![]() |
市場調查報告書
商品編碼
1352156
全球獎項管理軟體市場 - 2023-2030Global Award Management Software Market - 2023-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
全球獎項管理軟體市場將於 2022 年達到 6 億美元,預計到 2030 年將達到 11 億美元,2023-2030 年預測期間複合年成長率為 8.8%。
公共和私營部門的組織擴大採用和認知到獎項的價值,這些計劃可以提高員工士氣,提高品牌聲譽並表彰傑出成就。因此,對高效、精簡的獎勵管理流程的需求不斷成長。許多獎勵計劃已從紙質系統過渡到數位平台。
獎項在標準、類別和評估流程方面可能存在很大差異。獎勵管理軟體可以靈活且有效率地配置和管理不同的獎勵計劃,從而節省時間並減少錯誤。獎項管理軟體提供數據驅動的見解和報告功能,使組織能夠評估其獎項的影響和有效性。
亞太地區是全球獎項管理軟體市場成長最快的地區,到2022 年,其市場佔有率將不足1/4。隨著該地區的企業和組織不斷發展並在全球範圍內競爭,人們對獎項管理軟體的認可度越來越高。獎項和認可的價值。許多公司將獎項視為展示其成就並獲得市場競爭優勢的一種方式。
動力學
獎勵管理軟體的需求增加
隨著組織和行業尋求對其成就的認可和讚譽,可獲得的獎項、助學金和獎學金的數量不斷增加,而數量的增加需要高效的管理系統來處理申請、評估和分配流程。獎勵計劃變得更加複雜,通常涉及多個類別、標準和階段。該軟體有助於簡化這些複雜的流程,使管理和參與此類計劃變得更加容易。
例如,2023 年 6 月 13 日,Freshworks 是一家以其客戶支援、對話式訊息傳遞和 IT 服務管理軟體應用程式而聞名的軟體公司,在巴西第四屆年度 B2B Stack 獎中獲得認可。頒獎典禮在拉丁美洲最大的線上創新活動之一的 TD 網路會議期間舉行。 Freshworks 的 Freshdesk 和 Freshchat 應用程式榮獲支援和聊天類別的主要 B2B 軟體獎。
對贈款管理解決方案的高需求
包括政府機構、非營利組織和教育機構在內的組織正在認知到有效管理贈款和獎項的重要性。手動流程是耗時且容易出錯的流程,導致對能夠簡化整個撥款管理生命週期的軟體解決方案的需求不斷成長。資助計劃變得更加複雜,通常涉及多個利害關係人、合規要求和報告義務。
例如,2023 年3 月9 日,基於雲端的補助金管理和企業捐贈解決方案領先供應商SmartSimple Software 推出了SmartSimple Cloud AI,這是一款變革性產品,將人工智慧融入整個補助金管理生命週期,這項突破性產品引入了- 端到端的人工智慧支持,簡化撥款管理流程並減輕行政負擔。
技術進步
基於雲端的解決方案的採用使得獎項管理軟體具有更大的可存取性和可擴展性。雲端技術使組織能夠從任何地方存取其獎勵管理系統、無縫協作並接收自動軟體更新,推動技術進步。人工智慧和機器學習技術正在應用於獎勵管理軟體,以實現日常任務的自動化、改進決策並增強資料分析。
例如,2023 年 9 月 1 日,2023 年 SAP 創新獎獲獎者強調了技術和人類專業知識在推動各行業創新方面的變革力量。雖然數位工具和基於雲端的解決方案徹底改變了協作,但必須認知到,人類的聰明才智和奉獻精神對於推動產業向前發展仍然至關重要。
2023 年 SAP 創新獎旨在表彰組織在利用技術實現永續和有影響力的創新方面所取得的成就。多年來,該獎項的參賽作品數量顯著增加,反映出技術創新日益重要。
過程昂貴且耗時
實施獎勵管理軟體通常需要對可能不熟悉該系統的員工進行培訓。學習有效地使用軟體可能需要時間,並且團隊成員可能會抵制變革。雖然獎項管理軟體提供客製化選項,但進行廣泛的客製化可能很複雜,並且可能需要 IT 專業知識,這可能會減慢實施流程。
購買和實施獎勵管理軟體需要支付前期成本,包括許可費、設定和培訓費用。對於預算有限的小型組織或非營利組織來說,這種成本可能是一個障礙。將獎勵管理軟體與現有系統(例如財務軟體或 CRM 工具)整合可能具有挑戰性。可能會出現相容性問題,從而導致資料傳輸問題。
Global Award Management Software Market reached US$ 0.6 billion in 2022 and is expected to reach US$ 1.1 billion by 2030, growing with a CAGR of 8.8% during the forecast period 2023-2030.
