindful of possible allergic reactions or gastrointestinal discomfort of mushroom coffee. These potential side effects raise consumer concerns and may deter some from trying or continuing to use mushroom coffee.

To address this restraint, industry players should educate consumers about moderate consumption and possible allergic reactions, while encouraging them to consult healthcare professionals before consuming excessive mushroom coffee. These siede effects of the mushroom coffee hampers market growth over the forecast period.

COVID-19 Impact

Globally, mushroom coffee producers and traders have seen significant changes in mushroom coffee markets. There has been increase in international mushroom coffee prices as countries stockpiled mushroom coffee in case supply chains are hit harder by COVID-19. In countries like Brazil and Colombia, mushroom coffee sector has been considered as essential sector continuing to work during the pandemic. Lack of social outings affected the market. The pandemic left cafes, offices and campuses across the countries closed for months, which resulted in decreased sales during that time as out-of-home mushroom coffee consumption makes up around 25% of total consumer demand for coffee.

On the other side, the coronavirus has resulted in more mushroom coffee being consumed at home as many consumers are working from home. Consumers also are becoming more health-conscious these days, so they are opting for RTD mushroom coffee instead of high-sugar and carbonated beverages. According to National Coffee Association USA, 75 percent of coffee drinkers said the pandemic has not changed their coffee consumption. For those who have changed habits, the most reported change is making more mushroom coffee at home.

Segment Analysis

The global mushroom coffee market is segmented based on Mushroom Extract, Type, Packaging, distribution channel and region.

Increase in the Consumers Demand for the Caffeinated Mushroom Coffee Drives the Segment Growth Over the Forecast Period

The global mushroom coffee market by type has been segmented by caffeinated, and decaffeinated.

Due to rising concerns about personal health and wellness, the increased demand for healthy caffeinated mushroom coffee is expected to drive this segment's growth. Caffeine in drinks might help consumers stay alert and focused throughout the day. Furthermore, the addition of different tastes and caffeine is projected to boost demand for caffeinated mushroom coffee.

The caffeinated segment of the global mushroom coffee market is predicted to grow at the fastest rate during the forecast period, owing to the increased release of new caffeinated flavors by key manufacturers around the globe and a surge in consumption of young people. Increase in the product launch by major key players helps to boost segment growth over the forecast period. For instance, on July, 26, 2022, La Bae, a coffee brand developed mushroom coffee with the caffein in the market.

Geographical Analysis

North America Region Held the Largest Share in Mushroom Coffee Market

North America region is dominating with the largest share of the global mushroom coffee market. North America has a strong coffee culture, with a significant portion of the population consuming coffee regularly. The region has a large consumer base that is fueling the demand for coffee beans. Consistent and high coffee consumption in North America drives market growth by creating a steady demand for mushroom coffee.

North America is a hub of innovation in the coffee industry, with companies constantly introducing new flavors, blends, and brewing methods. The market is offering a wide range of coffee products, including ready-to-drink coffee, cold brew, flavored coffees, and specialty blends. The diverse product offerings cater to different consumer preferences and drive market growth. For instance, on June, 29, 2021, NeonMind, a supplement company launched Functional Mushroom Coffees in the market as a dietary supplement in the United States.

Competitive Landscape

The major global players include Luke's Organic, Rhythm Foods, GoPure, Rare Fare Foods, LLC, Walmart (Great Value), Lantev, Plant Snacks, Rivera Foods, SENECA FOODS CORP. and SPARE SNACKS LIMITED.

Why Purchase the Report?

To visualize the global Mushroom Coffee market segmentation based on mushroom extract, type, packaging, and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of mushroom coffee market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global mushroom coffee market report would provide approximately 69 tables, 68 figures and 122 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Mushroom Extract
3.2. Snippet by Type
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
- 4.1.2. Restraints
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Mushroom Extract

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
- 7.1.2. Market Attractiveness Index, By Mushroom Extract
7.2. Lion's mane*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Chaga
7.4. Cordyceps
7.5. Reishi
7.6. Others

8. By Type

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 8.1.2. Market Attractiveness Index, By Type
8.2. Caffeinated*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Decaffeinated

9. By Packaging

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2. Market Attractiveness Index, By Packaging
9.2. Sachets *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Containers/Packets
9.4. Coffee Pods

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets and Hypermarkets *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. The U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. The U.K.
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Spain
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Mushroom Extract
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. RYZE*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. Laird Superfood
13.3. Mushroom Cups
13.4. Real Mushrooms
13.5. Om Mushroom
13.6. NeuRoast
13.7. DIRTEA
13.8. Four Sigmatic
13.9. Rheal
13.10. Republica Superfoods

LIST NOT EXHAUSTIVE