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1336751

全球微型蔬菜市場 - 2023-2030

Global Microgreens Market - 2023-2030

出版日期: 2023年08月22日 | 出版商:

DataM Intelligence | 英文 181 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

概述

全球微型蔬菜市場在 2022 年達到 17 億美元，預計到 2030 年將達到 45 億美元，2023-2030 年預測期間年複合成長率為 13.1%。

人們對健康和保健的日益關注正在增加消費者對營養豐富食品的需求。微型蔬菜具有濃縮的營養成分和健康益處，作為超級食品在注重健身的消費者中廣受歡迎。與成熟的西蘭花相比，堆肥種植的西蘭花微型菜苗植物含有更多的礦物質，如磷、鉀、鎂、錳、鋅、鐵、鈣、鈉和銅。

Microgreens 鮮豔的色彩、獨特的風味和精緻的外觀使其成為增強菜餚視覺吸引力和味道的理想選擇。烹飪行業已經採用微型蔬菜來創造視覺上令人驚嘆的創新食品展示。

市場動態

擴大採用水耕法和氣培法等先進生長介質

無論外部天氣條件如何，水耕法和氣培法都可以全年種植微型蔬菜。這種連續生產確保了新鮮微型蔬菜的穩定供應，滿足消費者和食品服務機構的持續需求。

與傳統的土壤方法相比，水耕法和氣培法可促進更快的生長速度和更高的作物產量。生產力的提高使種植者在有限的空間內最大化產量，從而使他們受益。水耕技術公司創始人V.Chandrshekaran發表的一項研究顯示，在土基農業中，每英畝生菜的平均年產量為9-10噸，而在水耕農業中，為300-400噸。

優質食品支出增加

微型蔬菜提供豐富的口味和廣泛的口味特徵，從胡椒味到堅果味再到濃烈味。廚師和美食愛好者認知到微型蔬菜的烹飪多功能性，利用它們來提升菜餚的味道和外觀。近 51% 的廚師預測微型蔬菜將成為餐廳的流行趨勢。微型蔬菜的優質口味和烹飪吸引力吸引了尋求卓越用餐體驗的消費者。

微型蔬菜有多種植物類型，其中一些是外來植物，在傳統沙拉或菜餚中並不常見。尋求新穎和獨特食品體驗的消費者被多樣化的微型蔬菜選擇所吸引，從而推動了對優質品種的需求。根據美國科羅拉多州立大學食品科學與人類營養係發表的一份報告，平均一半的受訪者（50.5%）每週食用微型蔬菜1-2次，並保存6天或更短時間（80.3%））消費前。

保存期限短

微型蔬菜的保存期限很短，在適當的儲存條件下只能持續幾天。例如，在 4 度C (39°F) 下，某些微型蔬菜的保存期限為 14-21 天，但當溫度升高至 6 度C (11°F) 時，保存期限會縮短 50%。如此短的保存期限給分銷帶來了挑戰，因為它需要高效、及時的供應鏈管理來確保新鮮度。

如果消費者在微型蔬菜變質之前無法使用它們，他們可能會猶豫是否購買微型蔬菜。在保鮮期如此短的產品上浪費金錢的風險可能會讓一些潛在買家望而卻步。

COVID-19 影響分析

在大流行期間，人們變得更加注重健康，這推動了對營養和增強免疫力食品的需求。微型蔬菜因其營養成分高而受到希望將更健康的選擇涵蓋飲食的消費者的青睞。

然而，由於疫情期間運輸限制和勞動力短缺，微型蔬菜市場面臨供應鏈中斷。例如，2020年西蘭花總產量為1580萬英擔，比2019年下降5%。收穫面積為100,300英畝，也比2019年下降4%。

Overview

Global Microgreens Market reached US$ 1.7 billion in 2022 and is expected to reach US$ 4.5 billion by 2030, growing with a CAGR of 13.1% during the forecast period 2023-2030.

The increasing focus on health and wellness is increasing consumer demand for nutrient-dense foods. Microgreens, having concentrated nutrients and health benefits, have gained popularity as a superfood preference among fitness-conscious consumers. Compost-grown broccoli microgreens have 1.15 and 2.32 times more minerals, like phosphorus, potassium, magnesium, manganese, zinc, iron, calcium, sodium and copper, compared to their mature counterpart.