Organizations, both in the public and private sectors, are increasingly adopting and recognizing the value of awards and these programs boost employee morale, enhance brand reputation and acknowledge outstanding achievements. As a result, there is a growing demand for efficient and streamlined award management processes. As many award programs have transitioned from paper-based systems to digital platforms.
Awards can vary significantly in terms of criteria, categories and evaluation processes. Award management software provides the flexibility to configure and manage diverse award programs efficiently, saving time and reducing errors. Award management software offers data-driven insights and reporting capabilities, enabling organizations to assess the impact and effectiveness of their awards.
Asia-Pacific is the fastest growing region in the global award management software market covering less than 1/4th of the market in 2022. As businesses and organizations in the region are continuously growing and compete on a global scale, there is an increasing recognition of the value of awards and recognitions. Many companies see awards as a way to showcase their achievements and gain a competitive edge in the market.
Dynamics
Increased Requirement of Award Management Software
As organizations and industries seek recognition and accolades for their achievements, there is a growing number of awards, grant and scholarships available and this increased volume necessitates efficient management systems to handle the application, evaluation and distribution processes. Award programs have become more intricate, often involving multiple categories, criteria and stages. The software helps streamline these complex processes, making it easier to administer and participate in such programs.
For instance, on 13 June 2023, Freshworks, a software company known for its customer support, conversational messaging and IT service management software applications, received recognition at the fourth annual B2B Stack Awards in Brazil. The awards ceremony took place during the TD Web Conference one of Latin America's largest online innovation events. Freshworks' Freshdesk and Freshchat applications were honored with the main B2B software awards in the Support and Chat categories.
High Demand for Grant Management Solutions
Organizations, that includes government agencies, non-profits and educational institutions, are recognizing the importance of efficiently managing grants and awards. Manual processes are time-consuming process and error-prone process, leading to a growing demand for software solutions that can streamline the entire grant management lifecycle. Grant programs have become more complex, often involving multiple stakeholders, compliance requirements and reporting obligations.
For instance, on 9 March 2023, SmartSimple Software, a leading provider of cloud-based solutions for grants management and corporate giving, launched SmartSimple Cloud AI, a transformative product that incorporates artificial intelligence into the entire grant management lifecycle and this groundbreaking product introduces end-to-end AI support, streamlining the grant management process and reducing administrative burdens.
Technology Advancement
The adoption of cloud-based solutions has allowed for greater accessibility and scalability of award management software. Cloud technology enables organizations to access their award management systems from anywhere, collaborate seamlessly and receive automatic software updates, driving technological advancement. AI and machine learning technologies are being applied to award management software to automate routine tasks, improve decision-making and enhance data analysis.
For instance, on 1 September 2023, the 2023 SAP Innovation Award winners highlight the transformative power of technology and human expertise in driving innovation across various industries. While digital tools and cloud-based solutions have revolutionized collaboration, it's essential to recognize that human ingenuity and dedication remain crucial to propelling industries forward.
The 2023 SAP Innovation Awards celebrated organizations' achievements in harnessing technology for sustainable and impactful innovation. The number of submissions for the awards has significantly increased over the years, reflecting the growing importance of technological innovation.
Expensive and Time Taken Process
Implementing award management software often requires training for staff who may not be familiar with the system. Learning to use the software effectively can take time and there may be resistance to change among team members. While award management software offers customization options, making extensive customizations can be complex and may require IT expertise and this can slow down the implementation process.
There is an upfront cost associated with purchasing and implementing award management software, including licensing fees, setup and training expenses. For small organizations or nonprofits with limited budgets, this cost can be a barrier. Integrating award management software with existing systems, such as financial software or CRM tools, can be challenging. Compatibility issues may arise, leading to data transfer problems.
