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市場調查報告書

商品編碼

1347954

全球直播影片流平台市場 - 2023-2030

Global Live Video Streaming Platforms Market - 2023-2030

出版日期: 2023年09月11日 | 出版商:

DataM Intelligence | 英文 203 Pages | 商品交期: 最快1-2個工作天內

價格

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簡介目錄

概述

全球直播影片流平台市場在 2022 年達到 545 億美元，預計到 2030 年將達到 2523 億美元，2023-2030 年預測期間年複合成長率為 27.6%。

直播提供了與觀眾獨特的互動和參與水平。創作者可以回复即時評論和問題，培養社區感和聯繫感。直播已成為報導活動、會議、體育比賽和音樂會的流行媒體，使遠程觀眾能夠像身臨其境一樣體驗活動。由於 YouTube 是觀看直播內容最受歡迎的地方，因此 52.0% 的用戶正在觀看該平台。

亞太地區是全球影片直播平台市場成長最快的地區之一，佔據超過1/4的市場佔有率。網際網路普及率迅速提高，大量人口可以使用高速網際網路，這種廣泛的連接使更多的人能夠參與即時影片流內容。移動設備和智慧手機的普及極大地提高了直播平台的受歡迎程度。

動力學

採用低延遲流媒體協議影片

低延遲流媒體協議減少了直播事件和傳輸之間的延遲，這樣的結果可以具有即時觀看體驗，這對於體育、遊戲和互動廣播等直播事件非常重要。它還提供其他互動功能，如即時聊天、投票和觀眾參與。低延遲流媒體可在直播期間實現更有效的互動廣告。廣告商可以即時投放有針對性的廣告，吸引觀眾，而不會影響他們的體驗。

例如，2023年3月29日，3Play Media推出了直播虛擬字幕編碼解決方案，以簡化流媒體平台的直播字幕流程，該解決方案無需額外的直播字幕硬體，旨在提供高精度和低延遲的字幕以提升觀眾體驗。該解決方案的優點包括直覺的事件調度界面、低延遲字幕和自動字幕故障轉移。

技術進步

影片壓縮和編碼技術的進步（例如高效影片編碼和 AV1）為用戶提供了一個直播平台，可以向觀眾提供更高品質的影片內容，同時最佳化頻寬使用。現場活動期間對即時交互和參與的需求導致了低延遲流協議的開發增加，這些協議減少了現場活動和向觀眾交付內容之間的延遲，增強了互動體驗並實現內容創建者之間的無縫對話和觀眾。

例如，2023 年 7 月 23 日，MediaKind 推出了 MK/IO 影片流應用開發平台，旨在提供高品質、可靠的影片流以及最佳的用戶體驗。 MK/IO 基於 Microsoft Azure 構建，為應用程式開發人員和影片平台提供了一個平台，以增強他們為客戶提供的體驗。該平台包括影片點播和直播、編碼、打包服務、數位版權管理支持和本地媒體播放器等功能。

數位平台的採用不斷增加

全國高速網際網路連接的廣泛普及，為各地觀眾觀看直播影片提供了可行的平台。各大社交媒體平台都整合了直播功能，允許用戶和內容創作者分享他們的即時影片內容。政府還使用數位平台進行促銷、活動公告和會議。

例如，2023 年7 月25 日，NASA 正在進行重大數位化轉型，以增強其線上影響力並改善對其內容的訪問，該舉措包括改進其旗艦網站和科學網站、推出其首個名為NASA + 的點播流媒體服務以及升級 NASA 應用程式。

NASA 正在更新其 nasa.gov 和 science.nasa.gov 網站，以打造互聯、主題驅動的體驗。 NASA 將推出 NASA+，這是一項無廣告、免費、適合家庭的流媒體服務。因為該平台將為用戶提供對 NASA 任務和原創影片系列的現場報導。該流媒體服務旨在讓觀眾了解美國宇航局的太空探索和發現工作。

網路連接不良和技術故障

直播需要穩定、高速的網際網路連接。網路連接不良可能會導致直播出現緩衝、滯後和中斷，從而導致令人沮喪的用戶體驗。即時影片流本質上涉及實際事件與其廣播之間的某種程度的延遲或延遲。雖然現代流媒體協議旨在最大限度地減少延遲，但仍然可能存在幾秒鐘的延遲，這可能會影響即時交互和參與。

並非所有設備和平台都支持直播內容。一些流媒體平台在與某些設備、操作系統或網路瀏覽器的兼容性方面存在限制。設置和管理直播在技術上可能很複雜，需要適當的設備、編碼和流媒體軟體。技術故障、硬體故障或軟體問題可能會破壞流媒體體驗。

Overview

Global Live Video Streaming Platforms Market reached US$ 54.5 billion in 2022 and is expected to reach US$ 252.3 billion by 2030, growing with a CAGR of 27.6% during the forecast period 2023-2030.