Microgreens' vibrant colors, unique flavors and delicate appearance make them ideal for enhancing the visual appeal and taste of dishes. The culinary industry has embraced microgreens to create visually stunning and innovative food presentations.

Market Dynamics

Increasing Adoption of Advanced Growth Mediums Such as Hydroponics and Aeroponics

Hydroponics and aeroponics enable year-round cultivation of microgreens, regardless of external weather conditions. This continuous production ensures a steady supply of fresh microgreens, meeting the consistent demand from consumers and food service establishments.

Hydroponics and aeroponics promote faster growth rates and higher crop yields compared to conventional soil-based methods. This increased productivity benefits growers by maximizing their output within a limited space. According to a study published by V.Chandrshekaran, founder of a hydroponic technology firm, in soil-based agriculture, the average annual yield of lettuce per acre was 9-10 tonnes, while in hydroponics agriculture, it was 300-400 tonnes.

Rise in Spending on Premium Food Products

Microgreens offer excessive flavors and a wide range of taste profiles, from peppery to nutty to tangy. Cooks and food lovers recognize the culinary versatility of microgreens, using them to elevate the taste and appearance of dishes. Nearly 51% of the chefs predict that microgreens are a raging trend in eateries. The premium taste and culinary appeal of microgreens attract consumers seeking exceptional dining experiences.

Microgreens come in a wide range of plant types, some of which are exotic and not commonly found in traditional salads or dishes. Consumers seeking novelty and unique food experiences are drawn to the diverse selection of microgreens available, driving demand for premium varieties. According to a report published by the Department of Food Science and Human Nutrition, Colorado State University, USA, on average one-half of respondents (50.5%) consumed microgreens 1-2 times per week and stored them 6 days or less (80.3%) before consumption.

Short Shelf Life

Microgreens have a short shelf life lasting only a few days under proper storage conditions. For instance, At 4°C (39°F), the shelf life for some microgreens are 14-21 days but when the temperature is increased to 6°C (11°F) and the shelf life is reduced by 50%. This short shelf life poses a challenging situation for distribution as it requires efficient and timely supply chain management to ensure freshness.

Consumers may be hesitant to purchase microgreens if they won't be able to use microgreens before they spoil. The perceived risk of wasting money on a product with such a short freshness window might discourage some potential buyers.

COVID-19 Impact Analysis

During the pandemic, people became more health-conscious which drives demand for nutritious and immune-boosting foods. Microgreens, considered for their high nutritional content, were preferable by consumers looking to incorporate more healthful options into their diets.

However, the microgreens market faced supply chain disruptions due to transportation restrictions and labor shortages during the pandemic. For instance, the total production of broccoli in 2020 totaled 15.8 million cwt, down 5% from 2019. The area harvested, at 100,300 acres, was also down 4% from 2019.

Segment Analysis

The global microgreens market is segmented based on type, farm, growth medium, end-user, distribution channel and region.

Rising Demand For Brassicaceae for Different Culinary Application

The Brassicaceae family includes various microgreens varieties, like broccoli, radish, arugula, mustard and lettuce. Every variety provides distinct flavors, colors and textures, imparting a diverse selection for consumers and chefs. According to FAO, the total amount of lettuce produced in China was 14.36 million tons in 2021.

Brassicaceae microgreens are versatile in various culinary applications. They can be used as a garnish, added to salads, sandwiches and wraps or incorporated into a wide range of dishes to enhance their flavor and visual appeal. Consumers are increasingly seeking unique and premium food experiences and Brassicaceae microgreens offer just that. Their distinct flavors and attractive appearance appeal to adventurous eaters and food enthusiasts, driving demand for these microgreens.

Geographical Analysis

Asia-Pacific's Growing Urbanization

The growing urbanization in the region has led to increased demand for fresh, healthy and locally produced foods, including microgreens. In February 2023, An entrepreneur from Uzbekistan established the production of microgreens in the basement of a multi-story block. He supplies the products to local cafes, restaurants and supermarkets.