The global award management software market is segmented based deployment, component, organizational size, function, platform, end-user and region.
Adoption of Cloud-Based Platform
Cloud based deployment is expected to cover about 1/3rd of the global market during the forecast period 2023-2030. Increasingly shift towards operations to digital platforms the demand for cloud-based solutions that include award management software. Cloud-based software allows for flexibility, scalability and accessibility that make attractive options for modern businesses. The software eliminates the requirement of infrastructure and maintenance costs.
For instance, on 29 August 2023, NetApp was recognized with two prestigious awards at the 2023 Google Cloud Technology Partner of the Year Awards. NetApp received awards in the categories of Infrastructure Storage and Marketplace Infrastructure and these awards highlight NetApp's commitment to delivering scalable, high-performance and secure storage solutions for customers as they migrate, modernize and transform their IT environments with Google Cloud.
Geographical Penetration
Growing Number of Awards Opportunities in North America
North America is the largest region in the global award management software market covering about 1/3rd of the market. The region hosts a wide range of award programs, spanning industries such as technology, healthcare, finance and more. The sheer number of award opportunities drives the demand for efficient software to manage submissions and evaluations.
For instance, on 7 March 2023, Mevisio, a Swedish provider of digital visual management solutions for businesses and organizations, has registered its U.S. subsidiary, Mevisio North America Inc., in U.S. Federal Government's System for Award Management and this registration allows the company to bid on government contracts and receive federal funding, providing new growth opportunities in U.S.
The major global players in the market include: Blackbaud, Inc., Evalato, Creative Force Ltd, SmarterSelect, Currinda, AwardStage, Untap Technologies, OpenWater, eAwards and Omnipress.
Lockdowns and social distancing measures in place, organizations and institutions that previously relied on manual or in-person award management processes turned to online solutions and this led to a surge in demand for Award Management Software as a means to facilitate remote collaboration, application submissions and evaluations. Many award ceremonies and events transitioned to virtual formats due to restrictions on large gatherings.
The pandemic disrupted many industries and sectors, affecting eligibility criteria and deadlines for awards. Award Management Software needed to be flexible enough to accommodate these changes and ensure fairness in the selection process. Award Management Software played a pivotal role in facilitating communication through automated notifications, messaging features and centralized information sharing.
The shift to online award management raised concerns about data security and privacy, especially when handling sensitive applicant information. Software providers had to enhance security measures and compliance with data protection regulations. Some organizations faced resource constraints during the pandemic, affecting their ability to implement and maintain award management solutions.
AI Impact
AI automates many routine tasks that are involved in the award management process, such as data entry, document processing and communication and this automation saves time and reduces the risk of errors, allowing staff to focus on more strategic tasks. AI-powered analytics process large volumes of data to provide insights and trends. Award managers use these insights to make data-driven decisions, identify opportunities for improvement and optimize their award programs.
AI can help predict award outcomes and identify potential issues before they occur and this predictive capability allows award managers to take proactive measures to improve the chances of success. AI-powered NLP can analyze written documents, emails and other textual data to extract relevant information, this is especially useful for managing communication with applicants, judges and stakeholders.
For instance, on 7 August 2021, Telangana's innovative artificial intelligence-driven crowd monitoring program has been awarded the AI Gamechanger Exemplar Award by NASSCOM. The AI-based application was used during the Medaram jatara, Asia's biggest biennial tribal festival and the India Vs West Indies T20 match in Hyderabad. It enables authorities to take corrective measures such as deploying manpower, making public announcements and rerouting crowds to prevent incidents like stampedes.
Russia- Ukraine War Impact
The conflict has led to geopolitical disruptions, which can affect international collaborations and partnerships related to awards and grants. Organizations using Award management software for managing international awards may face challenges in communication, coordination and funding allocation. The war has diverted attention and resources towards humanitarian efforts, defense and crisis management.
Economic instability resulting from the war can affect the funding available for awards and grants. Organizations may need to reassess their budgets and funding sources, which could impact the number and size of awards offered. Individuals and organizations based in conflict-affected regions may face challenges in accessing and applying for awards. Award management software may need to incorporate flexibility in eligibility criteria to accommodate these applicants.
The global award management software market report would provide approximately 85 tables, 91 figures and 210 pages.
LIST NOT EXHAUSTIVE