Live streaming offers a unique level of interaction and engagement with viewers. Creators can respond to real-time comments and questions, fostering a sense of community and connection. Live streaming has become a popular medium for covering events, conferences, sports matches and concerts enabling remote audiences to experience events as if they were there. As YouTube is the most popular place for watching live content 52.0% of users are tuning in this platform.

Asia-Pacific is among the growing regions in the global live video streaming platforms market covering more than 1/4th of the market. The rapid increase in internet penetration, with a large population gaining access to high-speed internet and this widespread connectivity enables more people to engage with live video streaming content. The prevalence of mobile devices and smartphones significantly rise the popularity of live-streaming platforms.

Dynamics

Adoption of Low Latency Streaming Protocol Videos

Low latency streaming protocols reduce the delay between live events and transmissions, this result can have real-time viewing experience which is important for live events like sports, games and interactive broadcasts. It also offers other interactive features like live chats, polls and viewer engagements. Low latency streaming enables more effective interactive advertising during live streams. Advertisers can deliver targeted ads in real-time, engaging viewers without disrupting their experience.

For instance, on 29 March 2023, 3Play Media introduced a live virtual caption encoding solution to simplify the process of live captioning for streaming platforms, this solution eliminates the need for additional live captioning hardware and aims to deliver high-accuracy and low-latency captions to enhance the audience experience. The benefits of this solution include an intuitive event scheduling interface, low latency captions and auto-caption failover.

Technology Advancement

Advancements in video compression and encoding technologies, such as High-Efficiency Video Coding and AV1 provide users with a live streaming platform to deliver higher-quality video content to viewers while optimizing bandwidth usage. The demand for real-time interaction and engagement during live events has led to increase development of low-latency streaming protocols and these protocols reduce the delay between the live event and its delivery to viewers, enhancing the interactive experience and enabling seamless conversations between content creators and audiences.

For instance, on 23 July 2023, MediaKind unveiled the MK/IO video streaming app development platform, which aims to deliver high-quality and reliable video streaming with an optimal user experience. Built on Microsoft Azure, MK/IO provides a platform for app developers and video platforms to enhance the experience they offer to customers. The platform includes features such as video-on-demand and live streaming, encoding, packaging services, digital rights management support and a native media player.

Rising Adoption of Digital Platforms

The widespread availability of high-speed internet connectivity across the country has made feasible platforms for audiences from various regions to watch live videos. Major social media platforms are integrated their live streaming features and allow users and content creators to share their real-time video content. Governments are also using digital platforms for promotions, event announcements and conferences.

For instance, on 25 July 2023, NASA is undergoing a significant digital transformation to enhance its online presence and provide improved access to its content and this initiative includes revamping its flagship and science websites, introducing its first on-demand streaming service called NASA + and upgrading the NASA app.

NASA is updating its nasa.gov and science.nasa.gov websites to create a connected, topic-driven experience. NASA will launch NASA + , an ad-free, no-cost, family-friendly streaming service. As this platform will provide users with access to live coverage of NASA missions and original video series. The streaming service aims to engage audiences with NASA's space exploration and discovery efforts.

Poor Network Connectivity and Technical Glitch

Live streaming needs a stable and high-speed internet connection. Poor network connectivity can result in buffering, lagging and interruptions in the live stream leading to a frustrating user experience. Live video streaming inherently involves some level of latency or delay, between the actual event and its broadcast. While modern streaming protocols aim to minimize latency, there can still be a delay of several seconds, which can impact real-time interactions and engagement.

Not all devices and platforms may support live-streaming content. Some streaming platforms having limitations in terms of compatibility with certain devices, operating systems or web browsers. Setting up and managing a live stream can be technically complex, requiring proper equipment, encoding and streaming software. Technical glitches, hardware failures or software issues can disrupt the streaming experience.

Segment Analysis

The global live video streaming platforms market is segmented based on component, Deployment, Streaming, delivery channel, monetization model, end-user and region.

Cloud-Based Infrastructure and Cloud Streaming Games

Cloud-based is expected to be the major segment fueling the market growth with a share of about 1/3rd in 2022. The cloud-based infrastructure allows live streaming platforms to easily scale their resources up or down based on demand, this is crucial for handling sudden spikes in viewership during popular events without causing disruptions. Cloud platforms enable streaming providers to experiment with new features, such as interactive elements, real-time engagement and personalized content recommendations, enhancing the overall user experience.

Netflix is embarking on public testing of its cloud-streamed games, marking another expansion beyond its traditional film and TV offerings. Following the introduction of mobile games on its app in November 2021, the streaming giant is now venturing into gaming with two titles available to select users in U.S. and Canada. In August 2021, Netflix Games launched globally on mobile devices with five titles, including games based on" Stranger Things".

Geographical Penetration

The Rise in Digital Culture and Partnerships

North America is the largest region in the global live video streaming platforms market covering more than 1/3rd of the market. The region has a risen digital culture with a significant portion of the population engaging in online activities and this culture encourages the adoption of new digital trends like live video streaming. The region has a well-developed technology infrastructure and partnerships boost the market.

For instance, on 22 August 2023, The North American Hockey League along with NA3HL and NAPHL, introduced the NAHLTV streaming platform for the 2023-24 season, providing fans with the opportunity to watch all games played in these leagues. The platform was created for various devices which includes PCs, MACs android phones and tablets and iOS phones and tablets. It is responsive and can adapt to different screen sizes.

Competitive Landscape

The major global players in the market include: IBM, Kaltura, VBrick, Brightcove, Agile Content, Haivision, Sonic Foundry, Qumu, Panopto and Edgio.

COVID-19 Impact Analysis

The government-imposed lockdowns and restrictions in place, people turned to digital platforms for entertainment, information, education and communication. Live video streaming platforms experienced a surge in demand as individuals sought to connect virtually and access live events, conferences, webinars, concerts, fitness classes and more. Many physical events got canceled or postponed due to a rise in health concerns.

Educational institutions, businesses and organizations turned to live video streaming to facilitate remote learning, virtual meetings and training sessions. Live streaming became an essential tool for maintaining communication and productivity in a remote work and learning environment. Live video streaming platforms provided a means for real-time interaction and engagement between content creators and their audiences.

Viewers could participate in live chats, Q&A sessions and polls during broadcasts, enhancing the sense of community and connection. The sudden surge in demand for live streaming put pressure on platforms and content creators to ensure high-quality streams. Bandwidth limitations, technical glitches and connectivity issues sometimes led to disruptions in the viewing experience.

AI Impact

AI algorithms analyze viewer preferences, watching history and behavior to recommend relevant live streams and on-demand content, this enhances user engagement by tailoring content to individual preferences. AI-powered tools automatically tag and categorize live streams based on their content, making it easier for viewers to discover and search for specific types of streams.

AI can analyze live video feeds in real-time to detect objects, faces, scenes and emotions and this technology has applications in content moderation, detecting inappropriate content and enhancing user engagement through interactive features. AI-driven video processing tools can enhance video quality by reducing noise, improving resolution and optimizing streaming performance in real-time, resulting in better viewer experiences.

For instance, on 13 June 2023, SyncWords introduced a groundbreaking Unified Platform for In-player Delivery of Live AI Captions, Subtitles and Dubs, revolutionizing the live video streaming experience and this platform allows real-time captions, subtitles and audio translations to be accessed directly within a streaming media player, giving viewers the choice of multiple languages.

Russia- Ukraine War Impact

The war resulted in disruptions to critical infrastructure including communication networks. In the area directly affected by the conflict, the availability and reliability of internet and communication services may be compromised and this impacts the ability of individuals and organizations to access and utilize live video streaming platforms. In a conflict zone, timely information is crucial as live video streaming plays an important role because it streams live video of conflict areas.

For instance, on 21 March 2022, the Russian government banned Meta, the parent company of Facebook and Instagram, on the grounds of "extremist activities." The ban includes both Facebook and Instagram but excludes the WhatsApp messaging service. The ban was implemented due to concerns about content deemed extremist and the use of platforms for organizing activities that incite violence and unrest.

By Component

Solutions
Services

By Deployment

Cloud
On-Premises

By Streaming

Live Streaming
Video-on-Demand Streaming

By Delivery Channel

Pay-Tv
Internet Protocol TV
Over-The-Top

By Monetization Model

Subscription-Based
Advertising-Based
Transactions-Based

By End-User

Media and Entertainment
BFSI
Healthcare
Others

By Region

North America
- U.S.
- Canada
- Mexico

Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe

South America
- Brazil
- Argentina
- Rest of South America

Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific

Middle East and Africa

Key Developments

On 5 August 2023, Twitter introduced a new feature that enables users to live stream video directly within the app and this move represents a technology advancement for Twitter as it aims to rival other social media platforms that have previously integrated live video streaming. Elon Musk, the CEO of various companies including SpaceX and Tesla showcased the functionality by live streaming himself and his colleagues on Twitter.
On 10 July 2023, OKAST and Broadpeak collaborated to introduce the FAST 2.0 solution, aimed at enhancing the distribution and performance of FAST channels. OKAST, a European leader in OTT platforms, has combined its OKAST Channels cloud solution with Broadpeak's video delivery components to create FAST 2.0.
On 10 August 2021, Microsoft Teams became a central platform for communication and collaboration in many organizations. Recognizing the need for integrated eCDN solutions for large-scale meetings and virtual events within Teams, Microsoft has acquired Peer5. Peer5 offers a WebRTC-based eCDN solution that operates within web browsers to optimize bandwidth usage.

Why Purchase the Report?

To visualize the global live video streaming platforms market segmentation based on component, deployment, streaming, delivery channel, monetization model, end-user and region, as well as understand key commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous data points of live video streaming platforms market-level with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of key products of all the major players.

The global live video streaming platforms market report would provide approximately 85 tables, 85 figures and 203 pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Component
3.2. Snippet by Deployment
3.3. Snippet by Streaming
3.4. Snippet by Delivery Channel
3.5. Snippet by Monetization Model
3.6. Snippet by End-User
3.7. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Adoption of Low Latency Streaming Protocol Videos
  - 4.1.1.2. Technology Advancement
  - 4.1.1.3. Rising Adoption of Digital Platforms
- 4.1.2. Restraints
  - 4.1.2.1. Poor Network Connectivity and Technical Glitch
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Component

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 7.1.2. Market Attractiveness Index, By Component
7.2. Solutions *
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Services

8. By Deployment

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 8.1.2. Market Attractiveness Index, By Deployment
8.2. Cloud *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. On-Premises

9. By Streaming

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 9.1.2. Market Attractiveness Index, By Streaming
9.2. Live Streaming *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Video-on-Demand Streaming

10. By Delivery Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 10.1.2. Market Attractiveness Index, By Deployment
10.2. Cloud *
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Internet Protocol TV
10.4. Over-The-Top

11. By Monetization Model

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 11.1.2. Market Attractiveness Index, By Monetization Model
11.2. Subscription-Based *
- 11.2.1. Introduction
- 11.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
11.3. Advertising-Based
11.4. Transactions-Based

12. By End-User

12.1. Introduction
- 12.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 12.1.2. Market Attractiveness Index, By End-User
12.2. Media and Entertainment *
- 12.2.1. Introduction
- 12.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
12.3. BFSI
12.4. Healthcare
12.5. Others

13. By Region

13.1. Introduction
- 13.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 13.1.2. Market Attractiveness Index, By Region
13.2. North America
- 13.2.1. Introduction
- 13.2.2. Key Region-Specific Dynamics
- 13.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.2.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 13.2.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.2.9.1. U.S.
  - 13.2.9.2. Canada
  - 13.2.9.3. Mexico
13.3. Europe
- 13.3.1. Introduction
- 13.3.2. Key Region-Specific Dynamics
- 13.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.3.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 13.3.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.3.9.1. Germany
  - 13.3.9.2. UK
  - 13.3.9.3. France
  - 13.3.9.4. Italy
  - 13.3.9.5. Russia
  - 13.3.9.6. Rest of Europe
13.4. South America
- 13.4.1. Introduction
- 13.4.2. Key Region-Specific Dynamics
- 13.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.4.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 13.4.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.4.9.1. Brazil
  - 13.4.9.2. Argentina
  - 13.4.9.3. Rest of South America
13.5. Asia-Pacific
- 13.5.1. Introduction
- 13.5.2. Key Region-Specific Dynamics
- 13.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.5.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User
- 13.5.9. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 13.5.9.1. China
  - 13.5.9.2. India
  - 13.5.9.3. Japan
  - 13.5.9.4. Australia
  - 13.5.9.5. Rest of Asia-Pacific
13.6. Middle East and Africa
- 13.6.1. Introduction
- 13.6.2. Key Region-Specific Dynamics
- 13.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Component
- 13.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Deployment
- 13.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Streaming
- 13.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Delivery Channel
- 13.6.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Monetization Model
- 13.6.8. Market Size Analysis and Y-o-Y Growth Analysis (%), By End-User

14. Competitive Landscape

14.1. Competitive Scenario
14.2. Market Positioning/Share Analysis
14.3. Mergers and Acquisitions Analysis

15. Company Profiles

15.1. IBM*
- 15.1.1. Company Overview
- 15.1.2. Product Portfolio and Description
- 15.1.3. Financial Overview
- 15.1.4. Key Developments
15.2. Kaltura
15.3. VBrick
15.4. Brightcove
15.5. Agile Content
15.6. Haivision
15.7. Sonic Foundry
15.8. Qumu
15.9. Panopto
15.10. Edgio

LIST NOT EXHAUSTIVE

16. Appendix

16.1. About Us and Services
16.2. Contact Us

02-2729-4219

+886-2-2729-4219

License/價格

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