The popularity of urban agriculture and rooftop farming has been on the rise in the Asia Pacific region. Microgreens' quick growth cycle and suitability for indoor cultivation make them ideal choices for urban farming initiatives. In India, Chennai Entrepreneur earns INR 80K per month from microgreens with only a 10*10 room.

Competitive Landscape

The major global players include: Fresh Origins, SAKATA, Farmbox Greens, AeroFarms LLC, Living Earth Farms, Metro Microgreens, Chef's Garden Inc, Gotham Greens, 2BFresh and GoodLeaf Farms.

Why Purchase the Report?

To visualize the global microgreens market segmentation based on type, farm, growth medium, end-user, distribution channel and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of microgreens market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as Excel consisting of key products of all the major players.

The global microgreens market report would provide approximately 77 tables, 86 figures and 181 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Farm
3.3. Snippet by Growth Medium
3.4. Snippet by Distribution Channel
3.5. Snippet by End-User
3.6. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Increasing Adoption of Advanced Growth Mediums Such as Hydroponics and Aeroponics
  - 4.1.1.2. Rise in Spending on Premium Food Products
- 4.1.2. Restraints
  - 4.1.2.1. Short Shelf Life
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Brassicaceae*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
- 7.2.3. Cabbage
- 7.2.4. Broccoli
- 7.2.5. Cauliflower
- 7.2.6. Others
7.3. Asteraceae
- 7.3.1. Lettuce
- 7.3.2. Chicory
- 7.3.3. Others
7.4. Amaranthaceae
- 7.4.1. Amaranth
- 7.4.2. Spinach
- 7.4.3. Quinoa
- 7.4.4. Others
7.5. Cucurbitaceae
- 7.5.1. Micro Cucumber
- 7.5.2. Micro Melons
- 7.5.3. Others
7.6. Lamiaceae
- 7.6.1. Basil
- 7.6.2. Mint
- 7.6.3. Rosemary
- 7.6.4. Others
7.7. Lentils
7.8. Onion, Garlic and Leeks
7.9. Others

8. By Farm

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
- 8.1.2. Market Attractiveness Index, By Farm
8.2. Indoor Farming*
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Greenhouse Farming
8.4. Vertical Farming
8.5. Others

9. By Growth Medium

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
- 9.1.2. Market Attractiveness Index, By Growth Medium
9.2. Coconut Coir*
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Peat Moss
9.4. Soil
9.5. Tissue Paper
9.6. Others

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarket/Hypermarket*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Retail Stores
10.4. E-Commerce
10.5. Others

11. By End-User

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 11.1.2. Market Attractiveness Index, By End-User
11.2. Retail*
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Food Service
11.4. Others

12. By Region

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 12.1.2. Market Attractiveness Index, By Region
12.2. North America
- 12.2.1. Introduction
- 12.2.2. Key Region-Specific Dynamics
- 12.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
- 12.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
- 12.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.2.8.1. U.S.
  - 12.2.8.2. Canada
  - 12.2.8.3. Mexico
12.3. Europe
- 12.3.1. Introduction
- 12.3.2. Key Region-Specific Dynamics
- 12.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
- 12.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
- 12.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.3.8.1. Germany
  - 12.3.8.2. UK
  - 12.3.8.3. France
  - 12.3.8.4. Italy
  - 12.3.8.5. Russia
  - 12.3.8.6. Rest of Europe
12.4. South America
- 12.4.1. Introduction
- 12.4.2. Key Region-Specific Dynamics
- 12.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
- 12.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
- 12.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.4.8.1. Brazil
  - 12.4.8.2. Argentina
  - 12.4.8.3. Rest of South America
12.5. Asia-Pacific
- 12.5.1. Introduction
- 12.5.2. Key Region-Specific Dynamics
- 12.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
- 12.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
- 12.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 12.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 12.5.8.1. China
  - 12.5.8.2. India
  - 12.5.8.3. Japan
  - 12.5.8.4. Australia
  - 12.5.8.5. Rest of Asia-Pacific
12.6. Middle East and Africa
- 12.6.1. Introduction
- 12.6.2. Key Region-Specific Dynamics
- 12.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 12.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Farm
- 12.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Growth Medium
- 12.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel